Latest news with #Nesterra
Fashion Value Chain
01-07-2025
- Business
- Fashion Value Chain
Nesterra Launches 5.0 Collection of Fabrics & Blinds
Premium home décor and furnishings brand Nesterra, a part of Sutlej Textiles & Industries Ltd. under the K.K. Birla Group, launched its highly anticipated 5.0 Collection at a grand showcase event at Bağlami, BKC Mumbai, on 16th June. The event marked a defining moment in Nesterra's design evolution—where creativity meets sustainability and function—with a strong focus on 'consumer-first' values. The 5.0 Collection introduces blinds for the first time, expanding the brand's portfolio into new territory. These include Forest Frames (wooden blinds), Layor (roller blinds), and Shades of Blinds, offering blackout, translucent, and sheer variants. Alongside this, the new fabric range blends comfort and purpose—featuring Flawless (easy-clean upholstery), Eclipse (blackout curtains), and Breeze (airy sheers). Collections like Garden of 1905 reimagine archival Flemish botanical motifs, while others such as Raw Comfort, Twilight, and Petal Poetry bring out tactile textures, muted tones, and quiet luxury. Ashish Kumar, CEO & Wholetime Director, Nesterra, emphasized the importance of design that is 'personal, purposeful, and progressive,' and noted that the brand's expansion into blinds sets a new milestone in its growth trajectory. Smita Joshi, Vice President, Nesterra, added that the collection is a result of 'listening, observing, and reflecting,' and is aimed at consumers who seek both meaning and minimalism in their home aesthetics. With a curated gathering of industry leaders, retailers, and designers, the launch event also featured immersive product experiences followed by an evening of cocktails and conversations—deepening Nesterra's connection with its community and stakeholders. The 5.0 Collection reaffirms Nesterra's commitment to thoughtful design, user-centric innovation, and the idea that every home should reflect personal identity through comfort and storytelling. For more, visit
News18
05-06-2025
- Business
- News18
Flexible, Conscious, Unique: The New Face of Indian Living Spaces
Last Updated: A new wave of consumers is embracing circular living - a lifestyle built on flexibility, conscious consumption, and environmental responsibility As India's urban population grows more mobile and mindful, the concept of 'home" is being radically redefined. No longer tethered to traditional notions of permanence and ownership, a new wave of consumers is embracing circular living – a lifestyle built on flexibility, conscious consumption, and environmental responsibility. This shift is pushing home furnishing brands, both legacy-backed and new-age, to rethink how they design, distribute, and connect with consumers. Flexibility Without Compromise Today's young, urban Indians—often living in rented spaces or moving between cities due to career changes are turning to access-based models that balance utility and style. They seek YOUnique homes that reflect their personality, even in temporary spaces. 'While rental and access-based models offer practicality, we're seeing a growing preference for selectively investing in statement pieces that make even temporary spaces feel personal and premium," said Smita Joshi, Vice President, Nesterra, a brand from the KK Birla Group's Sutlej Textiles & Industries. 'Our premium home furnishings are thoughtfully designed with a customer-first approach, crafted for those who may rent their homes but want to truly own their space." Nesterra's collections are deeply inspired by nature, culture, and individuality, helping consumers create spaces that are vibrant, comfortable, and authentically theirs. In keeping with the circular ethos, the brand also upcycles fabric waste into functional decor and accessories proof that sustainability can coexist with style. 'Circular living, to me, means conscious living owning what matters, and making it last," added Joshi. 'Circular economy is no longer an abstract idea but a practical choice for the millennial consumer," noted Rajiv Merchant, CEO, Texzone Information Services Pvt Ltd. 'With growing awareness around sustainability and a desire to refresh their home aesthetics every few years, younger buyers are moving away from long-term ownership models." According to Merchant, this behavioral change is already influencing how brands operate. From modular designs and shorter innovation cycles to flexible product offerings, the Indian home decor space is rapidly adapting to meet the needs of this new consumer. 'We believe circular living is shaping not just how Indian homes look, but how the next generation lives—flexible, conscious, and always evolving." Building Conscious Systems At the forefront of circular living is Furlenco, a rental-first brand that's embedded sustainability into its very DNA. Its entire business model is predicated on reuse and refurbishment—a stark contrast to the traditional buy-and-dispose cycle. 'At Furlenco, circularity is not an initiative, it's core to who we are," said Ajay Agarwal, Chief Operations Officer at Furlenco. 'Our furniture returns to us after use, gets carefully refurbished, and is then delivered to the next customer. This closed-loop model ensures extended product lifecycles and reduces environmental impact." The results are telling: Furlenco has kept thousands of high-quality furniture pieces in circulation, saving over 50,000 trees and reducing landfill waste. The company has also minimized its carbon footprint by switching to electric vehicles for last-mile delivery and cutting down plastic-based packaging. 'Circular living is about creating a positive, lasting impact. It's about building systems that are not just convenient but conscious," Agarwal emphasized. As consumer lifestyles continue to evolve, so too will their expectations from home brands. The rise of circular living isn't just a passing trend it's a movement redefining what it means to live well. Whether through upcycled fabrics, modular furniture, or rental-based models that emphasize reuse, India's home furnishing sector is embracing change with open arms. And as the lines between permanence and impermanence blur, one thing remains clear: the future of home is flexible, sustainable, and deeply personal. First Published: June 05, 2025, 06:05 IST
