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Wall Street Journal
2 days ago
- Entertainment
- Wall Street Journal
Ryan Reynolds, Gwyneth Paltrow Help Astronomer Move On From Coldplay Kiss Cam
Tech company Astronomer is trying to move on from its Coldplay concert kiss-cam scandal with the help of a Madison Avenue powerhouse known for his sense of humor. Actor Ryan Reynolds's marketing firm, Maximum Effort, created a lighthearted advertisement to help repair Astronomer's brand and shift the public's focus to its actual business, rather than its leaders' extracurricular activities.
Forbes
2 days ago
- Entertainment
- Forbes
Thom Browne Opens Two New Boutiques In New York City, Side By Side
Inside Thom Browne's latest boutiques on Madison Avenue thom browne On July 16, Thom Browne opened the doors of his latest location on Madison Avenue in New York City, two stores, in fact. One is an accessories store, focusing on his noteworthy handbags, eyewear and shoes, while the other is a boutique devoted to his latest jaw-dropping ready-to-wear collections. The store is already getting a lot of buzz. The private opening party had VIP guests like Christine Baranski, Walton Goggins, Cristin Millioti, Louisa Jacobson and more posking alongside the designer who swooped them in and showed them around as guests sampled small cups of ice cream. Just look for a hedge shaped like a giant dachshund outside and you know you've found the right place. Both of Browne's new stores are on a clean, dapper corner of the Upper East Side, right off 72nd Street. The neighboring boutiques focus on accessories and attire. The accessories store features Browne's iconic animal-shaped bags, from the original Hector bag, which was first released in 2016, to collections of foxes, sheep, bears and even giraffe handbags in this accessories store. It is like walking into an art gallery, a grey stone one, that is. Thom Browne Celebrates The Opening of Madison Avenue and 72nd Street Stores Bre Johnson/ Everything is laid out on sparse shelves like contemporary art, as it should be. This includes footwear, eyewear and more. The stores are located at 898 Madison Ave. The brand is currently offered in over 300 leading department stores and specialty boutique doors across 40 countries and 118 retail stores. But these stores are special. This marks Browne's first accessories store. The walls are covered in a cool grey travertine in both stores (only the New York store and the Palm Beach store have it). The New York store has wooden blinds; the same Browne has in his own home. Inside the accessories store in NYC. thom browne The design of the stores was created by Studio Albanese, an Italian design firm, as the firm founder Flavio Albanese has a long-standing partnership with the brand designing their retail spaces across the world, which is inspired by retro office design from the 1950s. However, Browne has a strong creative hand in the store design, as well. The accessories shop is a dream for any Browne fan. There is a collection of new soft leather handbags, including a soft leather Mr. Tom luggage bag. They also have rare items, like their black tie-friendly Limousine Clutch with Swarovski crystals, which is from the brand's glitzy Fall 2021 collection. The store also features Browne's eyewear collection. Previously, they had a contract with eyewear brand Dita. Now, they have brought all of their eyewear production in-house and their eyewear is made in Japan. Their Wayfair-like styles are a classic chunky frame that brings us back to the 1950s. Outside Thom Browne on Madison Ave. thom browne Among the latest animal bags, the Browne accessories boutique sells a selection of black leather handbags in the shape of a hippo. a pig, a sheep and a giraffe. They also have full-sized bags of the hippo and the bear. Yes, they even have an alligator-shaped bag. Each animal keeps on becoming more and more unique. Browne's animal bags are works of art in themselves which have gone viral several times since first launching in various forms in 2020 as part of the Noah's Ark series, though the original Hector bag dates back to 2015. They're a conversation starter at any event, drawing public interest. The Hector is based on Browne's own dachshund dog, who is named Hector. Last year, the dog even got his own Vogue photo shoot. Thom Browne at Thom Browne Celebrates The Opening of Madison Avenue and 72nd Street Stores Bre Johnson/ The accessories store also features their Bermuda bag series, which has adjustable sleeves to change up the design. It's a versatile bag to keep restyling instead of buying an entire new bag. Now, Browne's animal bags can be custom ordered in up to 20 different leather colors. The new custom color program launched a few months ago and is rolling out globally. This year marks the 10-year anniversary of the original Hector bag, so 2025 will be all about Hector at Thom Browne. Stay tuned for their special items coming out this fall. Follow @thombrowne on Instagram. Walton Goggins at Thom Browne Celebrates The Opening of Madison Avenue and 72nd Street Stores Bre Johnson/
Yahoo
