Latest news with #MetaAds
Yahoo
3 days ago
- Business
- Yahoo
800.com Launches Integrations with Google, Meta, and Bing Ads to Power Smarter Marketing Attribution
NEW YORK, June 26, 2025--(BUSINESS WIRE)-- a trusted leader in cloud-based business telephony, now offers seamless call tracking integrations with the world's top digital ad platforms: Google Ads, Meta Ads (Facebook and Instagram), and Microsoft Bing Ads. With these new capabilities, businesses can track inbound calls from paid campaigns, gain full-funnel attribution, and optimize marketing spend based on real conversion data. As more businesses diversify advertising across search, display, and social, understanding what truly drives high-quality leads is essential. platform makes it easy to see which campaigns, keywords, and channels generate calls that convert, enabling marketers to double down on what's working and cut what's not. "Today's businesses can't afford to waste budget on underperforming campaigns," said Tom English, VP of Marketing at "By integrating with Google, Meta, and Bing, we're giving customers the tools to attribute leads accurately and make smarter marketing decisions." Unlock Real-Time Campaign Insights With integrations, businesses can: Track calls from Google, Meta, and Bing Ads Assign unique tracking numbers to campaigns or ad groups Use Dynamic Number Insertion (DNI) to match calls to specific ads Monitor call volume, duration, recordings, and quality Analyze campaign performance directly in the dashboard These integrations provide marketers and agencies with granular visibility and reporting across platforms. As one marketing consultant shared on G2: "It's hands-down one of the most powerful tools I've used to manage my marketing clients. I can easily set up tracking numbers for each campaign, see exactly where leads are coming from, and get detailed insights into call sources, durations, and outcomes. This has not only improved transparency with my clients but also allowed me to optimize ad spend with data-driven decisions." Quick and Easy Setup Integrations can be enabled in minutes via the dashboard. Once connected, businesses immediately begin capturing and analyzing calls across their digital advertising campaigns. To get started or schedule a personalized demo, visit About is a leader in call tracking and cloud-based telephony, helping businesses connect marketing performance to real customer conversations. With intuitive tools like DNI, campaign-level attribution, call recordings, and real-time analytics, empowers marketers to measure what drives results and optimize every dollar spent. Trusted by over 45,000 businesses, delivers powerful, affordable solutions to help you scale smarter. View source version on Contacts Learn more at or contact us at media@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
3 days ago
- Business
- Business Wire
800.com Launches Integrations with Google, Meta, and Bing Ads to Power Smarter Marketing Attribution
NEW YORK--(BUSINESS WIRE)-- a trusted leader in cloud-based business telephony, now offers seamless call tracking integrations with the world's top digital ad platforms: Google Ads, Meta Ads (Facebook and Instagram), and Microsoft Bing Ads. With these new capabilities, businesses can track inbound calls from paid campaigns, gain full-funnel attribution, and optimize marketing spend based on real conversion data. It's hands-down one of the most powerful tools I've used to manage my marketing clients. As more businesses diversify advertising across search, display, and social, understanding what truly drives high-quality leads is essential. platform makes it easy to see which campaigns, keywords, and channels generate calls that convert, enabling marketers to double down on what's working and cut what's not. 'Today's businesses can't afford to waste budget on underperforming campaigns,' said Tom English, VP of Marketing at 'By integrating with Google, Meta, and Bing, we're giving customers the tools to attribute leads accurately and make smarter marketing decisions.' Unlock Real-Time Campaign Insights With integrations, businesses can: Track calls from Google, Meta, and Bing Ads Assign unique tracking numbers to campaigns or ad groups Use Dynamic Number Insertion (DNI) to match calls to specific ads Monitor call volume, duration, recordings, and quality Analyze campaign performance directly in the dashboard These integrations provide marketers and agencies with granular visibility and reporting across platforms. As one marketing consultant shared on G2: 'It's hands-down one of the most powerful tools I've used to manage my marketing clients. I can easily set up tracking numbers for each campaign, see exactly where leads are coming from, and get detailed insights into call sources, durations, and outcomes. This has not only improved transparency with my clients but also allowed me to optimize ad spend with data-driven decisions.' Quick and Easy Setup Integrations can be enabled in minutes via the dashboard. Once connected, businesses immediately begin capturing and analyzing calls across their digital advertising campaigns. To get started or schedule a personalized demo, visit is a leader in call tracking and cloud-based telephony, helping businesses connect marketing performance to real customer conversations. With intuitive tools like DNI, campaign-level attribution, call recordings, and real-time analytics, empowers marketers to measure what drives results and optimize every dollar spent. Trusted by over 45,000 businesses, delivers powerful, affordable solutions to help you scale smarter.
