Latest news with #OgilvyIndia
Time of India
08-07-2025
- Business
- Time of India
Adani Group's new ad fosters an inclusive future
The Adani Group , India's integrated infrastructure conglomerate, continues to illuminate lives across the country—bringing solar energy to every corner of India. Reinforcing its commitment to sustainable infrastructure , the Adani Group has launched Story of Suraj , the third film in its #HumKarkeDikhateHain series. With a presence across energy, logistics, transport and community development , the Adani Group continues to forge new pathways by investing in clean energy and fostering a more resilient and inclusive future . Its initiatives are not just about scale—they are about impact, touching lives and uplifting communities. Set in a town now aglow with uninterrupted solar power, Story of Suraj brings to life how Adani's clean energy solutions are fueling dreams and transforming lives. The film follows Rakesh, who returns to his hometown after years and witnesses the profound changes solar energy has enabled—from thriving crops and connected classrooms to empowered hospitals and revitalized livelihoods. Amit Sharma, the film director from Chrome Pictures, brings this story to life with remarkable finesse. Conceptualised by Ogilvy India , the film captures the human dimension of Adani's clean energy mission. It illustrates how solar power, delivered by Adani Group, becomes a catalyst for opportunity, resilience and progress. Ajay Kakar, head – corporate branding, Adani Group, said "This film reflects the real impact of solar energy on everyday life. The transformation of one town is emblematic of the change we're enabling across India.' Piyush Pandey, chief advisor for Ogilvy India, commented, "Adani adds one more human touch to technology with its new Solar energy film. The story of Suraj shines by showing how solar energy brings life-changing opportunities to communities, helping them build a brighter future." The film is the latest chapter in the #AdaniHKKDH series, shining a light on how Adani Group is touching lives, uplifting communities and creating lasting change across India. The film will be shared and amplified across multiple platforms, including broadcast and digital media and radio activations, to reach a broader audience. Watch the video here:
Hans India
08-07-2025
- Business
- Hans India
Adani Group Unveils the Third Film in the Hum Karke Dikhate Hain Series: "Story of Suraj"
Ahmedabad: The Adani Group, India's largest and fastest-growing integrated infrastructure conglomerate, continues to illuminate lives across the country—bringing solar energy to every corner of India. Reinforcing its commitment to sustainable infrastructure, the Group proudly launches Story of Suraj, the third film in its acclaimed #HumKarkeDikhateHain series. With a presence across energy, logistics, transport, and community development, the Adani Group continues to forge new pathways by investing in clean energy and fostering a more resilient and inclusive future. Its initiatives are not just about scale—they are about impact, touching lives and uplifting communities. Set in a town now aglow with uninterrupted solar power, Story of Suraj brings to life how Adani's clean energy solutions are fueling dreams and transforming lives. The film follows Rakesh, who returns to his hometown after years and witnesses the profound changes solar energy has enabled—from thriving crops and connected classrooms to empowered hospitals and revitalized livelihoods. Amit Sharma, the acclaimed film director of the superhit movie 'Badhaai Ho', from Chrome Pictures, brings this story to life with remarkable finesse. Conceptualised by Ogilvy India, the film captures the human dimension of Adani's clean energy mission. It illustrates how solar power, delivered by Adani Group, becomes a catalyst for opportunity, resilience, and progress. Adani Green Energy Limited (AGEL), one of the world's largest renewable energy companies, is at the forefront of India's clean energy transition. With a vast portfolio of solar cand wind projects, AGEL is helping India move toward a greener, more sustainable future—developing and operating utility-scale, grid-connected renewable energy farms across the country. Mr Ajay Kakar, Head – Corporate Branding, Adani Group, said "At Adani, we are not just generating electricity—we are creating pathways for progress. This film reflects the real impact of solar energy on everyday life. The transformation of one town is emblematic of the change we're enabling across India.' Mr Piyush Pandey, Chief Advisor for Ogilvy India, commented, "Adani adds one more human touch to technology with its new Solar energy film. Story of Suraj shines by showing how solar energy brings life-changing opportunities to communities, helping them build a brighter future." The film is the latest chapter in the #AdaniHKKDH series, shining a light on how Adani Group is touching lives, uplifting communities, and creating lasting change across India. The film will be shared and amplified across multiple platforms, including broadcast and digital media and radio