Latest news with #OSN
Mid East Info
01-07-2025
- Entertainment
- Mid East Info
Ti22 Films and OSN Announce New UAE Culinary Series Ditch The Silver, Premiering Q4 2025 - Middle East Business News and Information
Award-winning production house Ti22 Films announces its latest collaboration with OSN for Ditch The Silver , a new weekly TV series premiering in Q4 2025. Streaming on OSN and OSN+, the 10-episode series will take viewers off the beaten path, trading Dubai's polished red carpets for the flavour-packed, soulful, unfiltered streets of the city and surrounding Emirates. Each 24-minute episode uncovers under-the-radar eateries, bold flavours, and human stories that reflect the UAE's diverse and evolving food culture. Hosted by Arva Ahmed, Founder of Frying Pan Adventures and a respected figure in the local food scene, the show explores hidden culinary gems and the communities that bring them to life. With Ditch The Silver , Ti22 Films continues to push creative boundaries and champion authentic storytelling that resonates with both regional and international audiences. The show is a must-watch for food lovers and culture seekers across the region. As the series invites viewers to experience the UAE's culinary heritage through a new lens, it further reinforces Ti22's reputation as a trusted partner in producing impactful, high-quality content. 'Dubai is a city of contrasts, where cultures and cuisines sit side by side, often without ever being seen. Ditch the Silver began on YouTube to spotlight those quieter food stories—rooted in history, resilience, and everyday flavor. It's exciting to now bring that journey to OSN and OSN+, with the chance to reach more people and create deeper impact. As someone who grew up here and spent over a decade leading guided food tours and documenting the city's foodscape, this is about sharing the places and people that deserve to be seen,' said Arva Ahmed, Founder of Frying Pan Adventures. 'Ditch The Silver represents a bold step in storytelling, spotlighting the rich, untold narratives that exist beyond the surface of Dubai's culinary landscape. At Ti22 Films, our mission is to produce content that not only resonates emotionally but also reflects cultural authenticity and regional depth. Partnering with OSN to bring this concept to life has been an incredible journey. With Arva Ahmed's deep expertise and unmistakable voice, we've created a series that's as insightful as it is engaging. We're proud to contribute to a platform that champions meaningful content and celebrates the diversity of stories across the region,' said Reim El Houni, Founder & CEO, Ti22 Films. 'We're proud to bring Ditch The Silver to OSN and OSN+. This series offers an unfiltered, deeply authentic look into the UAE's culinary soul, revealing the flavours, people, and places that often go unnoticed. It's more than just a food show; it's a celebration of culture, community, and the stories that shape them. Our collaboration with Ti22 Films reflects OSN's ongoing commitment to champion local narratives and deliver content that not only entertains but also resonates with the heart of our region.', said Rolla Karam, SVP Content Acquisition – Programming, OSN Group. The series is backed by Ti22 Films, known for its award-winning portfolio spanning TV series, commercials, animation, and large-scale event coverage. Ti22 has produced high-profile projects such as the daily show at Expo 2020, COP28, and the Untold music festival, and currently creates 'DXB Today' for Dubai One TV and The Final Pitch airing later this year. With clients including PwC, DP World, and National Geographic, and 29 international awards, including a Cannes and multiple New York Festivals medals, Ti22 continues to set the standard for impactful storytelling About Ti22 Films: Ti22 Films is an award-winning production company based in the UAE, specialising in end-to-end video and television solutions that span concept development, filming, post-production, and delivery. Known for its creative excellence and strategic storytelling, Ti22 Films works with global brands, government entities, and broadcasters to produce impactful content across formats, including television shows, commercials, animations, and large-scale event coverage. With a portfolio that includes high-profile projects for Expo 2020, COP28, and the Untold music festival, Ti22 has earned 29 international accolades, including a Cannes Corporate Media & TV Award and multiple New York Festival Awards. The company is also the proud producer of the daily show DXB Today on Dubai One TV. About OSN: OSN is the region's leading entertainment hub, delivering a rich mix of exclusive content, including blockbuster movies, top-rated series, and award-winning originals across multiple platforms. With a presence across 20 countries in the Middle East and North Africa (MENA), OSN offers a premium viewing experience through its satellite TV network, streaming service OSN+, and its on-demand library. The platform partners with major international studios such as HBO, Paramount, Universal, and Warner Bros. to bring the best in global entertainment to regional audiences.
