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Japan Today
2 days ago
- Health
- Japan Today
Milk made from yeast rather than animals or plants developed in Japan
By SoraNews24 It's unclear at exactly what point we as humans started to drink cow's milk, but it has since firmly entrenched itself as a key food in our daily lives, whether drunk straight, fermented into other dairy foods like cheese, butter, and yogurt, or as an ingredient in a range of things from fine cuisine to cups of coffee. But it's not without its setbacks. Many people still have trouble digesting the lactose or have a dangerous allergy to it, and others refrain out of ethical concerns related to the milking of cattle. Alternatives like soy milk and almond milk exist, but they never really taste the same and are more of their own drinks than actual substitutes. But now, major beverage maker Asahi believes they have concocted a worthy alternative to cow's milk that is not only non-allergenic but also ethically produced to meet everyone's dietary needs. Rather than animals or plants, Like Milk is derived from microorganisms for both taste and nutrition that rivals and surpasses that of other milk products. Asahi has been researching the yeast it uses to make beer for nearly a century now, and has finally found a way to retain the protein, vitamins, and other nutrients it contains while giving it the mellow sweetness and creamy texture milk is known for. As a result, Like Milk has more dietary fiber and zinc than either cow milk or soy milk and also has 38 percent less fat than whole cow's milk, while also being free of all 28 standard allergy-causing ingredients. ▼ The following chart shows the comparative values of energy, protein, fat, cholesterol, carbohydrates, digestible carbs, dietary fiber, calcium, and zinc in that order. Speaking of dietary fiber, Asahi warns drinkers that this milk is a lot higher in fiber than you might expect, so don't go chugging a liter of Like Milk in one sitting unless you enjoy spending time on the toilet. It's also slightly brown due to its unique creation and, unlike regular milk, it can be stored at room temperature for about six months if unopened, making it a handy, nutritious drink to keep in a disaster preparedness kit. ▼ It's a neutral color that blends in well with most home decor. Unfortunately, Like Milk is not at the mass production stage yet, so only limited quantities are being sold at this time. Asahi recently offered a batch on Japanese crowdfunding site Makuake and sold 2.2 million yen worth of it. They also had samples at the Vegan Gourmet Matsuri in Tokyo, where it got an 80-percent 'delicious' rating. Asahi plans to sell a limited run of one-liter cartons this fall and then hopes to get mass production underway sometime next year. They also hinted at research on a Like Egg product based on similar principles. In the meantime, if you can get your hands on some Like Milk to try it, consider yourself lucky, especially if you normally forego milk for health or ethical reasons. Source: Like Milk, PR Times, Huffington Post Japan, Makuake Images: PR Times, Makuake Read more stories from SoraNews24. -- Sake milk shakes return to Japan's Mos Burger with the Shinsei Dassai Mazeru Shake -- 23 flavors, five top recommendations for the wide world of Kikkoman soy milk【Taste test】 -- How to make so, Japan's 1,000-year-old dessert recipe that's back in fashion【SoraKitchen】 External Link © SoraNews24
SoraNews24
6 days ago
- Health
- SoraNews24
Milk made from yeast rather than animals or plants developed in Japan
Asahi hopes you like Like Milk more than you like milk or other drinks like milk. It's unclear at exactly what point we as humans started to drink cow's milk, but it has since firmly entrenched itself as a key food in our daily lives, whether drunk straight, fermented into other dairy foods like cheese, butter, and yogurt, or as an ingredient in a range of things from fine cuisine to cups of coffee. But it's not without its setbacks. Many people still have trouble digesting the lactose or have a dangerous allergy to it, and others refrain out of ethical concerns related to the milking of cattle. Alternatives like soy milk and almond milk exist, but they never really taste the same and are more of their own drinks than actual substitutes. But now, major beverage maker Asahi believes they have concocted a worthy alternative to cow's milk that is not only non-allergenic but also ethically produced to meet everyone's dietary needs. Rather than animals or plants, Like Milk is derived from microorganisms for both taste and nutrition that rivals and surpasses that of other milk products. Asahi has been researching the yeast it uses to make beer for nearly a century now, and has finally found a way to retain the protein, vitamins, and other nutrients it contains while giving it the mellow sweetness and creamy texture milk is known for. As a result, Like Milk has more dietary fiber and zinc than either cow milk or soy milk and also has 38 percent less fat than whole cow's milk, while also being free of all 28 standard allergy-causing ingredients. ▼ The following chart shows the comparative values of energy, protein, fat, cholesterol, carbohydrates, digestible carbs, dietary fiber, calcium, and zinc in that order. Speaking of dietary fiber, Asahi warns drinkers that this milk is a lot higher in fiber than you might expect, so don't go chugging a liter of Like Milk in one sitting unless you enjoy spending time on the toilet. It's also slightly brown due to its unique creation and, unlike regular milk, it can be stored at room temperature for about six months if unopened, making it a handy, nutritious drink to keep in a disaster preparedness kit. ▼ It's a neutral color that blends in well with most home decor. Unfortunately, Like Milk is not at the mass production stage yet, so only limited quantities are being sold at this time. Asahi recently offered a batch on Japanese crowdfunding site Makuake and sold 2.2 million yen (US$15,000) worth of it. They also had samples at the Vegan Gourmet Matsuri in Tokyo, where it got an 80-percent 'delicious' rating. Asahi plans to sell a limited run of one-liter (34-ounce) cartons this fall and then hopes to get mass production underway sometime next year. They also hinted at research on a Like Egg product based on similar principles. In the meantime, if you can get your hands on some Like Milk to try it, consider yourself lucky, especially if you normally forego milk for health or ethical reasons. Ultimately, however, it will all come down to the taste. Hopefully, it won't be like soy milk, which always tastes like soy hot dogs to me. Don't get me wrong, because I kind of like soy hot dogs. I just don't want to drink them or soak my cornflakes in them. Source: Like Milk, PR Times, Huffington Post Japan, Makuake Images: PR Times, Makuake ● Want to hear about SoraNews24's latest articles as soon as they're published? Follow us on Facebook and Twitter!
