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Glenmorangie's Harrison Ford campaign claims top prize at awards

Glenmorangie's Harrison Ford campaign claims top prize at awards

Judges handed the Once Upon a Time in Scotland campaign the gold award in the Design Excellence category for its 'authentic approach and witty tone'.
The campaign was released earlier in 2025 and is directed by Joel Edgerton. It tells the story of Ford reluctantly shooting a film in the Highlands for the brand before eventually being won over by Glenmorangie's whisky, its craft and the people who make it.
The awards celebrate the best of Scotland's design and creativity and judges said of One Upon a Time in Scotland: 'It pokes fun at itself with Scotch whisky tropes and Harrison Ford being himself – a match made in heaven. It is stylish and grounded.'
Glenmorangie President and CEO Caspar MacRae said: 'Once Upon a Time in Scotland sets out to tell Glenmorangie's authentic story in a fresh and witty way – and we are so pleased that our brand campaign has resonated with judges at the Scottish Design Awards.
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'It has been truly inspirational to work with a talent such as Harrison Ford to showcase Glenmorangie, the world's most highly awarded Highland single malt. We hope that this campaign will continue to amuse and delight whisky drinkers around the world for a long time to come.'
Speaking at the time it was released, The Hollywood legend said: "I loved working with the team at the distillery — they were all great. The whole process of filming was full of unanticipated joys: little unexpected moments.
"It's a tribute to Glenmorangie's sensibilities that they let us be less than totally serious. I think what Joel has produced has a certain charm to it, because it's unpretentious and just amusing.'

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Glenmorangie's Harrison Ford campaign claims top prize at awards
Glenmorangie's Harrison Ford campaign claims top prize at awards

The Herald Scotland

time2 days ago

  • The Herald Scotland

Glenmorangie's Harrison Ford campaign claims top prize at awards

Judges handed the Once Upon a Time in Scotland campaign the gold award in the Design Excellence category for its 'authentic approach and witty tone'. The campaign was released earlier in 2025 and is directed by Joel Edgerton. It tells the story of Ford reluctantly shooting a film in the Highlands for the brand before eventually being won over by Glenmorangie's whisky, its craft and the people who make it. The awards celebrate the best of Scotland's design and creativity and judges said of One Upon a Time in Scotland: 'It pokes fun at itself with Scotch whisky tropes and Harrison Ford being himself – a match made in heaven. It is stylish and grounded.' Glenmorangie President and CEO Caspar MacRae said: 'Once Upon a Time in Scotland sets out to tell Glenmorangie's authentic story in a fresh and witty way – and we are so pleased that our brand campaign has resonated with judges at the Scottish Design Awards. Read More 'It has been truly inspirational to work with a talent such as Harrison Ford to showcase Glenmorangie, the world's most highly awarded Highland single malt. We hope that this campaign will continue to amuse and delight whisky drinkers around the world for a long time to come.' Speaking at the time it was released, The Hollywood legend said: "I loved working with the team at the distillery — they were all great. The whole process of filming was full of unanticipated joys: little unexpected moments. "It's a tribute to Glenmorangie's sensibilities that they let us be less than totally serious. I think what Joel has produced has a certain charm to it, because it's unpretentious and just amusing.'

Bezos, Sanchez deserve this luxury Italian wedding, actually
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The Herald Scotland

time3 days ago

  • The Herald Scotland

Bezos, Sanchez deserve this luxury Italian wedding, actually

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When was the last time you found a sex scene sexy?
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Back in the day, the actress Greta Scacchi had something of a reputation for 'getting her kit off' on camera. That was the term we all used in the 1990s, and it wasn't so much sexist as highlighting a terribly British, jolly hockeysticks approach to sex. Come on, old thing. Last one to the marital bedchamber's a lemon, that sort of thing. The term popped back into my head this week for the first time in years. Scacchi, a very good actress as well as a paragon of soft-focus eroticism, has been back in the news, telling Radio Times that she finds modern sex scenes, 'the explicit rutting stuff' as she calls it, deeply unsettling. At the height of Scacchi's career – when she appeared with Tim Robbins in The Player, with Charles Dance in White Mischief and with Harrison Ford in Presumed Innocent – everything was very gentle, 'made to look beautiful and slowed down' as Scacchi said. 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Of course, they, as well as the directors and probably the actors, may well suggest that the end result is due to a sort of artistic quest, a search for emotional truth, but ultimately such scenes seem hardly less ridiculous than those carried out with soft-lighting and a burst of Kenny G. In the worst cases, the sex scenes of today veer dangerously close to pornography, which makes you wonder why the hell the actors agreed to do them in the first place. The truth is that most sex scenes are unnecessary, and it is not as if they are even serving the dirty mac brigade. I remember hearing stories of Channel 4's infamous red triangle; a warning given at the start of any programme during the mid-1980s that included risqué content, and a fillip for the lonely men of the nation (I imagine it was mainly men whose interest was piqued by the promise of a piece of mid-1970s Swedish arthouse erotica). Such needs are now pointless given that we can all seem the most extreme sexual acts on the internet. So is there ever any need for sex on screen? I would suggest that the old cliché about such shenanigans being 'integral to the plot' is only occasionally true, and usually the most effective sex scenes are not about sex at all. I dread to mention Bernardo Bertolucci's Last Tango in Paris (1972) because we now know that Maria Schneider was treated abominably by the director who had decided not to tell her what Marlon Brando was about to do with a tub of Lurpak. But if we set aside the fact that Schneider was essentially being forced into filming a simulated rape while an entire crew watched her, it is a very effective scene which shows the extent to which someone who is incredibly damaged (Brando's character Paul) will try and make someone as damaged as they are (Schneider's character Jeanne). 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