Latest news with #MoHT
Zawya
3 days ago
- Business
- Zawya
Oman: MoHT plans to develop Al Jabal Al Sharqi site
MUSCAT: The Ministry of Heritage and Tourism (MoHT) reiterated in a statement its keenness to address appeals and calls to improve and expand services in Al Jabal Al Sharqi in the Wilayat of Al Hamra, as part of its ongoing efforts to upgrade key tourism sites across the Sultanate of Oman. In coordination with the Governor's Office of Al Dakhiliyah Governorate and relevant authorities, the ministry confirmed that the Governorate recently floated a tender for the construction of Al Jabal Al Sharqi Oasis project. The initiative, which was announced in April this year, will help enhance basic public services in the area in line with the ministry's tourism development strategies. The ministry also stated that efforts are underway in collaboration with the Governorate to implement elements of the 11th Five-Year Development Plan. These include comprehensive service frameworks aimed at meeting the needs of major tourist sites and landmarks across the governorate, in parallel with the ministry's broader tourism development agenda. The ministry stressed its commitment to transforming Al Jabal Al Sharqi into a high-quality tourism destination with integrated tourism elements, while ensuring a delicate balance between tourism growth, environmental sustainability and preservation of the area's natural features. It also underlined the need for relevant stakeholders to accelerate the implementation of agreed-upon development projects, and noted that it would take the necessary legal steps, including land reclamation measures for investment plots that remain undeveloped or have failed to meet the intended development projects. 2022 © All right reserved for Oman Establishment for Press, Publication and Advertising (OEPPA) Provided by SyndiGate Media Inc. (
Observer
3 days ago
- Observer
MoHT plans to develop Al Jabal Al Sharqi site
MUSCAT: The Ministry of Heritage and Tourism (MoHT) reiterated in a statement its keenness to address appeals and calls to improve and expand services in Al Jabal Al Sharqi in the Wilayat of Al Hamra, as part of its ongoing efforts to upgrade key tourism sites across the Sultanate of Oman. In coordination with the Governor's Office of Al Dakhiliyah Governorate and relevant authorities, the ministry confirmed that the Governorate recently floated a tender for the construction of Al Jabal Al Sharqi Oasis project. The initiative, which was announced in April this year, will help enhance basic public services in the area in line with the ministry's tourism development strategies. The ministry also stated that efforts are underway in collaboration with the Governorate to implement elements of the 11th Five-Year Development Plan. These include comprehensive service frameworks aimed at meeting the needs of major tourist sites and landmarks across the governorate, in parallel with the ministry's broader tourism development agenda. The ministry stressed its commitment to transforming Al Jabal Al Sharqi into a high-quality tourism destination with integrated tourism elements, while ensuring a delicate balance between tourism growth, environmental sustainability and preservation of the area's natural features. It also underlined the need for relevant stakeholders to accelerate the implementation of agreed-upon development projects, and noted that it would take the necessary legal steps, including land reclamation measures for investment plots that remain undeveloped or have failed to meet the intended development projects.
