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Caught in the muddle
Caught in the muddle

India Today

time04-07-2025

  • Entertainment
  • India Today

Caught in the muddle

On the last weekend of June, a Punjabi horror-comedy film featuring a cross-border cast quietly shattered box-office records abroad. Sardaar Ji 3, starring Diljit Dosanjh, Neeru Bajwa and Pakistani actress Hania Aamir, grossed over $1.1 million (Rs 9.43 crore) in North America during its opening weekend. In the UK, it became the highest-grossing Punjabi film of the year, turning in 450,000 (Rs 5.29 crore) in just five days. It also saw sold-out shows in Pakistani cities like Lahore and Karachi, earning an estimated $500,000 (Rs 4.28 crore) on the first day itself. In doing so, the film beat Salman Khan-starrer Sultan to register the highest opening for an Indian film in Pakistan.

Box Office: Diljit Dosanjh's Sardaar Ji 3 emerges a BLOCKBUSTER at the overseas box office, after eclipsing its India release
Box Office: Diljit Dosanjh's Sardaar Ji 3 emerges a BLOCKBUSTER at the overseas box office, after eclipsing its India release

Pink Villa

time02-07-2025

  • Entertainment
  • Pink Villa

Box Office: Diljit Dosanjh's Sardaar Ji 3 emerges a BLOCKBUSTER at the overseas box office, after eclipsing its India release

Diljit Dosanjh's Sardaar Ji 3, co-starring Neeru Bajwa and Hania Aamir, has been doing exceedingly well at the international box office, after eclipsing its India release. Following a USD 2.1 million opening weekend internationally with a record shattering PKR 12.75 crore (USD 450K) in Pakistan from just 45 location, Sardaar Ji 3 observed an impressive hold on Monday all across the board. Sardaar Ji 3 Stands At USD 3 Million After 4 Days At The Box Office Sardaar Ji 3 grew from Friday on Monday at the Canada box office. It saw almost identical collections as Friday in Australia and observed a very small drop in UK. With around USD 3 million through first Monday, the movie has all the chances to be among the top 3 international grossers of Pollywood. The highest grossing Pollywood film right now is Diljit Dosanjh 's own Jatt and Juliet 3, which grossed USD 7.25 million, that too without a release in Pakistan. Sardaar Ji 3's Excellent Monday Hold Has Assured The Film A Blockbuster Status The leggie Monday of Sardaar Ji 3 has really changed the perspective of the film from a business point-of-view. The collections of the movie in traditional international Punjabi film markets over the weekend were barely half of Jatt and Juliet3 due to subdued promotions for lesser controversy. As the controversy got bigger, the film also found the audiences that it didn't get in the first weekend. Sardaar Ji 3 Looks To Get A Rs 20 Crore Plus Overseas Theatrical Share A Rs 20 crore worth of theatrical share looks more or less assured for Sardaar Ji 3. The budget of Sardaar Ji 3 is Rs 35 crore and the remainder of the amount will be recovered from non-theatrical revenues and of course the rebate from the UK government. The eclipsing of the India release may have cost the makers, not just 15 crore worth of share, but more since the non-theatrical rights will not be as high as they would have been if it saw a release in India. Sardaar Ji 3 In Theatres Sardaar Ji 3 plays in theatres internationally. Stay tuned to Pinkvilla for more updates on Diljit Dosanjh and Sardaar Ji 3.

