27-06-2025
- Entertainment
- The Herald Scotland
Glenmorangie's Harrison Ford campaign claims top prize at awards
Judges handed the Once Upon a Time in Scotland campaign the gold award in the Design Excellence category for its 'authentic approach and witty tone'.
The campaign was released earlier in 2025 and is directed by Joel Edgerton. It tells the story of Ford reluctantly shooting a film in the Highlands for the brand before eventually being won over by Glenmorangie's whisky, its craft and the people who make it.
The awards celebrate the best of Scotland's design and creativity and judges said of One Upon a Time in Scotland: 'It pokes fun at itself with Scotch whisky tropes and Harrison Ford being himself – a match made in heaven. It is stylish and grounded.'
Glenmorangie President and CEO Caspar MacRae said: 'Once Upon a Time in Scotland sets out to tell Glenmorangie's authentic story in a fresh and witty way – and we are so pleased that our brand campaign has resonated with judges at the Scottish Design Awards.
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'It has been truly inspirational to work with a talent such as Harrison Ford to showcase Glenmorangie, the world's most highly awarded Highland single malt. We hope that this campaign will continue to amuse and delight whisky drinkers around the world for a long time to come.'
Speaking at the time it was released, The Hollywood legend said: "I loved working with the team at the distillery — they were all great. The whole process of filming was full of unanticipated joys: little unexpected moments.
"It's a tribute to Glenmorangie's sensibilities that they let us be less than totally serious. I think what Joel has produced has a certain charm to it, because it's unpretentious and just amusing.'
