Latest news with #LiveRamp
Business Wire
3 days ago
- Business
- Business Wire
LiveRamp's Data Collaboration Platform Drove 313% ROI for Brands, According to Total Economic Impact Study
SAN FRANCISCO--(BUSINESS WIRE)-- LiveRamp (NYSE: RAMP), the leading data collaboration partner, today announced the findings of a commissioned Total Economic Impact™ (TEI) study conducted by Forrester Consulting on behalf of LiveRamp. The study revealed that a composite organization representative of interviewed customers using the LiveRamp Data Collaboration Platform for marketing use cases achieved a 313% return on investment and $9.6 million in business benefits over three years, with a payback period of less than 6 months. When evaluating marketers' audience insights, targeting, and measurement precision, the study found that organizations face significant obstacles in their paid media lifecycle across search, social, programmatic display, linear TV, CTV, and media networks. With a lack of granular attribution data, media spend is inefficient and channel effectiveness cannot be measured accurately. It's also challenging to securely collaborate with media partners at scale while upholding each party's privacy requirements. The study revealed that investing in the LiveRamp Data Collaboration Platform addressed these hurdles by delivering significant improvements in media efficiency and effectiveness. Over three years, this equates to sizable growth and productivity for the defined composite organization, including: 15% efficiency gain in paid (non-retail) media budget spend, worth $6.1 million 20% efficiency gain in retail media budget spend, equating to $1.2 million 70% measurement optimization of paid media, driving $18 million in incremental revenue 90% measurement optimization of retail media, equaling $8.8 million in incremental revenue 50% time savings for team members focused on media activation activities 'We've positioned [LiveRamp] as a nonnegotiable piece of our adtech infrastructure,' said the head of media transformation for a financial services firm who was interviewed for this study. 'LiveRamp helps us measure frequency holistically across all of our partners versus looking at it partner by partner. We've saved millions of dollars from cutting waste, ensuring our ad placements are targeted to the right people, and buying higher quality data versus what we used to buy. LiveRamp provides a critical service. I don't think that you could do advertising without it, certainly not programmatic.' The study revealed that the LiveRamp Data Collaboration Platform also unlocked unquantified benefits, including: Improved brand perception through a more accurate understanding of consumers and their buying journeys Enhanced relationships with agencies, retailers, and publishers through more strategic media planning discussions enabled by improved data accessibility Improved cadence of media planning with more frequent, informed campaign planning activities comprised of historical performance data across publishers Improved data governance to avoid potential revenue loss and legal costs due to the use of embedded identity resolution instead of sending hashed customer data directly to partners 'I view the LiveRamp relationship as the only conduit to getting the 90 million people in our database into the ecosystem [ethically],' said the VP of data-driven experiences at a personal care and beauty brand who was also interviewed. 'We knew that all of our partners and retailers were investing in LiveRamp as well. Having that kind of common currency across the ecosystem was important.' 'The key to unlocking a lot of value for us has been getting to a stage where we're planning both national media and retail media side-by-side with a 'better together' attitude,' said a senior analytics director of a specialty CPG firm. 'Bringing in our own media exposure data and pushing the retailers to bring their own in is really where the magic has happened. We've identified a lot of efficiencies. It's also where we've learned a lot about media execution and how to coordinate between us.' Matt Karasick, Head of Product at LiveRamp, added, 'LiveRamp is a powerful force multiplier for brands, publishers, and platforms, from establishing a robust identity foundation that underpins all media efforts, to enabling seamless and secure data collaboration across the world's powerful data collaboration network. We will continue to invest in how our platform helps marketers unlock greater efficiencies, deeper insights, and better outcomes throughout the customer journey.' Forrester aggregated the experiences of the interviewed marketing leaders to create a single composite organization – a B2C enterprise with $5 billion in annual revenue that spends $100 million in annual paid media and advertises through several paid media channels, including programmatic, search, social, linear TV, CTV, and retail media networks. Download The Total Economic Impact Of LiveRamp Data Collaboration Platform here. Learn more about the LiveRamp platform at About LiveRamp LiveRamp is the leading data collaboration partner, empowering brands, platforms, and publishers to deliver exceptional experiences and drive measurable performance everywhere it matters with the world's most powerful data collaboration network. Built on a foundation of strict neutrality, unmatched interoperability, and global scale, LiveRamp enables organizations to maximize measurable outcomes and create lasting business value. Trusted by the world's leading brands, retailers, financial services providers, and healthcare innovators, LiveRamp is shaping the future of responsible data collaboration in an AI-driven, outcomes-focused world. LiveRamp is headquartered in San Francisco, California, with offices worldwide. Learn more at
