Latest news with #Lyst
Fashion Network
11 hours ago
- Entertainment
- Fashion Network
Miu Miu back on top in latest Lyst Index, hottest product is The Row's simple but pricey flip-flop
If anyone thought Miu Miu was set to run out of steam any time soon, they couldn't be more wrong. The Prada -owned brand that has been on a remarkable high in recent years is still up there and it's back at number one in the newly released Lyst index for Q2. See catwalk As well as Miu Miu's ongoing success, Lyst said the quarter saw 'a dramatic shift from polished to personality' and fashion shoppers 'pivoting to high-impact, lower-cost accessories and footwear amid recession concerns. Beyond the viral Labubu craze, brand heat came from expressive, storytelling brands and standout shoes'. In fact, 60% of the hottest products were footwear and we're not talking about just one type as in the not-so-far-off days of sneaker dominance. This time, the hottest products spanned 'the functional, nostalgic, and avant-garde'. More of that later, first let's look at the top brands. Miu Miu rose one spot back to number one, replacing Loewe, which fell to second place. Saint Laurent was steady at number three, ahead of Prada (+1), Coach (-1), The Row (+2), COS (-1), Chloé (+1), Bottega Veneta (-2) and Moncler (+1). They made up the top 10 and behind them in the rest of the top 20 were Ralph Lauren (+1), Alaïa (-2), Balenciaga (+1), Jacquemus (+2), SKIMS (no move), Versace (-3), Burberry (re-entering the top 20), Gucci (-1), Birkenstock (another newcomer), and Valentino (no move). See catwalk Why was Miu Miu so hot? It seems to be striking a chord with affluent youthful consumers and it's very good at turning out hit products. Its suede, logo-embossed boat shoe/loafer was the fourth hottest item in Q2. 'Striking a balance between preppy nostalgia and contemporary edge, the popular boat shoes channel a back-to-school sensibility that resonated across markets,' Lyst said. Also notable, The Row achieved its highest index ranking to date, buoyed by the performance of the Dune flip flop, which was the quarter's hottest product. Searches for the $690 shoe rose by 162% this time, with interest rising "significantly" after Jonathan Bailey stepped out in a pair during a June press appearance. Burberry's return after a year out of the top 20 saw it 'effectively capitalising on a resurgent 'cool Britannia' vibe, a strong festival campaign and growing demand for Burberry menswear'. And Chloé is 'creeping up the Top 10, with demand on Lyst up 33% in Q2. The breezy, bohemian Chloé revival continues to gain ground with shoppers worldwide'. See catwalk Meanwhile, H&M Group's COS remains the only high street brand in the Top 10, with 'positioning and demand cemented by [its] critically-acclaimed April runway show'. As usual Lyst also identified three 'Moving Fast' brands and they included a venerable label, Pucci. Endorsed by Hailey Bieber, Addison Rae and Dua Lipa, searches for Pucci increased 96% quarter on quarter. The most wanted pieces for a 'Pucci Girl Summer' were the Marmo and Orchidee swirly halterneck mini dresses, tops and swimsuits. Also strong was Rohe, the Amsterdam-based, minimalist label that saw demand spiking 27%. And eyewear brand Jacques Marie Mage saw a 34% increase in demand, 'reflecting the rising value placed on accessories that carry narrative and craftsmanship'. Product hits As for the hottest products globally, as mentioned, six of the top 10 were shoes. The appearance of the Dune sandals from The Row in top spot was pretty surprising even given the fact that they're an obvious pick for summer. But these shoes come with an ultra-luxury price tag and mimic the kind of flip-flops that can be found anywhere and everywhere. The level of interest in these particular shoes shows just how strong The Row is as a label. Something similar could be said about the number two product, which was a simple cotton ribbed tank top by SKIMS. It spiked 230% this quarter, 'helped by positive TikTok buzz and the continued trend for 'effortless' elevated basics'. It's interesting after those two simple summer classics were in the top two spots that the third place product also fits into that category. It was the Adidas classic sprinter shorts. First seen in the late 1970s, Q2 saw a 121% increase in demand, with celebrity fans including Harry Styles and Bella Hadid. Athletic shorts are a key trend this summer with searches for sports shorts up 78% on Lyst in Q2. Miu Miu's suede loafers were in fourth place as referenced earlier, followed by Vibram's V-Soul flat that saw a 110% increase in traffic. Lyst said 'this continues the hybridisation of performance and fashion we saw in Q1 with Puma 's Speedcat Ballet'. And talking of ballet flats, Ancient Greek Sandals' Iro version was sixth. Juju Vera's shell pendant necklace came in at number seven and we're told it 'signals cultural clout, tapping into the emotional register of handcrafted nostalgia and the ongoing appetite for talismanic, coastal-adjacent jewellery'. Back with shoes, Isabel Marant 's Bekett wedge sneaker was 'the latest shoe to capitalise on a Y2K-fuelled TikTok revival' in eighth place. Demand was up 630% year on year. In ninth place Faithfull The Brand's Hedy staples dress was a clear summer hit and rounding out the top 10, Prada's Collapse Re-Nylon sneakers underscored just how important footwear is this season.
