Pinterest's comms-led coffee collaboration
Why it matters: Communication and marketing teams are known to butt heads over creator partnerships, with one side focused on pushing the boundaries for cultural relevance and the other mitigating risk.
Yes, but: Pinterest's recent partnership with longtime "pinner" Emma Chamberlain and Chamberlain Coffee is a case study in what happens when a communications team leans into cultural alignment, trend-spotting and multi-layered corporate storytelling.
Catch up quick: Over the past five years, Pinterest's comms team quietly tracked every time Chamberlain mentioned the platform. That authentic affinity became the foundation for Pinterest's first-ever co-branded physical product, a salted toffee coffee blend with Chamberlain Coffee.
The partnership also included a Pinterest board showcasing Chamberlain's behind-the-scenes inspiration and shoppable pins, a specialty drink at Chamberlain Coffee's LA café, limited-edition merch and an on-stage interview with Pinterest CEO Bill Ready during Cannes Lions.
By the numbers: The partnership received nearly 1,500 press mentions in the first week, according to Pinterest.
Meanwhile, Chamberlain Coffee saw a 200% spike in sales on site during launch day and a sold out merch store.
Plus, the partnership received high praise across LinkedIn from influential voices within the brand and marketing space.
Between the lines: This was more than just a brand partnership that sold a product or got eyeballs.
It was a comms-led, reputation-building moment that nailed the messaging of key business priorities, like elevating Pinterest's shopping features, highlighting the power of Pinterest Predicts and spotlighting a creator who spoke about the platform as a "safe haven" online.
What they're saying: The partnership unlocked so many opportunities for storytelling, says Marie-Joelle Parent, director of consumer communications at Pinterest.
"In comms, we're always looking at, who's the spokesperson and what are the stories?" Parent said. "And this was multi-layered. Emma is an authentic Pinner who's built her brand using the platform. Plus she's very aligned with our brand values as well."
What's next: Pinterest's team is looking to re-create the magic.
"We're looking for those interesting brands or creators that offer storytelling opportunities, unique product sets and a distinct identity of fans following behind them, that are also aligned to the trends we're seeing on platform," says Laurel Stier, director of programming and originals at Pinterest.
Chamberlain is still organically posting about Pinterest. Perhaps a nail art collab is next?
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
4 hours ago
- Yahoo
Walmart expands AI leadership, introduces 4 ‘super agents'
This story was originally published on CIO Dive. To receive daily news and insights, subscribe to our free daily CIO Dive newsletter. Dive Brief: Walmart expanded its tech leadership suite amid a push to center innovation efforts around AI, CEO Doug McMillon said in a Wednesday LinkedIn post. The company hired Daniel Danker to serve in a newly created role of EVP, AI acceleration, product and design. Danker previously led R&D efforts for online grocery at Instacart, where he also served as chief product officer. In addition, McMillon said the company created a new role, EVP of AI Platforms, which will report to EVP, Global CTO and Chief Development Officer Suresh Kumar. '[AI] is changing how we work,' McMillon said. 'I look forward to working with Daniel and seeing how these changes strengthen our business and improve experiences for our customers, members and fellow associates.' Dive Insight: As global technology providers squabble over top AI expertise, Walmart is the latest enterprise to reshape its leadership team in response to the technology's rapid propulsion. Goldman Sachs appointed former Amazon executive Daniel Marcu in March to serve as its global head of AI engineering and science. GM also brought on a former Cisco leader to fill the chief AI officer role in March. Pharma giant Eli Lilly and consulting firm PwC added chief AI officer roles last year. Walmart's leadership updates come as the world's largest retailer continues to deploy AI across its business units. In June, the company announced plans to add AI capabilities to its mobile app for employees. The tools include a real-time translation feature to help associates serve customers. AI is also helping Walmart software developers accelerate delivery times, saving 4 million developer hours last year. One area of focus for the company now is its effort to streamline adoption of AI agents, trimming its lineup of agentic offerings to four 'super agents,' Kumar said in a Thursday LinkedIn post. The super agents are: Sparky: A customer shopping agent within the Walmart app designed to help customers find what they need. An associate agent that centralizes several processes and information streams, including scheduling and sales data. Marty, a partner agent that helps suppliers, sellers and advertisers manage onboarding, orders and campaigns. A developer agent to accelerate software testing, building and launching. 'We made a deliberate choice: to go beyond individual tools and build a unified, company-wide framework — one that ensures every new agent we roll out makes life simpler and easier for everyone: for customers, for associates and for our partners,' Kumar said in the post. Recommended Reading Inside Walmart's all-in playbook for generative AI, agentic tools Sign in to access your portfolio
Time Business News
5 hours ago
- Time Business News
Top Fiverr Niches That Are Booming Right Now
Fiverr has evolved into one of the largest freelance platforms in the world. With thousands of services being offered every day, staying updated on what niches are trending can make a huge difference in gaining visibility and securing consistent orders. If you're a freelancer or planning to start selling on Fiverr, tapping into booming niches is the smartest way to get ahead of the competition. Below, we'll dive into the top Fiverr niches that are currently booming in 2025 and why they're in such high demand. With the rise of tools like ChatGPT and Jasper AI, businesses are investing more in AI-assisted content. Many Fiverr buyers are looking for freelancers who can generate engaging blog posts, product descriptions, scripts, and even eBooks using AI. However, human editing and optimization still play a major role, which makes this niche extremely lucrative for skilled writers and editors. As more small businesses, content creators, and influencers seek affordable yet professional-looking visuals, Canva has become a go-to design tool. Services like creating Canva templates, Instagram posts, Facebook banners, and