Latest news with #Pinner
Axios
4 days ago
- Business
- Axios
Pinterest's comms-led coffee collaboration
Pinterest just brewed up one of its biggest creator collaborations yet — and it was born out of the communications team, not brand partnerships. Why it matters: Communication and marketing teams are known to butt heads over creator partnerships, with one side focused on pushing the boundaries for cultural relevance and the other mitigating risk. Yes, but: Pinterest's recent partnership with longtime "pinner" Emma Chamberlain and Chamberlain Coffee is a case study in what happens when a communications team leans into cultural alignment, trend-spotting and multi-layered corporate storytelling. Catch up quick: Over the past five years, Pinterest's comms team quietly tracked every time Chamberlain mentioned the platform. That authentic affinity became the foundation for Pinterest's first-ever co-branded physical product, a salted toffee coffee blend with Chamberlain Coffee. The partnership also included a Pinterest board showcasing Chamberlain's behind-the-scenes inspiration and shoppable pins, a specialty drink at Chamberlain Coffee's LA café, limited-edition merch and an on-stage interview with Pinterest CEO Bill Ready during Cannes Lions. By the numbers: The partnership received nearly 1,500 press mentions in the first week, according to Pinterest. Meanwhile, Chamberlain Coffee saw a 200% spike in sales on site during launch day and a sold out merch store. Plus, the partnership received high praise across LinkedIn from influential voices within the brand and marketing space. Between the lines: This was more than just a brand partnership that sold a product or got eyeballs. It was a comms-led, reputation-building moment that nailed the messaging of key business priorities, like elevating Pinterest's shopping features, highlighting the power of Pinterest Predicts and spotlighting a creator who spoke about the platform as a "safe haven" online. What they're saying: The partnership unlocked so many opportunities for storytelling, says Marie-Joelle Parent, director of consumer communications at Pinterest. "In comms, we're always looking at, who's the spokesperson and what are the stories?" Parent said. "And this was multi-layered. Emma is an authentic Pinner who's built her brand using the platform. Plus she's very aligned with our brand values as well." What's next: Pinterest's team is looking to re-create the magic. "We're looking for those interesting brands or creators that offer storytelling opportunities, unique product sets and a distinct identity of fans following behind them, that are also aligned to the trends we're seeing on platform," says Laurel Stier, director of programming and originals at Pinterest. Chamberlain is still organically posting about Pinterest. Perhaps a nail art collab is next?
Otago Daily Times
19-06-2025
- Climate
- Otago Daily Times
Motorists urged to be cautious
New Zealand Transport Agency Waka Kotahi (NZTA) is urging motorists to slow down and take extreme care as icy conditions are expected to persist this week on state highways in the South Island's Mackenzie Basin. A combination of freezing temperatures, fog, hoar frosts and black ice means challenging conditions for travel on State Highways 8 and 80 over the next few days, the biggest concern being drivers not adapting to the conditions. In a statement, NZTA system manager Mark Pinner said "On SH8 in particular, there are many sheltered areas where build-up of ice is a major concern." Mr Pinner said bridge surfaces could cool quickly, and re-freezing could even occur in the late morning. "We've already had reports of people driving too fast for the conditions and truck and trailer units fishtailing. We also know it's going to get busier later in the week, as we get closer to the long holiday weekend for Matariki. Reducing speed is the biggest thing drivers can do to keep themselves safe and to help keep the highways open." "One of the measures we are employing to slow traffic down are temporary speed limits which can be employed on parts of the highway network that are most at risk." The temporary speed limit of 50kmh had been put into effect on State Highway 8 at sites like each side of Lake Tekapo township, and near the Tekapo Military Camp, the Tekapo Flyover (over the Tekapo Canal) and Simons Pass. Mr Pinner