Fashion Network
14 hours ago
- Entertainment
- Fashion Network
Miu Miu back on top in latest Lyst Index, hottest product is The Row's simple but pricey flip-flop
If anyone thought Miu Miu was set to run out of steam any time soon, they couldn't be more wrong. The Prada -owned brand that has been on a remarkable high in recent years is still up there and it's back at number one in the newly released Lyst index for Q2. See catwalk As well as Miu Miu's ongoing success, Lyst said the quarter saw 'a dramatic shift from polished to personality' and fashion shoppers 'pivoting to high-impact, lower-cost accessories and footwear amid recession concerns. Beyond the viral Labubu craze, brand heat came from expressive, storytelling brands and standout shoes'. In fact, 60% of the hottest products were footwear and we're not talking about just one type as in the not-so-far-off days of sneaker dominance. This time, the hottest products spanned 'the functional, nostalgic, and avant-garde'. More of that later, first let's look at the top brands. Miu Miu rose one spot back to number one, replacing Loewe, which fell to second place. Saint Laurent was steady at number three, ahead of Prada (+1), Coach (-1), The Row (+2), COS (-1), Chloé (+1), Bottega Veneta (-2) and Moncler (+1). They made up the top 10 and behind them in the rest of the top 20 were Ralph Lauren (+1), Alaïa (-2), Balenciaga (+1), Jacquemus (+2), SKIMS (no move), Versace (-3), Burberry (re-entering the top 20), Gucci (-1), Birkenstock (another newcomer), and Valentino (no move). See catwalk Why was Miu Miu so hot? It seems to be striking a chord with affluent youthful consumers and it's very good at turning out hit products. Its suede, logo-embossed boat shoe/loafer was the fourth hottest item in Q2. 'Striking a balance between preppy nostalgia and contemporary edge, the popular boat shoes channel a back-to-school sensibility that resonated across markets,' Lyst said. Also notable, The Row achieved its highest index ranking to date, buoyed by the performance of the Dune flip flop, which was the quarter's hottest product. Searches for the $690 shoe rose by 162% this time, with interest rising "significantly" after Jonathan Bailey stepped out in a pair during a June press appearance. Burberry's return after a year out of the top 20 saw it 'effectively capitalising on a resurgent 'cool Britannia' vibe, a strong festival campaign and growing demand for Burberry menswear'. And Chloé is 'creeping up the Top 10, with demand on Lyst up 33% in Q2. The breezy, bohemian Chloé revival continues to gain ground with shoppers worldwide'. See catwalk Meanwhile, H&M Group's COS remains the only high street brand in the Top 10, with 'positioning and demand cemented by [its] critically-acclaimed April runway show'. As usual Lyst also identified three 'Moving Fast' brands and they included a venerable label, Pucci. Endorsed by Hailey Bieber, Addison Rae and Dua Lipa, searches for Pucci increased 96% quarter on quarter. The most wanted pieces for a 'Pucci Girl Summer' were the Marmo and Orchidee swirly halterneck mini dresses, tops and swimsuits. Also strong was Rohe, the Amsterdam-based, minimalist label that saw demand spiking 27%. And eyewear brand Jacques Marie Mage saw a 34% increase in demand, 'reflecting the rising value placed on accessories that carry narrative and craftsmanship'. Product hits As for the hottest products globally, as mentioned, six of the top 10 were shoes. The appearance of the Dune sandals from The Row in top spot was pretty surprising even given the fact that they're an obvious pick for summer. But these shoes come with an ultra-luxury price tag and mimic the kind of flip-flops that can be found anywhere and everywhere. The level of interest in these particular shoes shows just how strong The Row is as a label. Something similar could be said about the number two product, which was a simple cotton ribbed tank top by SKIMS. It spiked 230% this quarter, 'helped by positive TikTok buzz and the continued trend for 'effortless' elevated basics'. It's interesting after those two simple summer classics were in the top two spots that the third place product also fits into that category. It was the Adidas classic sprinter shorts. First seen in the late 1970s, Q2 saw a 121% increase in demand, with celebrity fans including Harry Styles and Bella Hadid. Athletic shorts are a key trend this summer with searches for sports shorts up 78% on Lyst in