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It's official. Baby Shark is the most annoying kids' song when driving
It's official. Baby Shark is the most annoying kids' song when driving

The Advertiser

time16-07-2025

  • Automotive
  • The Advertiser

It's official. Baby Shark is the most annoying kids' song when driving

It's official. Baby Shark by Pinkfong is the most distracting kids' song when driving, according to Aussie parents. The song, dating back to the late 20th century, went viral in 2016 after the South Korean entertainment company released a version of the track. The video of the song, with accompanying dance movements, is the most viewed clip on YouTube, accumulating over 15 billion views, research from Allianz Australia has found. See the full list: Fifty-three per cent of Aussie parents nominated the kids' classic as the most distracting song. This was followed by Wheels on the Bus (28 per cent) and Old McDonald's Farm (20 per cent). The research found sixty per cent of Aussie parents say the type of childrens' music they play affects their driving behaviour. Forty per cent say they are more likely to catch themselves speeding as a result. Fast-paced music, particularly songs with over 120 beats per minute (BPM), significantly impaired driving performance. In contrast, slower music, ranging between 60-80 BPM, was found to have a beneficial effect, with 50 per cent of parents saying it helped them stay relaxed. READ MORE: Childcare abuse probe widens with more centres linked to accused worker Allianz GM Laura Halbert told ACM that songs like Baby Shark are "super catchy" but also have a "fast tempo and repetitive nature" that likely has an impact on a driver's ability to concentrate. "As the school holidays come to an end, and with the homeward journey in mind, we want to give parents a simple tool to help them stay focused and ensure the safety of their loved ones," she said. As for her pet song peeve? Ms Halbert, who is a mother herself, nominated Lava Chicken from this year's A MineCraft Movie. To access your own Allianz Seat Belters playlist, click here. It's official. Baby Shark by Pinkfong is the most distracting kids' song when driving, according to Aussie parents. The song, dating back to the late 20th century, went viral in 2016 after the South Korean entertainment company released a version of the track. The video of the song, with accompanying dance movements, is the most viewed clip on YouTube, accumulating over 15 billion views, research from Allianz Australia has found. See the full list: Fifty-three per cent of Aussie parents nominated the kids' classic as the most distracting song. This was followed by Wheels on the Bus (28 per cent) and Old McDonald's Farm (20 per cent). The research found sixty per cent of Aussie parents say the type of childrens' music they play affects their driving behaviour. Forty per cent say they are more likely to catch themselves speeding as a result. Fast-paced music, particularly songs with over 120 beats per minute (BPM), significantly impaired driving performance. In contrast, slower music, ranging between 60-80 BPM, was found to have a beneficial effect, with 50 per cent of parents saying it helped them stay relaxed. READ MORE: Childcare abuse probe widens with more centres linked to accused worker Allianz GM Laura Halbert told ACM that songs like Baby Shark are "super catchy" but also have a "fast tempo and repetitive nature" that likely has an impact on a driver's ability to concentrate. "As the school holidays come to an end, and with the homeward journey in mind, we want to give parents a simple tool to help them stay focused and ensure the safety of their loved ones," she said. As for her pet song peeve? Ms Halbert, who is a mother herself, nominated Lava Chicken from this year's A MineCraft Movie. To access your own Allianz Seat Belters playlist, click here. It's official. Baby Shark by Pinkfong is the most distracting kids' song when driving, according to Aussie parents. The song, dating back to the late 20th century, went viral in 2016 after the South Korean entertainment company released a version of the track. The video of the song, with accompanying dance movements, is the most viewed clip on YouTube, accumulating over 15 billion views, research from Allianz Australia has found. See the full list: Fifty-three per cent of Aussie parents nominated the kids' classic as the most distracting song. This was followed by Wheels on the Bus (28 per cent) and Old McDonald's Farm (20 per cent). The research found sixty per cent of Aussie parents say the type of childrens' music they play affects their driving behaviour. Forty per cent say they are more likely to catch themselves speeding as a result. Fast-paced music, particularly songs with over 120 beats per minute (BPM), significantly impaired driving performance. In contrast, slower music, ranging between 60-80 BPM, was found to have a beneficial effect, with 50 per cent of parents saying it helped them stay relaxed. READ MORE: Childcare abuse probe widens with more centres linked to accused worker Allianz GM Laura Halbert told ACM that songs like Baby Shark are "super catchy" but also have a "fast tempo and repetitive nature" that likely has an impact on a driver's ability to concentrate. "As the school holidays come to an end, and with the homeward journey in mind, we want to give parents a simple tool to help them stay focused and ensure the safety of their loved ones," she said. As for her pet song peeve? Ms Halbert, who is a mother herself, nominated Lava Chicken from this year's A MineCraft Movie. To access your own Allianz Seat Belters playlist, click here.

