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AI revolution in Moroccan media : Balancing innovation with ethics and diversity
AI revolution in Moroccan media : Balancing innovation with ethics and diversity

Ya Biladi

time02-07-2025

  • Business
  • Ya Biladi

AI revolution in Moroccan media : Balancing innovation with ethics and diversity

As AI continues to reshape newsrooms, Moroccan media professionals are being urged to rethink how information is produced, without compromising ethics, rigor, or editorial sovereignty. This was the focus of a roundtable held Tuesday in Salé, as part of Morocco's first National AI Conference, under the theme «Media in the Age of Artificial Intelligence: New Challenges in Information Production». Bringing together researchers, journalists, and entrepreneurs, the discussion addressed the rise of chatbots, algorithms, and automated content in journalism. Salah Baïna, professor at Mohammed V University in Rabat and NLP expert, warned that AI tools are not neutral. «They ease production but risk amplifying bias, standardizing narratives, and threatening pluralism», he said. He also raised concerns over algorithmic sovereignty, stressing that current models are trained on foreign cultural content that may sideline local voices. He called for AI rooted in Moroccan values and linguistic diversity. Journalist and media entrepreneur Adnane Benchekroun described a «triple crisis» in newsrooms : falling public trust, economic fragility, and resistance to innovation. «Some reject AI entirely, others use it without training, harming credibility», he observed. Professor Mohammed Senoussi highlighted ethical risks tied to automation, including discourse uniformity and cognitive dependency. He stressed the need for inclusive public regulation to uphold truth, nuance, and analysis. Mohamed Ait Bellahcen, digital director at L'ODJ Media, noted that AI tools now allow for rapid generation of videos, voiceovers, and personalized avatars. «The creative process has been completely transformed», he said, urging critical engagement from young journalists.

Morocco embraces AI for national sovereignty and development at first National AI Conference
Morocco embraces AI for national sovereignty and development at first National AI Conference

Ya Biladi

time01-07-2025

  • Politics
  • Ya Biladi

Morocco embraces AI for national sovereignty and development at first National AI Conference

The integration of artificial intelligence (AI) into national strategies is essential for sovereignty, said Amal El Fallah Seghrouchni, Deputy Minister in charge of Digital Transition and Administrative Reform, on Tuesday in Salé. Speaking at the opening of Morocco's first National AI Conference, she stressed the urgent need for both institutional and collective awareness that AI is not a future concept, it is a present-day reality. This reality, she explained, is already reshaping key sectors such as social protection, education, health, finance, and urban planning, redefining long-held principles of equity, efficiency, reliability, and sovereignty. As such, she urged that AI should not be seen as a secondary technical tool, but as a core institutional responsibility that requires rethinking how the public sector operates and rebuilding systems of trust between citizens and the state. The minister also emphasized the dual responsibility brought on by the rapid evolution of AI. On one hand, it is vital to avoid clinging to outdated administrative models; on the other, the country must remain agile and ready to redirect national strategies, such as the Digital Morocco 2030 plan, toward full AI integration. Seghrouchni pointed out a key paradox of AI: its ability to either reinforce inequalities or help reduce them. The goal, she said, is to harness AI as a force for social justice and equitable access to opportunities and resources. Highlighting Morocco's African depth, she asserted that AI is not just a global tech race, but also a question of symbolic and material sovereignty, an arena where global power balances are being redefined. She concluded by calling for a sovereign approach to AI, managed «at the level of a nation with a true will for reform and the courage to lead», so that artificial intelligence becomes a genuine driver of development.

Morocco's National AI Conference highlights urgent need for training
Morocco's National AI Conference highlights urgent need for training

Ya Biladi

time01-07-2025

  • Business
  • Ya Biladi

Morocco's National AI Conference highlights urgent need for training

Training public and private sector actors in artificial intelligence (AI) tools is essential to fully harness the potential of these emerging technologies, ministers said on Tuesday in Salé during the opening plenary of the National AI Conference. As AI becomes a key driver of competitiveness, training has become a critical requirement for turning this opportunity into a catalyst for sustainable and inclusive growth, the speakers emphasized. Mohamed Saad Berrada, Minister of National Education, Preschool, and Sports, underscored the importance of mastering AI tools to improve educational system management and tackle pressing challenges, particularly in processing data related to students and teachers. He cited AI's potential to personalize curricula, support continuous teacher training, enhance language learning, and help reduce absenteeism and dropout rates. Younes Sekkouri, Minister of Economic Inclusion, Small Business, Employment, and Skills, stressed that AI is a transformative force for the job market. In light of this shift, he said the government's role is to integrate AI within a tailored legal and regulatory framework that unlocks the full potential of society. Leila Benali, Minister of Energy Transition and Sustainable Development, highlighted the vital link between energy and AI: «Without energy, there are no servers, no data centers, and no AI», she said. Benali noted that Morocco plans to double its capacity for producing non-conventional energy in under five years—a leap equivalent to the progress made over the past three decades. Chakib Alj, President of the General Confederation of Moroccan Enterprises (CGEM), pointed to the urgent need to effectively implement Morocco's national AI strategy. He emphasized the private sector's need for skilled engineers and digital talent, praising the 1337 coding school as a successful model for training tech-savvy youth—a model, he suggested, that should be scaled up to meet evolving market demands.

Inaugural National AI Conference Kicks off in Rabat
Inaugural National AI Conference Kicks off in Rabat

Maroc

time01-07-2025

  • Business
  • Maroc

Inaugural National AI Conference Kicks off in Rabat

The inaugural National AI Conference, held under the High Patronage of His Majesty King Mohammed VI, was launched on Tuesday in Rabat, bringing together a distinguished group of public and private sector stakeholders, experts, and representatives of international organizations. Organized by the Ministry of Digital Transition and Administrative Reform under the theme "An efficient and ethical AI strategy to serve our society," the conference aims to outline a national strategy for sovereign AI, one that is tailored to the needs of the population and strategic sectors, and aligned with the High Royal Guidelines. Over two days, this landmark national gathering involves representatives from various ministries and public institutions, the private sector, investment and sovereign funds, Moroccan startups, as well as international figures from academia, civil society, and the Moroccan diaspora. The conference is structured around 13 thematic areas where AI is expected to have the most transformative impact for Morocco. These include administrative reform and modernization, education and new learning methods, sports, healthcare and precision medicine, smart agriculture, and fisheries production. Other key themes include Industry X.0, security and sovereignty, culture and creativity, media and democracy, international cooperation, governance, trust and ethics, innovation and startups, as well as infrastructure and investment. The first day of the conference focuses on sector-specific technical sessions and demonstrations by innovative AI-driven startups, while the second addresses the political dimensions and international cooperation related to AI. The closing ceremony will provide a platform to present the key recommendations emerging from the two days of discussions and to formalize several memorandums of understanding with both national and international organizations. MAP: 01 July 2025

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