Latest news with #Oben
Business Standard
6 days ago
- Automotive
- Business Standard
Rorr EZ Now on Amazon as Oben Electric Expands Digital EV Sales Strategy
PNN Bengaluru (Karnataka) [India], July 16: Oben Electric, India's leading homegrown and R & D-driven electric motorcycle manufacturer, has announced the availability of its widely popular city commuter electric motorcycle, Rorr EZ, on Amazon. The move marks a significant step in Oben Electric's strategy to leverage e-commerce as a growth engine for scaling EV adoption across India. With this launch, Oben Electric combines the scale of e-commerce with the trust of an established platform to make EV ownership more accessible, especially for digitally native and first-time EV buyers. The Rorr EZ is now available for booking on Amazon in two variants, 3.4 kWh and 4.4 kWh priced at ₹1,19,999 and ₹1,29,999 respectively, inclusive of a ₹20,000 offer on the original price. This digital foray is part of Oben Electric's broader expansion strategy, integrating a rapidly growing showroom network with an agile online presence. The integration with Amazon allows the brand to tap into a broader demographic of digitally savvy, value-conscious, and convenience-driven customers, as e-commerce is rapidly reshaping automotive retail. Commenting on the development, Madhumita Agrawal, Founder & CEO of Oben Electric, said, "Making Rorr EZ available on Amazon is a strategic move to align with the evolving purchase behaviour of Indian consumers. As consumers increasingly turn to online platforms for major purchases, e-commerce gives us a direct and trusted channel to reach them. The launch of Rorr EZ on Amazon reflects our intent to make EV adoption convenient and widespread, especially among first-time electric two-wheeler buyers." Purpose-built for city riders, the Rorr EZ is designed to deliver a high-performance, comfortable, and stylish riding experience. Built on Oben's proprietary ARX platform, it offers agile handling, strong structural stability, and enhanced ride comfort across varied urban conditions. With a top speed of 95 km/h, acceleration from 0 to 40 km/h in just 3.3 seconds, and best-in-class torque of 52 Nm, the Rorr EZ blends performance with practicality. It delivers an IDC-certified range of up to 175 km and supports fast charging. The motorcycle is powered by Oben's in-house developed LFP battery technology, offering twice the battery life, 50% greater heat resistance, and real-world dependability tailored for Indian roads and weather conditions. The Rorr EZ also features advanced connectivity and rider assistance technologies including Geo-Fencing, Theft Protection, Unified Brake Assist (UBA), and Drive Assist System (DAS). Available in four striking colours, Electro Amber, Surge Cyan, Lumina Green, and Photon White, the Rorr EZ delivers a visually bold presence while catering to the tastes of modern riders. To further reinforce long-term ownership assurance, Oben Electric is offering the Protect 8/80 battery warranty plan at just ₹9,999, which provides coverage for eight years or 80,000 kilometres, with full transferability. This reflects the brand's commitment to durability, trust, and long-term value. Oben Electric also aims to expand its footprint to over 150 showrooms across 50+ cities, each equipped with dedicated service centers, by the end of this financial year. With its latest digital retail expansion, Oben Electric continues to push the boundaries of how EVs are discovered, experienced, and adopted in India. The availability of Rorr EZ on Amazon signals a new chapter in customer-centric innovation and reaffirms the company's ambition to make sustainable mobility both aspirational and accessible for all.
Hindustan Times
6 days ago
- Automotive
- Hindustan Times
Oben Rorr EZ will now be sold on Amazon at ₹1.19 lakh. Here's why you should buy it online
The Oben Rorr EZ packs a 7.5 kW (10 bhp) PMS motor with 52 Nm of peak torque and can sprint from 0-40 kmph in 3.3 seconds Check Offers Oben Electric has made its city commuter, the Rorr EZ, available for booking on Amazon. This marks a key step in the company's strategy to expand electric vehicle (EV) adoption by leveraging e-commerce platforms in conjunction with its physical showroom network. With the launch of Rorr EZ on Amazon, Oben Electric is combining traditional and digital retail strategies for better distribution and availability. The EV maker is positioning this as part of its broader mission to make electric two-wheelers both aspirational and easily accessible to a wider Indian audience. Oben Rorr EZ: Special online discounts The Rorr EZ is available in two variants, a 3.4 kWh version priced at ₹ 1,19,999 and a 4.4 kWh version at ₹ 1,29,999. These prices include an introductory offer of ₹ 20,000 off the original price. According to Oben Electric, this move aims to make EV ownership more accessible to digitally savvy and first-time electric two-wheeler buyers, combining Amazon's reach with the company's established presence. Speaking on the development, Madhumita Agrawal, Founder & CEO of Oben Electric, said, 'Making Rorr EZ available on Amazon is a strategic move to align with the evolving purchase behaviour of Indian consumers. E-commerce gives us a direct and trusted channel to reach them." The company believes this integration will appeal to value-conscious customers who prefer the convenience of online purchases, especially as the EV market evolves in India. Also Read : Oben Electric announces new O100 platform to underpin new sub ₹ 1 lakh electric bike Oben Rorr EZ: Performance, range and