Bahrain gets exclusive Arabic Jewellery brand as Malabar expands retail concept
Bahrain has been chosen as one of only two Gulf countries to host two showrooms of a new jewellery brand dedicated exclusively to Arabic designs, following a regional rollout by Malabar Gold & Diamonds.
The new concept, branded 'Mojawhraty by Malabar', was launched across six locations in the GCC, with outlets in Bahrain, the UAE, Saudi Arabia and Oman. Bahrain now hosts two branches, at Bahrain City Centre and Bab Al Bahrain, making it a key destination in Malabar's regional strategy to serve Arab consumers.
Cultural identity
The initiative marks a significant shift in the retail giant's strategy, as it moves beyond general collections to offer a niche brand focused entirely on Arabic jewellery traditions. The designs available under the Mojawhraty brand are crafted in 18K, 21K, and 22K gold, and also feature certified natural diamonds.
Malabar Group Chairman M.P. Ahammad said the concept was part of the company's larger goal of becoming the top global jewellery retailer. 'Expanding our design portfolio across diverse cultural and value chains is a key focus. With six showrooms across the GCC and more on the horizon, we are confident that Mojawhraty by Malabar will be welcomed with open arms by jewellery lovers in the region,' he said.
Arab appeal
According to Malabar officials, the new format aims to reflect the preferences of modern Arab consumers while staying rooted in heritage.
'The rich legacy of Arabic jewellery and its profound cultural relevance has long inspired us,' said Abdul Salam K.P., Vice Chairman of Malabar Group. 'With Mojawhraty, we have created a distinct platform that will offer customers an immersive and personalised retail experience focused exclusively on Arabic design traditions.'
Each piece is backed by the 'Mojawhraty Promise', which includes benefits such as guaranteed buyback, lifetime maintenance, 100 percent value on diamond exchange, and exclusive use of certified stones.
Further growth
The brand plans further expansion across the region, with company officials confirming that the GCC debut is only the beginning of what they described as an 'ambitious growth roadmap.'
The launch of Mojawhraty follows Malabar's ongoing efforts to strengthen its international retail footprint. The group currently operates more than 400 showrooms across 13 countries, with annual revenues exceeding $7 billion.
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