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Cision Canada
17-07-2025
- Business
- Cision Canada
AI that works for everyone: TELUS proud to join the UN AI for Good Global Summit 2025
TELUS President and CEO, Darren Entwistle , and Chief Data & Trust Officer, Pam Snively , attended the United Nations AI for Good Global Summit as part of the AI Skills Coalition driving AI literacy globally; TELUS hosted an interactive workshop using Fuel iX demonstrating how to build ethical AI with intelligence from Indigenous Peoples GENEVA , July 17, 2025 /CNW/ - TELUS, a leading global technology company, participated in the United Nations AI for Good Global Summit 2025 from July 8 - 11 in Geneva, Switzerland , demonstrating its commitment to responsible AI development, ethical technology innovation and inclusive AI upskilling. Continue Reading TELUS President and CEO, Darren Entwistle, and Chief Data & Trust Officer, Pam Snively, attended the United Nations AI for Good Global Summit, demonstrating the tech company's commitment to building trust in technology and the digital world. Credit: International Telecommunication Union AI for Good (CNW Group/TELUS Communications Inc.) As part of its engagement across multiple high-profile sessions, TELUS contributed as a proud member of the International Telecommunication Union (ITU)-led AI Skills Coalition – a global initiative to close the AI skills gap – supporting efforts that ITU Secretary-General Doreen Bogdan-Martin says, aim to ensure "the AI Generation will be defined not by the power of its algorithms, but by the depth of its skillset… and the breadth of its participation." TELUS engaged in multiple high-profile sessions throughout the five-day summit, sharing insights on responsible AI practices, the value of AI literacy and best practices around AI governance. The Canadian company's long-standing approach to human-centric technology development is highly collaborative among its industry, community and team stakeholders, supporting innovative AI development and use that has a positive social impact. "At TELUS, we believe getting AI right starts with trustworthy, transparent and respectful data practices. Realizing AI's potential for positive change is only possible by earning the trust of the people it's meant to serve and that means leading with a human-centric approach," said Pamela Snively , Chief Data & Trust Officer at TELUS. "We're proud to have joined other global leaders at the AI for Good Summit because we recognize that responsible AI practices and principles, industry collaboration and community partnerships are the foundation for AI innovation that benefits humanity." Building on its commitment to working in close partnership with Indigenous Peoples to help deliver positive social, cultural and economic outcomes through connectivity, TELUS collaborated with Shani Gwin , founder and CEO of pipikwan pêhtâkwan and TELUS Indigenous Advisory Council member, to deliver a workshop titled, "Crafting ethical AI with Indigenous intelligence: Partnering with Indigenous Peoples for innovative solutions". The workshop demonstrated how TELUS is using AI to create meaningful business practices and technology informed by Indigenous Peoples. The session also included hands-on AI literacy training using TELUS Digital's proprietary generative AI platform, Fuel iX ™, as well as pipikwan pêhtâkwan's AI tool, wâsikan kisewâtisiwin to correct unconscious bias toward Indigenous Peoples online. TELUS has consistently demonstrated its commitment to reconciliation with Indigenous Peoples in Canada through an action plan with the goal of creating positive social and economic outcomes. These actions include partnering with Indigenous communities on connectivity, training and job creation programs; supporting land restoration initiatives; safeguarding Indigenous data and artistic integrity; and more. In its recent 2025 AI Report , TELUS captured perspectives on AI from over 5,500 respondents, with specific focus given to engaging with Indigenous Peoples, including First Nations, Inuit, and Métis, and other underrepresented* groups. It highlighted the importance of integrating Indigenous perspectives into responsible AI. Through workshops and discussions with Indigenous Peoples, the report reveals that Indigenous Knowledge, including storytelling and other qualitative data, are as important as quantitative data, and that without these forms of Indigenous Knowledge, context or meaning risk being lost through AI model processing. TELUS' participation in the Summit builds on its established leadership in responsible AI development, including being the first company globally to achieve ISO 31700-1 Privacy by Design certification for its generative AI customer support tool, powered by Fuel iX. The company was the first Canadian company to embrace the Hiroshima AI Process (HAIP) Reporting Framework , sharing its proven approaches and best practices for safe and trustworthy AI development in alignment with the G7 AI Code of Conduct, and it was the first telecom company in Canada to sign the Government of Canada's voluntary code of conduct for GenAI. In March 2025 , TELUS announced that it is launching a series of Sovereign AI Factories , providing Canadian businesses and researchers with advanced technology to drive innovation, while keeping all data and computing power in Canada . Importantly, TELUS' AI Factory is built in one the world's most sustainable AI-ready data centres in Rimouski, Quebec . It utilizes 99% renewable energy and is three times more energy efficient for excess power usage than the industry average. TELUS continues to pioneer AI practices that prioritize transparency, accountability and trust. For more information about TELUS' commitment to building trust in data, visit . *According to the Government of Canada's mandate on research design , "underrepresentation refers generally to groups or individuals from groups who, due to both formal and legal restrictions and to systemic barriers, have lacked access to full participation in a given organization, community or discipline." About TELUS TELUS (TSX: T, NYSE: TU) is a world-leading communications technology company operating in more than 45 countries and generating over $20 billion in annual revenue with more than 20 million customer connections through our advanced suite of broadband services for consumers, businesses and the public sector. We are committed to leveraging our technology to enable remarkable human outcomes. TELUS is passionate about putting our customers and communities first, leading the way globally in client service excellence and social capitalism. Our TELUS Health business is enhancing more than 150 million lives across 200 countries and territories through innovative preventive medicine and well-being technologies. Our TELUS Agriculture & Consumer Goods business utilizes digital technologies and data insights to optimize the connection between producers and consumers. Guided by our enduring 'give where we live' philosophy, TELUS, our team members and retirees have contributed $1.8 billion in cash, in-kind contributions, time and programs including 2.4 million days of service since 2000, earning us the distinction of the world's most giving company. For more information, visit or follow @TELUSNews on X and @Darren_Entwistle on Instagram. About ITU The International Telecommunication Union (ITU) is the United Nations agency for digital technologies, driving innovation for people and the planet with 194 Member States and a membership of over 1,000 companies, universities, civil society, and international and regional organizations. Established in 1865, ITU coordinates the global use of the radio spectrum and satellite orbits, establishes international technology standards, drives universal connectivity and digital services, and is helping to make sure everyone benefits from sustainable digital transformation, including the most remote communities. From artificial intelligence (AI) to quantum, from satellites and submarine cables to advanced mobile and wireless broadband networks, ITU is committed to connecting the world and beyond. Learn more: Media contact Emily Piccinin TELUS Public Relations [email protected] SOURCE TELUS Communications Inc.


Cision Canada
17-06-2025
- Cision Canada
New TELUS report reveals path to building public confidence in AI Français
80% of Canadians have used AI within the last year; confidence in AI decision-making nearly doubles when human supervision is present TORONTO, June 17, 2025 /CNW/ - Today, TELUS launched its second annual AI Report, Human-centric AI: Perspectives on trust and the future of AI. The new study shares insights captured from over 5,500 respondents, with specific focus given to engaging with Indigenous Peoples, including First Nations, Inuit, and Métis, and other underrepresented* groups, about their perspectives on artificial intelligence (AI). The report reveals the impact of this rapidly advancing technology, with its great potential for positive social impact. The findings show that trust and human oversight are required to bridge AI's promise and its acceptance by the public: confidence in AI decision-making nearly doubles when human supervision is present, especially in high stakes areas like healthcare. "Our research clearly shows that trust isn't optional—it's fundamental to the social license required to unlock AI's full potential to do good," says Pam Snively, Chief Data & Trust Officer, TELUS. "While Canadians are actively embracing AI in their daily lives, they're telling us that trust must be earned through meaningful human oversight, robust safeguards, and transparent practices. It is trust that will determine how far and how fast we can go." Key findings include: 80% of respondents have used AI in the past year, with 74% believing it has improved how they complete their daily tasks 24% of respondents use AI for personal activities daily 88% of respondents agree AI should be government regulated, with 41% suggesting the government should be responsible for regulatory oversight Roughly half of respondents (54%) believe AI can improve their quality of life, while 57% think risks outweigh benefits Comfort with AI making healthcare-based decisions nearly doubles when supervised by a human, jumping from 35% (unsupervised) to 61% (supervised) 1% of respondents agree that they trust AI systems to work independently, without human oversight Trust in technology: A critical factor This study highlights the need for trust in successful AI adoption, and provides evidence that organizations should take steps to ensure their use of data and technology is safe and accountable, human-centric and beneficial, respectful and fair, and transparent. Respondents indicated that regular audits by human experts, third-party validation, and compliance with ethical standards would increase their trust in AI, particularly in healthcare contexts. AI in healthcare: Opportunities for impact The healthcare sector emerges as a particularly promising area for AI implementation, with respondents expressing optimism about its potential benefits. The study reveals the majority of respondents were comfortable with AI being used in healthcare contexts, such as diagnostics, personalized treatment plans, remote monitoring, and prediction of health risks where AI is a tool and not a replacement for a physician. However, this acceptance comes with clear conditions: lack of humanity and empathy is the top concern around the use of AI in healthcare, with 88% of respondents saying AI outputs in healthcare should always be vetted by humans. Literacy: Empowering our data citizens Data literacy is increasingly crucial as AI becomes more embedded in daily life, with the study revealing that understanding and critically assessing AI are essential skills for navigating our digital future. The research shows that while 80% of respondents have used AI in the past year, only half believe they have a good understanding of what AI is, and just 38% feel confident explaining its benefits and limitations. The study also revealed disparities in AI literacy and comfort levels across different demographics: Youth (12-18) are confident in their AI knowledge (73%) Respondents with low income are less likely to be familiar with AI and its current applications (56%) Only 34% of respondents feel they currently know which products and services incorporate AI This literacy gap has real implications. For example, 37% of respondents who express discomfort with AI in healthcare admit they don't know why they feel that way, suggesting that improved understanding of AI technology could help address their concern while enabling more informed decision-making. The findings emphasize that being AI literate isn't just about technical knowledge—it's about empowering people to respond appropriately to new challenges and opportunities presented by these tools. Canadian leadership in AI TELUS has been at the forefront of human-centric technology innovation since long before the rapid proliferation of AI, leading by example and continuously evolving its practices to meet the changing needs and expectations of customers and generative AI (GenAI) customer support tool made history by becoming the first in the world to be internationally certified in Privacy by Design (ISO 31700-1). It was also the first telecom to sign a voluntary AI code of conduct introduced by the Canadian federal government, and has won several international awards for its work, including the Responsible AI Institute's Outstanding Organization prize. TELUS participates in many international forums to influence the development of sustainable data and technology practices, including joining the Department of Commerce's National Institute of Standards and Technology (NIST) U.S. AI Safety Institute Consortium (AISIC), acting as a member of the Canadian delegation for G7 Business, and forming a strategic partnership with Mila - Quebec Artificial Intelligence Institute, for example. In March 2025, TELUS announced the launch of its Sovereign AI Factory — a secure, scalable and high-performance AI compute facility to support Canadian businesses and economy, and drive our nation's AI future. By prioritizing trust, TELUS aims to create a future where everyone can confidently embrace the benefits of technology. To access the 2025 RAI Report and learn more about TELUS' approach to responsible AI, visit About the study The research was conducted from December 11, 2024, to January 9, 2025, through Canadian market research group Leger, including representative samples across age, gender, and region, with additional representation* from racialized groups, Black women, older Canadians, new Canadians, youth, people with physical disabilities, and the LGBTQ2S+ community and Indigenous Peoples. As part of our study, TELUS co-hosted workshops with Two Worlds Consulting to engage with Indigenous Peoples, including First Nations, Inuit and Métis. *According to the Government of Canada's mandate on research design, "underrepresentation refers generally to groups or individuals from groups who, due to both formal and legal restrictions and to systemic barriers, have lacked access to full participation in a given organization, community or discipline." About TELUS TELUS (TSX: T, NYSE: TU) is a world-leading communications technology company, generating over $20 billion in annual revenue with more than 20 million customer connections through our advanced suite of broadband services for consumers, businesses and the public sector. We are committed to leveraging our technology to enable remarkable human outcomes. TELUS is passionate about putting our customers and communities first, leading the way globally in client service excellence and social capitalism. Our TELUS Health business is enhancing 76 million lives worldwide through innovative preventive medicine and well-being technologies. Our TELUS Agriculture & Consumer Goods business utilizes digital technologies and data insights to optimize the connection between producers and consumers. Guided by our enduring 'give where we live' philosophy, TELUS, our team members and retirees have contributed $1.8 billion in cash, in-kind contributions, time and programs including 2.4 million days of service since 2000, earning us the distinction of the world's most giving company. For more information, visit or follow @TELUSNews on X and @Darren_Entwistle on Instagram. Contact: Emily Piccinin TELUS Public Relations [email protected] SOURCE TELUS Communications Inc.

