Latest news with #Pratiksha
Hans India
6 days ago
- Business
- Hans India
Marketing and Corporate Leadership: Pratiksha Agarwal reveals how this essential duo conquers the market
Adapting to change in a dynamic environment of constant transitions is, in theory, simple, but in practice, it has become one of the greatest challenges faced by organizations. The current context, marked by multiple possible futures in a short period, demands a more proactive and forward-leaning approach to strategic planning. This is the case of combining competitive leadership efforts with organizational marketing, which has been seen as a strong alternative for institutions amid uncertainties of various kinds, both negative and positive. This analysis is guided and facilitated by Pratiksha Agarwal, Senior Product Marketing Manager. Pratiksha has held the position of Senior Product Marketing Manager and Solutions Manager. During this time, she successfully led the launches of multiple enterprise software solutions, achieving impressive results such as a significant increase in webpage visits and a substantial rise in organic traffic for a low-code development platform—demonstrating effective strategic execution and strong market impact. In this role, she has successfully defined the value proposition, positioning, and customer journey for the enterprise portfolio. She led technical marketing initiatives, community strategy, internal communications, and partner marketing, influencing analyst and community leaders. