Latest news with #MiracleCan
Korea Herald
12 hours ago
- Business
- Korea Herald
Carlsberg Asia Unites Football Fans in a Legendary Celebration of Liverpool FC
Fans across Asia rally for a week-long tribute to The Reds, culminating in a triumphant match and unforgettable Carlsberg experiences HONG KONG, July 28, 2025 /PRNewswire/ -- Carlsberg Asia wrapped up a high-energy week of football celebrations in support of Liverpool FC's 2025 Asia Pre-Season Tour — culminating in Hong Kong, where the club faced off against AC Milan on July 26. While the result didn't define the occasion, the unity, passion, and electrifying atmosphere across the city offered a powerful reminder of Carlsberg's long-standing partnership with Liverpool FC, and the deep connection shared with fans across the region. Spanning seven Carlsberg Asia markets — Cambodia, Mainland China, Hong Kong, Malaysia, Myanmar, Singapore, and Vietnam — the campaign brought together fans, communities in a shared moment of passion and celebration. From eye-catching installations to exclusive promotions across on-trade and off-trade channels, Carlsberg Asia once again proved its ability to deliver immersive and engaging experiences across the region. A standout highlight was the launch of the limited-edition Miracle Can, inspired by Liverpool FC's unforgettable 2005 comeback in Istanbul. The collectible can receives overwhelmingly positive feedback across multiple markets, becoming a symbol of legacy, resilience, and shared fandom. Arindam Varanasi, Commercial Vice President, Carlsberg Asia, said: "This regional Carlsberg - LFC campaign has profoundly united fans from diverse backgrounds, sparking excitement and passion for football. The vibrant energy we experienced in Hong Kong and other Asia markets reflected the creativity and the superior execution capabilities of our teams to capitalize on the power of two global brands on the ground. The impactful brand visibility and presence in key tourist locations, retail stores and the on-trade not only captivated all adult consumers but also significantly strengthened our market presence, especially with the Carlsberg brand. We are genuinely thrilled to have welcomed our valued partners, customers, and consumers in Hong Kong for this extraordinary and unique activation campaign, reinforcing our commitment to the spirit of football and our enduring partnership with Liverpool FC." In Hong Kong, the heart of the celebration, the Walk of Fame exhibition on the Avenue of Stars honoured Liverpool FC's legendary legacy and vibrant fan culture. Featuring a Carlsberg x Liverpool FC lightbox with "CHAMPIONS" lettering set against the stunning Victoria Harbour skyline, the installation drew large crowds of fans eager to snap photos and express their pride. A Carlsberg-branded sailboat, adorned with Carlsberg's iconic hop leaf and Liverpool FC's Liver Bird, turned heads as it sailed across Victoria Harbour. The striking display sparked excitement and rallied fans along both shores to show their support for the Reds, alongside with the "Carlsberg x Liverpool Champion" themed open-top bus! Festivities also surged in Lan Kwai Fong, where a Reds-themed bar party with flowing Carlsberg beer. The energy peaked as Liverpool FC legends, including Sami Hyypiä, Jerzy Dudek, Lucas Leiva, and Niamh Fahey, made special appearances. They personally thanked Hong Kong fans for their unwavering support and shared inspiring stories about their love and pride for the club. Jeff Chong, Director, International Premium Brands, Carlsberg Asia, added: "The success of our Hong Kong activations reflected the power of blending immersive brand storytelling with the deep passion of fans. The energy and excitement from supporters across Asia were truly remarkable and reminded us how football can genuinely bring people together. With strong support from our regional markets, we created memorable moments that resonated deeply with fans. We are proud of what we have achieved and remain committed to promoting football culture and engaging fans across Asia through innovative and inspiring activations." For over 30 years, Carlsberg has stood side by side with Liverpool FC — marking the longest partnership in football history. As the club continues to inspire fans around the world, Carlsberg Asia remains committed to supporting the team, the global fanbase, and the beautiful game — for many seasons to come. Download more high-resolution images here: About Carlsberg Asia Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands. With over 37.000 employees, and with a presence in more than 125 markets, the Group has a purpose of brewing for a better today and tomorrow Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society. Carlsberg Asia is a dynamic and diverse region comprising of 8 operating markets: Cambodia, Mainland China, Hong Kong S.A.R., Laos, Malaysia, Myanmar, Singapore and Vietnam. Altogether we have 34 breweries and some 12,000 employees spreading across the Asian markets. The Asia Regional Office is based in Hong Kong.