Int'l Business Times
4 days ago
- Business
- Int'l Business Times
The Profit-First Playbook: How Thomas Gleeson is Helping E-Commerce Brands Scale Sustainably
For e-commerce teams across industries, measuring the true return on paid marketing remains a costly guessing game plagued by fragmented data, inconsistent attribution models, and a lack of financial context. Despite access to attribution tools like Google Analytics, marketers still struggle to connect campaign performance to actual profit. According to Gartner's 2025 Tech Marketing Benchmarks Survey, proving the ROI of digital marketing remains a top-three challenge for marketing leaders. Thomas Gleeson is setting out to solve this strategic blind spot with StoreHero, a platform which helps e-commerce teams unify their marketing and financial data, making it easier to see which campaigns are actually driving profits. Drawing from his experience at Shopify and his own family's e-commerce business, Gleeson built StoreHero to bridge the gap between marketing and finance by helping online merchants move beyond vanity metrics and toward strategic decisions driven by profit potential. The Profit Disconnect: A Founder's First Challenge The philosophy behind StoreHero was born from an experiment in what drives e-commerce success. In the early 2010s, Gleeson's mother ran Wowee, one of Ireland's oldest e-commerce stores. She built the business through organic search traffic while Gleeson, still a student at the time, began testing paid advertising to accelerate growth. His campaigns drove a noticeable uptick in sales, but not everyone was convinced. His father, an accountant and the store's financial lead, questioned whether the revenue gains were enough to justify their investment and translated into real profit. To make his case, Thomas built a detailed spreadsheet that mapped ad performance to bottom-line impact. "He didn't connect with the typical marketing metrics," Gleeson recalls. "I still remember sitting at the kitchen table, building out this massive spreadsheet just to convince my dad that our ad spend was driving profit." The spreadsheet linked ad spend to actual profit margins by factoring in costs, conversion rates, and contribution per order, convincing his father to increase digital ad spend and sparking what Gleeson calls an "obsession with aligning marketing and finance" in e-commerce. From Shopify to Startup Leader: The Leap from Shopify to StoreHero Gleeson spent nearly four years at commerce platform Shopify, where he rose rapidly from customer support advisor to senior merchant success manager, advising some of the most prominent e-commerce brands in the United Kingdom, from Victoria Beckham to Motel Rocks, along the way. At Shopify, he ran into the same problems with proving the true value of marketing on a larger scale. Siloed data and misaligned goals prevented marketing teams from delivering true value and profit to the business. Even high-revenue brands struggled to measure what mattered. While the companies he worked with relied on tools like Google Analytics or Meta Ads manager, those platforms rarely connected campaign performance to profits. Gleeson's spreadsheet filled that gap by integrating marketing metrics with cost data and contribution margins, providing a clearer picture of which efforts were truly profitable. Refined to work across industries and business models, it became a trusted tool for his clients. During this time, Gleeson was working towards his bachelor's degree in business commerce in the evening. For his final project, he returned to the spreadsheet he had refined for his Shopify clients, transforming it into a full business plan by building a financial model, outlining a product roadmap, and detailing how the tool could scale into a SaaS platform for e-commerce brands. That project became the foundation for StoreHero. The same week he graduated with first-class honors, he handed in his notice at Shopify and launched the company. How StoreHero Helps E-Commerce Brands Make Profitable Decisions StoreHero is an e-commerce analytics platform that helps brands connect their marketing and financial data to drive profit-first growth. As co-founder and CFO, Gleeson leads both the strategic vision and financial architecture of the company. Drawing on his background in e-commerce operations and experience advising top Shopify clients, he built StoreHero to help brands understand which of their ad campaigns actually drive profit. Most e-commerce marketers depend on Meta Ad reports, Google Analytics, and store backends like Shopify to track performance. StoreHero brings it all into a single dashboard then connects it to deeper financial metrics like contribution margins, customer lifetime value, and blended return on ad spend. The result is a clear, real-time view of what's working, what's wasting spend, and where more investment could lead to increased profit. "Marketing shouldn't be a mystery to your CFO," Gleeson explains. "And finance shouldn't be a blocker to growth. When leaders can tie ad campaigns directly to profit, they can align faster, spend smarter, and scale more sustainably." StoreHero delivers what Gleeson calls the Profit-First Playbook : a measurement and data analysis framework that helps merchants track how each of their digital ad campaigns connects to their bottom line. Less than three years after launching, StoreHero supports more than 400 e-commerce brands, generating over $700 million in annual sales. While StoreHero is a data platform, Gleeson has built it with a human-first mindset. He regularly meets with clients to understand their challenges and shape the product around their needs. One Australian founder told him that StoreHero helped him and his wife grow their business to the point where they were able to buy a new home and expand internationally. "That's when it really hit me," Gleeson says. "We're not just building software, we're changing lives." The Road Ahead: Scaling Smart at a Global Scale As e-commerce brands face rising acquisition costs, supply chain volatility, and shrinking margins, many are questioning whether rapid growth alone is enough. In response, Thomas Gleeson has positioned StoreHero as an e-commerce intelligence solution that helps brands align their marketing and finance data. His goal is to help brands grow not just faster but smarter, with the financial clarity needed to make sound marketing and business decisions. Continued product innovation will be key to that goal. Based on client feedback, the StoreHero team is working to introduce more automation, deeper integrations, and advanced reporting features, but the core promise remains unchanged: helping brands make sense of their data to drive profit-first decisions. "You don't need more data," Gleeson concludes. "You need better decisions."