Associated Press
30-04-2025
- Business
- Associated Press
Advancing trustworthy AI globally: TELUS is the first Canadian company to embrace newly-launched Hiroshima AI Process (HAIP) Reporting Framework
TELUS contributed insights from its award-winning, human-centric AI program in support of accountability and trust-building worldwide Contributions of early reporting framework respondents are critical to ongoing global discussions, including the G7 Leaders' Summit and the OECD's Global Partnership on Artificial Intelligence Plenary later this year TORONTO, April 30, 2025 /PRNewswire/ - TELUS today announces its submission to the Hiroshima AI Process (HAIP) Reporting Framework, sharing its proven approaches and best practices for safe and trustworthy AI development in alignment with the G7 AI Code of Conduct. As one of 20 companies worldwide that participated in the OECD Pilot of the Reporting Framework, TELUS is proud to contribute to global collaborative efforts to develop human-centric AI extending its long-standing commitment to building trust in TELUS and the digital world. 'This collaboration between G7 nations and industry partners is vital to developing human-centric AI that builds trust in technology,' said Pam Snively, Chief Data & Trust Officer, TELUS. 'As Canada prepares to host the G7 meetings later this year, TELUS is participating in the B7 discussions this May, where it will champion responsible AI adoption that prioritizes fairness, safety, and transparency. Our long-standing commitment to ethical data and AI practices positions us well to contribute to this important work, which will help our global community realize the transformative benefits of this technology in a way that is safe and responsible.' Driving collaboration for trustworthy AI systems around the world The Hiroshima AI Process (HAIP) is a framework for organizations developing advanced AI systems to align with the G7 AI Code of Conduct. The first-of-its-kind HAIP Reporting Framework offers organizations the chance to present comparable information on their AI risk management actions and practices, thereby supporting transparency, accountability, and interoperability, across various industries and jurisdictions. These actions will help enhance trust in AI while mitigating risks related to the technology. The HAIP framework was first announced as an international initiative in May 2023 by the G7 member countries, after which TELUS was invited to contribute its insights and expertise to the development of responsible AI. TELUS shared how it has implemented comprehensive AI risk management practices and transparency measures, educated its team members through AI and data literacy programs, and aligned its AI governance with existing international standards. Homegrown leadership, global impact TELUS is the first Canadian organization to commit to the Reporting Framework. The organization is recognized for its leadership in developing and deploying responsible AI, becoming the first company in the world to be internationally certified in Privacy by Design (ISO 31700-1) and one of the first to sign the Government of Canada's voluntary code of conduct for generative AI. The company's efforts in AI literacy were recently acknowledged as the sole Canadian case study in a Business at OECD report, Boosting Productivity and Business Growth: The Role of Artificial Intelligence (AI) Skills. In March 2025, TELUS announced that it is partnering with NVIDIA to launch a series of Sovereign AI Factories, providing Canadian businesses and researchers with advanced technology to drive innovation while keeping all data and computing power in Canada. Importantly, TELUS' AI Factory is built in one the world's most sustainable. AI-ready data centres, in Rimouski, utilizes 99% renewable energy and is three times more energy efficient for excess power usage. For more information about TELUS' commitment to responsible AI, visit About TELUS TELUS (TSX: T, NYSE: TU) is a world-leading communications technology company, generating over $20 billion in annual revenue with more than 20 million customer connections through our advanced suite of broadband services for consumers, businesses and the public sector. We are committed to leveraging our technology to enable remarkable human outcomes. TELUS is passionate about putting our customers and communities first, leading the way globally in client service excellence and social capitalism. Our TELUS Health business is enhancing 76 million lives worldwide through innovative preventive medicine and well-being technologies. Our TELUS Agriculture & Consumer Goods business utilizes digital technologies and data insights to optimize the connection between producers and consumers. Guided by our enduring 'give where we live' philosophy, TELUS, our team members and retirees have contributed $1.8 billion in cash, in-kind contributions, time and programs including 2.4 million days of service since 2000, earning us the distinction of the world's most giving company. For more information, visit or follow @TELUSNews on X and @Darren_Entwistle on Instagram. For more information: Emily Piccinin TELUS Public Relations [email protected] View original content to download multimedia: SOURCE TELUS Communications Inc.