Malaysian Reserve
13 hours ago
- Business
- Malaysian Reserve
Carlsberg Asia Unites Football Fans in a Legendary Celebration of Liverpool FC
Fans across Asia rally for a week-long tribute to The Reds, culminating in a triumphant match and unforgettable Carlsberg experiences HONG KONG, July 28, 2025 /PRNewswire/ — Carlsberg Asia wrapped up a high-energy week of football celebrations in support of Liverpool FC's 2025 Asia Pre-Season Tour — culminating in Hong Kong, where the club faced off against AC Milan on July 26. While the result didn't define the occasion, the unity, passion, and electrifying atmosphere across the city offered a powerful reminder of Carlsberg's long-standing partnership with Liverpool FC, and the deep connection shared with fans across the region. Spanning seven Carlsberg Asia markets — Cambodia, Mainland China, Hong Kong, Malaysia, Myanmar, Singapore, and Vietnam — the campaign brought together fans, communities in a shared moment of passion and celebration. From eye-catching installations to exclusive promotions across on-trade and off-trade channels, Carlsberg Asia once again proved its ability to deliver immersive and engaging experiences across the region. A standout highlight was the launch of the limited-edition Miracle Can, inspired by Liverpool FC's unforgettable 2005 comeback in Istanbul. The collectible can receives overwhelmingly positive feedback across multiple markets, becoming a symbol of legacy, resilience, and shared fandom. Arindam Varanasi, Commercial Vice President, Carlsberg Asia, said: 'This regional Carlsberg – LFC campaign has profoundly united fans from diverse backgrounds, sparking excitement and passion for football. The vibrant energy we experienced in Hong Kong and other Asia markets reflected the creativity and the superior execution capabilities of our teams to capitalize on the power of two global brands on the ground. The impactful brand visibility and presence in key tourist locations, retail stores and the on-trade not only captivated all adult consumers but also significantly strengthened our market presence, especially with the Carlsberg brand. We are genuinely thrilled to have welcomed our valued partners, customers, and consumers in Hong Kong for this extraordinary and unique activation campaign, reinforcing our commitment to the spirit of football and our enduring partnership with Liverpool FC.' In Hong Kong, the heart of the celebration, the Walk of Fame exhibition on the Avenue of Stars honoured Liverpool FC's legendary legacy and vibrant fan culture. Featuring a Carlsberg x Liverpool FC lightbox with 'CHAMPIONS' lettering set against the stunning Victoria Harbour skyline, the installation drew large crowds of fans eager to snap photos and express their pride. A Carlsberg-branded sailboat, adorned with Carlsberg's iconic hop leaf and Liverpool FC's Liver Bird, turned heads as it sailed across Victoria Harbour. The striking display sparked excitement and rallied fans along both shores to show their support for the Reds, alongside with the 'Carlsberg x Liverpool Champion' themed open-top bus! Festivities also surged in Lan Kwai Fong, where a Reds-themed bar party with flowing Carlsberg beer. The energy peaked as Liverpool FC legends, including Sami Hyypiä, Jerzy Dudek, Lucas Leiva, and Niamh Fahey, made special appearances. They personally thanked Hong Kong fans for their unwavering support and shared inspiring stories about their love and pride for the club. Jeff Chong, Director, International Premium Brands, Carlsberg Asia, added: 'The success of our Hong Kong activations reflected the power of blending immersive brand storytelling with the deep passion of fans. The energy and excitement from supporters across Asia were truly remarkable and reminded us how football can genuinely bring people together. With strong support from our regional markets, we created memorable moments that resonated deeply with fans. We are proud of what we have achieved and remain committed to promoting football culture and engaging fans across Asia through innovative and inspiring activations.' For over 30 years, Carlsberg has stood side by side with Liverpool FC — marking the longest partnership in football history. As the club continues to inspire fans around the world, Carlsberg Asia remains committed to supporting the team, the global fanbase, and the beautiful game — for many seasons to come. Download more high-resolution images here: About Carlsberg Asia Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands. With over 37.000 employees, and with a presence in more than 125 markets, the Group has a purpose of brewing for a better today and tomorrow Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society. Carlsberg Asia is a dynamic and diverse region comprising of 8 operating markets: Cambodia, Mainland China, Hong Kong S.A.R., Laos, Malaysia, Myanmar, Singapore and Vietnam. Altogether we have 34 breweries and some 12,000 employees spreading across the Asian markets. The Asia Regional Office is based in Hong Kong.