Bans, partner programmes, baby sharks: A look at YouTube by the numbers
Bans, partner programmes, baby sharks: A look at YouTube by the numbers

Hindustan Times

time20-06-2025

  • Entertainment
  • Hindustan Times

Bans, partner programmes, baby sharks: A look at YouTube by the numbers

19.4 to 20 billion That's how many videos have been uploaded to the platform over the past 20 years. Precise data is hard to come by, since YouTube only released its first such estimate in April. It tends to be cagey about numbers, and won't allow outside agencies to audit its algorithms to study, for instance, why some videos are promoted over others. 19.4 billion public videos is the estimate by researchers at the Initiative for Digital Public Infrastructure (IDPI) of the University of Massachusetts Amherst, who created a software program in 2023 to scrape through the platform and arrive at an estimate. 'While at first glance it looks like YouTube is finally sharing some numbers, the flexibility of its language — for instance, does it include private or deleted videos too? — underscores the need for independent research,' says Ryan McGrady, a senior researcher at IDPI. 94% of the site's traffic is driven by videos with 10,000 or more views, according to the IDPI study. These videos make up less than 4% of total uploads. 4% About 4% of videos have no views at all; 74% of videos have no comments; about 32% have no likes, according to the IDPI study. 2.53 billion people use YouTube per month, according to data from Statista for 2025. 491 million people use the platform in India, making it the largest YouTube audience in the world. >3 million creators are part of the YouTube Partner Program (YPP), launched in 2007 to help people monetise their content (via revenue-sharing from advertisements, fan-funding features and product placement). 1,000 subscribers To be eligible for YPP, a channel must have at least 1,000 subscribers plus 4,000 public watch hours in the previous 12 months (with a separate set of parameters in play for YouTube Shorts). 15 billion That's how many times Baby Shark Dance, that absurdly annoying and persistent earworm by the South Korean edutainment company Pinkfong, has been viewed since it was uploaded in 2016. Pinkfong's version (the origins of the song are unclear) was sung by the 10-year-old Korean-American Hope Segoine. 5 billion That's how many times South Korean rapper Psy's Gangnam Style has been viewed, since it was released in 2012. It was the first video to hit one billion views on YouTube. '...what was so special about that one song? I still don't know, to this day,' Psy told The New York Times, in 2022. 405 million With over 405 million subscribers, MrBeast aka Jimmy Donaldson is the world's wealthiest YouTuber. At 27, he is worth an estimated $1 billion and is the world's only known self-made billionaire under 30. He started out at 13, with videos about gaming hacks and gaming fails. More recently, he has had millions of views for videos in which he conducts what is now called stunt philanthropy (Tipping the Pizza Delivery Guy $10,000; Buying a Homeless Guy A Home). He has also segued into food and fundraising. Donaldson owns MrBeast Burgers and the chocolate and snack brand Feastables. He is co-founder of Team Trees, launched in 2019, with a target of planting 20 million trees, via donations; it has raised $24 million so far. In 2021, he also co-founded Team Seas, aimed at ocean conservancy and clean-up operations; it has raised over $30 million. 10 million dislikes The dubious record of YouTube video with the most dislikes goes… to YouTube. The platform's Rewind 2018: Everyone Controls Rewind, a recap of its biggest cultural trends in 2018 — featuring clips posted by Will Smith, Trevor Noah, Bhuvan Bam and others — was accused of being self-serving, gimmicky and forced (among other things). 2.9 million channels containing more than 47 million videos were taken down between January and March this year, for violating guidelines, YouTube has said. Three strikes on YouTube results in automatic termination. The most common violations include spam videos, 'misleading' content, scams and nudity. 2.1 million India topped the list of countries with most videos taken down: 2.1 million, between January and March alone. Brazil (1.3 million) and the US (889,816) make up the top 3. There has been criticism of how loosely 'misleading' is defined by YouTube, and how differently it is enforced in different countries. There has likewise been criticism of how bans on people and changes in regulations are issued, enforced and repealed in arbitrary ways. US President Donald Trump, for instance, was banned from posting on YouTube after the Capitol riots of 2021, but his channel was reinstated in 2023. Conspiracy theorist Alex Jones was also banned, in 2018, but resurfaced in a controversial interview with YouTuber Logan Paul the following year. Content moderators, meanwhile, have now been told that up to half of a video may contain offending content, up from the previous cap of 25%, The New York Times reported on June 9. The policy shift, though not publicly declared, was introduced in training material for the army of content moderators that, alongside AI-led algorithms, work to weed out material deemed unfit by the platform.

