Latest news with #LiptonHardIcedTea
Yahoo
10-06-2025
- Entertainment
- Yahoo
It's National Iced Tea Day — and Lipton Hard Iced Tea Wants to Bring Boomers and Millennials Together for a Giant Party
It's no secret that baby boomers (people who were born between 1946 and 1964) and millennials (people born between 1981 and 1996) have long found plenty of things to disagree upon, whether it's how much to spend on a pet, or whether or not to socialize with your neighbors. But if there's one thing boomers and millennials can agree upon, it's that Palm Springs is a mighty fine place to go on vacation — while it's long been a retirement town, with the average age being 57, it's also a big party town and super popular among the millennial set for their bachelor and bachelorette parties. So on June 10, National Iced Tea day, Lipton Hard Iced Tea is offering a new sweepstakes to send people from both generations on an all-inclusive trip to the desert city for the ultimate multi-generational bash — because good times aren't just for the young. (Or the old!) 'This National Iced Tea Day, we want to celebrate how tea brings people of all generations together, this time with a party-loving twist of Lipton Hard Iced Tea," Lisa Texido, brand director of Lipton Hard Iced Tea, tells PEOPLE in a statement. Never miss a story — sign up for to stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories. For the new campaign, the brand teamed up with content creators from the Retirement House (the 'grandfluencers' who challenge the conceptions of what senior living looks like), and comedian Cruz Corral, who's known for his funny takes on workplace culture across ages. To win the trip, from June 10 through June 17, fans can enter to win by following Lipton Hard Tea on Instagram and tagging their favorite party partner from another generation (boomers tag millennials, millennials tag boomers, 21+ Gen Z are welcome to participate too), with the hashtag #dontretiretheparty. The campaign statement continued, "Whether you're a Boomer who invented the house party or a Millennial who brings the energy to every rooftop gathering, Lipton Hard Iced Tea is calling on both generations to unite over their shared love of hard tea and partying." Read the original article on People
Yahoo
20-03-2025
- Business
- Yahoo
Genesee Brewery unveils new $28 million canning line
ROCHESTER, N.Y. (WROC)—On Thursday, Genesee Brewery unveiled its new canning line, the largest part of a $50 million investment in the facility from its parent company, FifCo. The line is $28 million, and 10 of the nearly 60 jobs created by the investment directly work on the new line. The addition gives Genesee over 15 million cases in additional production, at the clip of 1,500 cans a minute. Labatt, Genesee, Seagrams, Lipton Hard Iced Tea, and other contract jobs will be canned here, at varying can sizes. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Yahoo
20-03-2025
- Business
- Yahoo
FIFCO USA Unveils $28M Can Line at the Genesee Brewery
New Line Produces 1,500 Cans Per Minute Generating 15M+ Cases of Supplemental Brewery Production Annually ROCHESTER, N.Y., March 20, 2025 /PRNewswire/ -- FIFCO USA, parent company of the Genesee Brewery, celebrated the unveiling of its new $28 million can line today with a ribbon-cutting ceremony. The state-of-the-art line increases production capacity and creates packaging efficiency for flagship brands, including Genesee, Labatt USA, Seagram's Escapes, and Lipton Hard Iced Tea. With a goal of modernizing and ensuring future sustainability of the brewery, the new can line is an integral phase of the $50 million investment announced in 2024. Additionally, the line directly supports 10 of the 57 newly created jobs at the brewery added over the last year. "We are thrilled to make this announcement which highlights the brewery's commitment to maintaining a sustainable, high-performing brewery in New York State," said Piotr Jurjewicz, CEO of FIFCO USA. "The new can line represents the largest single investment from the $50 million modernization initiative announced last year. It will enable the brewery to produce at a much faster rate, supporting our brands while attracting additional contract manufacturing from out of state." Occupying 78 thousand sq. ft. of the brewery's roughly 27-acre campus, the new can line is now a centerpiece for productivity at the facility. Designed for high efficiency, the advanced line runs 1,500 12 oz. cans per minute, significantly boosting production capacity to 15 million+ cases per year on the new line alone. The versatile line can also produce and pack varying pack sizes of 7.5 oz. cans, 12 oz. slim cans, and 16 oz. cans. Last year, New York State announced a $7 million capital grant through Empire State Development to support the project while the City of Rochester provided a $300 thousand grant which are included in the overall $50 million figure. Empire State Development President, CEO and Commissioner Hope Knight said, "The Genesee Brewery is a Rochester icon, and our investment in this significant expansion is already brewing top-quality job opportunities in the Finger Lakes region. New York's beverage industry continues to thrive thanks to Governor Hochul and to the commitment of companies like FIFCO USA that are dedicated to growing their highly skilled workforces and fueling economic growth statewide." "For more than 125 years, the Genesee Brewery has been a cornerstone of Rochester's economy and community," said Rochester Mayor Malik D. Evans. "Continued investments by FIFCO USA, supported by New York State and the City of Rochester, reflect our shared commitment to driving innovation and ensuring that Genesee remains a source of pride for generations to come. By strengthening the brewery's future, we are also reinforcing Rochester's position as a leader in the beverage industry." "We are in a highly competitive landscape so strengthening our capabilities and maintaining a sustainable, high-performing brewery is essential," said Jurjewicz. "Speaking on behalf of our more than 750 dedicated employees across the U.S., we sincerely appreciate the ongoing support from state and local government in making this achievement possible." Over the past 15 years, the Genesee Brewery has invested $250 million in modernization and upgrades, including the installation of a state-of-the-art brewing system in 2018. The can line project marks the next phase of the company's plan to modernize the brewery and strengthen its position for long-term growth in a competitive industry. About FIFCO USA FIFCO USA, headquartered in Rochester, New York, is among the top brewers in the U.S. FIFCO USA's portfolio includes Seagram's Escapes, Lipton Hard Iced Tea, Labatt USA and Genesee Brewing Company. FIFCO USA also brews beer and alcoholic beverages on behalf of other companies. For more information: Always enjoy FIFCO USA beverages responsibly. Media ContactCarla M. View original content to download multimedia: SOURCE Fifco Sign in to access your portfolio
