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Sovereign clouds are gathering; these two are the first off the block
Sovereign clouds are gathering; these two are the first off the block

Mint

time02-06-2025

  • Business
  • Mint

Sovereign clouds are gathering; these two are the first off the block

India's push for a digital infrastructure isolated from global networks is fuelling a boom in sovereign cloud services, creating a multi-billion-dollar opportunity for local tech players. Tata Consultancy Services (TCS) and Google's India unit are emerging as early movers in this arena, attracting steady interest from government agencies keen to secure sensitive data on domestic platforms. Several government entities are already moving to these homegrown cloud solutions, four people familiar with the matter said. TCS, with its recently launched SovereignSecure Cloud, is leading the pack among Indian firms. Google's local arm is also gaining traction, offering specialized sovereign cloud platforms with its Google Distributed Cloud. Hiranandani Group firm Yotta Data Services too plans to build a sovereign cloud. To be sure, these contracts aren't too big, though they present a large opportunity for the future. Ayushman Bharat Digital Mission, an early adopter, spent ₹92 crore overall in FY25, of which around ₹30 crore was for the cloud contract, one of the officials said on the condition of anonymity. TCS did not respond to emailed questions, but a senior executive associated with its sovereign cloud product said one of the reasons behind the product was to "capitalize on the opportunity" amid growing concerns about sovereignty and security of data. Also read | TCS launches India-focused sovereign cloud to boost domestic revenue "We (TCS) believe that we have a completely indigenous built cloud service offering where everything from the hardware to the software is built by an Indian company," the executive said on the condition of anonymity. "This should assure any concerns the government could have when any department or wing of the government agrees to migrate their data to the cloud." Mitesh Agarwal, managing director for solutions and technology, Asia-Pacific at Google, confirmed that the company has already onboarded sovereign cloud clients in India. 'We provide AI models within the sovereign shores of India—for instance, we have Gemini 1.5, where the entire end-to-end data processing happens within our data centres in India itself," Agarwal said. He added that the company makes this offering through a platform called Google Distributed Cloud, which caters to the need for completely isolated cloud storage and computing for sensitive agencies. 'Most sovereign cloud projects would amount to annual revenue of around $2-5 million. While this is not a lot, in the next five years, thousands of such projects are expected to come up from government agencies and private companies alike. This can create multi-billion-dollar revenue streams for the infrastructure providers," one of the officials cited above said on the condition of anonymity. Read this | Yotta goes low on pricing to spur demand for its AI cloud service Sovereign cloud refers to a digital platform based entirely within the country to store and process data, as well as run applications. From the code base to the physical data centres, everything is fully located fully in India—separating them from any accessibility from outside the country. Building such platforms was presented as an early concept about three years ago. In 2023, Monaco in Europe became the first adopter of such a platform by technology services provider VMWare. Since then, the technology has found more takers, as countries grow more protectionist. In India, adoption is being led by government bodies. 'Ayushman Bharat Digital Health Mission is one such government project that is adopting sovereign cloud services right now. Similarly, Employees Provident Fund Organisation, Passport Seva and Aadhaar's governing body have their own projects, and they are in the process of adopting sovereign cloud into their operations right now," a second official added. 'Adopting sovereign cloud platforms is not a matter of replacing global cloud services from the US Big Tech. There are certain sensitive data requirements for which you need cloud services offered by Indian companies. This would ensure that this data is stored in India, without the risk of it being shared with other geographies by any particular party. This, however, does not mean that every cloud deployment and contract will be replaced, and hyperscalers will have enough space to provide their services to the Indian government agencies and ministries," the official said. And read | India befriends Big Tech as Trump tariffs knock on door, aided by a string of biz-friendly moves

Myntra unveils ‘Dream Room Inspirations' feature with Google Cloud AI
Myntra unveils ‘Dream Room Inspirations' feature with Google Cloud AI

