Latest news with #Nexa
Time of India
3 days ago
- Automotive
- Time of India
Maruti Suzuki to launch Hyundai Creta, Kia Seltos rival? Date revealed, expectations
Image used for representational purposes and isn't of the Escudo. Maruti Suzuki is preparing to further expand its SUV portfolio with the launch of a new midsize model on September 3, 2025 . While the company has yet to confirm the name or official details, the upcoming SUV is likely to be called the Maruti Escudo. There are also chances that the manufacturer might finally launch the eVitara but as of now, it is not widely expected. Speaking of the Escudo, the model is being positioned as a potential rival to popular names like the Hyundai Creta and Kia Seltos. Here's a look at what we can expect. Maruti Suzuki Escudo: What to expect This new SUV will be retailed exclusively through Maruti Suzuki's Arena network, unlike the Grand Vitara which is sold via the Nexa channel. In fact, the Escudo will likely share its platform, design cues, and features with the Grand Vitara, but with a few notable changes to create its own identity and possibly appeal to a wider, more price-conscious audience. As so far seen in the spy images, it appears that it still carries over key styling elements from the Grand Vitara. The Escudo is also expected to be slightly longer than the Grand Vitara, offering more cabin space without significantly moving away from the compact footprint of a midsize SUV . by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Dubai's Next Icon: Experience Binghatti Aquarise Luxury Binghatti Developers FZE Learn More Undo The interior is likely to mirror the Grand Vitara and the upcoming e-Vitara in terms of features. Key highlights might include a nine-inch touchscreen with wireless Apple CarPlay and Android Auto, semi-digital instrument cluster, sunroof, and more. Tata Harrier EV Review: Brilliant but just One Flaw! | TOI Auto Under the hood, the Escudo is expected to use the same 1.5-litre naturally aspirated petrol mild-hybrid engine that powers the Grand Vitara. This unit produces 103 bhp and is mated to either a 5-speed manual or a 6-speed torque converter automatic transmission. Maruti may skip the stronger hybrid powertrain to keep costs in check and better differentiate its Arena and Nexa product lines. With the launch just months away, the Escudo looks poised to add another strong contender to the highly competitive midsize SUV space. Full details will be revealed at its official debut on September 3. Discover everything about the automotive world at Times of India .
NDTV
6 days ago
- Automotive
- NDTV
Maruti Suzuki e Vitara India Launch Confirmed For September 3
Maruti Suzuki India Limited is set to launch its first electric vehicle, the e-Vitara, in the country on September 3. Showcased at the Bharat Mobility Global Expo 2025, the electric vehicle is among the most awaited models in the country. Coming from one of the largest car manufacturers in India, the car is expected to hold an important position in the market, competing against rivals like Hyundai Creta Electric, Mahindra BE 6, MG ZS EV, and others. So far, the brand has disclosed several details about the vehicle gradually. To begin with the design, the design features a three-point matrix LED daytime running light integrated into the headlight. Additionally, the distinctive piano black accents in the center of the headlight are also eye-catching. The brand has placed Nexa branding on the rear windshield. All of this is complemented by 18-inch alloy wheels, sturdy C pillars, and a fresh design for the LED taillights. Also Read: Mercedes-AMG CLE 53 Coupe To Make India Debut On August 12 Inside, the electric SUV sports a dual-tone interior with Brown and Black hues. Diving into details, there is a new two-spoke steering wheel. On the technological front, the electric vehicle boasts a 10.1-inch infotainment display and a 10.25-inch instrument panel. Furthermore, the brand has included leatherette seating and a fixed glass roof. Regarding features, the Maruti Suzuki e Vitara includes ventilated front seats, a driver's seat that adjusts in 10 ways, sliding and reclining rear seats, 7 airbags, Level-2 ADAS, a 360-degree camera, a wireless charging pad, keyless entry, a ride-by-wire system, and ambient lighting. The Maruti Suzuki E Vitara will be available with two battery options: 49 kWh and 61 kWh. The smaller battery will provide a WLTP range of 346 km, while the larger battery pack is expected to deliver a range of 428 km in its single-motor version. Meanwhile, the dual-motor variant equipped with the 61 kWh battery pack will have a range of 412 km. In terms of power, the single-motor 49 kWh model produces 142 bhp, whereas the 61 kWh variant offers a higher output of 172 bhp. Both versions generate a peak torque of 192.5 Nm. In contrast, the all-wheel-drive variant, which is equipped with dual motors, produces a combined power of 178 bhp and 300 Nm of torque.