Diljit Dosanjh & Hania Aamir starrer Sardaar Ji 3 sets new box office benchmark in Pakistan amid ban in India
Diljit Dosanjh & Hania Aamir starrer Sardaar Ji 3 sets new box office benchmark in Pakistan amid ban in India

First Post

time01-07-2025

  • Entertainment
  • First Post

Diljit Dosanjh & Hania Aamir starrer Sardaar Ji 3 sets new box office benchmark in Pakistan amid ban in India

Diljit Dosanjh, who plays the lead role in the film along with Canadian Indian actor Neeru Bajwa, posted clips of the response of the Pakistani audience in theatres to the film. read more Punjabi film 'Sardaar Ji 3', starring Diljit Dosanjh and Pakistani actress Hania Aamir, has achieved a record-breaking opening in Pakistan, surpassing previous box office records held by Bollywood movies. The movie stirred controversy in India due to the casting of Pakistani actress Aamir amid the ongoing India-Pakistan conflict. The producers didn't release the film in India. Released internationally on June 27, the film garnered approximately PKR 9 crore (approx $500,000) in Pakistan over its opening weekend, setting a new record for the highest three-day gross by an Indian film in the country. STORY CONTINUES BELOW THIS AD Nadeem Mandviwalla, a prominent exhibitor and distributor who owns a multiplex in Karachi, confirmed the film's exceptional performance. He noted that the movie had already raked in around PKR 9 crore in its opening weekend. 'I think this is the best opening ever for any Indian or Pakistani film in our theatres,' Mandviwalla said. Dosanjh , who plays the lead role in the film along with Canadian Indian actor Neeru Bajwa, posted clips of the response of the Pakistani audience in theatres to the film. Mandviwalla said the success of Sardaaji was a breath of fresh air for the Pakistani entertainment industry, particularly for the cinema house owners. 'I think despite the high ticket rates and the weather, the audience has come out because of the summer holidays and because Pakistani people still want to watch quality films on the big screen,' he said. STORY CONTINUES BELOW THIS AD

Sardaar Ji 3 Box Office: Diljit starrer opens overseas, Biggest ever for India in Pakistan BUT...
Sardaar Ji 3 Box Office: Diljit starrer opens overseas, Biggest ever for India in Pakistan BUT...

Pink Villa

time28-06-2025

  • Entertainment
  • Pink Villa

Sardaar Ji 3 Box Office: Diljit starrer opens overseas, Biggest ever for India in Pakistan BUT...

Punjabi film Sardaar Ji 3 amassed over USD 500K (Rs. 4.50 crore) on Friday from the overseas market, with a record-breaking opening in Pakistan. This marks the highest opening day ever for a Punjabi film; however, the two films it is ahead of, Jatt and Juliet 3 and Carry on Jatta 3, had a mid-week release on Thursday. When comparing Friday-to-Friday, both those titles outperformed Sardaar Ji 3, making this the third-best opening day for a Punjabi film in relative terms.. The Diljit Dosanjh starrer featuring Neeru Bajwa and Pakistani actress Hania Aamir had to let go of release in India due to ongoing tensions between India and Pakistan. While Diljit is facing criticism in India for casting a Pakistani actress, this controversy appears to have amplified the film's appeal in Pakistan and the Pakistani diaspora abroad. In Pakistan, the film grossed PKR 3.35 crore (USD 120K) on Friday, which is the highest ever first day for an Indian film, beating Sultan from almost a decade ago. The Pakistani market isn't the same as it was back in the day. Ticket prices have gone up, but the overall market has shrunk, with far fewer operational screens today. Moreover, while Bollywood films once had pan-national appeal in Pakistan, Punjabi films mostly draw audiences in West Punjab. The top market for the film was Canada with CAD 195K, a good start, but pales in comparison to CAD 302K opening day and CAD 380K Friday of Jatt and Juliet 3. Similarly, Australia underwhelmed with AUD 80K against AUD 201K Friday of Jatt and Juliet 3, though here the film could have done better, but was limited by showcasing as most key locations were running full. UAE and UK, with their sizable Pakistani diaspora, saw strong starts, ahead of Jatt and Juliet 3. The overseas box office for the film may see it through, but the loss of the domestic market, not just theatrical but potentially non-theatrical, is a big blow. It's not just a setback for the film but for the Punjabi film industry as a whole, which has been struggling on the domestic front. Sardaar Ji 3 was seen as a potential shot in the arm for the industry… alas.

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