Daily Tribune
23-06-2025
- Entertainment
- Daily Tribune
Discovery Channel Celebrates 40 Years of Curiosity and Adventure
Discovery Channel is celebrating its 40th anniversary by embracing the same mission it launched with in 1985: inspiring wonder, curiosity, and a deeper appreciation for the world we live in. To mark this special year, Discovery is rolling out a global celebration featuring exclusive programming, digital content, curated collections, and a meaningful environmental initiative. As part of its commitment to making a positive impact, Warner Bros. Discovery has partnered with the Arbor Day Foundation to plant over 40,000 trees around the world, supporting biodiversity and healthier communities. A special 40th Anniversary Collection will be available on discovery+, offering a nostalgic and inspiring journey through some of the network's most beloved series. Fans can also look forward to a new brand spot and themed merchandise that celebrate Discovery's legacy of storytelling and exploration. Pop-Up Channel and VOD Exclusives for Regional Viewers For Middle East audiences, Discovery is launching a special pop-up channel titled '40 Years of Discovery' on OSN, focusing on the iconic series Gold Rush. From high-stakes mining adventures to unforgettable personalities, viewers can relive the thrill that made the series a global favorite. Starting June 17, OSN+ will feature a dedicated video-on-demand (VOD) carousel, offering a curated collection of titles like: Discovery Changed My Life Deadliest Catch Marooned with Ed Stafford Wheeler Dealers Valley of the Kings: The Lost Tombs Above and Beyond: NASA's Journey to Tomorrow Bear Vs. Shark Homestead Rescue Fast N' Loud, and more. Meanwhile, STC TV audiences can enjoy a handpicked selection of Discovery hits, including: Man Vs. Everest One Giant Leap Sharktopia Bear Grylls: Man Vs. Everest Alaskan Bush People, among others. 40th Anniversary Theme Week: June 16 – 22, 2025 To amplify the celebration, Discovery is launching a themed programming week showcasing fan-favorite series across different genres: Where to Watch You can tune in to the Discovery 40th Anniversary celebration on: OSN – Channel 50 beIN – Channel 201 Etisalat – Channel 360 Stream anytime on discovery+ via OSN+ and STC TV For four decades, Discovery Channel has taken viewers to the depths of the ocean, the heart of the jungle, and beyond the edges of space. As it enters its fifth decade, the message remains the same: stay curious, stay adventurous, and keep discovering.
Campaign ME
16-06-2025
- Entertainment
- Campaign ME
Advertising in the Middle East: Bravery, buzz and bold ideas
There's a different kind of energy in the Middle East. It's not the type you find in trend reports or cultural decks. It's faster, louder, and more committed to the power of a big idea. A big energy rooted in bravery and ambition; this mindset has made the region a creative proving ground for some of the world's most ambitious experiential work. In a market where every brief starts with 'a world first' or 'never seen before' expectations are high, and attention is earned through action with bravery and creativity and it doesn't have the luxury of playing it safe. The best work here is daring, deeply expressive, and often logistically outrageous, and that's exactly what makes it effective. Bravery We've had the chance to create experiences that historically only this region would embrace. We've projected dragon holograms over the pyramids for OSN and HBO. We shout beyond traditional launch events by helicoptering an unseen BMW M5 over the Dubai skyline to launch it against the city itself. To break through the noise of the world cup we needed something that had never been done before so we created a floating football pitch in the desert during the Qatar World Cup. Buzz These ideas weren't built to check boxes. They were built to ignite conversation, grab attention, and deliver an emotional impact that stays long after the event ends. It's important to note that none of them would have worked without clients who were ready to trust us and the region's instinct for scale, drama, and Middle East Energy. Because while the rest of the world still talks about purpose and authenticity, the Middle East has moved forward. The conversation here is less about what's true, and more about what's possible. That shift, from authenticity to entertainment and shared emotion is key to why this region stands apart. People may value what's true, but they remember what moved them, in other words people don't make decisions based on what's logical, but what feels meaningful. That logic applies everywhere, but in the Middle East, it's amplified. Bold ideas It's