activations, to reach a broader audience View the film "Story of Suraj': Agency: Ogilvy, India Chief Advisor Ogilvy India: Piyush Pandey Agency Credits: Team Ogilvy About The Adani Group Headquartered in Ahmedabad, the Adani Group is India's largest and fastest-growing portfolio of diversified businesses. With interests across energy and utilities, transport and logistics (including seaports, airports, shipping, and rail), metals and materials, and consumer sectors, the Adani Group has established a leadership position in the market. The Group's success is driven by its core philosophy of 'Nation Building' and 'Growth with Goodness,' focusing on sustainable development. Adani Group is committed to environmental stewardship and community improvement through its CSR programs, which are grounded in the principles of sustainability, diversity, and shared values. Further information at For media inquiries and more details, please contact: Roy Paul, [email protected] In our actions sit the promises we make. Promises to light up lives, to power dreams where darkness once lived, and to bring the sun home to every village. The rays of change are here. Hum Karke Dikhate Hain!#AdaniHKKDH #SurajSeRoshanBharat — Gautam Adani (@gautam_adani) July 8, 2025
Time of India
02-07-2025
- Entertainment
- Time of India
Genelia and Riteish Deshmukh joins ‘meri chhoti waali jeet' celebration with Maaza
HighlightsCoca-Cola India's Maaza has launched 'Meri Chhoti Waali Jeet,' an AI-powered platform that allows users to share and celebrate their everyday wins through personalized animated videos. The campaign features well-known actors Genelia Deshmukh and Riteish Deshmukh, who emphasize the importance of recognizing small achievements in daily life. Ogilvy India developed the platform as part of the OpenX initiative from WPP, highlighting Maaza's commitment to enriching consumer lives by celebrating simple joys and everyday victories. Maaza, Coca-Cola India 's homegrown mango drink, has launched ' Meri Chhoti Waali Jeet ,' an AI-powered platform that brings everyday wins to life that often go unnoticed. Developed by Ogilvy India , the platform invites users to upload a photo and share a short narration of their 'chhoti waali jeet.' In return, the platform generates a tailor-made animated video in Maaza-style, turning everyday moments into memorable stories. In a world often focused on grand achievements, Maaza is taking a different route. Whether it's finally ticking off a long-pending task, learning a new song on guitar or delivering a good presentation in office, Maaza believes every small win deserves its moment. And when that moment comes, well, Maaza Ho Jaaye. Ajay Konale, director - marketing, nutrition category, Coca-Cola India and Southwest Asia said, 'With the launch of the 'Meri Chhoti Waali Jeet' platform, we're taking that forward by deepening consumer engagement in a new-age format that's intuitive, joyful, and socially shareable. As the digital lives of our consumers evolve, Maaza evolves alongside — staying true to its roots of delivering pure happiness while honoring their small but significant moments.' Rooted in moments that are personal and close to home, Maaza has brought on board actor couple Genelia and Riteish Deshmukh to lead the campaign. Whether it's cheering each other on or just being present for the little things, they bring the same unspoken understanding that Maaza shares with its audience. Genelia Deshmukh said, 'Some of the most beautiful moments in life aren't about the big milestones, but the small, unexpected wins like teaching my kids a new dance step or finally finishing a painting. That's what 'Meri Chhoti Waali Jeet' is all about. As a mom, and working woman.' Riteish Deshmukh said, 'For me, sharing these everyday triumphs makes life more real, more connected. I love that Maaza is encouraging everyone to celebrate themselves, no matter how small the win might seem.' This campaign has been conceptualized by Ogilvy India as a part of OpenX from WPP. Sukesh Nayak, chief creative officer, Ogilvy India said, 'Maaza's association with the celebrations of small wins comes from the simple thought that in an increasingly complex world, Maaza believes in the power of simple joys to enrich our lives. This platform is a digital ode to the beauty of the ordinary, inviting everyone to recognise, appreciate, and share the moments that truly make them smile. It's about recognising every small victory that contributes to a larger sense of well-being and happiness. With this new digital experience, the brand deepens its connection with consumers by giving them a new way to see themselves and their everyday wins in the spotlight. Watch the videos here:
Economic Times
19-06-2025
- Business
- Economic Times
India tops last year's medal haul with additional wins at Cannes