Q2. Miu Miu's suede loafers were in fourth place as referenced earlier, followed by Vibram's V-Soul flat that saw a 110% increase in traffic. Lyst said 'this continues the hybridisation of performance and fashion we saw in Q1 with Puma 's Speedcat Ballet'. And talking of ballet flats, Ancient Greek Sandals' Iro version was sixth. Juju Vera's shell pendant necklace came in at number seven and we're told it 'signals cultural clout, tapping into the emotional register of handcrafted nostalgia and the ongoing appetite for talismanic, coastal-adjacent jewellery'. Back with shoes, Isabel Marant 's Bekett wedge sneaker was 'the latest shoe to capitalise on a Y2K-fuelled TikTok revival' in eighth place. Demand was up 630% year on year. In ninth place Faithfull The Brand's Hedy staples dress was a clear summer hit and rounding out the top 10, Prada's Collapse Re-Nylon sneakers underscored just how important footwear is this season.
Elle
14 hours ago
- Entertainment
- Elle
This Almost-Barefoot Style Is The Year's Hottest Trend
The quarterly Lyst index is here once again, and it's packed with fashion insights, including its list of the 20 buzziest brands of the moment. Starting off strong, Miu Miu regained its number-one slot, which it forfeited to Loewe last quarter following a surge in interest due to Jonathan Anderson's departure. Prada, Saint Laurent, and Coach also sat comfortably in the top five, with COS hovering at number seven as the only high-street brand in the ranking—directly behind The Row, at six. The most prominent trend right now? Anything to do with, well, feet. People can't stop talking about where to find this season's hottest, freakiest footwear, how to still stand out while wearing closed-toe shoes in the summer heat, and whether toe rings are really making a comeback. Fashion trends come and go, often in the form of It bags and soon-to-be-forgotten silhouettes (the peplum revival is still waiting patiently in the wings; see: Phoebe Philo's Sugar tops). However, it's rare to see a single body part hold such autonomous power in the sartorial conversation. Out of the top ten hottest items of recent months, six are footwear, including the Vibram Fivefinger shoes (a distant cousin of the Nike Air Rift), Ancient Greek Sandals, Iro ballet flats, and The Row's pricey Dune flip-flops, which surged in popularity after Jonathan Bailey conspicuously sported a pair on a red carpet in London. The closer your foot is to the ground, the better, and extra points for flashing your toes. There's something so nonchalant about balancing an outfit with the an unexpectedly informal shoe—it also signals that you can piece together a look from top to toe. Interestingly, Katie Lubin, VP of brand and communications at Lyst, believes that The Row's hype has never been more widespread, and points to the footwear trend as proof. 'They've hit the sweet spot where minimalist aesthetic meets maximum cultural cachet, creating products that function as both wardrobe staples and status symbols,' she tells ELLE. Across the board, searches for flip-flops are up 68%, with customers unsurprisingly favoring COS, Havaianas, and Tory Burch as less expensive alternatives. (Not on the charts, but a popular honorable mention also goes to Tory Burch's wide range of 'pierced' silhouettes, which have taken over fashion girls' feet with full force, offering a bolder statement in the low-key footwear field.) Also on the 'Hottest Products' list were the Isabel Marant wedge sneakers and Miu Miu's suede logo-embossed boat shoes—two styles that have enjoyed relative longevity in internet years since they began cropping back up in early 2024. If anything, their resurgence, alongside the rise in ballet sneakers (like the Puma Speedcat flats) was a precursor to the footwear-focused trend that was to come. In other news, athletic dressing continued to reign supreme, with Adidas track shorts coming in at number three, no doubt thanks to celebrities like Paul Mescal and Zoë Kravitz, who recently elevated the sporty staple with heeled mules and a Saint Laurent bag. According to Lubin, Burberry also enjoyed a bump on the menswear side, specifically when it came to shirting and swim shorts. Earlier this year, the British brand once again returned to its roots for a festival-inspired campaign starring Cara Delevingne and the Gallagher family—proof that celebrity-endorsed, brand-driven nostalgia can still be enticing in today's fashion sphere.