Korea Herald
17-07-2025
- Business
- Korea Herald
Carlsberg Asia Rallies Fans Across the Region with Liverpool FC
The Reds return to Asia, with Hong Kong leading a region-wide celebration of football and beer moments HONG KONG, July 17, 2025 /PRNewswire/ -- As Liverpool FC returns to Asia for their 2025 Pre-Season Tour, Carlsberg Asia is activating a region-wide campaign to celebrate one of football's most iconic partnerships. With Hong Kong as the lead market, the campaign brings together fans, customers, and partners in a shared moment of passion, purpose, and celebration - all rooted in the enduring legacy between Carlsberg and Liverpool FC. Building on a global partnership that spans over three decades, the campaign spans seven Carlsberg Asia markets including Cambodia, Mainland China, Hong Kong, Malaysia, Myanmar, Singapore, and Vietnam. Across the region, Carlsberg is delivering engaging experiences and exclusive promotions through on-trade and off-trade channels and launching the limited-edition Miracle Can inspired by the club's legendary 2005 comeback in Istanbul. Arindam Varanasi, Commercial Vice President, Carlsberg Asia, said: "Our long-standing global partnership with Liverpool FC gives us a powerful platform to connect with consumers across Asia. This campaign is about more than just visibility, it is about creating differentiated value for our customers, distributors, and retail partners while giving fans the chance to be part of something special. By bringing this moment to life in a way that resonates across markets, we are accelerating growth in Asia by strengthening our commercial impact and deepening the emotional connection consumers have with our brands." In Hong Kong, the celebration will reach its peak as Liverpool FC takes on AC Milan on 26 July, a rematch of the unforgettable UEFA Champions League Final in 2005. From 22 to 26 July, the Avenue of Stars in Tsim Sha Tsui will be transformed into a "Walk of Fame" honouring Liverpool FC's history and culture. The experience will feature visual tributes to the club's 20 league titles, creative nods to the Shankly Gates, and Carlsberg x Liverpool FC installations that bring together the brand's hop leaf and the Liver Bird. A Carlsberg-branded sailboat will also cruise through Victoria Harbour, offering fans a floating tribute and a striking backdrop to this summer's football fever. On 25 July, the celebration continues in Lan Kwai Fong, where Carlsberg will host a Reds-themed street party filled with music, atmosphere, and ice-cold Carlsberg beer. Jeff Chong, Director, International Premium Brands, Carlsberg Asia, added: "This is a proud moment for all of us at Carlsberg Asia. While each market engages at different levels, we are united in our passion for football and our commitment to bringing fans closer to the game, especially as lucky winners have the chance to travel to Hong Kong for the match or enjoy an unforgettable experience in Liverpool. It is exciting to see how this global partnership continues to inspire local experiences and connect people through something they truly love." As The Reds return to Asia, Carlsberg invites fans across the region to raise a glass, relive the legacy, and enjoy this football season the Carlsberg way together. About Carlsberg Asia Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands. With over 37.000 employees, and with a presence in more than 125 markets, the Group has a purpose of brewing for a better today and tomorrow Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society. Carlsberg Asia is a dynamic and diverse region comprising of 8 operating markets: Cambodia, Mainland China, Hong Kong, Laos, Malaysia, Myanmar, Singapore and Vietnam. Altogether we have 34 breweries and some 12,000 employees spreading across the Asian markets. The Asia Regional Office is based in Hong Kong.
