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Rock Developments unveils Rock Green project in New Heliopolis with $141mln investment
Rock Developments unveils Rock Green project in New Heliopolis with $141mln investment

Zawya

time07-07-2025

  • Business
  • Zawya

Rock Developments unveils Rock Green project in New Heliopolis with $141mln investment

Rock Developments has officially announced the launch of its newest residential project, Rock Green, in New Heliopolis City, with total investments reaching EGP 7bn. The development spans 17 feddans and reflects the company's broader strategic vision to expand and diversify its real estate portfolio across Egypt. Emad Doss, CEO of Rock Developments, stated that Rock Green will feature over 466 residential units ranging in size from 116 to 236 square meters, in addition to 40 private villas. The project is set to be implemented in three distinct phases. Parthena Doss, board member at Rock Developments, revealed that the company is targeting EGP 1.5bn in sales from the first phase alone. She further noted that the company's land portfolio now exceeds 5 million square meters, encompassing more than 20,000 units spread across ten large-scale developments, with a total investment value surpassing EGP 20bn. Rock Developments also holds the distinction of being the largest developer in Sheraton Heliopolis, with over 70 residential and commercial buildings completed to date. The company operates as a joint Egyptian-Canadian venture with more than 45 years of experience in the local real estate market. Rock Developments has built a robust and diverse portfolio across Greater Cairo. Its residential projects include Rock Green and Rock White in New Heliopolis, Rock Yard in Sheraton, Rock Eden in 6th of October City, Rock Ville in Obour, and Rock Vera in New Cairo. On the commercial and administrative front, the company has developed Rock Capital 1 in the New Administrative Capital, Rock Gold Mall in New Cairo, and a number of retail and mixed-use plazas in Obour, 6th of October, and Sheraton. Looking ahead, the company is planning to launch five new projects during the second half of the year. These projects will be located in key strategic areas across East and West Cairo, as well as within the New Administrative Capital, reinforcing Rock Developments' ongoing commitment to market expansion and innovation. According to Parthena Doss, the Rock Green compound will offer semi-finished apartments and villas, with average unit sizes hovering around 150 square meters. The company is offering payment plans extending up to eight years, with delivery of the first phase expected in 2029. She emphasized that the project has been carefully designed to meet the lifestyle needs of modern residents. Rock Green will include a wide range of integrated services and amenities. These include an Olympic-standard walking and jogging track, a state-of-the-art gym, social and leisure spaces, an electric vehicle charging station, and designated parking for bicycles. The compound will also feature a luxurious entrance, tranquil areas for yoga and outdoor work, a quiet reading zone, a large central park, a dedicated children's play area, a closed dog park, and several thoughtfully designed community zones to promote interaction and well-being. As part of its 2025 expansion strategy, Rock Developments aims to achieve EGP 5 billion in contracted sales by the end of the year. This target will be driven by the launch of five new projects spanning residential, commercial, and administrative sectors in high-demand areas, as the company continues to solidify its position as a leading player in Egypt's evolving real estate market.

Egypt's Rock Developments launches $142mln Rock Green Project in New Heliopolis
Egypt's Rock Developments launches $142mln Rock Green Project in New Heliopolis

Zawya

time01-07-2025

  • Business
  • Zawya

Egypt's Rock Developments launches $142mln Rock Green Project in New Heliopolis

Egyptian-Canadian real estate firm Rock Developments has launched Rock Green, a new residential project in New Heliopolis City, with total investments of 7 billion Egyptian pounds ($142 million). The 17-feddan project will be developed in three phases, comprising 466 residential units ranging from 116–236 square metres and 40 standalone villas, CEO Emad Doss told Zawya Projects. The developer expects to generate EGP 1.5 billion ($30 million) in sales from Phase 1, which is set for delivery in 2029. 'Rock Green represents a significant step in our strategy to create integrated urban communities that prioritise green space and quality of life,' Doss said. Over 85 percent of the land is dedicated to landscaped areas, including a 20,000 sqm central park, walking trails, water features, and community amenities. Board Member Parthena Doss, who leads the project's architectural design, said Rock Green integrates 'modern living with the serenity of nature,' and emphasised its car-free, privacy-focused layout with no commercial zones inside the compound. Key amenities include gym, yoga. outdoor workspace areas, EV charging stations, bike parking, and jogging tracks, kid's area and dog parks. Rock Developments currently manages a land portfolio exceeding 5 million square metres (sqm), with more than 20,000 units across 10 projects, and a total investment value of EGP 20 billion ($404 million). It is also the largest developer in Sheraton Heliopolis, with over 70 residential and commercial buildings. As part of its expansion, the developer plans to launch five new projects in East and West Cairo and the New Administrative Capital in the second half of 2025, targeting EGP 5 billion in contracted sales ($101 million). (Reporting by Eman Hamed; Editing by Anoop Menon) ( (1 US Dollar = 49.46 Egyptian pounds) Subscribe to our Projects' PULSE newsletter that brings you trustworthy news, updates and insights on project activities, developments, and partnerships across sectors in the Middle East and Africa.

