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UAE travel hits summer peak as some airfares rise by 20 per cent and 'they're not done climbing'
UAE travel hits summer peak as some airfares rise by 20 per cent and 'they're not done climbing'

The National

time02-07-2025

  • Business
  • The National

UAE travel hits summer peak as some airfares rise by 20 per cent and 'they're not done climbing'

The beginning of school summer holidays brings with it an annual period of busy air travel. Last week, Emirates reported an expected 30,000 daily passengers between June 25 and 30, and Dubai International Airport announced that about 3.4 million guests will travel through the airport between June 27 and July 9. This year, the summer travel surge comes amid higher airfares, possible flight cancellations and plenty of route resumptions. For those getting away this summer, doing so is likely going to cost more this time than it did last year. Airline ticket prices across the region have climbed above 2024 levels on several routes. "Average airfares from Mena countries in summer 2025 have already crept above last year's levels, and they're not done climbing," says Mamoun Hmidan, chief business officer at Wego. Some routes in the online travel company's network have seen fares increase by more than 20 per cent, year on year. Analysts point to a combination of high demand, constrained aircraft supply and regional airspace disruptions as key forces driving fares higher. "There is a shortage of supply that is coupled with demand that's remaining broadly buoyant, and consequently upward pressure on fares is being exerted," explains John Strickland, aviation analyst and director of JLS Consulting. Higher airfares not deterring summer holidays Dnata, one of the UAE's oldest travel agents, reports that higher fares are not deterring bookings. 'Overall booking volumes are roughly in line with last summer,' Meerah Ketait, head of retail and leisure at dnata Travel, tells The National. Bookings are set to continue to flow in throughout July, which is typically travel agencies' peak summer period, with travellers seeking out trips to destinations, near and far. ' Maldives and Mauritius remain in high demand for premium beach getaways, while Turkey and France are also proving popular this year," adds Ketait. Other travel companies are seeing a shift towards earlier planning. The UAE is typically a last-minute booking market, but for Namratha Rose, director of business development at luxury travel company The Travel Portfolio, there's been a distinct move towards advance bookings this summer. 'Many holidaymakers are recognising the value of early booking benefits such as flight availability and promotional rates or perks, which is encouraging them to plan well in advance,' says Rose. It's a trend also noted by Wego, which found that some travellers are locking in fares months ahead to avoid last-minute price spikes seen in previous peak seasons, particularly on long-haul and Europe-bound flights. UAE airlines boost summer networks Despite pricing pressures and ongoing regional instability leading to some flight disruptions, several airlines in the UAE are pushing ahead with boosting their summer offerings. Etihad Airways has resumed summer flights to several popular destinations including Nice, Mykonos, Santorini, Antalya and Malaga. The national airline of the UAE is also gearing up to start its newest summer route, to Al Alamein, with flights scheduled to begin on July 17. The popular Egyptian north coast destination is already welcoming new flights this year from flydubai, which began operating to the resort town on June 21. The Dubai airline also added Antalya in Turkey to its summer schedule for 2025, alongside returning routes to holiday destinations in several countries, including Greece, Italy and Croatia. And it's not only seasonal services that are making a comeback. Last Thursday, flydubai reinstated flights to Damascus, following a short pause in its operation of the first regularly scheduled flights to the Syrian capital in more than 12 years. The airline is on track to resume its full summer schedule by the start of July. 'We are pleased to see our operations resuming and look forward to the return of services to the remaining affected markets soon,' says Ghaith Al Ghaith, chief executive at flydubai. Greece, Thailand and Indonesia among travel hotspots Expanded air connectivity makes destinations easier and more affordable to reach, subsequently driving tourism from the region. Greece has seen a surge in demand from the UAE this year, with travel agents' online booking platform RateHawk reporting that bookings for holidays to the Mediterranean country are up 2.5 times compared to last year. 'Greece has been a particular beneficiary of improved flight connectivity from the UAE,' Serkan Ozbay, regional director of RateHawk in the Middle East, tells The National, citing flydubai's routes to Mykonos, Corfu and Santorini, as well as Etihad's seasonal Greek island routes. Joining Greece as popular holiday destinations are long-running favourites including Thailand and the Maldives, but new destinations are also seeing strong growth. Outside traditional hotspots such as Thailand and the Maldives, destinations including Indonesia are also proving popular with travellers from the UAE, with holiday bookings to the country having doubled year on year, according to RateHawk's data. 'Indonesia's improved air connectivity makes long-haul travel more accessible,' explains Ozbay. 'This includes new and expanded routes including Etihad's recently launched flights to Denpasar and added Emirates flights to Jakarta and Denpasar.' Other destinations offering travellers better value for money are either offbeat, or a bit closer to home. " Morocco remains an attractive option with competitive airfares, and flights to Turkey have only seen modest price hikes," shares Wego's Hmidan. "Travellers from the UAE are also increasingly opting for quick, culturally rich escapes to nearby, easy-to-reach destinations like Armenia, Georgia and Azerbaijan." Syria and Lebanon's travel rebound Two destinations seeing renewed interest from UAE travellers this year are Syria and Lebanon, according to Wego's data. Searches for flights to Syria increased 40 per cent in 2025 compared to last year, with average airfares costing about $602. Lebanon saw similar patterns in demand, although this has softened slightly following several flight suspensions to Beirut amid current regional tensions. Prior to this, the route had shown strong signs of recovery with Wego reporting a 27 per cent rise in bookings from the UAE, and average airfares of $480. There had been hopes that average airfare could come down following ultra-low cost airline Wizz Air Abu Dhabi's launch of flights to Beirut earlier in June, however these services are currently suspended until July 2, making fare reductions unlikely in the near term. Emirates briefly paused its operations to Lebanon amid regional events, but has since resumed these services. "We're seeing renewed traveller interest in both Lebanon and Syria, both from people looking to reconnect with family, and from travellers keen to explore destinations that were once off-limits," said Hmidan. One factor hampering the recovery of both destinations is not flight availability or travel demand, but rather a lack of essential services. While these destinations may be re-emerging on regional airline connectivity maps, travel insurers remain cautious about offering comprehensive policies. "In Lebanon's case, most insurers are still offering coverage, but adding in specific territorial clauses and adjusted pricing," shares Toshita Chauhan from Policybazaar. "Syria, however, remains largely excluded from most mainstream policies.' This insurance challenge reflects a broader shift in traveller behaviour across the region. More broadly, travel insurance has become perhaps the least expected summer accessory of 2025. Chauhan reports a 40 per cent month-on-month increase in comprehensive policy take-up and links it not only to recent regional travel disruption, but also to rising overall trip costs. 'People in the region are now seeing travel insurance less as an optional add-on, and much more of a travel essential. With airfares so high, the cost of not being covered is simply too great,' she says. As the summer season reaches its crescendo, the UAE's airports and airlines are operating at full capacity, but so are traveller expectations with no slowdown when it comes to getting away. And for those who are prepared to be flexible, plan ahead and venture somewhere new, summer experiences that won't break the bank may still be within reach.

