Latest news with #NikeAirMaxCraze
Time of India
12-06-2025
- Entertainment
- Time of India
Nike makes history with first-ever collab with an Indian designer
For the first time ever, Nike has teamed up with an Indian fashion label and the result is a powerful, joyful celebration of color, movement, and heritage. The global sportswear giant has joined hands with NorBlack NorWhite, a homegrown label known for its playful aesthetics and deep connection to Indian craft. Together, they've created a collection that goes far beyond fashion, it's about representation, movement, and reclaiming space. Launching globally on June 11, the Nike x NorBlack NorWhite collection is packed with bold silhouettes and even bolder storytelling. This historic collab isn't just about cool kicks and statement sets, it's about bringing Indian craftsmanship to the global stage in a way that feels fresh, unapologetic, and distinctly desi. Bandhani meets sportswear At the heart of the collection is bandhani, a centuries-old Indian tie-dye technique that's been reimagined across sleek, sporty pieces meant to move with women through every part of their day, whether they're hitting the gym, racing through city streets, or unwinding in style. From vibrant tanks and cropped tees to bold bras, shorts, tights, and a must-have crossbody bag, each piece wears its culture with pride. And with four new footwear styles - including the Nike Air Max Craze, Motiva, Pegasus 41, and Calm slides—this drop brings the perfect balance of performance and personality. Designed by women, for women What makes this collection even more meaningful is who's behind it. NorBlack NorWhite, led by co-founders Mriga Kapadiya and Amrit Kumar, has always spotlighted the artistry and craft traditions of India through a bold, modern lens. Their work has long honored the people and techniques behind Indian textiles—and now, they're bringing that spirit to one of the biggest stages in global fashion. 'This collection shines a light on the rigor, dedication, and ancestral knowledge that's rooted in Indian culture,' Mriga shares. 'We hope each piece inspires women to draw into their own athletic mindset while navigating everyday life in India and around the world.' Amrit adds, 'We want women to feel strong, stylish, and at home in their bodies, wherever they are in their journey. These patterns, these colors, they're a statement. Women aren't here to just show up. We're here to take over.' Not just a campaign! The campaign behind the collection is just as powerful as the pieces themselves. It features Indian athletes who are rewriting the rules of sport - like wrestler Anshu Malik, sprinter Priya Mohan, and cricketers Jemimah Rodrigues and Shafali Verma. These are women who know what it means to break barriers and now, they're doing it in looks that feel authentically them. 'What really hits different about this collab is that it was designed here, by people who get our vibe,' Jemimah says. 'Wearing Nike laced with Indian culture is a flex. It's bold, rooted, and it's ours.' A cultural reset In a world where global brands often borrow from cultures without credit, this collaboration sets a new precedent. It's not just inspired by Indian culture, it's built in collaboration with it. Every pattern, color, and silhouette is grounded in history, elevated by craft, and brought into the now through NorBlack NorWhite's vision and Nike's global platform. This isn't just a fashion moment - it's a cultural one. One that reminds us that tradition and innovation don't have to be at odds, they can dance together, move together, and create space for everyone. The Nike x NorBlack NorWhite collection drops June 11, 2025.
Time of India
11-06-2025
- Entertainment
- Time of India
Nike makes history with first-ever collab with an Indian designer
For the first time ever, Nike has teamed up with an Indian fashion label and the result is a powerful, joyful celebration of color, movement, and heritage. The global sportswear giant has joined hands with NorBlack NorWhite, a homegrown label known for its playful aesthetics and deep connection to Indian craft. Tired of too many ads? go ad free now Together, they've created a collection that goes far beyond fashion, it's about representation, movement, and reclaiming space. Launching globally on June 11, the Nike x NorBlack NorWhite collection is packed with bold silhouettes and even bolder storytelling. This historic collab isn't just about cool kicks and statement sets, it's about bringing Indian craftsmanship to the global stage in a way that feels fresh, unapologetic, and distinctly desi. Bandhani meets sportswear At the heart of the collection is bandhani, a centuries-old Indian tie-dye technique that's been reimagined across sleek, sporty pieces meant to move with women through every part of their day, whether they're hitting the gym, racing through city streets, or unwinding in style. From vibrant tanks and cropped tees to bold bras, shorts, tights, and a must-have crossbody bag, each piece wears its culture with pride. And with four new footwear styles - including the Nike Air Max Craze, Motiva, Pegasus 41, and Calm slides—this drop brings the perfect balance of performance and personality. Designed by women, for women What makes this collection even more meaningful is who's behind it. NorBlack NorWhite, led by co-founders Mriga Kapadiya and Amrit Kumar, has always spotlighted the artistry and craft traditions of India through a bold, modern lens. Their work has long honored the people and techniques behind Indian textiles—and now, they're bringing that spirit to one of the biggest stages in global fashion. 'This collection shines a light on the rigor, dedication, and ancestral knowledge that's rooted in Indian culture,' Mriga shares. Tired of too many ads? go ad free now 'We hope each piece inspires women to draw into their own athletic mindset while navigating everyday life in India and around the world.' Amrit adds, 'We want women to feel strong, stylish, and at home in their bodies, wherever they are in their journey. These patterns, these colors, they're a statement. Women aren't here to just show up. We're here to take over.' Tom Cruise BREAKS Guinness Record After 16 Fiery Jumps | Historic HALO Stunt CAUGHT On Camera Not just a campaign! The campaign behind the collection is just as powerful as the pieces themselves. It features Indian athletes who are rewriting the rules of sport - like wrestler Anshu Malik, sprinter Priya Mohan, and cricketers Jemimah Rodrigues and Shafali Verma. These are women who know what it means to break barriers and now, they're doing it in looks that feel authentically them. 'What really hits different about this collab is that it was designed here, by people who get our vibe,' Jemimah says. 'Wearing Nike laced with Indian culture is a flex. It's bold, rooted, and it's ours.' A cultural reset In a world where global brands often borrow from cultures without credit, this collaboration sets a new precedent. It's not just inspired by Indian culture, it's built in collaboration with it. Every pattern, color, and silhouette is grounded in history, elevated by craft, and brought into the now through NorBlack NorWhite's vision and Nike's global platform. This isn't just a fashion moment - it's a cultural one. One that reminds us that tradition and innovation don't have to be at odds, they can dance together, move together, and create space for everyone. The Nike x NorBlack NorWhite collection drops June 11, 2025.