Time Business News
17-06-2025
- Health
- Time Business News
Healthcare Digital Marketing Services to Grow Your Practice
In the modern age, patients are no longer relying solely on word-of-mouth or print ads when choosing healthcare providers. Instead, they are turning to Google searches, social media, and online reviews. This shift has made healthcare digital marketing services essential for hospitals, clinics, and healthcare professionals looking to attract and retain patients. Whether you're a small clinic or a large multi-specialty hospital, investing in digital marketing is key to improving visibility, engagement, and trust. Healthcare digital marketing services refer to a range of online marketing strategies and tools designed specifically to promote medical services and healthcare brands. These services are tailored to: Connect healthcare providers with patients online Educate and inform potential patients Build a trustworthy digital presence Drive appointment bookings and inquiries A majority of patients begin their journey by researching symptoms, clinics, or specialists online. Being visible during that search is critical. The healthcare industry is competitive. Digital marketing helps you stand out by showcasing your strengths, reviews, and services clearly. Online strategies offer a better return on investment compared to traditional ads, especially when targeting local audiences. Online reviews and social proof influence patient decisions. A good digital agency helps you build and manage a strong reputation. Your website acts as the digital front door to your clinic or hospital. Agencies help create: Mobile-friendly, fast-loading websites Clear service pages and appointment booking features Doctor profiles, contact info, and patient testimonials SEO improves your visibility on Google when users search phrases like 'pediatrician near me' or 'best dental clinic in Dubai.' SEO services include: Keyword research and content optimization On-page and off-page SEO Local SEO for targeting patients in specific areas PPC allows you to appear at the top of search results instantly with ads. These ads can target: Specific treatments or specialties Geographic areas Competitor audiences Platforms used: Google Ads, Meta Ads (Facebook & Instagram), and YouTube Ads. Agencies handle your social presence by: Creating daily or weekly health tips Sharing patient testimonials or case studies Promoting seasonal health campaigns Engaging with followers via comments or messages High-quality blogs, infographics, and videos help educate your audience and improve your SEO. Example content includes: FAQs about procedures Preventive care tips Doctor interviews Recovery guides and wellness tips Agencies design automated email workflows for: Appointment confirmations and reminders Follow-up instructions Monthly newsletters with tips or updates CRMs help track patient journeys and customize communication accordingly. This service includes: Generating positive reviews Monitoring platforms like Google, Zocdoc, or Practo Responding professionally to negative feedback Reputation management is crucial for building trust with new patients. Videos can explain services, introduce staff, or share patient stories. A short video builds emotional connection and trust faster than text. Agencies can help script, shoot, edit, and promote your videos online. Monthly performance reports track: Website traffic and conversions Ad performance (clicks, leads, ROI) SEO ranking changes Social media engagement These insights help optimize your digital marketing strategy continuously. When selecting a partner to handle your digital marketing, look for: Industry Experience : Have they worked with hospitals, clinics, or doctors before? : Have they worked with hospitals, clinics, or doctors before? Compliance Knowledge : Do they understand HIPAA, GDPR, or local data privacy laws? : Do they understand HIPAA, GDPR, or local data privacy laws? Custom Solutions : Can they tailor campaigns to your unique goals? : Can they tailor campaigns to your unique goals? Transparency: Do they provide regular reports and explain metrics clearly? Also, check testimonials, past client case studies, and pricing before signing a contract. Benefit Impact Time-saving Professionals manage campaigns for you Expertise Access to skilled strategists and designers Results-driven Focused on delivering patient leads Brand Consistency Unified voice across platforms Data-Backed Decisions Campaigns based on performance metrics Hospitals needing visibility across specializations needing visibility across specializations Private Clinics targeting a local or niche audience targeting a local or niche audience Diagnostic Centers promoting health checkup packages promoting health checkup packages Dental Clinics, Eye Care, Fertility Centers, and others wanting to build brand recognition and trust Even health tech startups can benefit by using digital marketing to acquire users and grow quickly. In today's digital-first healthcare world, simply being a good practitioner is no longer enough. You need to be discoverable, trusted, and connected to your patients online. Healthcare digital marketing services help medical professionals do just that—by combining creativity, technology, and compliance. Whether you're just starting out or looking to scale your healthcare brand, partnering with a skilled digital agency can be a game changer. TIME BUSINESS NEWS