Graziadaily
17 hours ago
- Entertainment
- Graziadaily
Vibram's ‘Ugly Shoe' Is Officially One of 2025's Hottest Items
Fashion's toe obsession has officially reached new split-toe trend that's been quietly bubbling for years just hit the mainstream - proof: Lyst's Q2 2025 Index ranks Vibram's FiveFingers at number five. In a list that reflects what people are actually searching, saving, and (more importantly) buying, that's no small feat. It's hardly a surprise when you zoom out. Fashion has been flirting with feet for a while now. There were the cult-classic Maison Margiela Tabi's (first released in 1988, now basically a street style mainstay), the rise of toe-ring sandals, and the performance-meets-fashion Nike Air Rift, which split the big toe for running functionality long before the internet knew what a 'tabi core' girl was. The five-toe shoe, often mocked for its anatomical oddness, has been around since 2006 - but like most things that start off niche or downright weird (see: Crocs, trail runners, Gorpcore), it just needed time. The Japanese split-toe socks laid the groundwork, and Balenciaga made its own high-fashion case for toe silhouettes in its AW20 Paris Fashion Week show. Still, the masses weren't quite ready. Now, they are. ©Paris Fashion Week Womenswear Fall/Winter 2020/2021/ Getty Images What was once a purely functional shoe for barefoot-style running or hiking is now cropping up in stylish corners of Instagram, editorial shoots, and IRL. And while at first I couldn't get past the uncanny toe shape, I've started to come around. Blame it on clever styling: paired with loose tailoring, tube socks, or a miniskirt, the look is... actually cool? Plus, it also has the celebrity vote and has been seen on Doechii and BLACKPINK'S Jennie. Disruptive, yes. But that's the point. This is individualism in footwear form fashion's answer to going against the grain. Shoutout to the ugly shoe theory - there's something kind of genius about wearing a shoe that deliberately repels the mainstream while simultaneously being one of the most talked-about items on the internet. I used to scroll past. Now? I'm one shopping cart away from joining the toe cult. 1. Vibram V-Soul FiveFingers Women's Slipper 2. Vibram FiveFingers V-Aqua Women's Shoes 3. Vibram FiveFingers ELX Knit 4. Vibram FiveFingers Classic ECO Women's Renee Washington , Grazia's digital fashion and beauty writer, lives online. With a penchant for wispy lashes and streetwear, she writes about the worlds of fashion and beauty from the viewpoint of the modern fashion girlie..