17-07-2025
- Entertainment
- Yahoo
Inside Thom Browne's Upper East Side Store Opening Party
Leave it to Hector to draw a crowd. Thom Browne's dachshund was rendered in a bright green topiary stationed on 72nd Street, drawing the curiosity of casual passersby. The troupe of people dressed in coordinating seersucker was another clear sign that something was afoot on the Upper East Side block on Wednesday: the opening of two new Thom Browne boutiques, including a store dedicated to accessories, on Madison Avenue. More from WWD Tyriq Withers Celebrates 27th Birthday With Premiere of 'I Know What You Did Last Summer' EXCLUSIVE: Thom Browne Opens Two Stores on Upper East Side of Manhattan Fashion Designer B Michael Honored at Smithsonian for Donating Couture Items Worn by Cicely Tyson Hector himself had dropped by briefly earlier in the day (he's not big on crowds), but the late afternoon cocktail party had plenty of other VIPs in attendance. Guests included recent Emmy nominees Walton Goggins and Tramell Tillman, who both attended the Met Gala with Thom Browne in May, and Cristin Milioti; Christine Baranski and her 'The Gilded Age' costar Louisa Jacobson; 'Materialists' director Celine Song, and Jack Innanen. 'I love everyone's red accents,' said Ella Emhoff, a red handbag slung on her arm, as she took stock of the sartorial theme throughout the room. Everyone, naturally, was dressed in their Thom Browne best, including the man himself. ' It's nice to finally be in the neighborhood,' said Browne, holding court throughout the evening. 'It's an idea I've had for a long time. I live around here, so it's just nice to get this store together.' Coups of Champagne and trays of ice cream — served in Thom Browne-branded cups — were eagerly accepted as guests made their way around the intimate boutique. Goggins, dressed in a blue and white seersucker suit, paused to browse a rack of clothing upon arrival. The 'The White Lotus' star had an icy glass of lemonade in hand. ' I'm not used to carrying a bag,' said Tillman, navigating the top handle accessory that accompanied his Thom Browne pleated skirt and cashmere mesh basketball jersey, layered over a white button-down, as he posed for photos. The actor is firmly Team Thom after attending his first Met Gala with the designer in May. ' It's very clean, very simple but also elegant — it has a statement, which I truly appreciate,' said Tillman of the designer's approach. On Tuesday, the 'Severance' actor received his first Emmy nomination, for outstanding supporting actor in a drama series. ' It's a dream come true and 100 percent honor to be amongst all the nominees,' said Tillman. 'And 27 nominations for 'Severance' — it's absolutely incredible.' ' It's been very lovely 24 hours,' said Milioti, who also received her first Emmy nomination this week, for her lead role in 'The Penguin.' 'I'm blown away by the amount of nominations we got. And then also 'Black Mirror' got a bunch of nominations — it's been really great.' The rest of the summer holds 'a little bit of work, a little bit of play' for the actress, and then it's back to Los Angeles for the lead-up to the Emmy Awards in September. The actress, dressed in a long tailored gray dress, had a front-row seat at Browne's runway show in New York earlier this year. ' It was like witnessing art — walking, breathing art,' she said. 'You feel so fabulous in his clothing. It's so structured and timeless and classic, while being its own creature.' Launch Gallery: Christine Baranski, Walton Goggins, and More at the Thom Browne Madison Ave Opening Party Best of WWD A Look Back at SAG Awards Best Dressed Red Carpet Stars SAG Awards Wildest Looks of All Time on the Red Carpet, Photos From the Archive: A Look Back at Marc Jacobs Annual Holiday Party [PHOTOS] Solve the daily Crossword
Yahoo
17-07-2025
- Entertainment
- Yahoo
Inside Thom Browne's Upper East Side Store Opening Party
Leave it to Hector to draw a crowd. Thom Browne's dachshund was rendered in a bright green topiary stationed on 72nd Street, drawing the curiosity of casual passersby. The troupe of people dressed in coordinating seersucker was another clear sign that something was afoot on the Upper East Side block on Wednesday: the opening of two new Thom Browne boutiques, including a store dedicated to accessories, on Madison Avenue. More from WWD Tyriq Withers Celebrates 27th Birthday With Premiere of 'I Know What You Did Last Summer' EXCLUSIVE: Thom Browne Opens Two Stores on Upper East Side of Manhattan Fashion Designer B Michael Honored at Smithsonian for Donating Couture Items Worn by Cicely Tyson Hector himself had dropped by briefly earlier in the day (he's not big on crowds), but the late afternoon cocktail party had plenty of other VIPs in attendance. Guests included recent Emmy nominees Walton Goggins and Tramell Tillman, who both attended the Met Gala with Thom Browne in May, and Cristin Milioti; Christine Baranski and her 'The Gilded Age' costar Louisa Jacobson; 'Materialists' director Celine Song, and Jack Innanen. 