safety features The Rorr EZ is purpose-built for urban riding. It offers a top speed of 95 kmph and can accelerate from 0 to 40 kmph in just 3.3 seconds. It delivers an IDC-certified range of up to 175 km and produces 52 Nm of torque. It runs on Oben's proprietary ARX platform and in-house developed LFP battery technology, which the company claims offers twice the battery life and 50 per cent higher heat resistance. Additional features include Geo-Fencing, Theft Protection, Unified Brake Assist (UBA), and Drive Assist System (DAS). The motorcycle is available in four colours: Electro Amber, Surge Cyan, Lumina Green, and Photon White. Also Read : Revolt RV BlazeX vs Oben Rorr EZ: Which electric commuter bike suites you the best Oben Rorr EZ: Extended warranty and expansion plans To enhance ownership assurance, Oben Electric is offering its Protect 8/80 battery warranty plan at ₹ 9,999. It covers eight years or 80,000 kilometres and is fully transferable to new owners. The brand also plans to expand its offline presence to over 150 showrooms across 50+ cities by the end of this financial year, each with dedicated service centres. Check out Upcoming EV Bikes in India. First Published Date: 16 Jul 2025, 16:13 pm IST
Time of India
14-07-2025
- Automotive
- Time of India
Oben Electric lists Rorr EZ on Amazon as part of digital EV sales push
Bengaluru-based electric motorcycle manufacturer Oben Electric has made its Rorr EZ model available for booking on Amazon , marking a step in the company's digital retail strategy . The listing includes two variants of the electric motorcycle, priced at ₹1,19,999 and ₹1,29,999 respectively, inclusive of a ₹20,000 discount on the original price. The move is part of Oben Electric's broader approach to combine an expanding showroom network with an online presence. The integration with Amazon is aimed at reaching customers who prefer digital purchasing channels, especially those buying an electric two-wheeler for the first time. Madhumita Agrawal, Founder & CEO, Oben Electric, said, 'Making Rorr EZ available on Amazon is a strategic move to align with the evolving purchase behaviour of Indian consumers. E-commerce gives us a direct and trusted channel to reach them. The launch of Rorr EZ on Amazon reflects our intent to make EV adoption convenient and widespread, especially among first-time electric two-wheeler buyers.' Product and after-sales offering The Rorr EZ is built on Oben's ARX platform and offers a top speed of 95 km/h, acceleration from 0 to 40 km/h in 3.3 seconds, and an IDC-certified range of up to 175 km. The model is equipped with LFP battery technology developed in-house, and supports fast charging. In addition, the motorcycle includes features such as Geo-Fencing, Theft Protection, Unified Brake Assist ( UBA ), and Drive Assist System (DAS). It is offered in four colour options: Electro Amber, Surge Cyan , Lumina Green, and Photon White. To support long-term use, the company is offering an optional Protect 8/80 battery warranty plan at ₹9,999, covering eight years or 80,000 kilometres with full transferability. The company plans to expand its dealership network to over 150 showrooms across more than 50 cities by the end of the financial year. These outlets will include service centres to provide post-sale support. The company stated that its digital and offline integration is aimed at reshaping how electric two-wheelers are discovered and purchased in India.
United News of India
26-06-2025
- Automotive
- United News of India
Oben Electric Launches 24/7 Customer Support Helpline to Elevate EV Ownership Experience
Bengaluru (Karnataka) [India], June 25: In a market where EV ownership often faces scepticism due to service and support gaps, Oben Electric, an R&D driven electric motorcycle manufacturer, continues to strengthen its commitment to delivering an unparalleled EV ownership experience with the launch of its 24/7 customer support helpline. This initiative underlines Oben's focus on responsive, transparent, and personalized after-sales support, designed to build long-term trust and confidence among EV owners, as it provides round-the-clock, real-time solutions with empathetic and expert assistance. This ensures riders receive seamless support any time of day, reinforcing service continuity and consistent quality. Over the past three months, 90% of all service cases have been resolved within 72 hours, reflecting Oben's operational efficiency and dedication to minimizing rider downtime. At the heart of this service excellence is its deep vertical integration. Critical components such as its proprietary high-performance lithium iron phosphate (LFP) battery, motor, vehicle control unit (VCU), and charger are designed and manufactured in-house, allowing full control over quality, diagnostics, and turnaround times. This integration enables faster issue resolution and greater transparency, including comprehensive warranty coverage that supports confident, worry-free riding. Every Oben Electric customer is assigned a dedicated Relationship Manager, ensuring personalised, end-to-end support throughout their ownership journey, from onboarding and routine maintenance to real-time query resolution. This personalised engagement is backed by Oben Care's network of platinum-certified technicians, trained to the highest industry standards to deliver expert diagnostics, repair, and maintenance. To further support riders on the move, Oben has established a three-tier Roadside Assistance (RSA) network, combining its own fleet, leading RSA providers, and hyperlocal partners. This ensures