Egypt: Rock Developments to launch new 17-feddan residential project in New Heliopolis
Egypt: Rock Developments to launch new 17-feddan residential project in New Heliopolis

Zawya

time16-06-2025

  • Business
  • Zawya

Egypt: Rock Developments to launch new 17-feddan residential project in New Heliopolis

Egypt - Rock Developments is set to unveil its latest residential community in East Cairo, located in the heart of New Heliopolis. The official launch is expected by the end of the month. Emad Doss, Managing Director of Rock Developments, stated that the upcoming project represents a key milestone in the company's ongoing expansion strategy to deliver fully integrated residential environments. Spanning 17 feddans, the development will maintain a low building footprint—limited to just 15%—with over 85% of the land dedicated to landscaped gardens and open green spaces. According to Doss, the project will feature a diverse range of residential units and standalone villas, designed with modern aesthetics and offered in various sizes to meet the needs of today's homebuyers seeking a contemporary lifestyle. The community will also include a comprehensive suite of amenities, such as jogging and walking tracks, children's play areas, co-working spaces, reading zones, a sports area, and pet-friendly spaces. Residents will benefit from round-the-clock security and maintenance services. Doss noted that the first phase of the project will launch soon with competitive pricing, and units are expected to be delivered by 2029. Rock Developments is the real estate arm of El Batal Group for Investment. Its growing portfolio includes residential and commercial developments across Egypt and Canada under the 'Rock' brand, such as Rock White in New Heliopolis, Rock Yard in Sheraton, Rock Eden in 6th of October, Rock Capital 1 in the New Administrative Capital, and both Rock Vera and Rock Gold Mall in New Cairo.

Rock Developments set to launch its latest project in New Heliopolis, featuring over 85% green spaces
Rock Developments set to launch its latest project in New Heliopolis, featuring over 85% green spaces

Zawya

time12-06-2025

  • Business
  • Zawya

Rock Developments set to launch its latest project in New Heliopolis, featuring over 85% green spaces

Rock Developments is set to announce its latest project in East Cairo soon—a brand-new residential development in a prime strategic location in New Heliopolis. The project offers a balance between tranquility and easy access to major landmarks and main roads, with full details expected to be revealed by the end of the month. Eng. Emad Doss, Managing Director of Rock Developments, stated that the new project marks another step in the company's expansion strategy to deliver fully integrated residential communities. The development stands out as a purely residential compound with no commercial activity, offering a premium living experience focused on privacy, green spaces, and quality of life—ensuring the highest levels of comfort and quiet for residents. He added that the new residential project spans over 17 feddans, with a low building footprint of no more than 15%, dedicating more than 85% of the area to gardens and open spaces, along with distinctive water features that enhance the overall aesthetic. Doss noted that the project is surrounded by several upscale residential compounds, as well as key educational and healthcare facilities, positioning it as one of the most promising destinations for a fully integrated lifestyle in the heart of New Heliopolis. Doss pointed out that the project will feature a variety of residential units and private villas with elegant, modern designs in diverse sizes—catering to the needs of a broad segment of customers seeking a contemporary lifestyle. He explained that the new residential project will be equipped with a comprehensive range of amenities and services, including jogging and walking tracks, children's play areas, co-working spaces, reading zones, a sports area, and dedicated spaces for pets, in addition to 24/7 security and maintenance services. The company's managing director revealed that the first phase of the project is scheduled to be launched soon at competitive prices, with expected delivery in 2029. Rock Developments is the real estate arm of El Batal Group for Investment. Its portfolio includes several residential and commercial projects in Egypt and Canada under the "Rock" brand, such as: Rock White in New Heliopolis, Rock Yard in Sheraton, Rock Eden in 6th of October, Rock Capital 1 in the New Administrative Capital, and both Rock Vera and Rock Gold Mall in New Cairo.

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