Latest news with #Magnum®
Yahoo
11-06-2025
- Automotive
- Yahoo
Magnum Ice Cream Invites Race Goers to Enjoy the Ultimate Bite at Montreal's Crescent Street Grand Prix Festival
Festival Crowds Can Take a Pit Stop from the Rush of Race Weekend with ASMR Moment MONTREAL, June 11, 2025--(BUSINESS WIRE)--This weekend, Magnum Ice Cream (Magnum) is inviting Montrealers and race-week revelers to experience the ultimate bite. From June 12 to 15, visitors can stop by the Magnum ASMR Studio at The Crescent Street Grand Prix Festival and partake in a multi-sensory activation designed to deliver a moment of indulgence. The immersive Magnum experience offers a pit stop from the action of the track with an experience that brings the signature "crack" of Magnum's 100% Belgian chocolate-coated ice cream bars to life. Visitors can step into the Magnum ASMR Studio, get close to the mic and create their own ASMR-inspired content – from the slow unwrapping of an ice cream bar to the iconic chocolate crack from the first bite. Each guest will receive a video capturing their personalized Magnum Moment to share on social media. "In a weekend known for speed, sound and adrenaline, we're giving people a moment to slow down, indulge, and really savour the small luxury of a Magnum," said Benjamin Finn, Marketing Lead for Ice Cream, Unilever. "Our ASMR activation taps into a trend people can't get enough of, offering that satisfying chocolate crack and sensory delight our fans love." The hero of this year's activation is the Magnum Mini Double Caramel – a perfectly mini-sized ice cream bar featuring velvety vanilla ice cream, gooey caramel sauce, and a decadent layer of 100% Belgian chocolate. The perfect bite-sized indulgence, Magnum Minis are the ultimate treat for fans craving something sweet during race weekend. Magnum will be sampling June 12 - 15 starting at 11 a.m. ET until supplies last – AND everyone who visits the Magnum booth will have a chance to win a $1,000 gift card for a shopping spree. As temperatures rise, there's no better time to treat yourself to the rich, luxurious taste of a Magnum. Whether you're racing between events or strolling the summer streets of Montreal, Magnum's premium ingredients and assortment of flavours is the perfect go-to for all your summer adventures. For more information and updates, please visit and follow @ on Instagram. About Magnum® Launched in 1989, Magnum® was the first handheld ice cream brand targeted as a premium adult offering. Today, Magnum® is one of the world's leading ice cream brands, selling over 1 billion units annually worldwide. Since launching in Canada in 2011, Magnum® has remained committed to bringing premium, indulgent ice cream bars to Canadians. About Unilever Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Foods and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 128,000 employees and generated sales of €60.8 billion in 2024. For more information about Unilever and our brands, please visit About Unilever in North America Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Foods and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 128,000 employees and generated sales of €60.8 billion in 2024. Our leading brands in North America include Dove, Hellmann's, Vaseline, Degree, Axe, TRESemmé, Knorr, Magnum, Ben & Jerry's, Nutrafol, Liquid I.V., Paula's Choice, and Dermalogica. For more information on Unilever U.S. and its brands visit: For more information on Unilever Canada and its brands visit: About Unilever in Canada Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Foods and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 128,000 employees and generated sales of €60.8 billion in 2024. Our leading brands in Canada include Dove, Vaseline, Degree, Axe, SheaMoisture, TRESemmé, Knorr, Hellmann's, Breyers, Magnum, Ben & Jerry's, Liquid I.V., and OLLY. For more information on Unilever Canada and visit: or View source version on Contacts Jeene
North Wales Live
29-05-2025
- Entertainment
- North Wales Live
Charli xcx sparks new trend after last year's Brat summer