Korea Herald
08-05-2025
- Entertainment
- Korea Herald
Carlsberg reunites Dudek, Hyypiä and Smicer in film to celebrate 20th anniversary of Miracle of 2005
COPENHAGEN, Denmark, May 8, 2025 /PRNewswire/ -- As a long-time sponsor of Liverpool FC, Carlsberg is releasing a limited-edition can – the Miracle Can - to mark the 20th anniversary of the Miracle of 2005, often hailed as the best match of all time. The 2005 epic match saw Liverpool FC overcome a 3-0 deficit at halftime to ultimately lift the trophy following a nerve-wracking penalty shootout. It is now forever etched in the memories of Liverpool FC fans. The Miracle Can's striking Liverpool FC red and Carlsberg green design takes fans on a reminiscent journey through the highs and lows felt on that night in Istanbul 20 years ago. It's adorned with time stamps linking back to notable moments during the match so drinkers can relive the emotion two decades on, including the utter elation from fans at the final whistle after the club's miraculous comeback. To mark the launch of the Miracle Can, the Danish brewer has reunited Liverpool FC legends Jerzy Dudek, Sami Hyypiä and Vladimír Šmicer for a short film. The film sees the Miracle Can rolling down the production line as Hyypiä opens with an operatic version of Allez Allez Allez, it then cuts to Šmicer giving the can a kiss of luck like it's 2005 all over again. Finally, mimicking the crescendo in Istanbul twenty years ago, the can shoots off the conveyor belt to nestle in the gloves of Jerzy Dudek, the same gloves he wore 20-years ago on that night. The same gloves behind the wonder double-save that kept Liverpool FC in the game in the final minutes. Launching first in the UK 8 May, supporters will be able to get their hands on the Miracle Can from select retailers and relive the magic of that unforgettable night two decades ago, one sip at a time. The short film will appear across social media, online video, e-commerce and internal communications, as well as through in-store and outlet activations. Carlsberg has proudly stood alongside Liverpool FC since 1992, and with a new agreement signed in 2023, this iconic partnership is set to continue until at least 2034. Over the past three decades, the two have been inseparable, sharing triumphs, enduring challenges, and becoming deeply woven into each other's DNA. Among the many unforgettable moments, few shine brighter than the Miracle of 2005. Driven by a commitment to bringing fans closer to the moments that matter, the Danish brewer's Miracle of 2005 campaign continues its tradition of delivering the very best for Liverpool FC fans. Louise Bach, Global Sponsorship Director at Carlsberg, said: "At Carlsberg, we're beyond proud of our 30+ year partnership with Liverpool FC. It's been an incredible journey, and we're always looking for ways to bring more people closer to the magic of the beautiful game. "The Miracle of 2005 was a moment that will remain forever engrained in our memories, which is why we wanted to celebrate this anniversary with the limited-edition Miracle Can, co-created with love for passionate supporters. Here's to hoping it brings some good luck and great results for the future seasons. Can miracles strike again? Probably." For further information on the Miracle Can, please find more information on this link. About Carlsberg Group: Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands. With over 30.000 employees, and with a presence in more than 125 markets, the Group has a purpose of brewing for a better today and tomorrow. Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society. For further information, visit
Malaysian Reserve
08-05-2025
- Entertainment
- Malaysian Reserve
Carlsberg reunites Dudek, Hyypiä and Smicer in film to celebrate 20th anniversary of Miracle of 2005
To commemorate what is often hailed as the best football match of all time Carlsberg has released a limited-edition Miracle Can and short film starring Liverpool FC legends On sale from 8th May, the Miracle Can will be available in select retailers with more information available here COPENHAGEN, Denmark, May 8, 2025 /PRNewswire/ — As a long-time sponsor of Liverpool FC, Carlsberg is releasing a limited-edition can – the Miracle Can – to mark the 20th anniversary of the Miracle of 2005, often hailed as the best match of all time. The 2005 epic match saw Liverpool FC overcome a 3-0 deficit at halftime to ultimately lift the trophy following a nerve-wracking penalty shootout. It is now forever etched in the memories of Liverpool FC fans. The Miracle Can's striking Liverpool FC red and Carlsberg