Wego partners with MNTO to promote summer travel to Morocco
Wego partners with MNTO to promote summer travel to Morocco

Yahoo

time23-06-2025

  • Business
  • Yahoo

Wego partners with MNTO to promote summer travel to Morocco

Wego, a leading travel app and online marketplace in the Middle East and North Africa (MENA) region, has announced a partnership with the Moroccan National Tourist Office to launch a summer travel campaign for the country. The initiative is designed to showcase Morocco's diverse attractions to travellers across the MENA region, highlighting cities and coastal retreats while offering a range of experiences to suit various travel preferences. Wego chief business officer Mamoun Hmidan said: 'We're excited to collaborate with the Moroccan National Tourist Office to broaden the horizons of our users and introduce them to the richness Morocco has to offer. 'Our goal is to make it easier for travellers to find meaningful experiences, whether they're looking for adventure, history, or relaxation, through curated content and seamless travel planning.' The collaboration will also focus on Morocco's unique blend of tradition and modernity. Travellers will be encouraged to delve into the country's heritage through its markets, historical architecture, and local art scenes in cities such as Marrakech, Rabat, and Fez. Moroccan cuisine will be a key feature of the campaign, with an emphasis on traditional dishes and the best places to experience authentic flavours. In particular, the coastal towns of Essaouira and El Jadida will be highlighted for their seafood and seaside settings. Moroccan National Tourist Office Middle East and Asia director Rachid Hamzaoui said: 'The campaign will feature exclusive destination guides, influencer-curated content, and digital promotions that highlight Morocco as a top summer choice for travellers in the GCC [Gulf Cooperation Council] and beyond. With Wego's platform offering real-time comparisons and travel inspiration, discovering Morocco has never been more convenient.' In May 2024, Wego expanded its services by launching WegoBeds, a new business-to-business accommodation platform. This platform is designed to cater to the growing demand for accommodation options in the MENA region, connecting Middle Eastern hotels with Wego's extensive global partner network. "Wego partners with MNTO to promote summer travel to Morocco" was originally created and published by Hotel Management Network, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Wego, ONMT Launch Campaign to Boost Summer Tourism to Morocco Across MENA
Wego, ONMT Launch Campaign to Boost Summer Tourism to Morocco Across MENA