Charli xcx has been one of the hottest names on music fans' lips over the last 12 months. The Grammy award-winning artist, 32, catapulted her stardom to new heights with her 'Brat' album and will take to the Glastonbury stage in one of the festival's most hotly-anticipated performances. And with that event just under a month away, the 'Apple' hitmaker may have just set off a new summer trend. Charli turned heads at an exclusive party in Cannes by arriving with an iconic Magnum Classic Ice Cream in hand to complete her look. The moment pays homage to the iconic 1994 runway, where models famously cracked into Magnum Classic ice creams on the Vivienne Westwood catwalk. Now, with Charli leading the way, this playful nod to edible luxury is inspiring fashion lovers to add a touch of cool – quite literally – to their summer OOTDs. Magnum hosted an electrifying beach party on La Croisette to launch its 2025 global campaign Crack Into Pleasure. Charli, known for her boundary-pushing style, curated the night's soundtrack with explosive DJ sets from genre-defying producer Jamie xx, DJ and producer George Daniel, and a performance by breakthrough Swedish rapper Yung Lean, igniting a high-energy atmosphere that reflected the campaign's disruptive spirit. Guests abandoned restraint and embraced freedom in style, with Charli leading the way in a Vivienne Westwood Cafe Society ensemble. Gabbriette, making a dramatic entrance alongside Charli, broke away from the expected conservative dress code in a baby pink Y2K-inspired two-piece, embodying the campaign's fearless edge. Supermodel and creative Georgia May Jagger also made a statement in an ivory gown, while her iconic mother Jerry Hall commanded attention in a glittering black suit and satin red shirt. The party was anchored by the return of the Magnum® Dipping and Spray Barexperience, where Charli xcx set the tone, creating her signature Magnum® recipe to demonstrate how true pleasure comes from rejecting the expected and defining indulgence on your own terms. #CrackIntoPleasure marks a bold new chapter for Magnum®, inviting Pleasure Seekers around the globe to embark on an indulgent journey that pays homage to Magnum®'s original three ice cream flavour innovations: Magnum® Classic, Magnum® Almond, and Magnum® White.
Leader Live
29-05-2025
- Entertainment
- Leader Live
Charli xcx sparks new trend after last year's Brat summer
The Grammy award-winning artist, 32, catapulted her stardom to new heights with her 'Brat' album and will take to the Glastonbury stage in one of the festival's most hotly-anticipated performances. And with that event just under a month away, the 'Apple' hitmaker may have just set off a new summer trend. Charli turned heads at an exclusive party in Cannes by arriving with an iconic Magnum Classic Ice Cream in hand to complete her look. The moment pays homage to the iconic 1994 runway (Image: Myles Hendrik) The moment pays homage to the iconic 1994 runway, where models famously cracked into Magnum Classic ice creams on the Vivienne Westwood catwalk. Now, with Charli leading the way, this playful nod to edible luxury is inspiring fashion lovers to add a touch of cool – quite literally – to their summer OOTDs. Magnum hosted an electrifying beach party on La Croisette to launch its 2025 global campaign Crack Into Pleasure Charli, known for her boundary-pushing style, curated the night's soundtrack with explosive DJ sets from genre-defying producer Jamie xx, DJ and producer George Daniel, and a performance by breakthrough Swedish rapper Yung Lean, igniting a high-energy atmosphere that reflected the campaign's disruptive spirit. Guests abandoned restraint and embraced freedom in style, with Charli leading the way in a Vivienne Westwood Cafe Society ensemble. Gabbriette, making a dramatic entrance alongside Charli, broke away from the expected conservative dress code in a baby pink Y2K-inspired two-piece, embodying the campaign's fearless edge. Supermodel and creative Georgia May Jagger also made a statement in an ivory gown, while her iconic mother Jerry Hall commanded attention in a glittering black suit and satin red shirt. The party was anchored by the return of the Magnum® Dipping and Spray Barexperience, where Charli xcx set the tone, creating her signature Magnum® recipe to demonstrate how true pleasure comes from rejecting the expected and defining indulgence on your own terms. #CrackIntoPleasure marks a bold new chapter for Magnum®, inviting Pleasure Seekers around the globe to embark on an indulgent journey that pays homage to Magnum®'s original three ice cream flavour innovations: Magnum® Classic, Magnum® Almond, and Magnum® White.