said "This is not our usual approach, but the nature of the conditions forecast for this week means we need to use every tool we can to keep people safe on the roads." "Our typical de-icing agents are at the extreme range of where they aren't as effective, and while we are gritting the roads, driving to conditions is a key part of keeping road access safe also." "If the conditions warrant it, we will close the highway, most likely overnight and through the high-risk early morning period. People need to plan ahead if they are travelling in the area — keep an eye on our Journey Planner site." These precautions came after last week's closures of State Highway 8 in the Mackenzie Basin. He said at the time: "With the snow continuing to fall and roads becoming extremely icy at nights, our teams made good calls to do some overnight closures between Fairlie and Twizel in recent days." Mr Pinner said, "While we know these closures can be disruptive for some, I have no doubt that those decisions helped to prevent accidents and stranding of vehicles that could have led to much longer closures and even greater disruption. We know this because we have already had to deal with stranded and crashed vehicles in the last week, as people were caught out by the weather and road conditions." He said: "Preventing travel when the risk is at its highest also means less risk posed to emergency services that get called in to help when something goes wrong." "Closing down the highway overnight enabled our crews to work around the clock safely, to remove snow and de-ice, grit the roads, and then to lead vehicle convoys at controlled speeds through the affected stretch of highway to allow reopening." "Our crews have done some outstanding work on SH8 and other South Island highways over the last week to minimise the impacts on motorists and residents." Key considerations for winter driving include adjusting speeds to suit the conditions, being visible, increasing following distances on slippery roads and avoiding sudden braking or turning movements. "Winter has only just begun and we know there will be plenty more weather events to deal with. If everyone plays their part, then it makes life easier for all of us." More winter driving advice could be accessed at — APL
Scoop
16-06-2025
- Climate
- Scoop
Black Ice, Fog Risk Prompts Warning To Motorists
New Zealand Transport Agency Waka Kotahi (NZTA) is urging motorists to slow down and take extreme care as icy conditions are expected to persist this week on state highways in the South Island's Mackenzie Basin. A combination of freezing temperatures, fog, hoar frosts and black ice means challenging conditions for travel on State Highways 8 and 80 over the next few days, with the biggest concern being drivers not adapting to the conditions. 'On SH8 in particular, there are many sheltered areas where build-up of ice is a major concern,' says NZTA system manager Mark Pinner. 'Bridge surfaces can cool quickly, and re-freezing can even occur in the late morning.' 'We've already had reports of people driving too fast for the conditions and truck and trailer units fishtailing. We also know it's going to get busier later in the week as we get closer to the long holiday weekend for Matariki. Reducing speed is the biggest thing drivers can do to keep themselves safe and to help keep the highways open.' 'One of the measures we are employing to slow traffic down are Temporary Speed Limits which can be employed on parts of the highway network that are most at risk.' The Temporary Speed Limit of 50km/h has been put into effect on State Highway 8 at sites such as either side of Lake Tekapo township, and near the Tekapo Military Camp, the Tekapo Flyover (over the Tekapo Canal) and Simons Pass. 'This is not our usual approach, but the nature of the conditions forecast for this week means we need to use every tool we can to keep people safe on the roads,' Mr Pinner says. 'Our typical de-icing agents are at the extreme range of where they aren't as effective, and whilst we are gritting the roads, driving to conditions is a key part of keeping road access safe also.' 'If the conditions warrant it, we will close the highway, most likely overnight and through the high-risk early morning period. People need to plan ahead if they are travelling in the area – keep an eye on our Journey Planner site.'