Daily Mirror
11-06-2025
- Entertainment
- Daily Mirror
Nike set to make history with collaboration that's 'steeped in Indian culture'
Nike's historic collaboration with Indian designer brand NorBlack NorWhite seeks to turn the brand's performance pieces into "symbols of cultural connection" and will be "steeped in Indian culture". Sportwear giant Nike has launched its first major collaboration with an Indian designer label NorBlack NorWhite (NBNW). The limited-edition styles celebrate Indian culture and craftsmanship and 'invite women into sport' with unrestrictive silhouettes. NBNW is the brainchild of Mriga Kapadiya and Amrit Kumar. The New Delhi-based label is known for combining traditional Indian crafts and textiles with streetwear silhouettes. The Nike x NBNW collection is rooted in the practice of bandhani: a centuries-old Indian tie-dye technique used to create the complex patterns. According to Nike, the collaboration helps transforms the brand's performance styles into 'symbols of cultural connection' and introduce 'new communities to colours and patterns steeped in Indian culture'. The collection includes sportswear and leisurewear essentials including a hoodie, tank, cropped T-shirt, bras and shorts. A Nike x NorBlack NorWhite crossbody bag is also part of the limited edition collection as are four footwear silhouettes for women: the Nike Air Max Craze, Motiva and Pegasus 41. The collection is available globally on June 11 at and select Nike Stores. The Nike Calm x NorBlack NorWhite Women's Slides (£54.99) are currently available online in the UK. As are the High-Waisted Printed Biker Shorts (£32.99), matching Light-Support Padded Printed Sports Bra (£37.99) and the Dri-FIT Printed Tank Top (£44.99). The collaboration is noteworthy not just for its hues but for its focus on silhouettes that promote easy and effortless movement for women. Women's kit is often cited by athletes as particularly restrictive and unfunctional and this new range addresses these shortcomings with breathable and free-flowing pieces. 'This collection shines a light on the rigor, dedication and ancestral knowledge that's rooted in Indian culture, and we hope each piece inspires women to draw into their own athletic mindset while navigating everyday life in India and around the world,' says Mriga. To highlight the functionality of the designs, Nike and NBNW teamed up with several female athletes. The official campaign features wrestler Anshu Malik, sprinter Priya Mohan and cricketers Jemimah Rodrigues and Shafali Verma. Help us improve our content by completing the survey below. We'd love to hear from you! To highlight the functionality of the designs, Nike and NBNW teamed up with several female athletes. The official campaign features wrestler Anshu Malik, sprinter Priya Mohan and cricketers Jemimah Rodrigues and Shafali Verma. 'What really hits different from other campaigns is that this collaboration is designed right here in India by a local collective that gets our vibe,' says Jemimah. 'Wearing Nike that's laced with Indian culture is a flex. It's bold, rooted and ours. As a woman in a sport that's often seen through a male lens, being part of a campaign like this is my way of saying, 'We're not just showing up, we're here to take over, win big and look fab while doing it.'' This is one of a few major moves from Nike to invest in women consumers and athletes. Back in February 2025, Nike announced a joint brand deal with Kim Kardashian to create NikeSKIMS. At the time Nike shared the collaboration was meant to "disrupt the global fitness and activewear industry with best-in-class innovation in service of all women athletes — championing their confidence, strength, femininity and competitiveness like never before."
Hypebeast
20-05-2025
- Entertainment
- Hypebeast
Nike Air Max Craze Arrives in "University Red"
Name:Nike Air Max Craze 'University Red'Colorway:University Red/Hyper Pink-Summit White-Black-Bright CrimsonStyle Code:FZ2089-600MSRP:$20 USDRelease Date:Summer 2025Where to Buy:Nike Nikeis offering a new 'University Red' iteration for theAir Max Craze. Turning heads with its bold color, the shoe combines 2000s nostalgia with a modern touch with a gridded pattern on the upper and flame-inspired graphics hitting the toe. The shoe is laceless, featuring a zipper shroud to highlight toe futuristic aspect as the shoe goes from a pink to red gradient. Look out for the pair dropping this summer.
