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The Sun
23-07-2025
- Business
- The Sun
OCBC Hong Kong Unveils New Brand Campaign
Connected to 'As One Group, OCBC Enables Aspiration All Across ASEAN and Greater China' Demonstrating the Unwavering Commitment in Realising Customer's Aspirations HONG KONG SAR - Media OutReach Newswire - 23 July 2025 - OCBC Bank (Hong Kong) Limited ('OCBC Hong Kong') remains committed to supporting both businesses and individuals with comprehensive banking solutions. Over the years, the Bank has stood alongside countless enterprises and generations of Hong Kong people, helping them grow and thrive. Starting this month, OCBC is proudly launching a new brand campaign in key markets including Singapore, Hong Kong, Indonesia, and Malaysia. In Hong Kong, the Bank is featuring Ms Ho Yuen Kei, world champion and gold medalist in the Women's Individual BC3 Boccia event, in the brand campaign. Her inspiring journey of resilience and determination in overcoming adversity to pursue her aspiration embodies the Bank's commitment to uplifting individuals and communities in realising their aspirations. In the campaign, Yuen Kei shares: 'I need to fill my glass with water before I can pour for others'. Her words deeply resonate with OCBC Group's purpose — to enable people and communities to realise their aspirations — and serve as a compelling reminder for everyone to take the first step toward their aspirations. In order to deepen the interaction between the public and customers with the brand, thereby driving the realisation of aspirations, starting today, OCBC Hong Kong is launching the 'Aspiration Leave' themed initiative on its official Instagram account @ocbc_hk. Participants who share their aspirations and plans for achieving them will have the chance to win exciting rewards. In addition, OCBC Hong Kong recently partnered with selected local SMEs* to launch a collaborative initiative that encourages employees to take 'Aspiration Leave' — empowering them to pursue personal aspirations and give greater meaning to their time. Participating SMEs receive funding and promotional opportunity from OCBC Hong Kong, while also fostering stronger communication and team spirit, contributing to a more positive and engaged workplace culture. The initiative attracted over a hundred employee applications within a short period, their aspiration stories will be shared on OCBC Hong Kong's social media channels, continuing to ignite motivation across the city. Mr Wang Ke, CEO of OCBC Hong Kong, said: 'Starting this month, OCBC Group is launching a new brand campaign across key markets, centered on the theme 'Purpose is about lifting others'. This embodies our 'One Group' commitment to help customers realise their aspirations. In Hong Kong, we feature a story that reflects the city's resilient spirit and the pursuit of aspirations amid adversity. Through this campaign, we aim to inspire individuals not only to pursue their own aspiration but also to uplift those around them. We are engaging the broader community and strengthening our support for SMEs via this initiative. As a vital pillar of Hong Kong's economy, SMEs are driven by passionate individuals who strive to make meaningful contributions to society. OCBC Hong Kong is proud to stand alongside them and support them in their journey toward realising their aspirations.' *SMEs that participate the 'Aspiration Leave' Initiative: Admazes Limited Bergner (HK) Limited Brand Meditech (Asia) Company Limited Grandasy Engineering Co Ltd HobbyDigi Limited Kooly Shop Limited Lou Pichoun Mak's Noodle Maple Bear Canadian International Kindergarten Hong Kong U Park Limited

Straits Times
16-05-2025
- Business
- Straits Times
OCBC sees strong trade flows between Greater China and Asean despite tariff uncertainties
OCBC Bank's Group CEO Helen Wong (centre) said the bank saw strong trade flows between Greater China and Asean despite the tariffs-induced economic uncertainties . PHOTO: OCBC BANK SINGAPORE - OCBC Bank on May 16 said it continues to see strong Greater China-Asean trade flows despite economic headwinds posed by ongoing US tariffs. 'If you look at Asean and Greater China as a whole, we continue to see flows between Greater China and Asean,' group chief executive Helen Wong said at a media briefing in Hong Kong on May 16. 'If China has a trade discussion with the West, it's not surprising that it is dealing more with (other parts of) Asia,' she said. The US and China on May 12 agreed to drastically slash tariffs on each other's goods for an initial 90-day period. Ms Wong said the bank saw many companies, including those in China, going to Asean. There are opportunities in certain sectors such as shipping for infrastructure builds, with Singapore building Changi Airport's fifth terminal and Marina Bay Sands' expansion project. In Johor, there are also opportunities to use some of the land for data centres as the world continues to go deeper into artificial intelligence, cloud computing and quantum computing, she said. Whether she is positive about OCBC's performance, she said she is 'cautiously maintaining a stable view, in a way we need to prepare for a worse time'. For the first quarter, OCBC Hong Kong said that collaboration revenue with Asean surged 17 per cent year on year. Revenue for Hong Kong and Macau grew 14 per cent in the quarter from a year earlier to HK$1.9 billion ($315 million). This is higher than the 11 per cent revenue growth logged in 2024 as compared to 2023, the bank said. Moving ahead, OCBC aims to continue capturing Greater China-Asean growth opportunities by boosting trade and investment in the two regions and strengthening core competencies through digitalisation and liquidity management. The bank will also tap growth from new economy and high growth sectors and step up support for corporate and commercial clients as well as financial institutions in Macau. To attract small and medium-sized enterprises, OCBC has worked towards allowing them to open business accounts as soon as within a working day and offering support from industry specialists for onboarding and product education. The number of premier banking customers in Hong Kong and Macau was up 30 per cent year on year in the first quarter while those in Mainland China jumped 60 per cent year on year. Mr Wang Ke, head of Greater China and CEO of OCBC Hong Kong, said that one key success factor for the wealth business is to offer a complete wealth solution to meet a variety of customer needs. 'In first quarter of this year, given the equity market was doing very well in Hong Kong, we see our customers are more interested in equity-linked product as well investment-oriented insurance products,' he said. But after US President Donald Trump announced reciprocal tariffs on April 2, he saw that the 'very agile' Hong Kong customers have moved quickly into bond and insurance products. Bank of Singapore (BOS), the private-banking arm of OCBC, logged a strong performance in Hong Kong in the quarter as well, with assets under management (AUM) growing 20 per cent year on year, putting it on track to meet its goal to grow AUM in Hong Kong by 50 per cent by 2026. Revenue grew 25 per cent year on year, led by a 36 per cent growth in transaction revenue. Wealth planning revenue saw close to four times growth. BOS' Hong Kong branch said it will prioritise expanding the ultra-high net worth client segment and grow the financial intermediaries (FIM) business. In the first quarter, AUM for its ultra-high net worth client segment in Hong Kong grew 54 per cent year on year. 'We have created a new unit to spearhead and formulate strategies for the ultra high net worth segment, and we continue to identify and deliver exclusive and unique investment opportunities to our clients, and we have also actively engaged the next generation of these clients,' said Mr Rickie Chan, chief executive and head of private banking of Greater China at Bank of Singapore's Hong Kong branch. For example, in 2024, BOS partnered Tsinghua University School of Economics and Management in Beijing and Singapore Management University in Singapore to create a programme to prepare participants in wealth preservation and legacy management, focusing on governance, private equity, family office strategies among others. To grow its FIM segment, the bank also launched a digital platform with fintech firm iCapital to expand financial intermediaries access to alternative investments and insights. Mr Chan said times of volatility and uncertainty present opportunities for the bank to step up. 'It's exactly the time that when they are confused, when they are uncertain, where we can come in and add a lot of value. The past three, four months have been difficult for the investment sentiment, yet we were able to deliver quite good results,' he said. Join ST's Telegram channel and get the latest breaking news delivered to you.