Time of India

time28-05-2025

  • Business
  • Time of India

Myntra unveils ‘Dream Room Inspirations' feature with Google Cloud AI

Myntra has collaborated with Google Cloud to introduce ' Dream Room Inspirations ,' a generative AI-powered feature that aims to redefine home decor shopping for users across the country. By leveraging Google's Imagen 3 AI model on Vertex AI, the feature generates text to high-quality images with precision detailing enabling shoppers to create their dream homes based on different home interior design styles. According to a report by The Ken Research, in 2024, over 20 million users in India purchased home decor products online. Taking the next step towards solving customers' needs and catering to the growing demand, Dream Home Inspiration blends inspiration with shopping within the app. This tech feature, currently live with themes like Bohemian Chic, Eclectic Flair, Chic Coastal, Modern Minimalist, Indie Corner, simplifies the inspiration-discovery-purchase journey for the customers, helping them visualise the aesthetics and make the right choice for their home furnishing needs. Speaking on the innovation, Lakshminarayan Swaminathan, Vice President, Product Management and Design, Myntra said, 'Since the introduction of this category, we realised curation and inspiration-based shopping is core to the customer journey. Customers search for decor inspirations on the web before they decide on what to purchase. Everything we've done for the category complements this aim of simplifying the user journey by serving inspiration to customers to discover products that match their aesthetic sensibilities while also enabling them access to these offerings under one roof. With Imagen, we are offering an experience that is both intuitive and immersive, ensuring that every home reflects the unique style of individuals. As home décor gains momentum as a lifestyle priority, we are excited to empower our customers with smarter, more engaging ways to shop for their dream spaces.' "Myntra's innovative 'Dream Room Inspirations' feature exemplifies how generative AI can bridge the gap between inspiration and purchase, providing users with high-quality, visually stunning room images generated from text with remarkable precision. This collaboration highlights the potential of our technology to empower leading platforms like Myntra to redefine customer journeys and capitalize on the significant online demand in the home and furniture category,' said Mitesh Agarwal, Managing Director, Customer Growth Engine, Architecture, Solutions & Technology, Google Cloud APAC. How the 'Dream Room Inspirations' feature works: Customers can choose their preferred room type (Bedroom, Living Room, etc.) or design theme (Bohemian, Minimalist, Victorian Vibe, etc.) from the Myntra Home category page. The widget then generates room inspirations and customers will be able to view this based on the selected style and space. AI Masterclass for Students. Upskill Young Ones Today!– Join Now

Google Cloud and Myntra create AI-powered ‘Dream Room Inspirations' experience for home decor shopping
Google Cloud and Myntra create AI-powered ‘Dream Room Inspirations' experience for home decor shopping

The Hindu

time27-05-2025

  • Business
  • The Hindu

Google Cloud and Myntra create AI-powered ‘Dream Room Inspirations' experience for home decor shopping

Google Cloud and Myntra announced a collaboration to launch the AI-powered 'Dream Room Inspirations' tech feature that will let home furniture shoppers generate visuals of rooms and different decor styles just with text prompts. The new 'Dream Room Inspirations' feature is powered by Google's Imagen 3 AI model on Vertex AI. The widget allows customers to use text prompts to visualise a room and make it fit their desired style and generate inspiration pictures for their shopping experience. 'Myntra's Home category has emerged as one of its fastest-growing segments, recording an impressive 60% year-on-year growth in demand. Categories like Living & Decor and Kitchen & Appliances witnessed over 100% growth YoY. Over the last year, Myntra scaled up its offerings by 70% YoY, now featuring over 500,000 styles from 1700+ brands,' said the company in a press release. Some available aesthetics or home styles that shoppers can visualise with AI at present include Bohemian Chic, Eclectic Flair, Chic Coastal, Modern Minimalist, and Indie Corner, per the company. 'Myntra's innovative 'Dream Room Inspirations' feature exemplifies how generative AI can bridge the gap between inspiration and purchase, providing users with high-quality, visually stunning room images generated from text with remarkable precision. This collaboration highlights the potential of our technology to empower leading platforms like Myntra to redefine customer journeys and capitalize on the significant online demand in the home and furniture category,' said Mitesh Agarwal, Managing Director, Customer Growth Engine, Architecture, Solutions & Technology, Google Cloud APAC.

