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It's Official, This Is The Hottest Dress Of 2025 So Far

It's Official, This Is The Hottest Dress Of 2025 So Far

Graziadaily2 days ago
Each quarter, global fashion search index Lyst announces its official 'Hottest Products of 2025' list. So, as somebody who essentially shops for a living, finding out what people are actually buying is some pretty major fashion news. Whilst the line-up is usually a collection of luxury designer items (each with a luxury price tag in tow) a brand shift has become more and more noticeable over the years. Amongst Prada and Miu Miu you'll now also find the likes of Adidas' cute little retro style shorts, Skims' sell-out tank top, and the only dress to make the cut; the Hedy strapless maxi by Faithfull The Brand.
Whilst this dress isn't necessarily a surprise entry to the list (the style in question has sold out on multiple occasions) but more a well-earned spot for a certified crowd pleaser. Plus, 6 of the 10 items included by Lyst are footwear, think The Row's viral flip-flops and Isabel Marant's nostalgic wedge trainers, making it all the more impressive for the clothing items that napped a spot in the top 10.
If you're looking to invest, you'll find the Hedy dress available in soft buttery yellow, one of 2025's most searched for shades, classic go-with-everything black and a brand new deep olive green, another of this summer's breakout colour stars. Faithfull The Brand's strapless maxi is a true all-rounder, easily appropriate for plenty of occasions, we recommend wearing yours with low-key flip flops, a beachy straw tote and sunglasses for a super chic daytime outfit, switching to high-heeled mules and adding a cute little handbag for the evening.
So, what're you waiting for?
Faithfull The Brand, Hedy Maxi Dress In Yellow
Faithfull The Brand's beloved Hedy dress in buttery yellow is officially one of the hottest clothing items of 2025, opt for this colourway for an easy breezy shade that'll see you through the rest of the summer.
Faithfull The Brand, Hedy Maxi Dress In Forest
This rich shade of olivey, forest green is the perfect pre-fall take on the classic, wear yours with sandals for warm weather and, when autumn arrives, pair with an oversized blazer and knee-high boots.
Faithfull The Brand, Hedy Maxi Dress In Black
When in doubt, choose a black dress. Not only are black summer dresses a total wardrobe staple but the Hedy dress by Faithfull The Brand also makes for a super chic take on wedding guest dressing.
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Pucci's vibrant swirly prints enjoy another fashion moment
Pucci's vibrant swirly prints enjoy another fashion moment

The Guardian

time14 hours ago

  • The Guardian

Pucci's vibrant swirly prints enjoy another fashion moment

When it comes to glamorous fans, Emilio Pucci was the envy of other fashion designers. During the 1950s and 60s, the 'prince of prints' – as the designer became known – dressed Elizabeth Taylor, Jackie Kennedy and Sophia Loren. Marilyn Monroe was even buried in the brand. And now, more than 30 years after his death, Pucci's trademark vibrant swirly prints are enjoying another fashion moment. The Guardian's journalism is independent. We will earn a commission if you buy something through an affiliate link. Learn more. The return of Pucci has been bubbling up through content creators on TikTok, and the brand has the endorsement of Gen Z favourite Hailey Bieber. But it was confirmed this week when Lyst, the fashion data experts, revealed that searches for the brand had increased 96% in the second quarter of the year. Two of the classic prints – the pink Marmo from 1968 and the Orchidee from 1966 – were particularly popular, on minidresses and handkerchief tops. While not everyone can afford the prices of new Pucci – a Orchidee minidress is £645 – Depop also report a rise in secondhand: searches are up 381% since January on the resale app. And there are Pucci-like prints on fast fashion sites such as Shein and Asos for as little as £14.51. Pucci's popularity is about more than irresistible bright prints. It signposts a change in mood. Katy Lubin, the vice-president of brand and communications at Lyst, says: 'It's been years of this quite serious, quite luxury, minimal, intellectual fashion, or just quite plain and neutral-y fashion. It's exciting to see something that feels colourful and fun and fresh – especially during summertime.' The season is another factor. On social media, videos showing Pucci often feature the hashtag #puccigirl or #puccisummer – one Vogue writer reported in April: 'The Pucci woman is taking over my summer moodboard'. The trend is an offshoot of a wider aesthetic called 'Euro summer', which highlights the props that represent a starter pack of summer on the continent – from tomatoes and pasta, to white walls and blue sea. It seems Italian brands with print and colour are part of this, too. Lubin says there is also renewed interest in Missoni, Versace and Roberto Cavalli, but describes Pucci as 'the hero brand'. This status is down to Pucci's history – and its association with jet-set holidays. The label was founded by Pucci, a marchese who grew up in a palace in Florence. He launched his brand in the 1940s and opened a boutique in Capri in 1950. In the 50s and 60s, Taylor and others began wearing the designs on holiday. Now, says a Depop spokesperson, 'the brand's psychedelic prints [are] synonymous with Italian glamour and vintage style'. Camille Miceli has been the creative director of Pucci since 2021, and she has doubled down on this heritage. Speaking not long after her appointment, she said: 'Pucci isn't a conceptual brand, it's a lifestyle brand, so its message has to be direct.' This message has been clearly signposted by the staging of the brand's shows – the most recent took place in Portofino, another upscale Italian holiday destination. It's a move that helps the brand appeal both to the wealthy women that go to such locations, and those who aspire to do so. Sign up to Fashion Statement Style, with substance: what's really trending this week, a roundup of the best fashion journalism and your wardrobe dilemmas solved after newsletter promotion Pucci's prints might not be a monogram but the fact they are so recognisable means they still work to show the wearer's wealth. Depop's spokesperson argues this points to the return of 'a more maximalist style of dressing – [it's] less brash than the logomania of the 2010s but still gives instant 'if you know, you know' cues to other fashion insiders'. Lubin, meanwhile, describes the prints as 'the equivalent to the logo to be seen in this summer'. As a brand so associated with the summer season, what are the chances that these prints will still be seen as autumn arrives? If minidresses and handkerchief tops might make an exit, Lubin says silk scarves will remain: 'That could be one way we will see Pucci beyond the beach.'

