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Korea Herald
11-06-2025
- Business
- Korea Herald
MMA INNOVATE VIETNAM 2025: Important Marketing Event for Vietnam Martech Ecosystem
HO CHI MINH CITY, Vietnam, June 11, 2025 /PRNewswire/ -- MMA INNOVATE VIETNAM, the country's pioneering platform shaping the future of marketing, is back on 21 August 2025 — bigger, bolder, and brimming with opportunities to connect, collaborate, and co-create the next wave of digital transformation. The Vietnam MarTech Report 2024 shows just how quickly the space is evolving: the number of MarTech companies has skyrocketed from 15–20 players in 2023 to nearly 100 in 2024. Furthermore, the KPMG 2024 Customer Experience Excellence Report which highlights how Vietnamese businesses are already leveraging AI to elevate trust, security, and emotional connection — and you've got the perfect storm for innovation. Thus, INNOVATE 2025 's theme, "Shaping Growth Through Marketing Insight, Impact, and Innovation," is more than a slogan. It's a call to action for top brands, ambitious SMEs, startups, and marketers to come together and thrive in the age of AI, MarTech, and experience-driven landscape of AI, MarTech, and customer experience. "MMA INNOVATE VIETNAM 2025 is not just an event – it's a launchpad for businesses to thrive. We believe AI and MarTech are the keys to creating meaningful differentiation for sustainable growth. MMA Global Vietnam is committed to supporting the business community, helping them seize opportunities, overcome challenges, and accelerate in the digital era." – Ms. Phan Bich Tam, Country Director, MMA Global Vietnam. Who Should Exhibit?
Korea Herald
18-04-2025
- Business
- Korea Herald
Over 800 pioneering leaders converge to drive marketing innovation
HO CHI MINH CITY, Vietnam, April 18, 2025 /PRNewswire/ -- On April 16, 2025, at Vinpearl Landmark 81 in Ho Chi Minh City, the MMA CEO & CMO Summit Vietnam 2025 concluded successfully, bringing together over 800 senior leaders from more than 200 leading brands, 35 international speakers, and 30 strategic partners. The event fostered a dynamic and action-oriented environment to address marketing challenges and promote effective business collaborations in the near future. A Confluence of Visionaries and Innovators The summit served as a nexus for CEOs, CMOs, and industry pioneers to exchange insights on navigating the evolving marketing landscape. The atmosphere was charged with enthusiasm as attendees engaged in thought-provoking discussions aimed at shaping the future of marketing in Vietnam and beyond. The event featured 10 compelling keynotes and 6 insightful panel discussions. Notable sessions included: Smarties Unplugged Vietnam: A Guidebook to Win Smarties Awards At the SMARTIES Unplugged Vietnam event, representatives from MMA Global and Mr. Phil Worthington, Senior Client Director at Toluna and Knowledge Partner of SMARTIES Vietnam, provided the latest updates on the awards. They highlighted emerging trends in media planning and advertising budgets, offering valuable insights for award applicants this season. This forum also attracted over 200 brands and agencies, more than 45 official Juries, and over 100 leading industry experts on the Pre-Screening Council, who gathered to share their experiences in winning this prestigious award. Ms. Phan Bich Tam, Country Director of MMA Vietnam, Myanmar, and Cambodia, expressed her gratitude to all participants and emphasized the impact of the conference: "The energy and collaboration at this year's summit have been truly inspiring. We're excited to continue this momentum at MMA Innovate 2025 in August, where we anticipate welcoming 2,500 delegates and showcasing 30 cutting-edge AI and technology solutions in marketing." MMA Global is a leading industry body focused on driving marketing innovation and business growth. Through events like the CEO & CMO Summit, MMA provides platforms for industry leaders to collaborate, share insights, and shape the future of marketing.
