Latest news with #OML
Time of India
15-07-2025
- Business
- Time of India
Only Much Louder elevates Devarshi Shah to chief growth officer
Only Much Louder ( OML ), the culture-shaping creative and entertainment company, has announced the elevation of Devarshi Shah to chief growth officer , effective immediately. In this new role, Shah will report to chief executive officer Tusharr Kumar and take charge of scaling OML's agency and integrated brand services, spanning branded content and influencer marketing to AI-powered marketing solutions as well as a bold new creative venture on the horizon. 'We're not in the business of chasing trends. We're in the business of starting them,' said Tusharr Kumar, chief executive officer, OML. 'Devarshi brings the kind of sharp instinct, creative ambition and operational clarity that our future plans need. Whether it's building culture-first branded content, scaling influencer marketing with Hypothesis, or building our creative solutions offerings, he's someone who can connect the dots between what audiences love and what brands need. This is not just a role elevation, it's a move to strengthen our growth journey.' OML has never played by the old rules. Born out of music stages and creator communities, the company has consistently shaped pop culture in India and beyond, through disruptive branded content, creator IPs, and sharp, strategic work for brands that want to matter. Now, with Shah leading growth, OML is sharpening its position as a creative-first partner to brands; brands that don't just want content, but ideas that cut through, creative first, insight-led, built to spark real conversation, the press note shared with ETBrandEquity stated. One of the key growth areas remains Hypothesis by OML , the global influencer marketing service built to remove friction and add clarity to how brands engage with creators. With over 150 campaigns executed across more than 22 countries, it continues to evolve as a data-rich, insight-led solution for agencies and clients, and will remain a core part of Shah's mandate. From building brand narratives and creator-powered content ecosystems to crafting new playbooks in advertising, Shah's focus will be to scale every creative service OML offers with an eye on what's next, it added. 'OML has always believed in showing up differently, louder when needed, but always with intent,' said Devarshi Shah, chief growth officer, OML. 'I'm elated to take on this role at a time when brands need more than just reach, they need relevance. As we scale Hypothesis, deepen our branded content and strategy work, and build new offerings in the creative space. I look forward to driving OML's growth in a way that's bold, thoughtful, and deeply connected to the culture we help shape." With this move, OML signals its commitment to building a future-facing creative services ecosystem, one that doesn't fit neatly into decks or jargon but finds its way into memes, minds and moments, the press note added.
Business Standard
30-06-2025
- Business
- Business Standard
Texmaco Rail & Engineering wins order of Rs 27.75 cr
Texmaco Rail & Engineering has received an order of Rs 27.75 crore from South Western Railway for TRD maintenance & breakdown activities in BYPL(Incl) OML(Excl), YNK(excl)- BWT(excl), BAW(incl)-SPGR(incl) SBC(incl)- JTJ(Excl), BAW(Excl) HAS(Excl), BID-Y and YNK-DMM sections to be completed in 24 months from the date of LOA.
Time of India
18-06-2025
- Entertainment
- Time of India
Zakir Khan: For years, we've dreamed of comedy being treated like mainstream entertainment
Zakir Khan Zakir Khan is set to embark on a sweeping 60-city stand-up tour. The tour, a collaboration between Only Much Louder (OML) and TribeVibe Entertainment (a BookMyShow venture), aims to reach over 160,000 fans, cutting across metropolitan centres and smaller towns alike. It's not just the scale that's unprecedented—it's the ambition. This is now the single largest deal ever inked by a comedian in India. The partnership reflects a broader shift within India's cultural fabric: an increasing appetite for premium, homegrown entertainment that speaks directly to diverse, regional audiences. Long tethered to metro circuits and English-speaking pockets, Indian stand-up is now firmly moving into a phase where artists and audiences meet on shared ground—linguistically, emotionally, and geographically. Zakir Khan said,'This isn't just a personal milestone, it's a celebration of how far Indian stand-up has come. I'm grateful to be doing this with partners who truly believe in the power of homegrown stories and the audiences who've made it all possible. This tour is not just about performing in 60 cities, it's about taking the art of Indian stand-up to every corner of the country with the scale and seriousness it truly deserves. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Memperdagangkan CFD Emas dengan salah satu spread terendah? IC Markets Mendaftar Undo For years, we've dreamed of comedy being treated like mainstream entertainment, and this partnership is a massive step in that direction. I've always believed in building something bigger than myself, and this moment feels like that belief taking centre stage.' For TribeVibe, the move is part of a broader mission to democratise access to quality experiences. 'It's not just about doing a 60-city tour; it's about proving that India is ready to host and celebrate live entertainment at this scale across its full breadth,' said Shoven Shah, the company's founder and CEO. OML's Rishabh Nahar echoed the sentiment, framing the collaboration as a blueprint for future possibilities. 'With this partnership, we hope to lay the groundwork for a touring economy that mirrors the sophistication and ambition of global markets.' One step to a healthier you—join Times Health+ Yoga and feel the change
