Over 800 pioneering leaders converge to drive marketing innovation
A Confluence of Visionaries and Innovators
The summit served as a nexus for CEOs, CMOs, and industry pioneers to exchange insights on navigating the evolving marketing landscape. The atmosphere was charged with enthusiasm as attendees engaged in thought-provoking discussions aimed at shaping the future of marketing in Vietnam and beyond.
The event featured 10 compelling keynotes and 6 insightful panel discussions. Notable sessions included:
Smarties Unplugged Vietnam: A Guidebook to Win Smarties Awards
At the SMARTIES Unplugged Vietnam event, representatives from MMA Global and Mr. Phil Worthington, Senior Client Director at Toluna and Knowledge Partner of SMARTIES Vietnam, provided the latest updates on the awards. They highlighted emerging trends in media planning and advertising budgets, offering valuable insights for award applicants this season. This forum also attracted over 200 brands and agencies, more than 45 official Juries, and over 100 leading industry experts on the Pre-Screening Council, who gathered to share their experiences in winning this prestigious award.
Ms. Phan Bich Tam, Country Director of MMA Vietnam, Myanmar, and Cambodia, expressed her gratitude to all participants and emphasized the impact of the conference: "The energy and collaboration at this year's summit have been truly inspiring. We're excited to continue this momentum at MMA Innovate 2025 in August, where we anticipate welcoming 2,500 delegates and showcasing 30 cutting-edge AI and technology solutions in marketing."
MMA Global is a leading industry body focused on driving marketing innovation and business growth. Through events like the CEO & CMO Summit, MMA provides platforms for industry leaders to collaborate, share insights, and shape the future of marketing.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Korea Herald
2 days ago
- Korea Herald
ZTE CDO Cui Li Highlights Efficient and Green AI as a Driver of SDGs Progress at AI for Good Global Summit
GENEVA, July 11, 2025 /PRNewswire/ -- ZTE Corporation ( / a global leading provider of integrated information and communication technology solutions, announced that Cui Li, the company's Chief Development Officer (CDO), was invited to attend the workshop themed "Navigating the Intersect of AI, Environment and Energy for a Sustainable Future" at the AI for Good Global Summit 2025 held in Geneva. During the session, she delivered a speech titled "Accelerating Progress Towards SDGs with AI-powered New Paradigm," where she shared ZTE's innovative efforts to drive efficient and green AI, and to deepen the integration of AI with ICT technologies and products, with the goal of accelerating AI accessibility and low-carbon transformation of society. Cui Li observed that the latest AI surge, driven by large language models, is sweeping the world at incredible speed. This rapid advance is accompanied by soaring computing demands and surging energy consumption. Achieving sustainable AI has therefore become an industry-wide imperative, and the key lies in defining a clear and efficient pathway. Framing the issue from two perspectives—"Energy for AI" and "AI for Energy"—she outlined how companies can scale AI in a greener, more efficient manner and, in turn, harness AI to drive an energy transition that cuts costs, improves efficiency, and supports a low-carbon future. In terms of "Energy for AI," Cui Li emphasized that the industry faces an "Inverted Triangle Dilemma" and efficiency holds the key to solving the dilemma. In response, ZTE is tackling the issue on three levels—developing efficient infrastructure, enabling efficient intelligence enhancement, and accelerating impact through efficiency—collectively driving the efficient and green development of AI. With respect to "AI for Energy," she highlighted that under the core strategy of "AI for All," ZTE has deeply integrated AI with its ICT technologies and products to build full-stack intelligent solutions. The company is now deploying AI capabilities across industrial, household and consumer scenarios, enabling cost-efficiency, operational gains and a lower-carbon trajectory for the wider economy.