Morocco World

time23-06-2025

  • Business
  • Morocco World

Wego, ONMT Launch Campaign to Boost Summer Tourism to Morocco Across MENA

Rabat – Wego, the largest online travel platform in the Middle East and North Africa (MENA), has partnered with the Moroccan Tourism Office (ONMT) to launch a campaign encouraging travelers from across the region to visit Morocco this summer. The partnership aims to 'inspire a new wave of travel to Morocco, focusing on the country's vibrant cities, coastal escapes, and natural landscapes,' said Wego in a press release today. The company emphasized Morocco's tourism potential and the rich mix of experiences it offers travelers. 'Whether it's discovering the colorful streets of Chefchaouen, relaxing along the beaches of Agadir, or exploring the highland trails of the Atlas Mountains, Morocco offers a diverse getaway that caters to a wide range of travel interests,' Wego added. The campaign will spotlight Morocco's unique mix of tradition and modern fun. It will feature local markets, historic buildings, and art scenes in cities like Marrakech, Rabat, and Fez. Travelers will also be able to enjoy detailed guides, influencer content, and online promotions to help them plan their summer vacation to the North African country. Mamoun Hmidan, Chief Business Officer at Wego, said they are excited to work with ONMT and introduce their users to the 'richness Morocco has to offer.' 'Our goal is to make it easier for travelers to find meaningful experiences whether they're looking for adventure, history, or relaxation—through curated content and seamless travel planning,' Hmidan added. Meanwhile, Rachid Hamzaoui, Director for the Middle East and Asia at ONMT, said the campaign will help travelers from the Gulf and other parts of MENA discover Morocco more easily. 'With Wego's platform offering real-time comparisons and travel inspiration, discovering Morocco has never been more convenient,' Hamzaoui said. Food lovers are in for a treat too, Wego says, as the campaign will include guides to traditional Moroccan dishes like couscous, harira soup, and pastilla. Travelers will also be able to learn where to enjoy street food or dine on rooftops with amazing views. Coastal towns such as Essaouira and El Jadida will also be in the spotlight. The Moroccan tourism office has been stepping up its efforts to position Morocco as a must-visit destination for travelers from around the world. In recent months, ONMT has focused on expanding Morocco's reach in key international markets, including China, where it has launched initiatives to attract more Chinese tourists. ONMT has launched similar campaigns targeting different regions to showcase Morocco's unique mix of culture, nature, and hospitality. Tags: MENAONMTTourismwego

Morocco's tourism office partners with Wego to attract MENA tourists this summer
Morocco's tourism office partners with Wego to attract MENA tourists this summer

