Charli xcx sparks new trend after last year's Brat summer
And with that event just under a month away, the 'Apple' hitmaker may have just set off a new summer trend.
Charli turned heads at an exclusive party in Cannes by arriving with an iconic Magnum Classic Ice Cream in hand to complete her look.
The moment pays homage to the iconic 1994 runway (Image: Myles Hendrik)
The moment pays homage to the iconic 1994 runway, where models famously cracked into Magnum Classic ice creams on the Vivienne Westwood catwalk.
Now, with Charli leading the way, this playful nod to edible luxury is inspiring fashion lovers to add a touch of cool – quite literally – to their summer OOTDs.
Magnum hosted an electrifying beach party on La Croisette to launch its 2025 global campaign Crack Into Pleasure
Charli, known for her boundary-pushing style, curated the night's soundtrack with explosive DJ sets from genre-defying producer Jamie xx, DJ and producer George Daniel, and a performance by breakthrough Swedish rapper Yung Lean, igniting a high-energy atmosphere that reflected the campaign's disruptive spirit.
Guests abandoned restraint and embraced freedom in style, with Charli leading the way in a Vivienne Westwood Cafe Society ensemble.
Gabbriette, making a dramatic entrance alongside Charli, broke away from the expected conservative dress code in a baby pink Y2K-inspired two-piece, embodying the campaign's fearless edge.
Supermodel and creative Georgia May Jagger also made a statement in an ivory gown, while her iconic mother Jerry Hall commanded attention in a glittering black suit and satin red shirt.
The party was anchored by the return of the Magnum® Dipping and Spray Barexperience, where Charli xcx set the tone, creating her signature Magnum® recipe to demonstrate how true pleasure comes from rejecting the expected and defining indulgence on your own terms.
#CrackIntoPleasure marks a bold new chapter for Magnum®, inviting Pleasure Seekers around the globe to embark on an indulgent journey that pays homage to Magnum®'s original three ice cream flavour innovations: Magnum® Classic, Magnum® Almond, and Magnum® White.
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