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Longitude 77 Takes Center Stage at Cannes: A Symphony of Indian Art, Fashion, and Spirit
Longitude 77 Takes Center Stage at Cannes: A Symphony of Indian Art, Fashion, and Spirit

India Today

time06-06-2025

  • Entertainment
  • India Today

Longitude 77 Takes Center Stage at Cannes: A Symphony of Indian Art, Fashion, and Spirit

At the illustrious Cannes Film Festival 2025, Seagram's Longitude 77 Collector's Edition made its grand debut at the India Pavilion, epitomising a harmonious blend of Indian artistry and global luxury. This exclusive unveiling featured packaging designed by the renowned artist Paresh Maity, drawing inspiration from India's 77 East longitude line, symbolising the nation's rich cultural tapestry stretching from the Himalayas to Kanyakumari . The event was further accentuated by the presence of art curator and style icon Shalini Passi, who graced the red carpet in a bespoke Manish Malhotra's fashion piece , embodying the essence of Indian heritage and contemporary fashion. Shalini Passi's red carpet appearance was nothing short of a visual spectacle. Adorned in a custom-designed Manish Malhotra gown, the ensemble was a living canvas, representing the essence of India with Paresh's visualization of India's Longitude The gown featured a tapered corset and a stunning mermaid silhouette, with vivid landscapes and scenic imagery cascading down the fabric, representing India's diverse terrains. Complementing her attire, Passi accessorized with Manish Malhotra's jewelry, a classic Judith Leiber clutch, and was styled by Nupur Mehta, encapsulating a perfect blend of tradition and the artwork, Paresh Maity has depicted the beautiful snow-capped Himalayas, the unique Dal Lake with the Shikaras, followed by Punjab's phulkari works and Haryana's traditional drums along with Madhya Pradesh's majestic tigers. After that comes Karnataka's architecture, which includes the wonders of Hampi and the Mysore Palace, and it goes further down to Tamil Nadu's iconic sculpture of the Mahabalipuram elephant. There are also coconut trees that stand for Kerala and Tamil Nadu, with the painting ultimately merging into the Indian Ocean with a boat and a blue sea. "I wanted to capture the deepest emotions of God's creations, architecture, art, craftsmanship, aesthetics, and the diverse beauty and culture of our country. "With that inspiration in mind, Shalini customised her outfit, asking Manish Malhotra to make it," says Paresh Maity. Beyond the red carpet, Shalini actively engaged in promoting Indian art and culture on the global stage. She participated in the panel discussion around 'India's Finest to the World: Through Art', curated by Longitude 77 and moderated by film critic Anupama Chopra. This platform highlighted India's rich artistic heritage and its influence on contemporary global art forms. Passi's involvement underscored her commitment to elevating Indian craftsmanship and narratives to international unveiling of Seagram's Longitude 77 Collector's Edition at Cannes was more than a product launch; it was a celebration of India's artistic legacy and its seamless integration into global luxury narratives. At the India Pavilion, tribute was paid in a true sense to our country's journey, from the Himalayas to Kanyakumari. Through the collaborative efforts of Paresh Maity's evocative art, Manish Malhotra's couture craftsmanship, and Shalini Passi's visionary representation, the event marked a significant milestone in showcasing India's cultural prowess on an international platform. This initiative not only honoured India's rich traditions but also set a precedent for future endeavours in cultural diplomacy and artistic collaborations. Disclaimer: The material and information contained are for advertorial purposes only. India Today holds no responsibility for the content written on the website as a basis for making any business, legal, or any other decision. Any reliance placed on such material is at your own risk. advertisement

Longitude 77 Collector's Edition Debuts at Cannes, in an Exceptional Packaging Paying Homage to It's Indian Heritage, Designed by Paresh Maity
Longitude 77 Collector's Edition Debuts at Cannes, in an Exceptional Packaging Paying Homage to It's Indian Heritage, Designed by Paresh Maity

Business Upturn

time23-05-2025

  • Entertainment
  • Business Upturn

Longitude 77 Collector's Edition Debuts at Cannes, in an Exceptional Packaging Paying Homage to It's Indian Heritage, Designed by Paresh Maity

India: Seagram's Longitude 77 named after the line of longitude that passes through the length of India from North to South at 77° East, pays homage to the country's diversity, historical craftsmanship and breathtaking landscape. Crafted in small batches, it encapsulates the essence of India's diverse terroir and indigenous ingredients. Longitude 77 Collector's Edition was unveiled at the official India Pavilion in an exclusive event where the centerpiece of this unveiling was the exceptional packaging designed by one of India's most celebrated artists, Paresh Maity. Each pack showcased Mr. Maity's artistic interpretation of India's Longitude 77 – from North to South. Its grand debut at the prestigious Cannes Film Festival embodies its vision of taking the finest of India to the world, celebrating India's artistic prowess, unparalleled craftsmanship and exceptional whisky-making tradition. 'This collaboration is about capturing India's soul through art and craftsmanship, ' said Mr. Paresh Maity. 'Longitude 77, The meridian that inspired this creation symbolizes the finest of what India has to offer the world, blending tradition with modernity.' Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, 'Longitude 77 Collector's Edition embodies our commitment to elevating Indian craftsmanship to global standards while celebrating the richness of our cultural heritage. Its debut at Cannes is more than the unveiling of an exquisite spirit—it is a tribute to India's rich identity, captured with creativity, and timeless elegance.' The grand unveiling brought together some of India's most influential voices in luxury, art and cinema. Renowned film critic and author Anupama Chopra hosted an exclusive dinner for Bollywood's elite—an evening that became one of the most talked about moments at Cannes. In a stunning visual moment, art patron and style icon Shalini Passi walked the red carpet in a statement fashion piece, designed by Manish Malhotra, inspired by Maity's art representing India's Longitude 77. 'As someone deeply committed to elevating Indian art on the global stage, I'm thrilled to be part of this groundbreaking collaboration that showcases India's finest creative vision and craftsmanship to the world. Representing the essence of India, Paresh's visualization of India's Longitude 77 on this dress, designed by Manish Malhotra, combines my three passions – India, art and fashion,' said Shalini Passi. Designer Manish Malhotra said, 'This collaboration with Longitude 77 represents the pinnacle of Indian luxury and creativity. Translating Paresh's visual narrative into wearable art was an inspiring challenge, creating a moment where fashion and art converged to showcase Indian excellence.' With a limited release of only 650 cases—this rare release is both a collector's treasure and a connoisseur's delight. Following its successful Cannes debut, Longitude 77 Collector's Edition will be available in limited quantities across Haryana and Maharashtra. Disclaimer: The above press release comes to you under an arrangement with Business Wire. Business Upturn takes no editorial responsibility for the same.

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