CBS News
05-06-2025
- CBS News
As Boulder returns to normal after Colorado terror attack, local shop dog puts smiles on faces
It's been three days since the terror attack outside the old Boulder Courthouse in Colorado, and things on Pearl Street Mall are starting to feel somewhat normal again. Business owners and regulars still feel a sense of unease, but outside one shop, vintage clothing store Heady Bauer, there's someone who is reminding them to smile a bit each day. His name is Hammy, and his owner, known locally as 'Pinner', has had him coming by the shop for a couple of years. "He's Pearl Street's Therapy Dog," Pinner told CBS Colorado. It's a bit of a running joke, but in the last week, it's taken on a whole new meaning. CBS Pinner was outside when the attack happened on Sunday. He saw flames, followed by people screaming and others running. The initial confusion eventually gave way to a realization that something was wrong. By the time the police arrived, 15 people had been injured in the firebomb attack. The suspected attacker, 45-year-old Mohamad Soliman, is being held in Boulder County Jail, accused of a number of crimes, including attempted first-degree murder. 'Pinner' was told to close up his shop as the police expanded their perimeter, which he did with Hammy looking on. "The cops came by saying 'Hey, everyone needs to clear out' and then they wanted to sweep the place, so you're wondering if everything is still fine," he said. "When I came back to the shop, I saw Hammy standing at the front with a smile on his face, and was like 'Man, what it would be like to be a dog.'" Pinner would leave the area and eventually pour himself a drink when his nerves had subsided. The news of the tragedy started to trickle in and eventually became a worldwide headline. As he grappled with what happened on Sunday afternoon, he found a source of comfort in his loyal golden retriever. "You're just replaying things in your brain," he said. "Like, is this real? Did I really just witness that? Am I dreaming?" CBS Three days after the events, there is a makeshift memorial of flowers and Israeli flags for those injured in the attack. Tourists are returning to the Pearl Street Mall, but business owners have told CBS Colorado that a general sense of unease still permeates the area around the courthouse. "When things like that happen, it takes a while for people to settle back into it," Pinner explained. On Wednesday afternoon, those who walked near the courthouse area with a strange feeling were greeted by a friendly face: Hammy the dog. In a lot of ways, he's become something of a source of comfort for business owners and locals in the area. While they look across the parking lot towards the courthouse, they can see reminders of a tragic situation. But if they turn around, they can see Hammy and get a sense that everything is going to be okay. CBS Pearl Street, to many, is weird and wonderful. It has its good and bad, its bright spots and warts. But to those who have a business here or walk its streets regularly, it's home. It will rebuild and heal, with a community effort and occasionally, a sniff and a lick from Hammy. "It's a lot more pure and innocent with him," Pinner explained. "You see a dog and they're just happy to be existing and that's kind of beautiful."
Scoop
03-06-2025
- Climate
- Scoop
First Big Taste Of Winter Prompts Warning To Motorists
Potentially heavy snowfalls in the South Island have the NZ Transport Agency Waka Kotahi (NZTA) urging motorists to exercise caution, especially at higher elevations, and to avoid travel where possible in hazardous conditions. Metservice says heavy snow is possible in Canterbury from tomorrow above 300m, or possibly lower, through until Thursday, with potential for travel disruption and damage to trees and powerlines. Those planning to travel through SH73 Porters Pass to Otira (Arthurs Pass), SH7 Lewis Pass, or SH8 Burkes Pass to Twizel, are encouraged to check before setting off and plan for any potential disruption. With large parts of the state highway network across the central and lower South Island being at higher elevations, NZTA System Manager Mark Pinner says motorists need to be prepared and to follow good winter driving habits. 'It's not just snow on the ground that is a potential hazard, it's heavy frosts and ice where the danger may not be as visible. People need to remember to adjust their speed to suit the conditions, to increase their following distances and use their headlights to be seen.' 'If you can avoid or delay travel on roads while there is elevated risk, that's sensible. Stay up to date on the latest reports about the State Highway network by visiting our Journey Planner,' Mr Pinner says. 'We'll be getting the best advice from the Metservice on how the weather is likely to unfold, and we'll be doing our best to keep the highways open and safe for motorists through this cold snap. Being prepared with warm clothing, snacks and water and other supplies in case of delays is always a smart move.' Heavy rain is forecast to affect Fiordland, and Buller, Grey and Westland Districts between Karamea and Harihari tomorrow, and drivers in those areas are also urged to take care on the roads, plan ahead and be prepared.