Observer
17-06-2025
- Observer
Campaign held in GCC cities to showcase khareef season
MUSCAT: The Ministry of Heritage and Tourism (MoHT) is pressing ahead with efforts to boost tourism in Dhofar Governorate, notably by implementing promotional activities in key shopping malls across GCC cities. The campaign takes the theme 'Your Summer is Green'. The campaign focuses on Khareef Dhofar Season, one of the most prominent tourism attraction periods in the Sultanate of Oman. During the khareef season, which begins on June 21 every year, Dhofar Governorate is endowed with moderate weather and adorned with picturesque vegetation. To make optimum use of the khareef season, the MoHT provides visitors with full information that enables them to engage in different tourism experiences and activities, including recreational events, nature exploration trips and visits to heritage and archaeological sites. The information also includes an account of direct flight options to Salalah. This facilitates access to hotspots in Dhofar Governorate and enhances its appeal as a preferred summer destination. Besides attracting visitors from GCC states, the information boosts Dhofar's presence on the regional tourism map. The promotional activities provide an opportunity to introduce visitors to Dhofar Governorate's tourism attractions and reflect the Sultanate of Oman's commitment to develop the tourism sector throughout the year. The ministry launched similar promotional campaigns during its participation in the Arabian Travel Market in Dubai in April 2025. Oman was represented at the event by Dhofar Municipality, which dedicated a special gallery in Oman's pavilion to highlight the features, landmarks and events that will be held during Khareef Dhofar Season 2025. Last month (May 2025), the ministry organised two workshops in Riyadh and Jeddah, Saudi Arabia. The workshops saw the participation of tourism sector partners from Dhofar Governorate, as well as Flynas and Flyadeal. It is worth noting that direct flights will be operated on a daily basis to Salalah Airport during the khareef season. Earlier, the MoHT implemented similar promotional activities in the State of Kuwait and the Kingdom of Bahrain as part of events aimed at marketing the Khareef Dhofar Season 2025. - ONA
Zawya
12-06-2025
- Business
- Zawya
Oman: Dhofar gears up for Khareef 2025 with new tourism projects and expanded promotions
Muscat: Dhofar Governorate is set to welcome visitors for the 2025 Khareef season with an array of new tourism projects and intensified promotional efforts, building upon its already rich offerings. The Ministry of Heritage and Tourism (MoHT) is actively opening new facilities and refining strategies to enhance the visitor experience and boost tourist numbers. New additions to Dhofar's tourism landscape In preparation for the upcoming Khareef season, several new tourism projects are being inaugurated: • The Dhofar Private Museum • A three-star hotel in Mirbat with 84 rooms • Luxury hotel apartments in Salalah boasting 216 rooms These additions bring the total number of licensed residential and commercial buildings in Dhofar to 100, collectively offering over 8,000 hotel rooms. Furthermore, a new tourist information center will open at the Haffa Beach Market to better serve visitors. Dhofar: A Unique Summer Escape Khalid bin Abdullah Al Abri, Director General of the Directorate General of Heritage and Tourism in Dhofar Governorate, highlighted Dhofar's distinct appeal as a summer destination. He noted its exceptional climate during Khareef, which draws diverse visitors from across the globe. The governorate's natural diversity, encompassing beaches, mountain valleys, golden sands, and nature reserves, creates an ideal setting for adventure, water sports, camping, fishing, turtle watching, and kitesurfing. Additionally, visitors can explore traditional shipbuilding workshops, adding a cultural dimension to their experience. The presence of green turtles nesting from June to August further enhances its unique tourist appeal. Strategic Promotional Plan The Ministry of Heritage and Tourism has developed a comprehensive action plan for the Dhofar Khareef season's tourism promotion, alongside a broader marketing program for all tourism seasons this year. This proactive approach aims to attract various segments of the global market. Key promotional activities include: • Targeting foreign markets through tailored programs, workshops, field visits, and media newsletters. • Participation in the Arabian Travel Market 2025 exhibition in Dubai, where Dhofar Municipality's Chairman announced the season's events. • Organising promotional workshops in Saudi Arabia to highlight new direct flights to Salalah Airport via Flynas and Flyadeal, with collaboration from Omani airports and tourism companies. • A press conference in Kuwait with Dhofar Municipality to promote the 2025 Dhofar Autumn Season's programs and events. • A special promotional campaign in Kuwait coinciding with Eid Al Adha, featuring information, offers, and packages, supported by direct flights from Kuwait Airways and Jazeera Airways. Objectives for Khareef 2025 The Ministry aims to achieve three main objectives through its promotional programs for the upcoming season: 1) Promote the entire 100-day period of the Khareef season, starting from its beginning. 