Yahoo
30-04-2025
- Business
- Yahoo
Advancing trustworthy AI globally: TELUS is the first Canadian company to embrace newly-launched Hiroshima AI Process (HAIP) Reporting Framework
TELUS contributed insights from its award-winning, human-centric AI program in support of accountability and trust-building worldwide Contributions of early reporting framework respondents are critical to ongoing global discussions, including the G7 Leaders' Summit and the OECD's Global Partnership on Artificial Intelligence Plenary later this year TORONTO, April 30, 2025 /CNW/ - TELUS today announces its submission to the Hiroshima AI Process (HAIP) Reporting Framework, sharing its proven approaches and best practices for safe and trustworthy AI development in alignment with the G7 AI Code of Conduct. As one of 20 companies worldwide that participated in the OECD Pilot of the Reporting Framework, TELUS is proud to contribute to global collaborative efforts to develop human-centric AI extending its long-standing commitment to building trust in TELUS and the digital world. "This collaboration between G7 nations and industry partners is vital to developing human-centric AI that builds trust in technology," said Pam Snively, Chief Data & Trust Officer, TELUS. "As Canada prepares to host the G7 meetings later this year, TELUS is participating in the B7 discussions this May, where it will champion responsible AI adoption that prioritizes fairness, safety, and transparency. Our long-standing commitment to ethical data and AI practices positions us well to contribute to this important work, which will help our global community realize the transformative benefits of this technology in a way that is safe and responsible." Driving collaboration for trustworthy AI systems around the worldThe Hiroshima AI Process (HAIP) is a framework for organizations developing advanced AI systems to align with the G7 AI Code of Conduct. The first-of-its-kind HAIP Reporting Framework offers organizations the chance to present comparable information on their AI risk management actions and practices, thereby supporting transparency, accountability, and interoperability, across various industries and jurisdictions. These actions will help enhance trust in AI while mitigating risks related to the technology. The HAIP framework was first announced as an international initiative in May 2023 by the G7 member countries, after which TELUS was invited to contribute its insights and expertise to the development of responsible AI. TELUS shared how it has implemented comprehensive AI risk management practices and transparency measures, educated its team members through AI and data literacy programs, and aligned its AI governance with existing international standards. Homegrown leadership, global impactTELUS is the first Canadian organization to commit to the Reporting Framework. The organization is recognized for its leadership in developing and deploying responsible AI, becoming the first company in the world to be internationally certified in Privacy by Design (ISO 31700-1) and one of the first to sign the Government of Canada's voluntary code of conduct for generative AI. The company's efforts in AI literacy were recently acknowledged as the sole Canadian case study in a Business at OECD report, Boosting Productivity and Business Growth: The Role of Artificial Intelligence (AI) Skills. In March 2025, TELUS announced that it is partnering with NVIDIA to launch a series of Sovereign AI Factories, providing Canadian businesses and researchers with advanced technology to drive innovation while keeping all data and computing power in Canada. Importantly, TELUS' AI Factory is built in one the world's most sustainable. AI-ready data centres, in Rimouski, utilizes 99% renewable energy and is three times more energy efficient for excess power usage. For more information about TELUS' commitment to responsible AI, visit About TELUS TELUS (TSX: T, NYSE: TU) is a world-leading communications technology company, generating over $20 billion in annual revenue with more than 20 million customer connections through our advanced suite of broadband services for consumers, businesses and the public sector. We are committed to leveraging our technology to enable remarkable human outcomes. TELUS is passionate about putting our customers and communities first, leading the way globally in client service excellence and social capitalism. Our TELUS Health business is enhancing 76 million lives worldwide through innovative preventive medicine and well-being technologies. Our TELUS Agriculture & Consumer Goods business utilizes digital technologies and data insights to optimize the connection between producers and consumers. Guided by our enduring 'give where we live' philosophy, TELUS, our team members and retirees have contributed $1.8 billion in cash, in-kind contributions, time and programs including 2.4 million days of service since 2000, earning us the distinction of the world's most giving company. For more information, visit or follow @TELUSNews on X and @Darren_Entwistle on Instagram. For more information:Emily PiccininTELUS Public View original content to download multimedia: SOURCE TELUS Communications Inc. View original content to download multimedia: Sign in to access your portfolio