Korea Herald
2 days ago
- Korea Herald
SurplusGLOBAL Receives Minister of Trade Award at '2025 Trade Security Day'
SEOUL, South Korea, July 11, 2025 /PRNewswire/ -- SurplusGLOBAL (CEO: Bruce Kim) was awarded the Minister of Trade Award in the Strategic Materials Export Control category at the '2025 Trade Security Day' ceremony organized by the Ministry of Trade, Industry and Energy. As a mid-sized company, SurplusGLOBAL stood out for its systematic implementation of strategic materials export controls and its role in presenting a long-term risk management model in the private sector. SurplusGLOBAL has strictly adhered to the U.S. BIS (Bureau of Industry and Security) EAR (Export Administration Regulations) and South Korea's Strategic Materials Management System. Even before the U.S.-China trade dispute, the company consistently operated EAR and strategic materials determination processes according to its internal standards. This approach goes beyond simple regulatory compliance and is seen as a long-term risk management strategy. In particular, SurplusGLOBAL has carried out numerous BIS ECCN pre-classifications (SNAP-R) and integrated an automated transaction blocking feature into its self-developed CRM system, allowing for the early detection and prevention of potential violations. Additionally, SurplusGLOBAL has independently developed and patented a method and system for detecting and managing abusive activities by exporters and importers on its legacy semiconductor equipment and parts marketplace platform, SemiMarket ( This innovation has further strengthened the company's responsible risk management practices and enhanced its internal control systems across the global supply chain. Recently, SurplusGLOBAL detected a potential buyer in Russia during the export of semiconductor equipment classified as EAR99 (Category for items eligible for export without specific controls). The company identified that this buyer could be a potential risk through an indirect route and proactively halted the transaction. This preemptive action was taken to strengthen global compliance, responsible supply chain management, and risk management. It also helped enhance trust with the international community by proactively addressing potential risks in the supply chain. CEO Bruce Kim has contributed to raising awareness across the industry by writing articles and giving conference presentations on strategic materials, geopolitics, and supply chain issues. Through these efforts, he has driven industry-wide changes, including presenting at the 'Korea Geopolitics Conference' hosted by the JoongAng Ilbo and delivering YouTube lectures. In addition, Bruce Kim has provided practical consulting on SNAP-R(Simplified Network Application Process – Redesign) and EUS(End-User Statement) application not only to large corporations such as Samsung Electronics and SK hynix, but also to small and medium-sized equipment manufacturers, contributing to the foundation of voluntary industry-wide compliance. CEO Bruce Kim stated, "This Ministerial Award is the result of placing strategic materials control at the heart of our global risk response strategy, rather than just complying with regulations. As a responsible member of the global supply chain, we will contribute to the establishment of a culture of strategic materials control across the industry."
Korea Herald
2 days ago
- Korea Herald
ClicknClear Wins 2025 WIPO Global Award Honoured by the UN's Intellectual Property Agency for Innovation with Global Impact
GENEVA, July 11, 2025 /PRNewswire/ -- ClicknClear, a UK-based copyright technology platform, has been named one of ten global winners of the 2025 WIPO Global Awards, a prestigious initiative of the World Intellectual Property Organization (WIPO), the United Nations agency dedicated to IP innovation and creativity. The award distinguishes startups and SMEs that have successfully leveraged IP to transform their innovations into tangible economic and social impact. Selected from a highly competitive pool of more than 780 applicants across 95 countries, ClicknClear was recognized for its work in solving the complex copyright challenges faced by sports and performing arts where music is used to accompany their routines - a solution that provides the content and tools needed to address copyright infringement to protect both the users of music and its creators - and for demonstrating a clear and strategic use of IP to scale its solution and contribute to addressing pressing global challenges. "This award is more than a trophy, it's a reminder that our ideas and solutions can create real change across the world," said Chantal Epp, Founder & CEO of UK-based ClicknClear. "We're proud to be able to demonstrate that smart IP use, and doing things the right way from the outset, can fuel innovation that serves people in an impactful way." The awards were presented during the WIPO General Assemblies at WIPO headquarters in Geneva, where over 1,400 delegates, including representatives from WIPO's 193 member states, international organizations, and innovation experts gathered to discuss the future of innovation and IP. As a winner, ClicknClear will benefit from a tailored support package that includes strategic mentoring, global visibility, and access to WIPO's international network of IP and business partners. "The winners of the 2025 Global Awards are not just inventive, they are strategic, impact-driven, and globally minded," said Marcelo Di Pietro, Director of the WIPO Awards Program. "We're proud to support their journey." With the visibility and support provided by the WIPO Global Awards, ClicknClear plans to further roll out and extend its solution across its partner sports and performing arts organizations. The team is currently working with lead customers to launch its next-generation technology that expands support to include the world's first blanket music licensing system for Video-on-Demand services, and welcomes collaboration opportunities with such services. ClicknClear is an award-winning music rights tech platform delivering officially licensed music to sports that use music to accompany their routines worldwide ('choreographed sports') and performing arts for both in-person events and live-stream & video-on-demand services. Backed by music industry record labels and publishers, it is the world's first company to solve the complex music licensing issues in such uses. Its unique suite of technologies - from rights management, licensing, license verification, and Video-on-Demand support - helps address copyright infringement, protecting both the users of music and its creators. ClicknClear works with: WHAT IS WIPO? The World Intellectual Property Organization (WIPO) is the United Nations agency that serves the world's innovators and creators, ensuring that their ideas travel safely to the market and improve lives everywhere. We do so by providing services that enable creators, innovators and entrepreneurs to protect and promote their intellectual property (IP) across borders and acting as a forum for addressing cutting-edge IP issues. Our IP data and information guide decisionmakers the world over. And our impact-driven projects and technical assistance ensure IP benefits everyone, everywhere. The WIPO Global Awards honor startups and small and medium-sized enterprises (SMEs) that use intellectual property (IP) as a driver for innovation, business growth, and positive social impact. The program is organized by the World Intellectual Property Organization (WIPO), a specialized agency of the United Nations, and is part of its broader mission to foster innovation and creativity for the benefit of all.