Ya Biladi

time23-06-2025

  • Ya Biladi

Morocco's tourism office partners with Wego to attract MENA tourists this summer

The Moroccan National Tourist Office (ONMT) has joined forces with Wego, the leading travel app and online marketplace in the Middle East and North Africa (MENA), to launch a summer campaign promoting Morocco as a top travel destination for regional tourists. Designed to boost Morocco's visibility among Gulf and MENA travelers, the campaign highlights the country's diverse offerings, from cultural landmarks and historic cities to seaside escapes and mountain adventures. The promotion showcases popular destinations such as the blue-washed town of Chefchaouen, the sun-soaked beaches of Agadir, and the scenic trails of the Atlas Mountains. It also shines a spotlight on major cities like Marrakech, Rabat, and Fez, known for their blend of heritage and modern charm. Cultural immersion is a key focus. Travelers are encouraged to explore local craftsmanship, attend festivals, and sample Moroccan cuisine, from medina street food to rooftop restaurants serving classics like couscous and pastilla. The campaign also appeals to those seeking a more laid-back escape, with coastal towns like Essaouira and El Jadida offering ocean views, fresh seafood, and artistic atmospheres. «We're excited to collaborate with the Moroccan National Tourist Office to broaden the horizons of our users and introduce them to the richness Morocco has to offer», said Mamoun Hmidan, Chief Business Officer at Wego. «Our goal is to make it easier for travelers to find meaningful experiences, whether they're looking for adventure, history, or relaxation». The campaign includes destination guides, digital promotions, and influencer-driven content. According to Rachid Hamzaoui, ONMT's Director for the Middle East and Asia, the partnership aims to position Morocco as «a top summer choice» for travelers across the region.

Wego Partners with Moroccan National Tourist Office to Unlock Summer Adventures in Morocco for MENA Travelers
Wego Partners with Moroccan National Tourist Office to Unlock Summer Adventures in Morocco for MENA Travelers

Malaysian Reserve

time23-06-2025

  • Business
  • Malaysian Reserve

Wego Partners with Moroccan National Tourist Office to Unlock Summer Adventures in Morocco for MENA Travelers

DUBAI, UAE, June 23, 2025 /PRNewswire/ — Wego, the #1 travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), is partnering with the Moroccan National Tourist Office (MNTO) to roll out a regional campaign that brings Morocco's unique summer experiences closer to travelers from across the MENA region. This collaboration aims to inspire a new wave of travel to Morocco, focusing on the country's vibrant cities, coastal escapes, and natural landscapes. Whether it's discovering the colorful streets of Chefchaouen, relaxing along the beaches of Agadir, or exploring the highland trails of the Atlas Mountains, Morocco offers a diverse getaway that caters to a wide range of travel interests. 'We're excited to collaborate with the Moroccan National Tourist Office to broaden the horizons of our users and introduce them to the richness Morocco has to offer,' said Mamoun Hmidan, Chief Business Officer at Wego. 'Our goal is to make it easier for travelers to find meaningful experiences whether they're looking for adventure, history, or relaxation—through curated content and seamless travel planning.' As part of the campaign, Wego and MNTO will spotlight Morocco's immersive travel offerings where culture and tradition intersect with modern leisure. From exploring artisan markets and architectural gems in Marrakech to tracing local art movements in Rabat and Fez, the country promises enriching experiences across every itinerary. Mr. Rachid Hamzaoui, Director Middle East & Asia, the Moroccan National Tourist Office, said: 'The campaign will feature exclusive destination guides, influencer-curated content, and digital promotions that highlight Morocco as a top summer choice for travelers in the GCC and beyond. With Wego's platform offering real-time comparisons and travel inspiration, discovering Morocco has never been more convenient.' The culinary side of Morocco will also take center stage. With guided features on must-try dishes like couscous, harira, and pastilla, and tips on where to find the best street eats or dine in hidden rooftops, travelers will gain a deeper taste of Moroccan life. Coastal towns such as Essaouira and El Jadida will also be highlighted for their fresh seafood and seaside ambiance. About Wego Wego is the number 1 travel app and the largest online travel marketplace in the Middle East and North Africa (MENA). It provides award-winning travel search websites and top-ranked mobile apps for travelers living in the Asia Pacific and the Middle East regions. Wego harnesses powerful yet simple to use technology that automates the process of searching and comparing results from hundreds of airlines, hotels, and online travel agency websites. Wego presents an unbiased comparison of all travel products and prices offered in the marketplace by merchants, both local and global, and enables shoppers to quickly find the best deal and place to book whether it is from an airline or hotel directly or with a third-party aggregator website. The company was founded in 2005 and is dual headquartered in Dubai and Singapore with regional operations in Bangalore, Riyadh, Cairo, Lahore, and Kuala Lumpur. Photo – View original content:

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