Myntra taps Google Cloud's AI to elevate home decor shopping journey
Myntra taps Google Cloud's AI to elevate home decor shopping journey

Business Standard

time26-05-2025

  • Business
  • Business Standard

Myntra taps Google Cloud's AI to elevate home decor shopping journey

Myntra has joined forces with Google Cloud to launch Dream Room Inspirations, an artificial intelligence-driven feature designed to reshape the home décor shopping experience for users across India. The feature integrates generative AI capabilities to allow customers to visualise personalised room aesthetics through high-quality, style-specific images. Built on Google Cloud's Vertex AI and powered by its Imagen 3 model, the tool converts text prompts into richly detailed visuals, enabling shoppers to explore a wide array of interior design styles before making purchasing decisions. The e-commerce platform aims to transform how users engage with home décor, offering a more immersive and customised shopping journey within the Myntra app. With the adoption of generative AI, Myntra seeks to strengthen its presence in India's growing home and lifestyle category. 'Since the introduction of this category, we realised curation and inspiration-based shopping is core to the customer journey. Customers search for décor inspirations on the web before they decide on what to purchase,' said Lakshminarayan Swaminathan, Vice President, Product Management and Design, Myntra. 'We are offering an experience that is both intuitive and immersive, ensuring that every home reflects the unique style of individuals.' Taking the next step towards solving customer needs and catering to this growing demand, Dream Room Inspirations blends inspiration with shopping directly within the app. The feature, currently live with themes such as Bohemian Chic, Eclectic Flair, Chic Coastal, Modern Minimalist, and Indie Corner, simplifies the inspiration–discovery–purchase journey, helping users visualise aesthetics and make more informed decisions for their home furnishing needs. "The feature exemplifies how generative AI can bridge the gap between inspiration and purchase, providing users with high-quality, visually stunning room images generated from text with remarkable precision,' said Mitesh Agarwal, Managing Director, Customer Growth Engine, Architecture, Solutions and Technology, Google Cloud APAC. 'This collaboration highlights the potential of our technology to empower leading platforms like Myntra to redefine customer journeys and capitalise on the significant online demand in the home and furniture category.' Myntra's Home category has emerged as one of its fastest-growing segments, recording 60 per cent year-on-year growth in demand. Categories such as living and décor, and kitchen and appliances, witnessed over 100 per cent year-on-year growth. Over the past year, Myntra scaled up its offerings by 70 per cent, now featuring over 500,000 styles from more than 1,700 brands. To meet rising demand, the platform adds about 40,000 new selections every month.

Google Cloud and Myntra create AI-powered ‘Dream Room Inspirations' experience for home furniture shopping
Google Cloud and Myntra create AI-powered ‘Dream Room Inspirations' experience for home furniture shopping

The Hindu

time26-05-2025

  • Business
  • The Hindu

Google Cloud and Myntra create AI-powered ‘Dream Room Inspirations' experience for home furniture shopping

Google Cloud and Myntra announced a collaboration to launch the AI-powered 'Dream Room Inspirations' tech feature that will let home furniture shoppers generate visuals of rooms and different decor styles just with text prompts. The new 'Dream Room Inspirations' feature is powered by Google's Imagen 3 AI model on Vertex AI. The widget allows customers to use text prompts to visualise a room and make it fit their desired style and generate inspiration pictures for their shopping experience. 'Myntra's Home category has emerged as one of its fastest-growing segments, recording an impressive 60% year-on-year growth in demand. Categories like Living & Decor and Kitchen & Appliances witnessed over 100% growth YoY. Over the last year, Myntra scaled up its offerings by 70% YoY, now featuring over 500,000 styles from 1700+ brands,' said the company in a press release. Some available aesthetics or home styles that shoppers can visualise with AI at present include Bohemian Chic, Eclectic Flair, Chic Coastal, Modern Minimalist, and Indie Corner, per the company. 'Myntra's innovative 'Dream Room Inspirations' feature exemplifies how generative AI can bridge the gap between inspiration and purchase, providing users with high-quality, visually stunning room images generated from text with remarkable precision. This collaboration highlights the potential of our technology to empower leading platforms like Myntra to redefine customer journeys and capitalize on the significant online demand in the home and furniture category,' said Mitesh Agarwal, Managing Director, Customer Growth Engine, Architecture, Solutions & Technology, Google Cloud APAC.

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