Hindustan Times
10-07-2025
- Business
- Hindustan Times
Canadian man slammed job-stealing Indian immigrants in viral TikToks. Turns out, he's AI
A series of TikTok videos showing an unemployed Canadian man complaining about job-stealing immigrants were actually generated using AI, an investigation by CBC News Visual Investigations team has found. The TikTok videos showed a white man ranting against Indians, claiming he could not land a job anywhere because Indians had taken them all. Viral TikTok videos purportedly showing a jobless Canadian were actually generated using AI (Representational image) CBC News found that the man never existed. Instead, he was created with AI by an artificial intelligence firm called Nexa. TikTok has since taken the videos down. The short form video-sharing platform said the videos violated its community guidelines because it was not clear that they were made using AI. What the AI videos showed The viral TikTok videos featured a white man named Josh, who appears to be in his 20s. In many of the videos, 'Josh' is seen making remarks with racial overtones as he blamed Indians for his unemployment. In one video, for example, he claimed he was unable to land a job at Tim Hortons. He claimed that he applied for a job and was asked whether he spoke Punjabi. In another clip, he blasted Canada's immigration policy, asking why people from other countries were granted residence when there were not enough jobs for Canadians. The CBC investigation revealed that Josh does not exist. He is an AI persona created by Nexa. What Nexa CEO Divy Nayyar said The viral TikTok videos were part of a trend known as 'fake-fluencing', where companies create AI personas to endorse a product or service. The persona of Josh was created by Nexa, an AI firm that works in recruitment. Nexa founder and CEO Divy Nayyar told CBC that the videos were generated because he wanted to 'have fun' with the idea that 'Indians are taking over the job market' as some people believe. He claimed that Josh was created as a way to connect with like-minded young graduates who are looking for jobs. However, his claims met with backlash on social media as many blamed Nayyar for inflaming racial hatred. 'What has to be wrong with someone to make them think that massively inflating racial hatred is "fun?" I don't know if these videos meet the bar for hate speech, but they should be enough for reputable companies to never have anything to do with Nexa,' wrote one Reddit user. 'It's important to note that in Josh's videos, the target was Indians rather than Tim Hortons employing cheap foreign labour or the government letting them do that,' another Reddit user pointed out. In his own Instagram videos, Toronto-based Nayyar has said that he is not against immigration, but wants the Canadian government and companies to generate more jobs.