India continued its success at Cannes Lions 2025, securing two more Bronze Lions on Day 4, bringing its total to 28 metals, surpassing previous years. Acko's 'Tailor Test' and Ogilvy India's 'Eye Test Menu' were among the winners in the Brand Experience & Activation Lions category. Day 4 also featured insights from David Droga, Amaury Guichon, and Bill Nye. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads India maintained a steady presence at Cannes Lions 2025 on Thursday, adding two more Bronze Lions on Day 4, following a standout haul of 14 metals on Day 3. The wins came from some of the festival's most prestigious awards were in the Brand Experience & Activation Lions category, which recognises brand building through innovative use of experience design, activation, immersive, retail, and 360° customer 'Tailor Test' by Leo India earned a Bronze in the Corporate Purpose & Social Responsibility sub-category, adding to the Gold it picked up for the same campaign on India's 'Eye Test Menu' for Titan bagged another Bronze in the Brand-Owned Experiences sub-category, bringing its tally for the campaign to three Lions so far."Ogilvy's relationship with Titan as a brand is a deep and cherished one. They spared no effort in pursuing excellence on this dream project. It feels good to win for such meaningful work," said Sukesh Nayak, Harshad Rajadhyaksha and Kainaz Karmakar, chief creative officers, Ogilvy four-day tally at Cannes Lions 2025 now stands at 28 metals - comprising 6 Gold, 8 Silver, 13 Bronze and one Grand Prix (as of press time)-already surpassing the country's overall totals from both 2023 and 4 also featured several high-profile speakers. At the Palais' Lumiere Theatre, advertising icon David Droga, who will be stepping down as CEO of Accenture Song in September, took centre reflected on the ideas behind some of the industry's most influential campaigns and, in an emotional moment, spoke about the passion and gratitude he holds for his work, crediting his mother as a key influence."I honestly care deeply about what I do, who I do it with, how it works. How I treat people, it doesn't mean I'm perfect, but I really care professionally about it. And that comes from my upbringing, from my mother, a poet and activist. And from the gratitude that I've been paid to have an imagination."He added that, as someone who didn't attend college but still run a $20 billion company, "you don't need to go to college to care".Elsewhere, world-renowned pastry chef and content creator Amaury Guichon shared insights on crafting a brand that commands attention, while educator and TV personality Bill Nye-popularly known as "The Science Guy"-spoke about the power of humour in breaking down taboos.
Time of India
19-06-2025
- Business
- Time of India
India tops last year's medal haul with additional wins at Cannes
India maintained a steady presence at Cannes Lions 2025 on Thursday, adding two more Bronze Lions on Day 4, following a standout haul of 14 metals on Day 3. The wins came from some of the festival's most prestigious categories. Both awards were in the Brand Experience & Activation Lions category, which recognises brand building through innovative use of experience design, activation, immersive, retail, and 360° customer engagement. Acko's 'Tailor Test' by Leo India earned a Bronze in the Corporate Purpose & Social Responsibility sub-category, adding to the Gold it picked up for the same campaign on Wednesday. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Villas For Sale in Dubai Might Surprise You Dubai villas | search ads Get Deals Undo Ogilvy India's 'Eye Test Menu' for Titan bagged another Bronze in the Brand-Owned Experiences sub-category, bringing its tally for the campaign to three Lions so far. "Ogilvy's relationship with Titan as a brand is a deep and cherished one. They spared no effort in pursuing excellence on this dream project. It feels good to win for such meaningful work," said Sukesh Nayak, Harshad Rajadhyaksha and Kainaz Karmakar, chief creative officers, Ogilvy India. Live Events India's four-day tally at Cannes Lions 2025 now stands at 28 metals - comprising 6 Gold, 8 Silver, 13 Bronze and one Grand Prix (as of press time)-already surpassing the country's overall totals from both 2023 and 2024. Spotlight on Speakers Day 4 also featured several high-profile speakers. At the Palais' Lumiere Theatre, advertising icon David Droga, who will be stepping down as CEO of Accenture Song in September, took centre stage. Droga reflected on the ideas behind some of the industry's most influential campaigns and, in an emotional moment, spoke about the passion and gratitude he holds for his work, crediting his mother as a key influence. "I honestly care deeply about what I do, who I do it with, how it works. How I treat people, it doesn't mean I'm perfect, but I really care professionally about it. And that comes from my upbringing, from my mother, a poet and activist. And from the gratitude that I've been paid to have an imagination." He added that, as someone who didn't attend college but still run a $20 billion company, "you don't need to go to college to care". Elsewhere, world-renowned pastry chef and content creator Amaury Guichon shared insights on crafting a brand that commands attention, while educator and TV personality Bill Nye-popularly known as "The Science Guy"-spoke about the power of humour in breaking down taboos.
