It's official. Baby Shark is the most annoying kids' song when driving

The Advertiser

2 days ago

It's official. Baby Shark by Pinkfong is the most distracting kids' song when driving, according to Aussie parents.
The song, dating back to the late 20th century, went viral in 2016 after the South Korean entertainment company released a version of the track.
The video of the song, with accompanying dance movements, is the most viewed clip on YouTube, accumulating over 15 billion views, research from Allianz Australia has found.
See the full list:
Fifty-three per cent of Aussie parents nominated the kids' classic as the most distracting song.
This was followed by Wheels on the Bus (28 per cent) and Old McDonald's Farm (20 per cent).
The research found sixty per cent of Aussie parents say the type of childrens' music they play affects their driving behaviour. Forty per cent say they are more likely to catch themselves speeding as a result.
Fast-paced music, particularly songs with over 120 beats per minute (BPM), significantly impaired driving performance.
In contrast, slower music, ranging between 60-80 BPM, was found to have a beneficial effect, with 50 per cent of parents saying it helped them stay relaxed.
READ MORE: Childcare abuse probe widens with more centres linked to accused worker
Allianz GM Laura Halbert told ACM that songs like Baby Shark are "super catchy" but also have a "fast tempo and repetitive nature" that likely has an impact on a driver's ability to concentrate.
"As the school holidays come to an end, and with the homeward journey in mind, we want to give parents a simple tool to help them stay focused and ensure the safety of their loved ones," she said.
As for her pet song peeve?
Ms Halbert, who is a mother herself, nominated Lava Chicken from this year's A MineCraft Movie.
To access your own Allianz Seat Belters playlist, click here.
It's official. Baby Shark by Pinkfong is the most distracting kids' song when driving, according to Aussie parents.
The song, dating back to the late 20th century, went viral in 2016 after the South Korean entertainment company released a version of the track.
The video of the song, with accompanying dance movements, is the most viewed clip on YouTube, accumulating over 15 billion views, research from Allianz Australia has found.
See the full list:
Fifty-three per cent of Aussie parents nominated the kids' classic as the most distracting song.
This was followed by Wheels on the Bus (28 per cent) and Old McDonald's Farm (20 per cent).
The research found sixty per cent of Aussie parents say the type of childrens' music they play affects their driving behaviour. Forty per cent say they are more likely to catch themselves speeding as a result.
Fast-paced music, particularly songs with over 120 beats per minute (BPM), significantly impaired driving performance.
In contrast, slower music, ranging between 60-80 BPM, was found to have a beneficial effect, with 50 per cent of parents saying it helped them stay relaxed.
READ MORE: Childcare abuse probe widens with more centres linked to accused worker
Allianz GM Laura Halbert told ACM that songs like Baby Shark are "super catchy" but also have a "fast tempo and repetitive nature" that likely has an impact on a driver's ability to concentrate.
"As the school holidays come to an end, and with the homeward journey in mind, we want to give parents a simple tool to help them stay focused and ensure the safety of their loved ones," she said.
As for her pet song peeve?
Ms Halbert, who is a mother herself, nominated Lava Chicken from this year's A MineCraft Movie.
To access your own Allianz Seat Belters playlist, click here.
It's official. Baby Shark by Pinkfong is the most distracting kids' song when driving, according to Aussie parents.
The song, dating back to the late 20th century, went viral in 2016 after the South Korean entertainment company released a version of the track.
The video of the song, with accompanying dance movements, is the most viewed clip on YouTube, accumulating over 15 billion views, research from Allianz Australia has found.
See the full list:
Fifty-three per cent of Aussie parents nominated the kids' classic as the most distracting song.
This was followed by Wheels on the Bus (28 per cent) and Old McDonald's Farm (20 per cent).
The research found sixty per cent of Aussie parents say the type of childrens' music they play affects their driving behaviour. Forty per cent say they are more likely to catch themselves speeding as a result.
Fast-paced music, particularly songs with over 120 beats per minute (BPM), significantly impaired driving performance.
In contrast, slower music, ranging between 60-80 BPM, was found to have a beneficial effect, with 50 per cent of parents saying it helped them stay relaxed.
READ MORE: Childcare abuse probe widens with more centres linked to accused worker
Allianz GM Laura Halbert told ACM that songs like Baby Shark are "super catchy" but also have a "fast tempo and repetitive nature" that likely has an impact on a driver's ability to concentrate.
"As the school holidays come to an end, and with the homeward journey in mind, we want to give parents a simple tool to help them stay focused and ensure the safety of their loved ones," she said.
As for her pet song peeve?
Ms Halbert, who is a mother herself, nominated Lava Chicken from this year's A MineCraft Movie.
To access your own Allianz Seat Belters playlist, click here.