not just that the region rewards ambition. It expects it. Brands that thrive here are those that show up with courage, not caution. They understand that success in experiential marketing isn't found in strategy decks or recycled ideas, it's built in real-time, with the understanding of what people want to feel. Experiences must be dynamic, rooted in local relevance, and executed with a level of craft that turns heads and earns attention. That mindset has shaped the way we think about scale. Big isn't just a tactic. It's a necessity in a market where cultural conversations are already loud. In this context, experiences are designed not just to be seen, but to be shared, talked about, and remembered. These aren't gimmicks. They're actions. They show the world what's possible when creative ambition meets cultural momentum. They prove that experiential marketing doesn't need to sit on the sidelines of a brand strategy, it can lead it. Too often, global brands arrive with ideas that have already worked somewhere else. Safe concepts. Predictable activations. But what works in London or New York doesn't always translate. The Middle East demands a different rhythm. A faster pace. A creative process that isn't afraid to rewrite the brief halfway through because something more exciting came up. This flexibility is one of our region's strengths. It creates space for instinct and spontaneity, two qualities that don't always sit easily within traditional marketing structures. But when the conditions are right, they produce results that traditional thinking never could. For global marketers watching the region the message is simple: if you want to understand the future of experiences, don't just study the Middle East, get involved. Partner with teams who know the pace and pressure. Trust the feeling over framework. It's a mindset and a new understanding for what audiences want, what brands can do, and what creativity looks like when you stop playing safe, Middle East energy is where bravery and madness thrive, and that's exactly what the world needs more of right now. By Simon Walsh, Executive Business Director, LIGHTBLUE.
Khaleej Times
04-06-2025
- Entertainment
- Khaleej Times
Streaming trends 2025: Are weekly episodes replacing the binge?
For years, streaming taught us to binge. Entire seasons dropped in one go, the 'Next Episode' button eliminated cliffhanger suspense, and weekend marathons became the norm. But now, something surprising is happening — especially among Gen Z: the weekly drop is back, and it's not just working — it's winning. Take The Last of Us Season 2 on OSN+, a gritty, emotionally devastating post-apocalyptic series that concluded after a seven-week run on May 26 in the UAE, becoming a Monday ritual across the Middle East. The show didn't just dominate timelines — it's dominated time. One episode a week. No skipping ahead. No spoilers unless you dare. What changed? This is the generation long believed to crave instant gratification — the same cohort known for skipping intros, doubling playback speed, and abandoning a series two minutes in. Yet they're showing up week after week for slow-burn television, emotionally raw narratives, and serialised suspense. Why? Because binge culture may have offered control, but the weekly drop delivers community. According to OSN+, Gen Z viewers in MENA (Middle East and North Africa) are choosing weekly drops over binge dumps; 47 of the top 50 most in-demand shows in early 2023 in MENA followed a weekly or staggered release model. TikTok and the rise of episodic attention Ironically, the same Gen Z that's glued to TikTok's short-form content is helping drive this shift. TikTok, once known for its 15-second dopamine hits, has evolved into a platform of mini-episodic storytelling. Viral multi-part sagas like the 'Who Did I Marry?' series or real-life 'Storytime' confessions span five, ten, sometimes twenty clips — and viewers stick around. These aren't just passive watches; they're participatory. Viewers stitch reactions, drop theories, and stay hooked until the final reveal. Sound familiar? It's the same energy fueling weekly appointment TV. In Gen Z's own vernacular, 'it's giving… community.' Weekly drops vs. the binge: What platforms are doing Streaming services have started to take notice and vary their release strategies accordingly: Netflix remains synonymous with binge culture (Bridgerton, Baby Reindeer, Selling Sunset) — often dropping entire seasons at once. But it has flirted with the weekly format for reality shows like The Circle and Love Is Blind, using cliffhangers and staggered episodes to fuel online buzz. It also drops seasons in parts; for instance, makers of Stranger Things