2) Distribute tourist flow more evenly by segmenting the season (June 21 to September 21) into three periods to manage peak times: • Period 1 (June 21 - July 14): Expected hotel occupancy rates of 35-40%. • Period 2 (July 15 - August 30): Considered the peak tourist season. • Period 3 (September 1 - October 10): Expected hotel occupancy rates of 30-35%, with efforts to shift regional and international conferences to this period. 3) Increase tourist numbers from GCC markets by intensifying marketing campaigns and leveraging the expanding airline network, especially direct flights from Saudi Arabia via Saudi Airlines and Flyadeal (a new operator to Dhofar). Flynas will continue its direct flights to Salalah. The Ministry is also collaborating with tourism sector partners to design appealing tourism packages. These packages aim to boost domestic and Gulf tourism during off-peak times, such as the start of the school year, by maximizing direct flights from key Gulf markets. The Dhofar Khareef season has consistently shown strong growth. In 2024, the number of visitors reached 1,048,000, marking a 9% increase compared to the 962,000 visitors recorded in 2023, underscoring the region's increasing popularity as a premier tourist destination. © Muscat Media Group Provided by SyndiGate Media Inc. (
Times of Oman
11-06-2025
- Business
- Times of Oman
Dhofar gears up for Khareef 2025 with new tourism projects and expanded promotions
Muscat: Dhofar Governorate is set to welcome visitors for the 2025 Khareef season with an array of new tourism projects and intensified promotional efforts, building upon its already rich offerings. The Ministry of Heritage and Tourism (MoHT) is actively opening new facilities and refining strategies to enhance the visitor experience and boost tourist numbers. New additions to Dhofar's tourism landscape In preparation for the upcoming Khareef season, several new tourism projects are being inaugurated: • The Dhofar Private Museum • A three-star hotel in Mirbat with 84 rooms • Luxury hotel apartments in Salalah boasting 216 rooms These additions bring the total number of licensed residential and commercial buildings in Dhofar to 100, collectively offering over 8,000 hotel rooms. Furthermore, a new tourist information center will open at the Haffa Beach Market to better serve visitors. Dhofar: A Unique Summer Escape Khalid bin Abdullah Al Abri, Director General of the Directorate General of Heritage and Tourism in Dhofar Governorate, highlighted Dhofar's distinct appeal as a summer destination. He noted its exceptional climate during Khareef, which draws diverse visitors from across the globe. The governorate's natural diversity, encompassing beaches, mountain valleys, golden sands, and nature reserves, creates an ideal setting for adventure, water sports, camping, fishing, turtle watching, and kitesurfing. Additionally, visitors can explore traditional shipbuilding workshops, adding a cultural dimension to their experience. The presence of green turtles nesting from June to August further enhances its unique tourist appeal. Strategic Promotional Plan The Ministry of Heritage and Tourism has developed a comprehensive action plan for the Dhofar Khareef season's tourism promotion, alongside a broader marketing program for all tourism seasons this year. This proactive approach aims to attract various segments of the global market. Key promotional activities include: • Targeting foreign markets through tailored programs, workshops, field visits, and media newsletters. • Participation in the Arabian Travel Market 2025 exhibition in Dubai, where Dhofar Municipality's Chairman announced the season's events. • Organising promotional workshops in Saudi Arabia to highlight new direct flights to Salalah Airport via Flynas and Flyadeal, with collaboration from Omani airports and tourism companies. • A press conference in Kuwait with Dhofar Municipality to promote the 2025 Dhofar Autumn Season's programs and events. • A special promotional campaign in Kuwait coinciding with Eid Al Adha, featuring information, offers, and packages, supported by direct flights from Kuwait Airways and Jazeera Airways. Objectives for Khareef 2025 The Ministry aims to achieve three main objectives through its promotional programs for the upcoming season: 1) Promote the entire 100-day period of the Khareef season, starting from its beginning. 2) Distribute tourist flow more evenly by segmenting the season (June 21 to September 21) into three periods to manage peak times: • Period 1 (June 21 - July 14): Expected hotel occupancy rates of 35-40%. • Period 2 (July 15 - August 30): Considered the peak tourist season. • Period 3 (September 1 - October 10): Expected hotel occupancy rates of 30-35%, with efforts to shift regional and international conferences to this period. 3) Increase tourist numbers from GCC markets by intensifying marketing campaigns and leveraging the expanding airline network, especially direct flights from Saudi Arabia via Saudi Airlines and Flyadeal (a new operator to Dhofar). Flynas will continue its direct flights to Salalah. The Ministry is also collaborating with tourism sector partners to design appealing tourism packages. These packages aim to boost domestic and Gulf tourism during off-peak times, such as the start of the school year, by maximizing direct flights from key Gulf markets. The Dhofar Khareef season has consistently shown strong growth. In 2024, the number of visitors reached 1,048,000, marking a 9% increase compared to the 962,000 visitors recorded in 2023, underscoring the region's increasing popularity as a premier tourist destination.