'I love everyone's red accents,' said Ella Emhoff, a red handbag slung on her arm, as she took stock of the sartorial theme throughout the room. Everyone, naturally, was dressed in their Thom Browne best, including the man himself. ' It's nice to finally be in the neighborhood,' said Browne, holding court throughout the evening. 'It's an idea I've had for a long time. I live around here, so it's just nice to get this store together.' Coups of Champagne and trays of ice cream — served in Thom Browne-branded cups — were eagerly accepted as guests made their way around the intimate boutique. Goggins, dressed in a blue and white seersucker suit, paused to browse a rack of clothing upon arrival. The 'The White Lotus' star had an icy glass of lemonade in hand. ' I'm not used to carrying a bag,' said Tillman, navigating the top handle accessory that accompanied his Thom Browne pleated skirt and cashmere mesh basketball jersey, layered over a white button-down, as he posed for photos. The actor is firmly Team Thom after attending his first Met Gala with the designer in May. ' It's very clean, very simple but also elegant — it has a statement, which I truly appreciate,' said Tillman of the designer's approach. On Tuesday, the 'Severance' actor received his first Emmy nomination, for outstanding supporting actor in a drama series. ' It's a dream come true and 100 percent honor to be amongst all the nominees,' said Tillman. 'And 27 nominations for 'Severance' — it's absolutely incredible.' ' It's been very lovely 24 hours,' said Milioti, who also received her first Emmy nomination this week, for her lead role in 'The Penguin.' 'I'm blown away by the amount of nominations we got. And then also 'Black Mirror' got a bunch of nominations — it's been really great.' The rest of the summer holds 'a little bit of work, a little bit of play' for the actress, and then it's back to Los Angeles for the lead-up to the Emmy Awards in September. The actress, dressed in a long tailored gray dress, had a front-row seat at Browne's runway show in New York earlier this year. ' It was like witnessing art — walking, breathing art,' she said. 'You feel so fabulous in his clothing. It's so structured and timeless and classic, while being its own creature.' Launch Gallery: Christine Baranski, Walton Goggins, and More at the Thom Browne Madison Ave Opening Party Best of WWD A Look Back at SAG Awards Best Dressed Red Carpet Stars SAG Awards Wildest Looks of All Time on the Red Carpet, Photos From the Archive: A Look Back at Marc Jacobs Annual Holiday Party [PHOTOS]
Yahoo
15-07-2025
- Business
- Yahoo
NBCU Says Surge in Sports Ads Boosts Upfront Sales Haul
People still want to watch sports on TV, and that means — at least for now — advertisers still need to spend on it. NBCUniversal said Tuesday that its new 11-year deal for NBA rights resulted in a 15% increase in 'upfront' ad commitments across its core broadcast offerings of news, sports and entertainment, with a quarter of its NBA sponsors new to traditional linear TV. The Comcast-backed media conglomerate also said it saw 'record sales commitments overall,' and 'delivered its largest digital Upfront in history,' though it offered no estimates on the amount of volume it secured. The value of its commitments across its media holdings is expected to be in excess of $7 billion — a total NBCU last made public in 2022. Advertisement More from Variety In the 'upfront,' U.S. media companies vie to sell the bulk of their commercial inventory for their next cycle of programming, and there has been concern that tariff negotiations by the Trump White House might dampen Madison Avenue's appetite to spend on TV. Traditional TV companies are also contending with the rise of digital giants such as YouTube, Netflix and Amazon's Prime Video, along with other one-time upstarts. NBCU moved early this year to win ad support for a massive cache of sports inventory tied to 2026 telecasts of the Milan Cortina Olympics, Super Bowl LX and the FIFA World Cup. NBC was asking for $7 million for a 30-second spot in the Super Bowl, according to people familiar with the sales process, and is likely sold out of much of its inventory tied to the gridiron classic. Many of the company's properties benefitted from the company's sports-heavy offering. NBCU said its Peacock streaming service saw a 20% increase in volume, and now represents 'nearly 1/3 of NBCUniversal's total Upfront commitments.' The Telemundo Spanish-language network also saw new levels of volume, NBCU said, with ad revenue committed to next year's Spanish-language World Cup telecast already exceeding the revenue for the previous World Cup with over 10 months until kickoff.' Advertisement 'The response has been extraordinary, and we are incredibly grateful for our partners' trust and collaboration,' said Mark Marshall, chairman of NBCU's ad-sales and partnerships operations, in a prepared statement. 