released seven episodes of their hit show's fourth season on May 27, 2022, and the remaining two episodes on July 1, 2022. Disney+ almost exclusively releases episodes weekly for major titles like The Mandalorian, Loki, and The Acolyte, leaning into fandom discussion and long-tail engagement. Amazon Prime Video often uses a hybrid model. Shows like The Boys and Invincible premiere with two or three episodes, then shift to weekly drops. HBO/Max (and by extension OSN+ in the Middle East) is a purist in this space, famously championing weekly releases for shows like House of the Dragon, and now The Last of Us. The result? A groundswell of online chatter, theories, and emotional build-up that just doesn't happen with full-season dumps. Each model serves a purpose, but there's a growing appetite for the slow-burn — especially when the story deserves space to breathe. When The Last of Us S2 premiered on OSN+, fans weren't just watching — they were posting, reacting, and predicting. Major character arcs — like the divisive arrival of Abby (played by Kaitlyn Dever), or the emotionally loaded moments with Joel (Pedro Pascal) — became weekly conversation starters. TikTok exploded with edits and think pieces; Reddit threads broke down symbolism, flashbacks, even line delivery. This isn't just consumption — it's participation. Each episode becomes a cultural event, a shared pause in the chaos of content overload. And in a world where everything moves fast, the wait becomes a feature, not a flaw. The return of the weekly drop isn't just a throwback — it's a digital coping mechanism. It builds anticipation. It invites reflection. It lets stories sink in. For a generation bombarded with stimuli, the wait might just be the magic. Binge culture trained us to race. Weekly TV is teaching us to feel. What do you prefer? Binge watching or weekly episode drops.
Web Release
02-06-2025
- Business
- Web Release
Samsung's AI Home experience sets a new standard for connected living in the region
Samsung's AI Home experience sets a new standard for connected living in the region Samsung Gulf Electronics unveiled its AI Home, an immersive concept experience showcasing the brand's latest innovations in home entertainment, appliances, and connected living, all powered by SmartThings. Hosted in a villa-style smart home, the exclusive launch event highlighted Samsung's commitment to transforming everyday routines into intelligent, connected experiences. Doohee Lee, President, Samsung Gulf Electronics, said, 'At Samsung, we believe the home of the future is not just about individual devices but about intelligence that connects them. With Samsung AI Home and the SmartThings platform, we are demonstrating how homes can think, respond, and evolve to meet unique lifestyles and needs. Samsung is committed to enriching everyday life by unifying the power of our smartphones, TVs, and appliances to deliver truly integrated, intelligent experiences. Our vision is fully aligned with the UAE's ambition to be a global hub for AI-driven innovation. We are proud to support the nation's strategy by offering AI solutions that reduce energy consumption, prioritize personal wellbeing, and raise the bar for sustainable, future-ready living.' The experience featured eight lifestyle zones built around real-life scenarios, from movie nights powered by the latest supersize Neo QLED technology to connected kitchens and productivity-enhancing workspaces – all connected by SmartThings, Samsung's global IoT platform, orchestrating a multi-device ecosystem with a single, intelligent interface. In the visual display segment, Samsung unveiled its full 2025 TV and soundbar line-up, setting a new benchmark for AI-powered entertainment. Samsung's latest Bespoke AI home appliances feature innovations combining aesthetics, intelligence, and energy efficiency. The AI Home display is expanded to a broad range of new products, such as Bespoke AI Refrigerators, the Bespoke AI Laundry, Washers and Dryers. Samsung's latest Odyssey monitor lineup introduces next-generation display technologies engineered for both high-performance gaming and modern multitasking. The event also spotlighted Samsung's expanding network of strategic partners. e& brought enhanced connectivity and smart infrastructure to the AI Home experience. OSN powered a zone of world-class content and Dolby Atmos delivered theater-like audio across multiple demonstration zones. Vuz reimagined the viewing experience with immersive 360-degree content technology. With AI Home, Samsung is redefining how technology makes life more intuitive, immersive, and intelligent. Discover the full 2025 product lineup and explore Samsung's latest innovations at