Fashion Network
20 hours ago
- Entertainment
- Fashion Network
Miu Miu back on top in latest Lyst Index, hottest product is The Row's simple but pricey flip-flop
If anyone thought Miu Miu was set to run out of steam any time soon, they couldn't be more wrong. The Prada -owned brand that has been on a remarkable high in recent years is still up there and it's back at number one in the newly released Lyst index for Q2. See catwalk As well as Miu Miu's ongoing success, Lyst said the quarter saw 'a dramatic shift from polished to personality' and fashion shoppers 'pivoting to high-impact, lower-cost accessories and footwear amid recession concerns. Beyond the viral Labubu craze, brand heat came from expressive, storytelling brands and standout shoes'. In fact, 60% of the hottest products were footwear and we're not talking about just one type as in the not-so-far-off days of sneaker dominance. This time, the hottest products spanned 'the functional, nostalgic, and avant-garde'. More of that later, first let's look at the top brands. Miu Miu rose one spot back to number one, replacing Loewe, which fell to second place. Saint Laurent was steady at number three, ahead of Prada (+1), Coach (-1), The Row (+2), COS (-1), Chloé (+1), Bottega Veneta (-2) and Moncler (+1). They made up the top 10 and behind them in the rest of the top 20 were Ralph Lauren (+1), Alaïa (-2), Balenciaga (+1), Jacquemus (+2), SKIMS (no move), Versace (-3), Burberry (re-entering the top 20), Gucci (-1), Birkenstock (another newcomer), and Valentino (no move). See catwalk Why was Miu Miu so hot? It seems to be striking a chord with affluent youthful consumers and it's very good at turning out hit products. Its suede, logo-embossed boat shoe/loafer was the fourth hottest item in Q2. 'Striking a balance between preppy nostalgia and contemporary edge, the popular boat shoes channel a back-to-school sensibility that resonated across markets,' Lyst said. Also notable, The Row achieved its highest index ranking to date, buoyed by the performance of the Dune flip flop, which was the quarter's hottest product. Searches for the $690 shoe rose by 162% this time, with interest rising "significantly" after Jonathan Bailey stepped out in a pair during a June press appearance. Burberry's return after a year out of the top 20 saw it 'effectively capitalising on a resurgent 'cool Britannia' vibe, a strong festival campaign and growing demand for Burberry menswear'. And Chloé is 'creeping up the Top 10, with demand on Lyst up 33% in Q2. The breezy, bohemian Chloé revival continues to gain ground with shoppers worldwide'. See catwalk Meanwhile, H&M Group's COS remains the only high street brand in the Top 10, with 'positioning and demand cemented by [its] critically-acclaimed April runway show'. As usual Lyst also identified three 'Moving Fast' brands and they included a venerable label, Pucci. Endorsed by Hailey Bieber, Addison Rae and Dua Lipa, searches for Pucci increased 96% quarter on quarter. The most wanted pieces for a 'Pucci Girl Summer' were the Marmo and Orchidee swirly halterneck mini dresses, tops and swimsuits. Also strong was Rohe, the Amsterdam-based, minimalist label that saw demand spiking 27%. And eyewear brand Jacques Marie Mage saw a 34% increase in demand, 'reflecting the rising value placed on accessories that carry narrative and craftsmanship'. Product hits As for the hottest products globally, as mentioned, six of the top 10 were shoes. The appearance of the Dune sandals from The Row in top spot was pretty surprising even given the fact that they're an obvious pick for summer. But these shoes come with an ultra-luxury price tag and mimic the kind of flip-flops that can be found anywhere and everywhere. The level of interest in these particular shoes shows just how strong The Row is as a label. Something similar could be said about the number two product, which was a simple cotton ribbed tank top by SKIMS. It spiked 230% this quarter, 'helped by positive TikTok buzz and the continued trend for 'effortless' elevated basics'. It's interesting after those two simple summer classics were in the top two spots that the third place product also fits into that category. It was the Adidas classic sprinter shorts. First seen in the late 1970s, Q2 saw a 121% increase in demand, with celebrity fans including Harry Styles and Bella Hadid. Athletic shorts are a key trend this summer with searches for sports shorts up 78% on Lyst in Q2. Miu Miu's suede loafers were in fourth place as referenced earlier, followed by Vibram's V-Soul flat that saw a 110% increase in traffic. Lyst said 'this continues the hybridisation of performance and fashion we saw in Q1 with Puma 's Speedcat Ballet'. And talking of ballet flats, Ancient Greek Sandals' Iro version was sixth. Juju Vera's shell pendant necklace came in at number seven and we're told it 'signals cultural clout, tapping into the emotional register of handcrafted nostalgia and the ongoing appetite for talismanic, coastal-adjacent jewellery'. Back with shoes, Isabel Marant 's Bekett wedge sneaker was 'the latest shoe to capitalise on a Y2K-fuelled TikTok revival' in eighth place. Demand was up 630% year on year. In ninth place Faithfull The Brand's Hedy staples dress was a clear summer hit and rounding out the top 10, Prada's Collapse Re-Nylon sneakers underscored just how important footwear is this season.