pitch decks are exploding on Fiverr. If you have a good eye for design, you don't need advanced tools—just Canva and creativity. Standing out online is no longer a choice; it's a necessity. Freelancers offering social media profile setup and optimization services are witnessing a surge in demand. Buyers are looking for profiles that are not only visually appealing but also SEO-optimized to attract the right audience. LinkedIn, Instagram, and TikTok are particularly hot platforms right now. Even though the crypto market has had its ups and downs, services related to NFTs and cryptocurrency remain highly profitable. Buyers are hiring Fiverr freelancers for crypto market analysis, NFT art creation, whitepaper writing, and blockchain consultations. This niche is perfect for experts with deep technical or financial knowledge. Podcasting is booming globally. As creators focus on content, they outsource editing, show notes writing, intros/outros, and podcast distribution. Fiverr freelancers who can offer podcast editing with fast turnaround and good audio quality are in high demand. E-commerce continues to grow, and so does the need for store setup, product listing, SEO optimization, and store management services. Fiverr is now a hub for sellers looking for Shopify experts, Etsy SEO writers, and Amazon FBA consultants. If you know how to optimize online stores, this niche is worth exploring. Short-form video is dominating digital marketing. Services like TikTok video creation, YouTube Shorts editing, Instagram Reels, and Facebook ad videos are all trending on Fiverr. If you're good with CapCut, Premiere Pro, or even Canva video tools, you can tap into this thriving market. In a competitive job market, candidates need polished resumes and LinkedIn profiles. Fiverr freelancers offering professional resume writing, career coaching, and LinkedIn optimization are seeing consistent orders. This niche is perfect for those with HR, recruitment, or corporate experience. If you're a business or personal brand looking to improve your digital presence, Ali Raza offers highly in-demand Fiverr gigs designed to help you stand out. 'I will create eye-catching Canva templates, social media posts, and presentations.' Whether you're a startup, entrepreneur, or influencer, Ali Raza crafts visually stunning designs tailored to your brand using Canva. His services are perfect for boosting engagement on Instagram, Facebook, LinkedIn, and more. 'I will set up social profile pages with proper optimization and SEO content to stand out.' Your first impression online matters. Ali Raza ensures your social profiles are optimized for search engines and designed to attract your target audience—whether it's LinkedIn, Instagram, or Twitter. Bio: Ali Raza is an MBA in Finance with 14 years of experience in the corporate sector as a finance professional. He also provides services in financial analysis, financial modeling, SEC filings data collection and analysis, crypto analysis, crypto trading, and technical content writing. Explore his Fiverr gigs and elevate your digital strategy with a professional who blends creative skills and corporate expertise seamlessly. TIME BUSINESS NEWS
Yahoo
5 hours ago
- Yahoo
New Astronomer CEO Releases Statement After Coldplay Kiss Cam Scandal
Pete DeJoy, the new interim CEO of Astronomer, is reflecting on the aftermath of the viral Coldplay kiss cam scandal involving former CEO Andy Byron. 'Over the weekend, I stepped into the role of Interim CEO at Astronomer, a company that I've proudly poured my entire professional life into helping build,' DeJoy wrote in a statement shared via LinkedIn on Monday, July 21. 'Over the past few years, our business has experienced incredible growth. What was once a mission to help companies with Apache Airflow has turned into so much more. We're privileged to sit at the center of our customers' data & AI strategy, powering data pipelines behind in-game analytics of your favorite sports team, LLM powered chatbots for customer support, training AI for self-driving cars and every mission-critical process in between.' DeJoy noted that the 'events of the past few days' received a 'level of media attention that few companies — let alone startups in our small corner of the data and AI world — ever encounter.' 'The spotlight has been unusual and surreal for our team and, while I would never have wished for it to happen like this, Astronomer is now a household name,' he wrote. 'At Astronomer we have never shied away from challenges; a near-decade of building this business has tested us time and time again, and each time we've emerged stronger. From starting a software company in Cincinnati, Ohio, to keeping the lights on through the collapse of the bank that held all our cash, to scaling from 30 to 300 people during a global pandemic that demanded we do it all without ever being in the same room. And yet, we're still here.' Astronomer Announces New Interim CEO After Andy Byron Caught on Coldplay Kiss Cam With Kristin Cabot DeJoy shared that Astronomer is still thriving because the company was 'built by people who live to solve hard problems, stay late to fix what's broken and care deeply about doing things the right way.' He noted that the customers trust Astronomer with their 'most ambitious data & AI projects' and that the company is succeeding because 'the mission is bigger than any one moment.' 'I'm stepping into this role with a wholehearted commitment to taking care of our people and delivering for our customers. Astronomer's foundation remains strong, built around the thriving Apache Airflow community. Our opportunity to build a DataOps platform for the age of AI remains massive. And our story is very much still being written,' DeJoy concluded. 'To our team: thank you for your resilience & commitment to building something great. And to our community and customers: thank you for your trust. We won't let you down.' DeJoy's statement comes days after Us Weekly confirmed that Byron resigned from his role after he was caught on the jumbotron cozying up to employee Kristin Cabot at Coldplay's Wednesday, July 16, performance at Gillette Stadium outside Boston. When the cameras panned to the pair embracing, Coldplay frontman Chris Martin called out Byron and Cabot, leading him to duck and her to cover her face in her hands. 'Whoa, look at these two. All right, come on. You're OK,' Martin, 48, told the audience. 'Either they're having an affair or they're just very shy. I'm not quite sure what to do.' Andy, who is reportedly married to Megan Kerrigan Byron, and Cabot have yet to publicly address their relationship status. Us Weekly reached out for comment. (The New York Post reported that Cabot divorced ex-husband Kenneth Thornby in 2022.) Solve the daily Crossword