Business Standard
13-06-2025
- Business
- Business Standard
FavFly Launches UnifyLeads: The Smartest Way to Convert More Leads, Faster
SMPL Kolkata (West Bengal) [India], June 13: In a bold move to revolutionize lead management for service-based and high-ticket B2B businesses, FavFly, a growth-focused digital marketing company in Kolkata, has officially launched UnifyLeads, a cutting-edge lead conversion platform built to end the chaos of scattered spreadsheets, untracked leads, and underperforming CRMs. With the promise to help businesses close more deals faster, UnifyLeads is positioning itself not just as a tool but as a strategic partner in smarter, scalable growth. The FavFly team says, "CRMs are great at storing data, but most business owners need something far more practical -- a system that helps them convert more leads, track what's working out, and make faster, data-driven decisions." The Revenue Leak No One Talks About To stand out in today's digital market, businesses can now generate leads through various advertising tools and channels -- Meta Ads, Google Ads, WhatsApp, landing pages, offline events, and more. Yet, most still rely on manual spreadsheets, disconnected tools, or outdated CRMs, resulting in little to no progress. The result? * Hot leads go cold because no one follows up fast enough. * Sales teams chase low-quality leads while high-value ones are ignored. * Business owners spend blindly on ads without knowing which campaigns are truly profitable for them. UnifyLeads is created to eliminate the everyday roadblocks that quietly drain leads, time, and growth potential -- so businesses can scale with clarity and confidence. What is UnifyLeads? UnifyLeads is a lead conversion platform that: * Gathers and unifies leads from multiple sources into one central dashboard * Sends real-time lead notifications to your team so that you can respond immediately * Tracks the performance of different marketing channels * Provides AI-driven lead scoring (coming soon) to help prioritize high-potential prospects * Enables business owners to monitor sales activity and team performance at a glance The platform has already onboarded early users from industries like interior design, consulting, fitness, HR services, and more. "We Didn't Know What We Were Missing" -- Early Adopters Speak Out Gagan Sachdev, Founder of Bodyline Sports, a leading brand in the Sports & Fitness Industry of India, was one of the earliest customers to try out UnifyLeads. "Before UnifyLeads, we were losing track of leads almost every other week. Now, my team knows exactly where to focus, and we've already closed 3 high-ticket clients in less than a month. In short, it's a total game-changer," he mentioned. Another agency owner reported that they saved nearly 12 hours a week! With UnifyLeads, they were able to eliminate the chaos of spreadsheets and could easily automate follow-ups. FavFly's Bigger Mission: Helping 1,000 Businesses Grow Smarter UnifyLeads isn't a standalone project -- it's a key part of FavFly's larger goal for 2025. Empower 1,000 Indian businesses to grow sustainably through advanced digital tools and a dedicated team of support for their marketing systems. "We've worked closely with founders, solopreneurs, and small teams who are great at their craft but overwhelmed by tools and numbers. UnifyLeads is our way of giving them back clarity, control, and confidence." -- The UnifyLeads Team. By combining simple UX, powerful insights, and a no-buzzword approach, the FavFly team is now creating platforms that help businesses to have a growth strategist right in their back pocket. It's not just another dashboard; it's your digital helping hand for the ultimate growth and success. What Makes It Different? Unlike bulky CRMs or patchwork tools, UnifyLeads is: * Built for simplicity: Onboarding takes minutes, not hours. * Made for small teams: You don't need a sales ops team to use it. * Designed for growth: Whether you're handling 20 or 2,000 leads a month, it scales with you. * Driven by real results: It's not about dashboards; it's about closing deals fast and effectively. The roadmap also includes: * A mobile app (post-50 customer milestone) * AI-powered predictive scoring * Deeper integrations with platforms like LinkedIn Ads, Zoho, and HubSpot * Role-based collaboration tools to manage teams without roadblocks What's Next for UnifyLeads? The team is currently inviting service businesses to book personalized demos and get access to early onboarding support. They're also rolling out special plans for: * Marketing agencies that manage leads for clients * Sales consultancies * Local service providers scaling through digital campaigns * Niche B2B teams looking for visibility in the sales pipeline Final Word: "We're not just building software --we're building clarity," the FavFly team shares. "If we can help a thousand businesses stop leaking leads and start growing with confidence, that's a mission worth every hour of work."