Yahoo
19-06-2025
- Business
- Yahoo
LiveRamp Holdings, Inc. (RAMP) Partners with Walgreens Advertising Group to Leverage First-Party Data
LiveRamp Holdings, Inc. (NYSE:RAMP) is on our list of the 10 best marketing stocks to buy right now. Myimagine/ On June 11, LiveRamp Holdings, Inc. (NYSE:RAMP) announced a collaboration with Walgreens Advertising Group. With this collaboration, WAG will leverage its first-party data to enable more personalized and measurable campaigns across media channels. Walgreens' first-party data, consisting of over 101 million loyalty members, will offer strong data governance and consumer consent. LiveRamp Holdings, Inc. (NYSE:RAMP) is among the best advertising agency stocks to buy right now. Furthermore, this deal will allow advertisers to enhance their media performance through improved interoperability, flexibility, and control. The company points out that this should result in a faster time-to-value, increased granular measurement, and improved return on investment for both brands and their media partners. LiveRamp Holdings, Inc. (NYSE:RAMP) provides a data connectivity platform that enables firms to unify customer and prospect data. It does so while ensuring consumers' privacy. Furthermore, its platform also offers people-based marketing solutions such as data collaboration, activation, measurement, and analytics. While we acknowledge the potential of RAMP as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. READ NEXT: 10 Best Marketing Stocks to Buy Right Now and 12 Best Gold Stocks to Invest In According to Billionaires. Disclosure: None.
Yahoo
19-06-2025
- Business
- Yahoo
LiveRamp Holdings, Inc. (RAMP) Partners with Walgreens Advertising Group to Leverage First-Party Data
LiveRamp Holdings, Inc. (NYSE:RAMP) is on our list of the 10 best marketing stocks to buy right now. Myimagine/ On June 11, LiveRamp Holdings, Inc. (NYSE:RAMP) announced a collaboration with Walgreens Advertising Group. With this collaboration, WAG will leverage its first-party data to enable more personalized and measurable campaigns across media channels. Walgreens' first-party data, consisting of over 101 million loyalty members, will offer strong data governance and consumer consent. LiveRamp Holdings, Inc. (NYSE:RAMP) is among the best advertising agency stocks to buy right now. Furthermore, this deal will allow advertisers to enhance their media performance through improved interoperability, flexibility, and control. The company points out that this should result in a faster time-to-value, increased granular measurement, and improved return on investment for both brands and their media partners. LiveRamp Holdings, Inc. (NYSE:RAMP) provides a data connectivity platform that enables firms to unify customer and prospect data. It does so while ensuring consumers' privacy. Furthermore, its platform also offers people-based marketing solutions such as data collaboration, activation, measurement, and analytics. While we acknowledge the potential of RAMP as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. READ NEXT: 10 Best Marketing Stocks to Buy Right Now and 12 Best Gold Stocks to Invest In According to Billionaires. Disclosure: None. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Hamilton Spectator
12-06-2025
- Business
- Hamilton Spectator
Environics Analytics Reveals Enhanced Tourism Data Suite
TORONTO, June 12, 2025 (GLOBE NEWSWIRE) — Environics Analytics (EA), Canada's leading data and analytics company, today released its enhanced behavioural data for tourism. VisitorView empowers marketers and insights analysts with the most comprehensive, accurate, and actionable tourism intelligence available today. As Canada's tourism landscape evolves, VisitorView's powerful new model delivers deeper insights into visitor behaviour to over 4,000 Canadian destinations. These data tell the tourism industry crucial information about their visitors: where they are coming from – domestic, US or international; what the peak travel months are in a region; the areas that experience the highest visitor activity; and the duration of the average visitor's stay. All these data can then be paired with PRIZM® and other indicators from EA's suite of data, to achieve an understanding of a visitor's demographics, behaviours and values. Updates and Additions Include: Tailored Enhancements Across Borders EA's new VisitorView tourism suite gives the travel and tourism industry an even more detailed look into how, when, and where people travel, making it an essential tool for businesses to adapt to the constantly changing tourism landscape. Learn more here: About Environics Analytics Environics Analytics (EA) is the premier marketing and analytical services company in Canada, helping thousands of customers across every industry sector turn data and analytics into strategy, insights and results. Established in 2003, we specialize in using best-in-class data, analytics expertise and purpose-built software to address key challenges in areas such as consumer profiling and segmentation, data collaboration, multichannel media planning, campaign execution and measurement, trade area analysis, merchandising strategies and site location decision-making. Our ENVISION platform provides quick and easy access to our comprehensive and privacy-compliant databases—including the latest mobile movement data. Environics Analytics is the exclusive provider of LiveRamp technology in Canada and is owned by Bell Canada. Learn more at Contact: Teresa Sinopoli Chief Product Officer