News18
06-06-2025
- Entertainment
- News18
Zakir Khan to Embark On India's Largest-Ever Stand-Up Comedy Tour Across 60+ Cities
Last Updated: Zakir Khan signs India's largest stand-up comedy tour deal with TribeVibe and OML, spanning 60+ cities and 160,000+ fans. A milestone moment for Indian live entertainment. In what is being hailed as a game-changing moment for India's live entertainment landscape, stand-up icon Zakir Khan has signed a historic deal with TribeVibe, a BookMyShow enterprise, and Only Much Louder (OML), to launch the biggest comedy tour India has ever witnessed. The tour will cover over 60 cities, reaching more than 160,000 fans, making it the largest stand-up comedy tour ever by an Indian comedian. With this unprecedented collaboration, Zakir Khan continues to redefine the boundaries of Indian comedy. Known for his unmatched storytelling and relatability, Zakir will now take his signature brand of humour across the length and breadth of the country—from bustling metros to emerging towns—setting a new benchmark for the genre. The tour represents more than just numbers. It embodies a strategic alliance between OML's talent management, BookMyShow's audience insights, and TribeVibe's grassroots production strength, which collectively aim to democratise access to live comedy beyond traditional urban circuits. By reaching audiences in lesser-served regions, the initiative reflects India's growing appetite for quality homegrown entertainment. 'This isn't just a personal milestone," Zakir said. 'It's a celebration of how far Indian stand-up has come. I've always dreamt of comedy being treated like mainstream entertainment—and this partnership is a massive step toward that. This is about taking our stories everywhere they deserve to be heard." TribeVibe's CEO Shoven Shah called the partnership a 'new form of cultural consumption" and said Zakir was the perfect artist to lead this vision. 'We've always believed in democratising great experiences. Doing a 60-city tour is about proving that India is ready to host and celebrate entertainment at this scale," he added. OML's Rishabh Nahar, SVP, echoed the sentiment, calling the tour a 'blueprint for the future" of Indian live entertainment. 'It's about building a sustainable touring economy that matches the ambition of global markets—where data guides decisions and artists build legacies," he said. The tour is expected to roll out in phases, with cities and dates to be announced soon. For fans, it signals not just an opportunity to see Zakir live but to witness Indian stand-up comedy claiming its rightful place on the cultural mainstage. First Published:
Time of India
04-06-2025
- Business
- Time of India
Zakir Khan's 60-city comedy tour sets new benchmark for live entertainment in India
In a defining moment for India's live entertainment landscape, comedian Zakir Khan has joined forces with TribeVibe Entertainment, a BookMyShow enterprise, and Only Much Louder (OML) to launch the country's largest-ever stand-up comedy tour. Spanning more than 60 cities and reaching over 160,000 fans, the tour marks the most ambitious undertaking by an Indian comedian to date—setting a new standard for scale, structure, and cultural reach. At its core, the tour embodies a shared mission: to take comedy to audiences where they are, elevate an art form that has grown steadily in prominence, and create something with lasting impact. The partnership brings together Zakir Khan's pan-India appeal, OML's talent expertise, BookMyShow's data-driven audience insights, and TribeVibe's expansive production capabilities—extending deep into greenfield markets beyond the traditional metro circuits. 'This collaboration signals a new form of cultural consumption in India, one that is ambitious in scale, yet grounded in purpose. It's not just about doing a 60-city tour; it's about proving that India is ready to host and celebrate live entertainment at this scale across its full breadth. At TribeVibe, we've always believed in democratising access to great experiences and Zakir, through his authenticity and connection with audiences, is the perfect artist to lead this vision. Partnering with OML to bring this to life feels like a natural next step in the journey,' said Shoven Shah, Founder & CEO, TribeVibe Entertainment. Zakir Khan shared, 'This isn't just a personal milestone, it's a celebration of how far Indian stand-up has come. I'm grateful to be doing this with partners who truly believe in the power of homegrown stories and the audiences who've made it all possible. This tour is not just about performing in 60 cities, it's about taking the art of Indian stand-up to every corner of the country with the scale and seriousness it truly deserves. For years, we've dreamed of comedy being treated like mainstream entertainment, and this partnership is a massive step in that direction. I've always believed in building something bigger than myself, and this moment feels like that belief taking centre stage." Rishabh Nahar, SVP, OML, added, 'This tour doesn't just mark a milestone for Zakir, but serves as a blueprint for the future of Indian live entertainment, bringing live comedy to the cultural and geographic heart of the country. With this partnership, TribeVibe Entertainment and OML hope to lay the groundwork for a touring economy that mirrors the scale, sophistication and ambition of global markets, where data guides decisions, artists build legacies and where audiences everywhere have equal access to transformative cultural experiences.'
