Latest news with #ParleProducts
Time of India
a day ago
- Entertainment
- Time of India
This Friendship Day, Parle-G positions mom as a bestie
Biscuit brand Parle-G has released its Friendship Day film. This year's campaign is to pause and reflect on the bonds that weren't chosen , but were always there . Mayank Shah, vice president, Parle Products, said, 'Friendship isn't just about who we laugh with. It's also about those who quietly stand by us through every step of life.' He added, "Through this film, we honour not just our bonds with friends, but the deeper bonds of companionship with those who are our silent pillars of support—our mothers, sisters, mentors—who've moulded us with love and care. The fact that we understand and empathise with our near and dear ones comes through naturally in this film.' Vinod Kunj, founder and chief creative officer, Thought Blurb Communications , said ,'This film reflects a generational shift in parenting. That change in perspective lies at the heart of our film.' Renu Somani, national creative director, Thought Blurb Communications said, 'Today's mother isn't just parenting, she's growing with her teen. She's evolving, unlearning, listening, and effortlessly stepping into the role of a friend. And what's beautiful is, it's mutual. This film is a celebration of the quiet, unspoken friendship that so many mothers and daughters share today.' The film shows a child's worry in modern times and sacrifices of the mother. The film begins with a daughter segregating friendship bands for her close friends and getting confused on who can get the title of a 'bestie'. The conversation then revolves around how her mother would have spent her days with friends, without the pressures of the current times. It shares the essence of the bond between a mother and her daughter that evolves continuously, into a lifetime bond full of so many emotions . Watch the film on ET Brand Equity here:
Time of India
19-06-2025
- Entertainment
- Time of India
Parle Products celebrates generations of sweet memories in new campaign
Parle Products , India's manufacturer of biscuits and confectionery, has unveiled a new campaign for its confectionery portfolio, celebrating the brand's rich legacy and deep-rooted presence in the lives of Indian consumers. Titled 'Parle, Since 1929', the campaign is a powerful reminder of the emotional bond generations have shared with Parle's range of sweets. The film brings alive timeless moments from childhood mischief and classroom nostalgia to everyday joys that have been made sweeter by Parle. With a heartwarming narrative and striking visuals, the campaign positions Parle Confectionery as more than just a product; it's a part of India's cultural memory . Set against a nostalgic yet contemporary backdrop, the ad journeys through decades of Indian life showcasing how Parle has remained a constant companion in shared joys, festive traditions, and growing-up milestones. From black-and-white frames to modern-day vignettes, the film seamlessly transitions through time to reflect Parle's enduring relevance. Without overt product placement, the confectionery appears as an organic part of daily life strengthening its emotional and cultural connection with audiences. Mayank Shah , vice president, Parle Products, said, 'Since 1929' is more than just a milestone; it's a symbol of trust, joy, and timeless memories shared across generations. With this film, we're not just revisiting the past—we're reinforcing our place in India's present and future.' The campaign will be amplified through a high-impact media mix spanning digital, regional and youth-centric channels, creating strong visibility and recall across India. Watch the video here:
Time of India
17-06-2025
- Business
- Time of India
Crude awakening: Companies wait & watch