Yahoo
10-07-2025
- Business
- Yahoo
That white guy who can't get a job at Tim Hortons? He's AI
A series of AI-generated videos that show a white man complaining about how difficult it is to get a job in Canada have been taken down by TikTok, following inquiries made by the CBC News Visual Investigations team. The social media platform says the videos violated its community guidelines, because it wasn't clear enough that they were made with AI. Most of the videos feature what looks like a white man in his 20s named "Josh," who speaks to the camera and makes racially charged statements about immigrants and their role in the job market. In fact, "Josh" is created by AI and doesn't exist. In one video, he complains he can't get a job because people from India have taken them all, particularly at Tim Hortons. He claims that he applied for a job at the doughnut shop and was asked if he spoke Punjabi. In a statement, Tim Hortons said the emergence of videos such as this have been extremely frustrating and concerning for the company, and adds that it has had difficulty getting them taken down. In another video, "Josh" attacks Canada's immigration policy, asking why so many people are admitted to Canada when there aren't enough jobs to go around. It's part of a trend known as "fake-fluencing." That's when companies create fake personas with AI in order to make it look like a real person is endorsing a product or service. The company in this case is Nexa, an AI firm that develops software that other companies can use to recruit new hires. Some of the videos feature Nexa logos in the scene. The company's founder and CEO Divy Nayyar calls that a "subconscious placement" of advertising. In an interview with CBC News, he said he wanted to "have fun" with the idea held by some that "Indians are taking over the job market." He says he created the "Josh" persona as a way of connecting with those who have similar views: young people just out of school who are looking for work. Marketing experts say it's deceptive and unethical. "This type of content and highly polarizing storytelling is something that we would expect from far-right groups," said York University marketing professor Markus Giesler. "For a company to use this kind of campaign tonality in order to attract consumers to its services is highly, highly problematic and highly, highly unethical and unlike anything that I've ever seen." Making videos such as this has never been easier. Nayyar says his company made them with Google's Veo AI software and some other tools. The latest iteration, Veo3, was released in May, and can make videos from text prompts that are far more convincing than previous versions. Obvious clues such as people with extra fingers or physical impossibilities appear less frequently in Veo3. The audio is often indistinguishable from real human voices, and matches the lip movements of the characters in the scene, something previous AI video generators struggled with. But some TikTok users were not fooled. They called the videos out as AI-generated in the comments. But others responded to what they referred to as the racist message, suggesting they believed they were watching a real person. In some cases, "Josh," the fake character, responds to them in the comments to defend himself, further implying he is real. Marvin Ryder, an associate professor of marketing at McMaster University in Hamilton, says he was initially taken in. "I was convinced that this was a real character and had a real story that he was trying to tell in his little eight-second videos," he said. Ryder says we may reach a point in the coming years where fakery is undetectable. "How are we as consumers of social media, even if it was just for entertainment, supposed to discern reality from fiction?" TikTok didn't comment on the inflammatory and controversial message of the videos. It said they were taken down because its guidelines say AI-generated videos that show realistic-appearing scenes or people must be clearly marked with a label, caption, watermark or sticker. After reviewing Nexa's videos of "Josh," TikTok said it wasn't clear enough. There is a Google Veo watermark in the bottom right corner of the videos, but TikTok said it should have been clearer, or included an AI label attached to the post. When that's done, there is a message that reads, "Creator labelled as AI-generated." Nayyar said he was trying to make something that looked as realistic as possible, but at the same time he claims people would use "common sense" and conclude they were made with AI. He says videos such as this are often labelled automatically by TikTok as being AI-generated. But TikTok labels are not automatic. It's not clear how rigorously TikTok enforces its policy. Although some AI-generated videos on the platform are labelled, and others have an #ai hashtag, many offer no clear indication. Giesler says the problem is going to get worse, because AI makes it easier than ever to create videos, seemingly of real people, with hateful messages that find an audience on social media. "I would say it's an irresponsible utilization of emotional branding tactics. We should not condone this."
