With Gillette, Hrithik Roshan shows how everyday grooming can be a quiet form of self-expression
The sharp elegance of a clean-shaven face reflects classic refinement, while others showcase expertly crafted beards. This transformation goes beyond just appearances; it's an evolution of individuality and self-identity.
With the Fusion5 razor positioned as the ultimate grooming tool for the modern man, Hrithik Roshan brings this metamorphosis to life in Gillette India's latest campaign. Fusion5 blends seamlessly into any routine whether it's a quick touch-up before a meeting or a meticulous shave for a night out. It helps men define not only their beard but also their confidence.
Celebrating 100 years of heritage in men's grooming with Gillette
Gillette's partnership with Hrithik Roshan feels effortless a natural fit between a brand built on precision and a man who defines style on his own terms. Hrithik's journey, from discovering confidence to embracing his unique identity, mirrors Gillette's belief: that looking your best starts with feeling at home in your own skin.
For Hrithik, style isn't about sticking to a single look. Some days call for a clean shave; others demand a perfectly sculpted beard. But no matter the look, what shines through is confidence. That's what truly sets him apart.
With the Gillette Fusion5 razor, switching between styles is effortless. Its precision-engineered design and smooth glide make it easy for Hrithik and every modern man to own every version of themselves.
Abhishek Desai, Vice President & Category Head – Grooming, P&G India, said, 'At Gillette, we are committed to providing innovative grooming solutions that elevate the modern man's everyday confidence. We are delighted to welcome Hrithik Roshan to the Gillette Fusion5 family. His impeccable sense of style and dedication to perfection make him the perfect ambassador for Gillette Fusion5 a product designed to deliver the perfect shave and perfect shape. Through this campaign, we aim to demonstrate how Fusion5 empowers men with precision grooming and effortless versatility. Together, we are celebrating the modern man's grooming journey.'
Known for his charm and versatility, Hrithik represents a new kind of masculinity one that's all about being yourself. Whether you prefer a clean shave or a well-groomed beard, Gillette reminds every man in India that your grooming choices are something to be proud of. Because looking good should never mean fitting in — it should mean feeling like yourself.
One Razor, Endless Possibilities: Thoughtful Design That Gets You
The Gillette Fusion5 is more than just a razor it's something that understands your everyday routine. Whether you like a clean-shaven look or prefer keeping a well-shaped beard, it gives you the freedom to choose what feels right for you. It's about making your everyday grooming feel easy and worth it.
At the core are five finely spaced blades that work together to reduce pressure and give you a close, smooth shave no tugging, no irritation, just comfort.
Then there's the Microfin Guard a small but powerful detail that gently stretches your skin and lifts hairs, helping avoid those annoying nicks and making each shave feel effortless.
Need to tidy up the edges? The precision trimmer on the back is made for those moments when you want a sharper jawline, cleaner sideburns, or a well-defined beard.
And because real life doesn't happen in perfect conditions, the ergonomic handle is designed to stay steady in your hand even in a steamy bathroom. It gives you control where it counts, moving with your face, not against it.
The Gillette Fusion5 understands that grooming isn't just a task it's a ritual. One that starts your day, sets the tone, and helps you show up as your best self.
Grooming That Grows With You
The versatility of the Fusion5 is what makes it unique. Its features meet all your grooming needs, whether you're looking for a clean shave for a special occasion or a well-defined beard for daily wear. Fusion5 is more than just a razor; it's a grooming partner that changes with your routine to help you feel and look your best while creating your signature look each day.
This philosophy is brought to life in Gillette's latest initiative with Hrithik Roshan, whose own journey of embracing individuality and confidence reflects how grooming can be a powerful expression of self. You may have already spotted Hrithik Roshan lighting up billboards across the country striking in bold orange, confident, and unmistakably himself. With more powerful stories and moments on the way, Gillette is inviting every man to join the movement to shape his look, own his style, and redefine what confidence means today.
Disclaimer:
This content is sponsored and does not reflect the views or opinions of IE Online Media Services Pvt Ltd. No journalist is involved in creating sponsored material and it does not imply any endorsement whatsoever by the editorial team. IE Online Media Services takes no responsibility for the content that appears in sponsored articles and the consequences thereof, directly, indirectly or in any manner. Viewer discretion is advised.
