Latest news with #PrasanFirodia
Time of India
3 days ago
- Automotive
- Time of India
Force Motors partners with Zoho to implement digital CRM-DMS platform across dealer network
Force Motors has announced a strategic partnership with Zoho Corporation to support the digital transformation of its nationwide and global dealer network. The initiative is part of Force Motors' ongoing digital programme, Project DigiForce , and is aimed at improving dealer operations and customer engagement through the adoption of advanced technologies. As part of the agreement, Zoho 's integrated cloud-based Customer Relationship Management (CRM) and Dealer Management System (DMS) platforms, along with 12 AI-powered front-office applications, will be implemented across Force Motors' dealership and service operations. This system will replace existing legacy tools and centralise functions such as sales, service, marketing, and customer support. Deployment across national and international network Force Motors operates over 200 dealerships, 70 authorised service centres, and 30 parts centres in India, in addition to a presence in over 40 international markets. The new CRM-DMS system will offer a unified platform to these stakeholders, aiming to streamline workflows, support data-driven decision-making, and improve service delivery across every stage of customer interaction. Prasan Firodia, MDirector, Force Motors, said, 'Through Project DigiForce and our partnership with Zoho, we are aiming for a significant transformation in the way we deliver customer experience. The technology solutions from Zoho will also enhance the capabilities of our dealers and distribution partners in India as well as in our global markets. Our collaboration with Zoho, a global technology leader rooted in India, aligns perfectly with Force Motors' commitment to advocate innovation and technology development in India.' Mani Vembu, CEO of Zoho, added, 'Force Motors has long been a symbol of indigenous engineering excellence, backed by a strong nationwide dealer network and a growing global footprint. With Project DigiForce, they are complementing that legacy with a forward-looking digital vision to transform customer engagement across the entire lifecycle—from discovery and purchase to service, support, and ownership." "This partnership reflects a shared commitment to reimagining customer experience as a strategic driver of growth. Together, we are building a connected ecosystem where technology simplifies operations, strengthens collaboration, and delivers contextual, intelligent engagement at every touchpoint,' added Vembu.
Time of India
3 days ago
- Automotive
- Time of India
Zoho to drive business growth for auto major Force Motors
Live Events Auto major Force Motors Ltd partnered with global technology company Zoho Corporation to enable end-to-end digital transformation across its dealer network, a top official said on this initiative, Zoho's advanced Customer Relationship Management (CRM) and Dealer Management System, along with 12 AI-powered front office applications, will be deployed across Force Motors' nationwide collaboration marks a major milestone under ' Project DigiForce ,' Force Motors' digital transformation programme aimed at driving innovation, improving productivity, and enhancing customer a company statement issued here, Force Motors Managing Director Prasan Firodia, commenting on the partnership, said, "Through Project DigiForce and our partnership with Zoho, we are aiming for a significant transformation in the way we deliver customer experience. The technology solutions from Zoho will enhance the capabilities of our dealers and distribution partners in India as well as in global markets.""Our collaboration with Zoho, a global technology leader rooted in India, aligns perfectly with Force Motors' commitment to promoting innovation and technology development in the country," he integrated, cloud-based solution will replace existing legacy systems, bringing in cutting-edge capabilities to modernise marketing, sales, and service operations, among Motors operates over 200 dealerships, 70 authorised service centres, and 30 parts centres across India, supported by international distributors in more than 40 new Customer Relationship Management and Dealer Management System will enable dealer and distributor partners to operate more efficiently by enhancing sales and service productivity, improving customer satisfaction across touchpoints, and supporting overall business operations, the statement said.
Hindustan Times
10-06-2025
- Automotive
- Hindustan Times
BMW and Force Motors celebrate roll out of 1 lakh engines from Chennai plant
The milestone engine was used in a BMW X5, with key dignitaries present for the commemorative event. Check Offers Force Motors in partnership with BMW have announced that they have just produced 1 lakh engines at their engine assembly plant located in Chennai. The 1,00,000th engine was used in a BMW X5. This landmark emphasises on the success of a decade-long partnership of the brands. The commemorative roll-out was carried out in the presence of dignitaries from both Force Motors Ltd. as well as the BMW Group, namely Mr. Marcus Wollens, Vice President, BMW-Production Network 2, BMW AG & Mr. Thomas Dose, Managing Director, BMW Group Plant Chennai, along with Mr. Prasan Firodia, Managing Director, Force Motors Ltd. Founded in 2015, the Chennai facility was created solely for the production of engines for the complete lineup of BMW vehicles manufactured in India. Equipped with state-of-the-art automated production lines, rigorous quality assurance measures, digitally integrated processes, and a workforce of highly skilled professionals, the Chennai facility adheres to BMW Group's international manufacturing standards while making a substantial contribution to its operations in India. Throughout the years, it has evolved into an essential component of BMW Group's localization strategy, facilitating the smooth integration of global excellence with local expertise. Also Read : Force Gurkha to be inducted into Indian Defence Forces with order for 2,978 units Mr. Marcus Wollens, Vice President, BMW Production Network 2, BMW AG said, "We are thrilled to celebrate roll-out of the 100,000th BMW engine at Force Motors Chennai Plant which is result of a decade of outstanding partnership and dedication. Our engines stand for excellent engineering, innovative technology and high performance. This partnership reinforces BMW Group's commitment to deliver world-class products in India. The 100,000th engine milestone stands as a testament to our shared vision and exemplifies the robust Indo-German synergy that continues to thrive." Also sharing his views on the occasion, Mr. Prasan Firodia, Managing Director of Force Motors Ltd. added, 'This year marks a decade that the Force Motors' state-of-the-art engine assembly plant in Chennai has been in operation and it gives us immense pleasure to be able to celebrate this significant roll-out of the 100,000th engine. We are honoured to be a trusted and strategic partner to BMW Group in India, and this milestone stands testimony to the commitment, precision, and quality that this collaboration resonates. 'As BMW Group India continues to expand its presence, Force Motors remains committed to supporting its growth through best-in-class manufacturing, operational excellence and in playing a role in making world-class automotive components in India," he concluded. Get insights into Upcoming Cars In India, Electric Vehicles, Upcoming Bikes in India and cutting-edge technology transforming the automotive landscape. First Published Date: 10 Jun 2025, 13:02 PM IST
NDTV
10-06-2025
- Automotive
- NDTV
BMW And Force Motors Roll Out 1 Lakh Engines From Chennai Plant
Force Motors, in partnership with BMW Group India, has announced a new milestone of producing 1 lakh engines from its engine assembly plant in Chennai. The 1,00,000th unit rolled out of the plant will be employed on a BMW X5. It is to be noted that both manufacturers have had a decade-long partnership to achieve the goal. The roll out of the landmark unit was carried out in the presence of representatives from both Force Motors Ltd. and BMW Group, namely Marcus Wollens, Vice President, BMW-Production Network 2, BMW AG & Thomas Dose, Managing Director, BMW Group Plant Chennai, along with Prasan Firodia, Managing Director, Force Motors Ltd. Also Read: Hardeep Singh Brar Exits Kia India- Likely To Join BMW Group? The Chennai facility, established in 2015, focuses on the production of engines for the complete range of BMW vehicles manufactured in India. It features advanced automated production lines, and digitally integrated processes. The facility complies with BMW Group's international manufacturing standards and plays a significant role in the company's operations in India. Over time, it has become a key element of BMW Group's localization strategy, enabling the integration of global standards with local capabilities. Marcus Wollens, Vice President, BMW Production Network 2, BMW AG said, "We are thrilled to celebrate the roll-out of the 100,000th BMW engine at Force Motors Chennai Plant which is result of a decade of outstanding partnership and dedication. Our engines stand for excellent engineering, innovative technology and high performance. This partnership reinforces BMW Group's commitment to deliver world-class products in India. The 100,000th engine milestone stands as a testament to our shared vision and exemplifies the robust Indo-German synergy that continues to thrive." Also sharing his views on the occasion, Prasan Firodia, Managing Director of Force Motors Ltd. added, 'This year marks a decade that the Force Motors' state-of-the-art engine assembly plant in Chennai has been in operation and it gives us immense pleasure to be able to celebrate this significant roll-out of the 100,000th engine. We are honoured to be a trusted and strategic partner to BMW Group in India, and this milestone stands testimony to the commitment, precision, and quality that this collaboration resonates."