09-07-2025
- Business
That white guy who can't get a job at Tim Hortons? He's AI
Début du widget Widget. Passer le widget ? Fin du widget Widget. Retourner au début du widget ? A series of AI-generated videos that show a white man complaining about how difficult it is to get a job in Canada have been taken down by TikTok, following inquiries made by the CBC News Visual Investigations team. The social media platform says the videos violated its community guidelines (new window) , because it wasn't clear enough that they were made with AI. Most of the videos feature what looks like a white man in his 20s named Josh, who speaks to the camera and makes racially charged statements about immigrants and their role in the job market. In fact, Josh is created by AI and doesn't exist. In one video, he complains he can't get a job because people from India have taken them all, particularly at Tim Hortons. He claims that he applied for a job at the doughnut shop and was asked if he spoke Punjabi. In a statement, Tim Hortons said the emergence of videos such as this have been extremely frustrating and concerning for the company, and adds that it has had difficulty getting them taken down. Enlarge image (new window) A TikTok account that featured AI-generated videos of a white man complaining he couldn't get a job in Canada, has since been taken down. It's part of a trend known as 'fake-fluencing.' Photo: Unemployedflex/TikTok In another video, Josh attacks Canada's immigration policy, asking why so many people are admitted to Canada when there aren't enough jobs to go around. It's part of a trend known as fake-fluencing. That's when companies create fake personas with AI in order to make it look like a real person is endorsing a product or service. The company in this case is Nexa, an AI firm that develops software that other companies can use to recruit new hires. Some of the videos feature Nexa logos in the scene. The company's founder and CEO Divy Nayyar calls that a subconscious placement of advertising. Enlarge image (new window) The man in the videos complains he can't get a job because Indian immigrants have taken them all. There are subtle clues he isn't real. His hand holds a coffee cup unconvincingly, and is a different colour from his other hand. There is also a small logo for Google's Veo AI software in the corner. Photo: Unemployedflex/TikTok In an interview with CBC News, he said he wanted to have fun with the idea held by some that Indians are taking over the job market. He says he created the Josh persona as a way of connecting with those who have similar views: young people just out of school who are looking for work. Marketing experts say it's deceptive and unethical. This type of content and highly polarizing storytelling is something that we would expect from far-right groups, said York University marketing professor Markus Giesler. For a company to use this kind of campaign tonality in order to attract consumers to its services is highly, highly problematic and highly, highly unethical and unlike anything that I've ever seen. Far more convincing Making videos such as this has never been easier. Nayyar says his company made them with Google's Veo AI software and some other tools. The latest iteration, Veo3, was released in May, and can make videos from text prompts that are far more convincing than previous versions. Obvious clues such as people with extra fingers or physical impossibilities appear less frequently in Veo3. The audio is often indistinguishable from real human voices, and matches the lip movements of the characters in the scene, something previous AI video generators struggled with. Enlarge image (new window) A screenshot of a comment about one of the videos. Some TikTok users spotted the fakery, while others complained about the racist messaging. Photo: Unemployedflex/TikTok But some TikTok users were not fooled. They called the videos out as AI-generated in the comments. But others responded to what they referred to as the racist message, suggesting they believed they were watching a real person. In some cases, Josh, the fake character, responds to them in the comments to defend himself, further implying he is real. Marvin Ryder, an associate professor of marketing at McMaster University in Hamilton, says he was initially taken in. I was convinced that this was a real character and had a real story that he was trying to tell in his little eight-second videos, he said. Ryder says we may reach a point in the coming years where fakery is undetectable. How are we as consumers of social media, even if it was just for entertainment, supposed to discern reality from fiction? Enlarge image (new window) Other clues that the videos were made with AI include that the street signs have no real words and, apart from 'Job fair' there are no real words on the poster to the man's left. Photo: Unemployedflex/TikTok TikTok says it wants clear labelling TikTok didn't comment on the inflammatory and controversial message of the videos. It said they were taken down because its guidelines say AI-generated videos that show realistic-appearing scenes or people must be clearly marked with a label, caption, watermark or sticker. After reviewing Nexa's videos of Josh, TikTok said it wasn't clear enough. There is a Google Veo watermark in the bottom right corner of the videos, but TikTok said it should have been clearer, or included an AI label attached to the post. When that's done, there is a message that reads, Creator labelled as AI-generated. Nayyar said he was trying to make something that looked as realistic as possible, but at the same time he claims people would use common sense and conclude they were made with AI. He says videos such as this are often labelled automatically by TikTok as being AI-generated. But TikTok labels are not automatic. It's not clear how rigorously TikTok enforces its policy. Although some AI-generated videos on the platform are labelled, and others have an #ai hashtag, many offer no clear indication. Giesler says the problem is going to get worse, because AI makes it easier than ever to create videos, seemingly of real people, with hateful messages that find an audience on social media. I would say it's an irresponsible utilization of emotional branding tactics. We should not condone this.
