Latest news with #Mojawhraty
Daily Tribune
21-07-2025
- Business
- Daily Tribune
Bahrain gets exclusive Arabic Jewellery brand as Malabar expands retail concept
TDT | Manama Bahrain has been chosen as one of only two Gulf countries to host two showrooms of a new jewellery brand dedicated exclusively to Arabic designs, following a regional rollout by Malabar Gold & Diamonds. The new concept, branded 'Mojawhraty by Malabar', was launched across six locations in the GCC, with outlets in Bahrain, the UAE, Saudi Arabia and Oman. Bahrain now hosts two branches, at Bahrain City Centre and Bab Al Bahrain, making it a key destination in Malabar's regional strategy to serve Arab consumers. Cultural identity The initiative marks a significant shift in the retail giant's strategy, as it moves beyond general collections to offer a niche brand focused entirely on Arabic jewellery traditions. The designs available under the Mojawhraty brand are crafted in 18K, 21K, and 22K gold, and also feature certified natural diamonds. Malabar Group Chairman M.P. Ahammad said the concept was part of the company's larger goal of becoming the top global jewellery retailer. 'Expanding our design portfolio across diverse cultural and value chains is a key focus. With six showrooms across the GCC and more on the horizon, we are confident that Mojawhraty by Malabar will be welcomed with open arms by jewellery lovers in the region,' he said. Arab appeal According to Malabar officials, the new format aims to reflect the preferences of modern Arab consumers while staying rooted in heritage. 'The rich legacy of Arabic jewellery and its profound cultural relevance has long inspired us,' said Abdul Salam K.P., Vice Chairman of Malabar Group. 'With Mojawhraty, we have created a distinct platform that will offer customers an immersive and personalised retail experience focused exclusively on Arabic design traditions.' Each piece is backed by the 'Mojawhraty Promise', which includes benefits such as guaranteed buyback, lifetime maintenance, 100 percent value on diamond exchange, and exclusive use of certified stones. Further growth The brand plans further expansion across the region, with company officials confirming that the GCC debut is only the beginning of what they described as an 'ambitious growth roadmap.' The launch of Mojawhraty follows Malabar's ongoing efforts to strengthen its international retail footprint. The group currently operates more than 400 showrooms across 13 countries, with annual revenues exceeding $7 billion.
Khaleej Times
18-07-2025
- Business
- Khaleej Times
Malabar Gold & Diamonds unveils Mojawhraty by Malabar
Malabar Gold & Diamonds, the 5th largest jewellery retailer globally with over 400 showrooms across 13 countries and a name synonymous with trust, quality, and timeless craftsmanship, has unveiled Mojawhraty by Malabar, the brand's latest retail concept dedicated exclusively to Arabic jewellery. In the GCC region, Mojawhraty by Malabar has launched six showrooms: two in the UAE (Dalma Mall and Ajman City Centre), two in Bahrain (Bahrain City Centre and Bab Al Bahrain), and one each in KSA (Nakheel Mall, Dammam) and Oman (Muttrah Souq). The second showroom in the UAE, located at Dalma Mall, was inaugurated by Malabar Group chairman M P Ahammed, in the presence of vice chairman Abdul Salam K P; MD – international operations Shamlal Ahamed; senior director Mayankutty C; director – finance and admin Ameer CMC; head of manufacturing Faisal A K; business head – Arabic Value Chain Sherif Abdelmonem Meligy Hassanin; along with other senior management team members, valued customers, and well-wishers. "It is with great pride and pleasure that we unveil Mojawhraty by Malabar to the discerning lovers of Arabic jewellery. As part of Malabar Gold & Diamonds' vision to become the world's No. 1 jewellery retailer, expanding our design portfolio across diverse cultural and value chains is a key focus. The launch of Mojawhraty by Malabar marks a significant step in establishing a distinct presence in the traditional and contemporary Arab jewellery space. With six showrooms across the GCC and more on the horizon, we are confident that Mojawhraty by Malabar will be welcomed with open arms by jewellery lovers in the region," commented M P Ahammed. At Mojawhraty by Malabar, each piece of jewellery is meticulously crafted by master artisans and is available in responsibly sourced 18K, 21K, and 22K gold, alongside an exclusive range of ornaments featuring certified natural diamonds. The curated brand portfolio showcases several in-house collections that reflect Arabic artistry and cater to the evolving tastes of the modern Arab consumer. Every purchase is backed by the Mojawhraty Promise, which includes 100% value on diamond exchange, the exclusive use of tested and certified natural diamonds, assured lifetime maintenance, guaranteed buyback, and more. "We are thrilled to introduce Mojawhraty by Malabar to our valued Arab customers, whose patronage has always been integral to our success in the region," said Abdul Salam K P. "The rich legacy of Arabic jewellery and its profound cultural relevance has long inspired us. With Mojawhraty, we have created a distinct platform that offers customers an immersive and personalised retail experience focused exclusively on Arabic design traditions. By leveraging our globally renowned artisanship to craft jewellery that resonates with Arab consumers of all design sensibilities, our goal is to evolve this brand into the most trusted and preferred name in the Arabic jewellery segment." Mojawhraty by Malabar has charted ambitious expansion plans for the coming years, aiming to bring the Mojawhraty experience to a broader clientele of discerning jewellery lovers.