Wales Online
29-05-2025
- Entertainment
- Wales Online
Charli xcx sparks new trend after last year's Brat summer
Charli xcx sparks new trend after last year's Brat summer The Grammy award-winning artist turned heads at an exclusive Cannes party by arriving with a nod to an iconic 90s moment Charli turned heads at an exclusive party in Cannes by arriving with an iconic Magnum Classic Ice Cream in hand (Image: Myles Hendrik ) Charli xcx has been one of the hottest names on music fans' lips over the last 12 months. The Grammy award-winning artist, 32, catapulted her stardom to new heights with her 'Brat' album and will take to the Glastonbury stage in one of the festival's most hotly-anticipated performances. And with that event just under a month away, the 'Apple' hitmaker may have just set off a new summer trend. Charli turned heads at an exclusive party in Cannes by arriving with an iconic Magnum Classic Ice Cream in hand to complete her look. The moment pays homage to the iconic 1994 runway (Image: Myles Hendrik ) The moment pays homage to the iconic 1994 runway, where models famously cracked into Magnum Classic ice creams on the Vivienne Westwood catwalk. Now, with Charli leading the way, this playful nod to edible luxury is inspiring fashion lovers to add a touch of cool – quite literally – to their summer OOTDs. Magnum hosted an electrifying beach party on La Croisette to launch its 2025 global campaign Crack Into Pleasure. Charli, known for her boundary-pushing style, curated the night's soundtrack with explosive DJ sets from genre-defying producer Jamie xx, DJ and producer George Daniel, and a performance by breakthrough Swedish rapper Yung Lean, igniting a high-energy atmosphere that reflected the campaign's disruptive spirit. Guests abandoned restraint and embraced freedom in style, with Charli leading the way in a Vivienne Westwood Cafe Society ensemble. Gabbriette, making a dramatic entrance alongside Charli, broke away from the expected conservative dress code in a baby pink Y2K-inspired two-piece, embodying the campaign's fearless edge. Supermodel and creative Georgia May Jagger also made a statement in an ivory gown, while her iconic mother Jerry Hall commanded attention in a glittering black suit and satin red shirt. Article continues below The party was anchored by the return of the Magnum® Dipping and Spray Barexperience, where Charli xcx set the tone, creating her signature Magnum® recipe to demonstrate how true pleasure comes from rejecting the expected and defining indulgence on your own terms. #CrackIntoPleasure marks a bold new chapter for Magnum®, inviting Pleasure Seekers around the globe to embark on an indulgent journey that pays homage to Magnum®'s original three ice cream flavour innovations: Magnum® Classic, Magnum® Almond, and Magnum® White.
South Wales Argus
29-05-2025
- Entertainment
- South Wales Argus
Charli xcx sparks new trend after last year's Brat summer
The Grammy award-winning artist, 32, catapulted her stardom to new heights with her 'Brat' album and will take to the Glastonbury stage in one of the festival's most hotly-anticipated performances. And with that event just under a month away, the 'Apple' hitmaker may have just set off a new summer trend. Charli turned heads at an exclusive party in Cannes by arriving with an iconic Magnum Classic Ice Cream in hand to complete her look. The moment pays homage to the iconic 1994 runway (Image: Myles Hendrik) The moment pays homage to the iconic 1994 runway, where models famously cracked into Magnum Classic ice creams on the Vivienne Westwood catwalk. Now, with Charli leading the way, this playful nod to edible luxury is inspiring fashion lovers to add a touch of cool – quite literally – to their summer OOTDs. Magnum hosted an electrifying beach party on La Croisette to launch its 2025 global campaign Crack Into Pleasure Charli, known for her boundary-pushing style, curated the night's soundtrack with explosive DJ sets from genre-defying producer Jamie xx, DJ and producer George Daniel, and a performance by breakthrough Swedish rapper Yung Lean, igniting a high-energy atmosphere that reflected the campaign's disruptive spirit. Guests abandoned restraint and embraced freedom in style, with Charli leading the way in a Vivienne Westwood Cafe Society ensemble. Gabbriette, making a dramatic entrance alongside Charli, broke away from the expected conservative dress code in a baby pink Y2K-inspired two-piece, embodying the campaign's fearless edge. Supermodel and creative Georgia May Jagger also made a statement in an ivory gown, while her iconic mother Jerry Hall commanded attention in a glittering black suit and satin red shirt. The party was anchored by the return of the Magnum® Dipping and Spray Barexperience, where Charli xcx set the tone, creating her signature Magnum® recipe to demonstrate how true pleasure comes from rejecting the expected and defining indulgence on your own terms. #CrackIntoPleasure marks a bold new chapter for Magnum®, inviting Pleasure Seekers around the globe to embark on an indulgent journey that pays homage to Magnum®'s original three ice cream flavour innovations: Magnum® Classic, Magnum® Almond, and Magnum® White.