'With a cross-platform strategy supercharged by cutting-edge technology, we're proud to engage 286 million people monthly — setting a new standard and delivering the most successful Upfront in our company's history.' Sports has been key to the ad-sales game so far this year. There is no other programming format that continues to dependably generate the large, simultaneous viewing audiences that advertisers and distributors crave. NBCU was likely able to use demand for its sports properties to generate sales and deals tied to other kinds of programming. The upfront sports marketplace has been particularly 'aggressive,' says one media buyer familiar with recent negotiations, with ad slots in many top events scheduled for the fourth quarter largely out of sale at many of the TV companies. This executive says demand was particularly intense for NFL inventory, with NBA interest heightened for digital games. The move from Warner to NBC, says this buyer, offers some complications, as advertisers may want to consider whether the new slates of games on broadcast will capture the bigger potential audience that tunes into the medium. This buyer suggested that most networks with NBA rights will likely have more inventory to sell, while media companies with NFL events — including Amazon's 'Black Friday' game stream or Netflix's Christmas game — probably have less time on their hands. Indeed, the company revealed Tuesday that advertisers even contributed more money to the cable networks tied to Versant, the portion of NBCU that is expected to be spun off into a separate, publicly traded entity by Comcast later in 2025. The portfolio of networks tied to the new company, which include MSNBC, CNBC and USA, saw a nearly 10% increase 'in clients investing in its brands,' NBCU said. In recent years, media companies have used cable properties, increasingly falling out of favor in the streaming era as more viewers stream dramas and comedies at times of their own choosing, as 'sweeteners' in negotiations, giving favorable deals in order to secure better rates for sports and broadcast events. Advertisement Whether NBCU's performance is indicative of the industry as a whole remains to be seen. A good chunk of its new upfront wealth — NBCU said it saw a 45% increase in ad commitments tied to sports programming — may simply be the result of a transfer of dollars once earmarked for Warner Bros. Discovery's NBA schedule, which aired for years on TNT. Some portion of that money may also be coming from rivals that are more heavily dependent on cable. NBCU disclosed that more of its advertising base is tied to new types of sales. The company said it saw an uptick in deals from small- and medium-sized advertisers that have typically not struck deals with media companies heavily reliant on national TV media. In the streaming era, these same companies can sell digital inventory that shows up in specific geographic regions or alongside viewers with specific interests or buying traits. Indeed, NBCU said nearly 60% of ad investments are being made against so-called 'advanced audiences.' The company said its programmatic business — ads that rely on algorithms to snatch up specific kinds of inventory tied to the type of viewers an advertiser seeks — came to $1 billion. Top categories included retail, restaurants, auto, travel and financial services, NBCU said, each of which increased ad commitments by about 12%. Movie and TV studios also played a significant role in the sales process. Executives on both sides of the table say media companies have been able to win increases in certain kinds of CPMs, a measure of how much it costs for an ad to reach 1,000 viewers — a metric that is central in these discussions between media companies and advertisers. Sports ads were generating what has been estimated to be CPMs in the high-single-digit percentage range, while CPM increase were projected to be the low-single-digit percentage range for commercials tied to traditional linear broadcast. Some of the uptick in linear CPMs isn't driven by a robust market, but by the fact that the networks have less traditional entertainment to sell and smaller audiences projected to watch what remains. Advertisement There have been some expectations that many of the media companies would agree to 'rollbacks' in digital CPMs, owing to the introduction of massive amounts of streaming inventory from Amazon and Netflix, among other venues. TV networks favor the upfront market because it allows them to build support for their programs well ahead of their debut. Still, the advertising bazaar has been tougher to navigate in recent years as more people gravitate to streaming video and other means of accessing their favorite programs, movies, news and sports events. Ad commitments for the most recent cycle of primetime broadcast TV fell 3.5% in 2024's upfront market, to $9.34 billion, according to Media Dynamics Inc., while commitments for primetime on cable tumbled 4.8%, to $9.065 billion. Meanwhile, ad commitments to streaming video hubs rose a noticeable 35.3%, hiking to $11.1 billion from $8.2 billion in the previous market. The amount committed to streaming video for the most recent TV season was greater than that devoted to primetime broadcast or primetime cable — a first for the industry. Best of Variety Advertisement Sign up for Variety's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