Cision Canada
30-04-2025
- Business
- Cision Canada
Advancing trustworthy AI globally: TELUS is the first Canadian company to embrace newly-launched Hiroshima AI Process (HAIP) Reporting Framework Français
TELUS contributed insights from its award-winning, human-centric AI program in support of accountability and trust-building worldwide Contributions of early reporting framework respondents are critical to ongoing global discussions, including the G7 Leaders' Summit and the OECD's Global Partnership on Artificial Intelligence Plenary later this year TORONTO, April 30, 2025 /CNW/ - TELUS today announces its submission to the Hiroshima AI Process (HAIP) Reporting Framework, sharing its proven approaches and best practices for safe and trustworthy AI development in alignment with the G7 AI Code of Conduct. As one of 20 companies worldwide that participated in the OECD Pilot of the Reporting Framework, TELUS is proud to contribute to global collaborative efforts to develop human-centric AI extending its long-standing commitment to building trust in TELUS and the digital world. "This collaboration between G7 nations and industry partners is vital to developing human-centric AI that builds trust in technology," said Pam Snively, Chief Data & Trust Officer, TELUS. "As Canada prepares to host the G7 meetings later this year, TELUS is participating in the B7 discussions this May, where it will champion responsible AI adoption that prioritizes fairness, safety, and transparency. Our long-standing commitment to ethical data and AI practices positions us well to contribute to this important work, which will help our global community realize the transformative benefits of this technology in a way that is safe and responsible." Driving collaboration for trustworthy AI systems around the world The Hiroshima AI Process (HAIP) is a framework for organizations developing advanced AI systems to align with the G7 AI Code of Conduct. The first-of-its-kind HAIP Reporting Framework offers organizations the chance to present comparable information on their AI risk management actions and practices, thereby supporting transparency, accountability, and interoperability, across various industries and jurisdictions. These actions will help enhance trust in AI while mitigating risks related to the technology. The HAIP framework was first announced as an international initiative in May 2023 by the G7 member countries, after which TELUS was invited to contribute its insights and expertise to the development of responsible AI. TELUS shared how it has implemented comprehensive AI risk management practices and transparency measures, educated its team members through AI and data literacy programs, and aligned its AI governance with existing international standards. Homegrown leadership, global impact TELUS is the first Canadian organization to commit to the Reporting Framework. The organization is recognized for its leadership in developing and deploying responsible AI, becoming the first company in the world to be internationally certified in Privacy by Design (ISO 31700-1) and one of the first to sign the Government of Canada's voluntary code of conduct for generative AI. The company's efforts in AI literacy were recently acknowledged as the sole Canadian case study in a Business at OECD report, Boosting Productivity and Business Growth: The Role of Artificial Intelligence (AI) Skills. In March 2025, TELUS announced that it is partnering with NVIDIA to launch a series of Sovereign AI Factories, providing Canadian businesses and researchers with advanced technology to drive innovation while keeping all data and computing power in Canada. Importantly, TELUS' AI Factory is built in one the world's most sustainable. AI-ready data centres, in Rimouski, utilizes 99% renewable energy and is three times more energy efficient for excess power usage. For more information about TELUS' commitment to responsible AI, visit TELUS (TSX: T, NYSE: TU) is a world-leading communications technology company, generating over $20 billion in annual revenue with more than 20 million customer connections through our advanced suite of broadband services for consumers, businesses and the public sector. We are committed to leveraging our technology to enable remarkable human outcomes. TELUS is passionate about putting our customers and communities first, leading the way globally in client service excellence and social capitalism. Our TELUS Health business is enhancing 76 million lives worldwide through innovative preventive medicine and well-being technologies. Our TELUS Agriculture & Consumer Goods business utilizes digital technologies and data insights to optimize the connection between producers and consumers. Guided by our enduring 'give where we live' philosophy, TELUS, our team members and retirees have contributed $1.8 billion in cash, in-kind contributions, time and programs including 2.4 million days of service since 2000, earning us the distinction of the world's most giving company. For more information, visit or follow @TELUSNews on X and @Darren_Entwistle on Instagram. For more information: Emily Piccinin TELUS Public Relations [email protected]