Business Wire
12-06-2025
- Business
- Business Wire
IndiCue Launches Comprehensive CTV Engagement Platform, Partners with Cineverse to Transform Connected TV Control
DENVER--(BUSINESS WIRE)--IndiCue today announced the launch of its comprehensive CTV Engagement Platform, designed to give publishers complete control over their connected television stack. The platform combines cutting-edge server-side ad insertion (SSAI) technology with advanced monetization solutions and independent ad serving capabilities. "Working with IndiCue has been transformative for our CTV strategy as they share our vision for developing a tightly integrated tech stack with a robust ad platform that enables next-generation features" -Tony Huidor, President of Cineverse Technology Share The company also announced a strategic partnership with Cineverse to power their innovative C360 audience platform, demonstrating how IndiCue's technology enables next-generation streaming experiences. Transforming Publisher Control IndiCue's platform addresses the critical challenge facing today's streaming media landscape: balancing exceptional viewer experiences with optimal monetization. The company's Smart CTV SSAI technology uses advanced manifest manipulation to tailor ad experiences to individual viewing patterns, generating more revenue for media owners while delivering better user experiences for viewers and more effective targeting for advertisers. "Publishers deserve to take control of their entire stack," said Nick Frazee, CEO at IndiCue. "Our platform provides the transparency, control, and advanced technology publishers need to thrive in today's competitive streaming environment across three key product areas." Three-Pillar Technology Solution Custom Monetization Solutions: IndiCue powers in-house monetization with full transparency, purpose-built for CTV/AVOD/streaming. Features include in-house SSP, header bidding, in-house DSP, and no throttling policies. Smart CTV SSAI Technology: The platform's core offering detects SCTE-35 markers, delivers personalized ads, enables customized UID events, and provides easy implementation with advanced manifest manipulation capabilities. CTV Ad Server: IndiCue's best-in-class, independent ad serving platform is purpose-built for dynamic ad formats, featuring first-party segments from LiveRamp, live log-level data, traffic routers, real-time ad pod building, and IVT protection from Human and Protected Media. Strategic Partnership with Cineverse's C360 IndiCue's technology advancement addresses the growing demand for sophisticated, publisher-controlled CTV solutions. This capability has enabled strategic partnerships like the one announced today with Cineverse. Cineverse and the C360 Revolution Cineverse, creators of the C360 audience platform, has partnered with IndiCue to focus on the next major trend in FAST and ad-supported streaming: content-first audience platforms that drive better, more direct relationships with advertisers. C360 is a next-generation premium programmatic advertising network reaching the world's most dedicated fandoms and beyond. It leverages Cineverse's content assets and their Matchpoint end-to-end streaming solution to enable unparalleled contextual alignment between viewers and buyers. With C360, buyer budgets are only spent on the right viewers for their brand. The platform delivers ads exclusively to users within the demographic and psychographic target markets as defined by high-integrity first-party data signals. The environment also provides robust protection against Invalid Traffic for maximum media spend effectiveness. "Working with IndiCue has been transformative for our CTV strategy as they share our vision for developing a tightly integrated tech stack with a robust ad platform that enables next-generation features," said Tony Huidor, President of Cineverse Technology Group. "They've helped us bridge critical gaps in our ad tech stack with solutions that actually understand the unique demands of connected television. We believe their approach to personalized ads, dynamic ad pods, and robust ad serving capabilities are elevating our entire ecosystem and will propel the industry forward." About IndiCue IndiCue enables user viewing patterns to drive advertiser outcomes, building the CTV engagement ecosystem through innovative SSAI, monetization, and ad serving solutions. The company's mission is to provide publishers with the tools and transparency needed to take control of their CTV revenue streams while delivering exceptional experiences for viewers and advertisers.