‘Baby Shark' creator Pinkfong applies for IPO in South Korea
‘Baby Shark' creator Pinkfong applies for IPO in South Korea

Free Malaysia Today

time30-05-2025

  • Business
  • Free Malaysia Today

‘Baby Shark' creator Pinkfong applies for IPO in South Korea

'Baby Shark' is the most-watched YouTube video of all time with almost 16 billion views. (Reuters pic) SEOUL : The company behind 'Baby Shark', the most-watched YouTube video of all time, will go public in South Korea. Pinkfong Co submitted the paperwork to apply for an initial public offering on the small-cap Kosdaq index yesterday, the company said in an email. Though Pinkfong declined to comment on the size of the deal, Korea Economic Daily reported the company may fetch a valuation of about 700 billion won (US$507 million). Watched almost 16 billion times, the Korean jingle is more than 7 billion views ahead of Luis Fonsi's 'Despacito' on YouTube as kids worldwide keep watching the video endlessly, nearly a decade after it was released. Still, Pinkfong has struggled to replicate the success of that hit, with songs like 'Penguin Dance' garnering a more modest 124 million views. Pinkfong Co-founder Kim Min-seok owns more than 18% of the company, while Samsung Publishing Co holds almost 17%. Shares of Samsung Publishing dropped 8.1% today, extending losses for the second session.

YouTube's top star ‘Baby Shark' creator Pinkfong applies for IPO in South Korea
YouTube's top star ‘Baby Shark' creator Pinkfong applies for IPO in South Korea

The Star

time30-05-2025

  • Entertainment
  • The Star

YouTube's top star ‘Baby Shark' creator Pinkfong applies for IPO in South Korea

SEOUL (Bloomberg): The company behind "Baby Shark,' the most watched YouTube video of all time, will go public in South Korea. Pinkfong Co. submitted the paperwork to apply for an initial public offering on the small-cap Kosdaq index on Thursday, the company said in an email. Though Pinkfong declined to comment on the size of the deal, Korea Economic Daily reported the company may fetch a valuation of about 700 billion won (US$507 million). Watched almost 16 billion times, the Korean jingle is more than 7 billion views ahead of Luis Fonsi's "Despacito' on YouTube as kids worldwide keep watching the video endlessly nearly a decade after it was released. Still, Pinkfong has struggled to replicate the success of that hit, with songs like "Penguin Dance' garnering a more modest 124 million views. Pinkfong Co-founder Kim Min-seok owns more than 18% of the company, while Samsung Publishing Co. holds almost 17%. Shares of Samsung Publishing dropped 8.1% on Friday, extending losses for the second session. Mirae Asset Securities Co. and Samsung Securities Co. are arranging the deal. -- With assistance from Shinhye Kang. - ©2025 Bloomberg L.P.

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