a day ago
- Entertainment
- Indian Express
With Gillette, Hrithik Roshan shows how everyday grooming can be a quiet form of self-expression
The sharp elegance of a clean-shaven face reflects classic refinement, while others showcase expertly crafted beards. This transformation goes beyond just appearances; it's an evolution of individuality and self-identity.
With the Fusion5 razor positioned as the ultimate grooming tool for the modern man, Hrithik Roshan brings this metamorphosis to life in Gillette India's latest campaign. Fusion5 blends seamlessly into any routine whether it's a quick touch-up before a meeting or a meticulous shave for a night out. It helps men define not only their beard but also their confidence.
Celebrating 100 years of heritage in men's grooming with Gillette
Gillette's partnership with Hrithik Roshan feels effortless a natural fit between a brand built on precision and a man who defines style on his own terms. Hrithik's journey, from discovering confidence to embracing his unique identity, mirrors Gillette's belief: that looking your best starts with feeling at home in your own skin.
For Hrithik, style isn't about sticking to a single look. Some days call for a clean shave; others demand a perfectly sculpted beard. But no matter the look, what shines through is confidence. That's what truly sets him apart.
With the Gillette Fusion5 razor, switching between styles is effortless. Its precision-engineered design and smooth glide make it easy for Hrithik and every modern man to own every version of themselves.
Abhishek Desai, Vice President & Category Head – Grooming, P&G India, said, 'At Gillette, we are committed to providing innovative grooming solutions that elevate the modern man's everyday confidence. We are delighted to welcome Hrithik Roshan to the Gillette Fusion5 family. His impeccable sense of style and dedication to perfection make him the perfect ambassador for Gillette Fusion5 a product designed to deliver the perfect shave and perfect shape. Through this campaign, we aim to demonstrate how Fusion5 empowers men with precision grooming and effortless versatility. Together, we are celebrating the modern man's grooming journey.'
Known for his charm and versatility, Hrithik represents a new kind of masculinity one that's all about being yourself. Whether you prefer a clean shave or a well-groomed beard, Gillette reminds every man in India that your grooming choices are something to be proud of. Because looking good should never mean fitting in — it should mean feeling like yourself.
One Razor, Endless Possibilities: Thoughtful Design That Gets You
The Gillette Fusion5 is more than just a razor it's something that understands your everyday routine. Whether you like a clean-shaven look or prefer keeping a well-shaped beard, it gives you the freedom to choose what feels right for you. It's about making your everyday grooming feel easy and worth it.
At the core are five finely spaced blades that work together to reduce pressure and give you a close, smooth shave no tugging, no irritation, just comfort.
Then there's the Microfin Guard a small but powerful detail that gently stretches your skin and lifts hairs, helping avoid those annoying nicks and making each shave feel effortless.
Need to tidy up the edges? The precision trimmer on the back is made for those moments when you want a sharper jawline, cleaner sideburns, or a well-defined beard.
And because real life doesn't happen in perfect conditions, the ergonomic handle is designed to stay steady in your hand even in a steamy bathroom. It gives you control where it counts, moving with your face, not against it.
The Gillette Fusion5 understands that grooming isn't just a task it's a ritual. One that starts your day, sets the tone, and helps you show up as your best self.
Grooming That Grows With You
The versatility of the Fusion5 is what makes it unique. Its features meet all your grooming needs, whether you're looking for a clean shave for a special occasion or a well-defined beard for daily wear. Fusion5 is more than just a razor; it's a grooming partner that changes with your routine to help you feel and look your best while creating your signature look each day.
This philosophy is brought to life in Gillette's latest initiative with Hrithik Roshan, whose own journey of embracing individuality and confidence reflects how grooming can be a powerful expression of self. You may have already spotted Hrithik Roshan lighting up billboards across the country striking in bold orange, confident, and unmistakably himself. With more powerful stories and moments on the way, Gillette is inviting every man to join the movement to shape his look, own his style, and redefine what confidence means today.
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