This is an AI-generated image, used for representational purposes only. MUMBAI: From packaged goods makers to retailers and paint companies, firms are keeping a close tab on crude oil prices, which have been volatile since the start of the escalating conflict between Israel and Iran. Higher crude oil prices tend to inflate input costs for companies-crude-linked derivatives, for instance, are used in the packaging of FMCG products across categories such as food and beverages and personal care, while certain segments like detergents and dishwashing liquids are heavily dependent on Linear Alkyl Benzene (a crude derivative) as a key raw material. Beauty products like lotions, creams, and lip balms also use crude derivatives like petroleum jelly, said Anuj Sethi, senior director at Crisil Ratings. The development comes at a time when broader consumption had started seeing some green shoots after several sluggish quarters, helped by tax sops, easing food inflation, and rate cuts. Further escalation of the conflict in West Asia could impact demand recovery in the near term. For companies, the challenge will be on two fronts- protecting margins if input costs spike and getting consumers to spend more; high oil prices typically impact overall household spending, nudging consumers to cut budgets on their discretionary purchases. "Crude plays a major role in two cost centres- freight and packaging. This can impact the bottom line of companies. We are monitoring the situation and hope things do not escalate," Mayank Shah, vice-president at Parle Products, told TOI, not ruling out risk to demand recovery in the short term. Geopolitical tensions in West Asia could pose short-term headwinds by driving up crude oil prices. "This may drive up prices of the overall purchase basket and pinch consumers," said Krishna Khatwani, head of sales (India) at Godrej Consumer Products. Oil prices settled 7% higher on Friday, rising more than 13% during the session to their highest levels since Jan. On Monday, prices edged down after opening higher as the attacks so far didn't hit critical export infrastructure, international media reported. But oil markets remain tense, and the future trajectory is uncertain. "Israel-Iran tensions and Brent Crude climbing into the high $70s per barrel pose cost pressures. If sustained, these may translate into pricing adjustments for some businesses and temper consumer sentiment," said Tarun Arora, CEO at Zydus Wellness. Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now
India.com
07-06-2025
- Business
- India.com
Why Parle-G Costs Rs 2,300 In Gaza? Viral Video Reveals Food Crisis Plight
A video going viral of a Palestinian dad handing over a packet of India's favourite Parle-G biscuits to his daughter has highlighting the severe food crisis in Gaza, where the cost of the biscuit has risen to Rs 2,300 because of the ongoing Israel-Palestine war. Viral Video Sparks Global Attention On June 6, a resident of Gaza named Mohammed Jawad uploaded a video on X wherein he is giving his daughter, Rafif, a packet of Parle-G, her favourite biscuit. In the caption, Jawad had written, "After a long wait, I finally got Rafif her favourite biscuits today. Even though the price jumped from €1.5 to over €24, I just couldn't deny Rafif her favourite treat." The video, which showed the outrageous price tag of the otherwise low-priced biscuit, went viral, leaving viewers who were used to Parle-G's usual Rs 100 price point in foreign markets speechless. June 1, 2025 Food Scarcity Drives Price Surge The Gaza conflict has resulted in critical food shortages, with prices of common items such as Parle-G taking a dramatic rise. Normally costing Rs 100 for a packet worldwide, the biscuit is now available for up to Rs 2,342 in Gaza because of low availability and broken import channels. The crisis has rendered even staple items scarce, worsening the plight of civilians in the conflict area. Online Reactions And Calls For Aid The clip elicited mass reactions on X, with people shocked and empathising. A user named India's External Affairs Minister S Jaishankar, pleading, "The baby is having India's favourite biscuit. May we send more Parle-G to Palestine? These are glucose biscuits and will ease the civilian population." Another said, "Rafif deserves all the biscuits she wants, be safe family," capturing the emotional impact of the story. Wider Gaza Crisis Context The Parle-G price hike reflected the wider humanitarian crisis in Gaza, where conflict has ravaged food supply chains, driving up prices and leaving families scrambling to afford even basic foodstuffs. As matters deteriorate, demands for international intervention, including food aid, remain on the increase. Parle Products, the manufacturer of Parle-G, has yet to make a comment on the viral video or the Gaza situation. This article will be updated if a statement is made.