prompt recovery and help even in remote regions. Oben's ownership support is also anchored in robust warranty coverage. Its proprietary LFP battery is backed by up to 8 years/80,000 kms warranty, while the Comprehensive Protect warranty covers key components including Battery, BMS, Motor, Motor Controller, and Chassis for 5 years or 60,000 kms. Currently, Oben Electric operates over 37 showrooms pan-India, each supported by a dedicated Oben Care service center, providing integrated and consistent after-sales service that is rare in the EV two-wheeler sector. To further enhance convenience, pick-up and drop services are available with select service center, ensuring a hassle-free maintenance. Oben aims to expand its presence to over 150+ showrooms across 50+ cities with respective dedicated service centers by the end of the financial year, bringing its best-in-class electric motorcycles and exceptional after-sales support to Tier 1, 2, and 3 cities across India. Madhumita Agrawal, Founder and CEO of Oben Electric, said, 'Building customer trust is essential to accelerating EV adoption in India. Our 24/7 customer care helpline and integrated Oben Care service centers embody our commitment to delivering fast, transparent, and personalized support. We believe this approach not only resolves issues quickly but fosters lifelong loyalty and confidence in electric mobility.' As India's EV market evolves, Oben Electric remains focused on setting new benchmarks for customer service and after-sales care. Through Oben Care's robust support ecosystem, the company is shaping a future where EV ownership is seamless, reliable, and truly customer centric. If you object to the content of this press release, please notify us at We will respond and rectify the situation within 24 hours.
Business Standard
25-06-2025
- Automotive
- Business Standard
Oben Electric Launches 24/7 Customer Support Helpline to Elevate EV Ownership Experience
PNN Bengaluru (Karnataka) [India], June 25: In a market where EV ownership often faces scepticism due to service and support gaps, Oben Electric, an R & D driven electric motorcycle manufacturer, continues to strengthen its commitment to delivering an unparalleled EV ownership experience with the launch of its 24/7 customer support helpline. This initiative underlines Oben's focus on responsive, transparent, and personalized after-sales support, designed to build long-term trust and confidence among EV owners, as it provides round-the-clock, real-time solutions with empathetic and expert assistance. This ensures riders receive seamless support any time of day, reinforcing service continuity and consistent quality. Over the past three months, 90% of all service cases have been resolved within 72 hours, reflecting Oben's operational efficiency and dedication to minimizing rider downtime. At the heart of this service excellence is its deep vertical integration. Critical components such as its proprietary high-performance lithium iron phosphate (LFP) battery, motor, vehicle control unit (VCU), and charger are designed and manufactured in-house, allowing full control over quality, diagnostics, and turnaround times. This integration enables faster issue resolution and greater transparency, including comprehensive warranty coverage that supports confident, worry-free riding. Every Oben Electric customer is assigned a dedicated Relationship Manager, ensuring personalised, end-to-end support throughout their ownership journey, from onboarding and routine maintenance to real-time query resolution. This personalised engagement is backed by Oben Care's network of platinum-certified technicians, trained to the highest industry standards to deliver expert diagnostics, repair, and maintenance. To further support riders on the move, Oben has established a three-tier Roadside Assistance (RSA) network, combining its own fleet, leading RSA providers, and hyperlocal partners. This ensures prompt recovery and help even in remote regions. Oben's ownership support is also anchored in robust warranty coverage. Its proprietary LFP battery is backed by up to 8 years/80,000 kms warranty, while the Comprehensive Protect warranty covers key components including Battery, BMS, Motor, Motor Controller, and Chassis for 5 years or 60,000 kms. Currently, Oben Electric operates over 37 showrooms pan-India, each supported by a dedicated Oben Care service center, providing integrated and consistent after-sales service that is rare in the EV two-wheeler sector. To further enhance convenience, pick-up and drop services are available with select service center, ensuring a hassle-free maintenance. Oben aims to expand its presence to over 150+ showrooms across 50+ cities with respective dedicated service centers by the end of the financial year, bringing its best-in-class electric motorcycles and exceptional after-sales support to Tier 1, 2, and 3 cities across India. Madhumita Agrawal, Founder and CEO of Oben Electric, said, "Building customer trust is essential to accelerating EV adoption in India. Our 24/7 customer care helpline and integrated Oben Care service centers embody our commitment to delivering fast, transparent, and personalized support. We believe this approach not only resolves issues quickly but fosters lifelong loyalty and confidence in electric mobility." As India's EV market evolves, Oben Electric remains focused on setting new benchmarks for customer service and after-sales care. Through Oben Care's robust support ecosystem, the company is shaping a future where EV ownership is seamless, reliable, and truly customer centric.