Pucci's vibrant swirly prints enjoy another fashion moment
Pucci's vibrant swirly prints enjoy another fashion moment

The Guardian

time17 hours ago

  • The Guardian

Pucci's vibrant swirly prints enjoy another fashion moment

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Bald David Beckham shaves son Romeo's head despite his own disastrous DIY buzz-cut during luxury yacht trip
Bald David Beckham shaves son Romeo's head despite his own disastrous DIY buzz-cut during luxury yacht trip

Daily Mail​

time20 hours ago

  • Daily Mail​

Bald David Beckham shaves son Romeo's head despite his own disastrous DIY buzz-cut during luxury yacht trip

Romeo Beckham is now sporting the same buzz-cut as his famous father David after his dad shaved his head while on board their yacht in St Tropez on Friday. However, it was perhaps a risky move given that David, 50, recently suffered a major hair disaster when the guard came off his clippers leaving him with a triangle shape at the front of his head. Romeo shared the picture on Instagram after his brother Cruz stole his father's look the day before and larked around on board wearing a pair of tight white pants. Fans were loving the picture of Romeo and David and flocked to the comment section to mock David, writing: 'lol don't let the guard on the cutters fall off (laughing emojis).'; 'HOW ARE YOU TRUSTING @davidbeckham AFTER HIS (rolling on the floor laughing emojis)'; 'Oh lord your trusting your dad with the clippers after his mishap (laughing emojis). It's not the first time Romeo has taken inspiration from his famous father. He has notably emulated several of his father David's iconic fashion looks, particularly from the late 90s and early 2000s. However, it appears it runs deep in the family too, as the former footballer's style choices made headlines this week when his son Cruz, 20, appeared to take inspiration from him in some $550 (£410) white Prada pants. David had been spotted wearing a strikingly similar pair of pants on holiday as recently as last year, and the look was reminiscent of his iconic Armani underwear campaigns. Elsewhere in the Instagram photo dump, Romeo showed off his athletic physique in a pair of red swimming shorts as he lived it up on the yacht. Meanwhile, in another snap, he sported a white vest, which showcased his tattoos, and a beige bucket hat as he enjoyed lunch with footballer Mitchell Curry, 26. The holiday snaps come after former Manchester United and England midfielder David was left visibly fuming after almost scalping himself while attempting a DIY buzz-cut with a pair of clippers last month. Beckham had attempted to ditch his conventional short-beck-and-sides in favour of the shaved look he famously debuted at the height of his footballing glory in 2000. Fans flocked to the comment section to jokingly mock the former professional footballer, with one writing: 'lol don't let the guard on the cutters fall off (laughing emojis).' David is known for being a style chameleon when it comes to hair and sported the buzz cut look back in 2000, before revisiting it in 2004 (pictured), 2008 and as recently as this year But the former footballer came a cropper after the head fell from his clippers mid-shave, leaving him with a glaring bald patch on the top of his head. Having already shaved much of his hair to a fine stubble, the error left Beckham with few options, and nothing to conceal the exposed patch of skin. Worse, he was given little sympathy from his wife Victoria, who appeared to revel in her husband's misfortune by sharing a video of his uneven buzz-cut with Instagram followers. 'It does not look good,' she admits as a crestfallen Beckham reluctantly shows her the bald patch. 'I'm going to always be honest with you - it looks terrible.' Beckham has opted for the buzz-cut on numerous occasions since debuting the look during a Premier League match against Leicester City more than 20 years ago. During a recent interview with former teammate and best friend Gary Neville for the Overlap podcast, the retired footballer even admitted it was his favourite hairstyle. 'I always like the skinhead,' he said. 'I always loved the skinhead, because it was easy and you didn't have to do anything with it.'

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