NDTV
06-06-2025
- Business
- NDTV
NDTV Exclusive: How Rs 5 Indian Biscuit Is Being Sold For Rs 2,400 In Gaza
New Delhi: Parle-G biscuits, a staple in Indian households, associated with childhood, tea breaks, and low-cost nutrition, were never intended to be a luxury. But in wartorn Gaza, where food scarcity has turned into acute famine, they are being sold at nearly 500 times their original price. In a recent viral post from Gaza, a man claimed that Parle G biscuits, manufactured by Mumbai-headquartered Parle Products, are being sold for over 24 euros (Rs 2,342). Many on social media were baffled by the cost of the biscuits that have consistently been among the cheapest foods in the Indian market. "After a long wait, I finally got Ravif her favorite biscuits today. Even though the price jumped from 1.5 euros to over 24 euros, I just couldn't deny Rafif her favorite treat," the viral post read. After a long wait, I finally got Ravif her favorite biscuits today. Even though the price jumped from €1.5 to over €24, I just couldn't deny Rafif her favorite treat. — Mohammed jawad 🇵🇸 (@Mo7ammed_jawad6) June 1, 2025 A Manufactured Famine Following the October 2023 escalation and Israel's military campaign that began shortly thereafter, Gaza's access to food has been systematically reduced. Between March 2 and May 19 this year, the besieged Palestinian enclave faced a near-total blockade. Only a limited number of humanitarian trucks were allowed through, most of them after intense international pressure. Israel, which accuses Hamas, the political and militant group within Gaza, of seizing and weaponising aid, had suspended traditional UN food deliveries. Instead, a controversial and heavily criticised alternative was introduced on May 27 - the Secure Distribution Site 1 (SDS1) model, developed by the Gaza Humanitarian Foundation (GHF), which, according to the French daily Le Monde, is a joint initiative backed by the US, Switzerland, and Israel. The SDS1, located in Rafah, features caged corridors forcing Palestinians into narrow queues, guarded perimeters manned by Safe Reach Solutions, a US-based private security firm, which has been accused of carrying out intelligence operations in Gaza using Israeli data. But how much aid reaches the truly hungry? How many aid boxes are being sold on the black market for inflated prices? The Black Market Reality The steep pricing is not limited to Parle-G, which is an export from a country located roughly 4,300 km away. "The problem isn't with the original suppliers or taxation," Dr. Khaled Alshawwa, a 31-year-old surgeon based in Gaza City, told NDTV. "These goods usually enter Gaza as humanitarian aid, free of charge. But only a minority receives them. Scarcity turns them into high-priced black market goods." Mr Alshawwa, managed to get his hands on a packet of Parle-G biscuits, which he said cost him roughly Rs 240. Different locations, different prices depending on who the seller is. "The closure of borders for more than three months now has allowed only a scarce amount of very basic needs that don't meet the needs of 2 million people. So when some people are able to get some, or when looting happens, these foods are being sold at very high, unaffordable prices." Dr Alshawwa told NDTV. Parle-G, it appears, likely arrived through aid shipments, eventually landing in the hands of a few vendors who sold it at prices unreachable to most Gazans. NDTV has reached out to the company for a statement. A rough breakdown of current market prices (in INR) of some important products from northern Gaza as of June 6, 2025: 1 kg sugar: Rs 4,914 1 litre cooking oil: Rs 4,177 1 kg potatoes: Rs 1,965 1 kg onions: Rs 4,423 1 coffee cup: Rs 1,800 A list sourced by NDTV from Gaza shows basic commodities and groceries being sold at exorbitant prices. The prices are mentioned in the new Israeli shekel. the local currency. One Israeli shekel translates to 24.57 Indian rupees Why Parle-G Matters Parle-G is more than food. It is nostalgia wrapped in paper. Launched in 1938, the biscuit emerged during India's Swadeshi movement as a local alternative to elite British snacks. It became a national equaliser, a biscuit anyone could afford. Over the decades, Parle-G has managed to retain its low price tag thanks to 'shrinkflation' economics - reducing weight while maintaining price. A Rs 5 packet that once held 100 grams now contains about 55 grams. Still, it remains among the cheapest packaged food products in India. In 2013, Parle-G became the first Indian FMCG brand to cross Rs 5,000 crore in sales. By 2011, it was the world's largest selling biscuit by volume, according to Nielsen.