Japan Today
14-05-2025
- Entertainment
- Japan Today
New hug pillow range lets you sleep with Hello Kitty
By Oona McGee, SoraNews24 Body pillows are must-have companions for bedtime or downtime, especially when you need to relax or get a good night's sleep. Of course, cuteness is an important factor when it comes to these bedtime companions, but comfort is a top priority too, and for these discerning customers, a series called 'Hugmotti' fits the bill. Designed to sound like 'Hug Mocchi', with mocchi being the word for 'squidgy', the Hugmotti body pillow boasts a design that lets you find a comfortable position no matter how you sleep, with a unique stuffing method that allows you to adjust the filling to your liking. Over 200,000 of these pillows have been sold, and sales look ready to skyrocket yet again, with a new tie-up range featuring some of our favorite Sanrio characters. For this collaboration, Hello Kitty, Kuromi, and Cinnamoroll are joining in, and each pillow is carefully designed to reflect the unique traits of each character. These body pillows are so cute and adorable that they'll definitely provide you with a blissful night's sleep. ▼ The Hello Kitty Hugmotti features the character's distinctive red bow. ▼ The Kuromi Hugmotti comes complete with her trademark black hood and pink skull. ▼ The Cinnamoroll Hugmotti has a pair of irresistibly cute floppy ears. The fabric on these pillows is so smooth and soft you'll want to rub your cheeks against it all night long, and their spongy, mochi-like feel lets you experience what it might really be like to sleep with Kitty, Kuromi, or Cinnamoroll. The cover can be removed and washed in your home washing machine so you can easily keep it clean, and if you act fast, you can get a discount, as it's being offered on crowdfunding site Makuake with a 30-percent discount, so you can purchase it for 20,860 yen. Otherwise, it's set to retail on the official site, once the campaign is over, for 29,800 yen for the pillow itself, and 9,800 yen for a replacement cover. With the irresistible charm of Sanrio characters and the ultimate in hugging comfort combined in one, the Hugmotti Sanrio Characters collaboration will have you dozing off in no time! Related: Hugmotti Source, images: PR Times Read more stories from SoraNews24. -- Japan's new Hello Kitty and Sanrio smartwatches are cute watches too【Photos】 -- Hard-working Hello Kitty wants to help you relax with new line of Sanrio Bath Bombs from Lush -- Sailor Moon's Senshi team up with Hello Kitty and Sanrio for pajama party crossover merch line External Link © SoraNews24
SoraNews24
11-05-2025
- Entertainment
- SoraNews24
New hug pillow range lets you sleep with Hello Kitty
Snuggle up to these Sanrio characters. Body pillows are must-have companions for bedtime or downtime, especially when you need to relax or get a good night's sleep. Of course, cuteness is an important factor when it comes to these bedtime companions, but comfort is a top priority too, and for these discerning customers, a series called 'Hug Mocchi' fits the bill. The Hug Mocchi body pillow boasts a design that lets you find a comfortable position no matter how you sleep, with a unique stuffing method that allows you to adjust the filling to your liking. Over 200,000 of these pillows have been sold, and sales look ready to skyrocket yet again, with a new tie-up range featuring some of our favourite Sanrio characters. For this collaboration, Hello Kitty, Kuromi, and Cinnamoroll are joining in, and each pillow is carefully designed to reflect the unique traits of each character. ▼ This is a dream collaboration. These body pillows are so cute and adorable that they'll definitely provide you with a blissful night's sleep. ▼ The Hello Kitty Hug Mocchi features the character's distinctive red bow. ▼ The Kuromi Hug Mocchi comes complete with her trademark black hood and pink skull. ▼ The Cinnamoroll Hug Mocchi has a pair of irresistibly cute floppy ears. The fabric on these pillows is so smooth and soft you'll want to rub your cheeks against it all night long, and their spongy, mochi-like feel lets you experience what it might really be like to sleep with Kitty, Kuromi, or Cinnamoroll. The cover can be removed and washed in your home washing machine so you can easily keep it clean, and if you act fast, you can get a discount, as it's being offered on crowdfunding site Makuake with a 30-percent discount, so you can purchase it for 20,860 yen (US$143.90). Otherwise, it'll retail for 29,800 yen for the pillow itself, and 9,800 yen for a replacement cover. With the irresistible charm of Sanrio characters and the ultimate in hugging comfort combined in one, the Hug Mocchi Sanrio Characters Collaboration will have you dozing off in no time! Source, images: PR Times ● Want to hear about SoraNews24's latest articles as soon as they're published? Follow us on Facebook and Twitter!
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Mid East Info
08-05-2025
- Business
- Mid East Info
Asia's Global Launchpad: BEYOND BGlobal Summit Connects Startups with Capital and Corporates [New Speakers and Topics Announced!]
The BGlobal Summit, launching at BEYOND Expo 2025 on May 22, is set to become a landmark event for startups and scale-ups pursuing international expansion. Designed as a launchpad for global-from-day-one brands, the summit brings together visionary leaders, tech innovators, and cross-border enablers to shape the future of global commerce, innovation, and brand building. With a mission to foster dynamic cross-border collaboration, BGlobal Summit provides a unique platform where tech companies, distributors, crowdfunding platforms, payment providers, branding agency and global commerce experts converge to explore real-world strategies for going global. The program covers timely and impactful topics across AI, fintech, robotics, localization, and next-gen retail. Highlight: Crowdfunding as a Catalyst for Global Expansion A major focus this year is the rising power of crowdfunding as a gateway for Asian companies to launch internationally. With the participation of Kickstarter, Indiegogo, Makuake, Wadiz, and global crowdfunding operators like GlobalOneClick, the summit will showcase how brands are leveraging these platforms not only to validate demand but also to enter new markets, engage communities, and attract global investors. Notably, the session 'Crowdfunding: Powering Asian Companies' Global Expansion' will bring together leading crowdfunding platforms across Asia to explore how this model can inject strong momentum into the international growth of Asian businesses. Key Themes at BGlobal Summit: Bridging Capital & Opportunity: Middle East & Asia Investment and Market Opportunities The Next Global Top Tech Brands from Asia Designing the Future: Tech with Soul, Style, and Substance Global from Day One: Scaling Talent, Brand, and Business Beyond Borders Crowdfunding for Asian Companies' Global Expansion Rebuilding the Hardware Chain: Innovation, Resilience, and the Next China Advantage The Best Practices for Hardware Startups Going Global Star-Powered Scale: How Celebrity-Backed Brands Go Global Cross-Border Payment Companies and Platforms Participating: Government & International Organization Representatives H.E. Mr. Mohamed Al Ahbab Vice Chairman, Commerce Committee (Qatar) Garibaldi Thohir Chairman, the China Committee of Indonesian Chamber of Commerce and lndustry (Indonesia) Tech Innovation Pioneers Pan Hao Founder, Seeed Studio Zeng Lin General Manager, General Manager, XbotPark Robotics Base Shared Factory Carl Pei Co-founder & CEO, Nothing Jingkang Liu Co-founder, Insta360 MQ Wang Co-founder, Zero Zero Crowdfunding Leaders Cheryl Tang Head of APAC, Indiegogo Ryotaro Nakayama CEO, Makuake David (Hye sung) Shin Founder & CEO, Wadiz Yi Yuanyao Founder, Global OneClick More speakers to be announced… The summit will also welcome key players from Asia's going-global ecosystem, including IM8, UGreen, ByteDance, Kickscrew, LinkedIn China, iMpact, Airwallex, and Cash App, who will gather to offer strategic insights and comprehensive support for the global expansion of Asian enterprises. BGlobal Summit isn't just about talks—it's a working summit where ideas become partnerships, and ambition meets real-world traction. Whether you're a founder, investor, or growth leader, this is where the next global brands from Asia are taking shape. Scan the QR code or click here to join us! Limited-Time Offer: FREE Tickets for Our CommunityUse promo code BYMEI at checkout.