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Indian Express
15 hours ago
- Indian Express
With Gillette, Hrithik Roshan shows how everyday grooming can be a quiet form of self-expression
The sharp elegance of a clean-shaven face reflects classic refinement, while others showcase expertly crafted beards. This transformation goes beyond just appearances; it's an evolution of individuality and self-identity. With the Fusion5 razor positioned as the ultimate grooming tool for the modern man, Hrithik Roshan brings this metamorphosis to life in Gillette India's latest campaign. Fusion5 blends seamlessly into any routine whether it's a quick touch-up before a meeting or a meticulous shave for a night out. It helps men define not only their beard but also their confidence. Celebrating 100 years of heritage in men's grooming with Gillette Gillette's partnership with Hrithik Roshan feels effortless a natural fit between a brand built on precision and a man who defines style on his own terms. Hrithik's journey, from discovering confidence to embracing his unique identity, mirrors Gillette's belief: that looking your best starts with feeling at home in your own skin. For Hrithik, style isn't about sticking to a single look. Some days call for a clean shave; others demand a perfectly sculpted beard. But no matter the look, what shines through is confidence. That's what truly sets him apart. With the Gillette Fusion5 razor, switching between styles is effortless. Its precision-engineered design and smooth glide make it easy for Hrithik and every modern man to own every version of themselves. Abhishek Desai, Vice President & Category Head – Grooming, P&G India, said, 'At Gillette, we are committed to providing innovative grooming solutions that elevate the modern man's everyday confidence. We are delighted to welcome Hrithik Roshan to the Gillette Fusion5 family. His impeccable sense of style and dedication to perfection make him the perfect ambassador for Gillette Fusion5 a product designed to deliver the perfect shave and perfect shape. Through this campaign, we aim to demonstrate how Fusion5 empowers men with precision grooming and effortless versatility. Together, we are celebrating the modern man's grooming journey.' Known for his charm and versatility, Hrithik represents a new kind of masculinity one that's all about being yourself. Whether you prefer a clean shave or a well-groomed beard, Gillette reminds every man in India that your grooming choices are something to be proud of. Because looking good should never mean fitting in — it should mean feeling like yourself. One Razor, Endless Possibilities: Thoughtful Design That Gets You The Gillette Fusion5 is more than just a razor it's something that understands your everyday routine. Whether you like a clean-shaven look or prefer keeping a well-shaped beard, it gives you the freedom to choose what feels right for you. It's about making your everyday grooming feel easy and worth it. At the core are five finely spaced blades that work together to reduce pressure and give you a close, smooth shave no tugging, no irritation, just comfort. Then there's the Microfin Guard a small but powerful detail that gently stretches your skin and lifts hairs, helping avoid those annoying nicks and making each shave feel effortless. Need to tidy up the edges? The precision trimmer on the back is made for those moments when you want a sharper jawline, cleaner sideburns, or a well-defined beard. And because real life doesn't happen in perfect conditions, the ergonomic handle is designed to stay steady in your hand even in a steamy bathroom. It gives you control where it counts, moving with your face, not against it. The Gillette Fusion5 understands that grooming isn't just a task it's a ritual. One that starts your day, sets the tone, and helps you show up as your best self. Grooming That Grows With You The versatility of the Fusion5 is what makes it unique. Its features meet all your grooming needs, whether you're looking for a clean shave for a special occasion or a well-defined beard for daily wear. Fusion5 is more than just a razor; it's a grooming partner that changes with your routine to help you feel and look your best while creating your signature look each day. This philosophy is brought to life in Gillette's latest initiative with Hrithik Roshan, whose own journey of embracing individuality and confidence reflects how grooming can be a powerful expression of self. You may have already spotted Hrithik Roshan lighting up billboards across the country striking in bold orange, confident, and unmistakably himself. With more powerful stories and moments on the way, Gillette is inviting every man to join the movement to shape his look, own his style, and redefine what confidence means today. Disclaimer: This content is sponsored and does not reflect the views or opinions of IE Online Media Services Pvt Ltd. No journalist is involved in creating sponsored material and it does not imply any endorsement whatsoever by the editorial team. IE Online Media Services takes no responsibility for the content that appears in sponsored articles and the consequences thereof, directly, indirectly or in any manner. Viewer discretion is advised.
Pink Villa
16 hours ago
- Pink Villa
EXCLUSIVE: War 2 locks exclusive IMAX showcasing across 33 screens in India and key global market
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Hindustan Times
18 hours ago
- Hindustan Times
Abhishek Bachchan opens up on being pitted against Hrithik Roshan during Bollywood debuts: ‘You can't compare…'
Bollywood actors Abhishek Bachchan and Hrithik Roshan started their journey in the film industry together in the year 2000. While Hrithik's film Kaho Naa... Pyaar Hai became a blockbuster, Abhishek and Kareena's Refugee failed to make a mark at the box office. In a recent interview with Times of India, Abhishek opened up about whether he felt insecure after being pitted against Hrithik post their Bollywood debuts. Abhishek Bachchan talks about being pitted against Hrithik Roshan after their Bollywood debuts. Abhishek admitted that he and Hrithik were pitted against each other because they debuted at the same time and added, 'But no, as a newcomer, I was never ever insecure. I never thought of it like that because I never looked upon anybody as my competition, and I don't mean that arrogantly. I mean it from a sense of, I can't do what you do, and you can't do what I do, because this is me physically. You can't compare artists somewhere, I feel that goes against artistry. See, who you prefer is different. That's your choice. I'll give you an example from art.' He went on to explain how comparisons in the creative field can often be unfair. Using Indian art as an example, he mentioned that two of his favourite painters are Subhash Awchat and Paresh Maity, both of whom he deeply admires. According to him, deciding who is the 'better' artist between the two is not possible, as art is subjective. One may prefer one over the other, but declaring one as superior undermines the individuality of their work. He believes the same principle should apply to actors. He also recalled an insightful moment during the shoot of Sarkar with Ram Gopal Varma. At the time, he was nominated for an award for his role in Yuva and was keen to attend the ceremony. However, RGV made him understand how award shows don't offer a fair comparison, as all actors are nominated for different roles they have played. Abhishek further heaped praise on Hrithik and said, 'Hrithik is a great actor and a friend. I'm genuinely immensely happy for all that he's achieved and continues to achieve. But more than that, I love the person that he is. And so there's never been any animosity toward any of my colleagues. I genuinely want them to do well. I want my colleagues and my co-stars to be so good. Because that is a constant inspiration for me. It makes you aspire to, 'Oh, that person is doing such a good job. I should also work hard'.' Abhishek Bachchan and Hrithik Roshan's upcoming movies Abhishek and Hrithik, both star kids, have established themselves well in Bollywood. Abhishek is all set to star in Madhumita's directorial Kaalidhar Laapata. The film is scheduled to release on ZEE5 on July 4. Hrithik, on the other hand, will next be seen in War 2. Helmed by Ayan Mukerji, the film also stars Kiara Advani and Jr NTR and is the sixth instalment in the YRF Spy Universe. The film is scheduled to release in theatres on August 14, clashing with Rajinikanth's Coolie.