green design takes fans on a reminiscent journey through the highs and lows felt on that night in Istanbul 20 years ago. It's adorned with time stamps linking back to notable moments during the match so drinkers can relive the emotion two decades on, including the utter elation from fans at the final whistle after the club's miraculous comeback. To mark the launch of the Miracle Can, the Danish brewer has reunited Liverpool FC legends Jerzy Dudek, Sami Hyypiä and Vladimír Šmicer for a short film. The film sees the Miracle Can rolling down the production line as Hyypiä opens with an operatic version of Allez Allez Allez, it then cuts to Šmicer giving the can a kiss of luck like it's 2005 all over again. Finally, mimicking the crescendo in Istanbul twenty years ago, the can shoots off the conveyor belt to nestle in the gloves of Jerzy Dudek, the same gloves he wore 20-years ago on that night. The same gloves behind the wonder double-save that kept Liverpool FC in the game in the final minutes. Launching first in the UK 8 May, supporters will be able to get their hands on the Miracle Can from select retailers and relive the magic of that unforgettable night two decades ago, one sip at a time. The short film will appear across social media, online video, e-commerce and internal communications, as well as through in-store and outlet activations. Carlsberg has proudly stood alongside Liverpool FC since 1992, and with a new agreement signed in 2023, this iconic partnership is set to continue until at least 2034. Over the past three decades, the two have been inseparable, sharing triumphs, enduring challenges, and becoming deeply woven into each other's DNA. Among the many unforgettable moments, few shine brighter than the Miracle of 2005. Driven by a commitment to bringing fans closer to the moments that matter, the Danish brewer's Miracle of 2005 campaign continues its tradition of delivering the very best for Liverpool FC fans. Louise Bach, Global Sponsorship Director at Carlsberg, said: 'At Carlsberg, we're beyond proud of our 30+ year partnership with Liverpool FC. It's been an incredible journey, and we're always looking for ways to bring more people closer to the magic of the beautiful game. 'The Miracle of 2005 was a moment that will remain forever engrained in our memories, which is why we wanted to celebrate this anniversary with the limited-edition Miracle Can, co-created with love for passionate supporters. Here's to hoping it brings some good luck and great results for the future seasons. Can miracles strike again? Probably.' For further information on the Miracle Can, please find more information on this link. About Carlsberg Group: Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands. With over 30.000 employees, and with a presence in more than 125 markets, the Group has a purpose of brewing for a better today and tomorrow. Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society. For further information, visit CREDITS PRODUCTION new—land COMPANY Director Tore Frandsen Executive Producer Sara Samsøe & Thor Brammer Jacobsen Producer Joi Persson Production Julie Seifert Manager Production Ida Elena Lindemann Assistant CREATIVE Worth Your While AGENCY Creative Director Tim Pashen Creative Director Lukas Lund Account Manager Celina Ranum Aagaard Creative Alexander Winge Leisner PRODUCTION INFO DOP Jasper Spanning / AOA 1st AD Tue Czajkowski 1st AC Frederik Haslund 2nd AC Vilas Marstrand Q Take Sospeter Nganga BTS & Stills photographer Ludvig Frøkjær Thomsen Stylist & HMUA Pernille Holm Stylist Assistant Rita Holm / Artbook Stylist Assistant Selma Holm Riis / Artbook Casting Saskia Skeel Fahlsten / Another Casting Company Set-Designer Martin Johannesen & Lars Søgaard / Van Horn Grip Christian Brøndum Gaffer Viggo Grumme Best Boy Gabriel Stefan Electrician Christoffer Rømer Runner Marcus Kahr CAST Former Liverpool Player Jerzy Dudek Former Liverpool Player Vladimír Šmicer Former Liverpool Player Sami Hyypiä Girl in shop Agency Amanda Krebs Saskia Skeel Fahlsten / Another Casting Company Commentator #1 Agency Frantz Dupis Saskia Skeel Fahlsten / Another Casting Company Commentator #2 Agency Thomas Jean Nielsen Saskia Skeel Fahlsten / Another Casting Company Lookalike Agency Rasmus Munkner Saskia Skeel Fahlsten / Another Casting Company POST PRODUCTION Editor Anders Jon / AOA Post Producer Pia Nellemose Colorist Oskar Larsson / Tint Sound design Kevin Koch / Chemistry Sound Commentator VO Clive Tydesley Music Composer Playhead VFX Mikael Pettersson & Felix Davrin / Tint Photo: Video: View original content to download multimedia:
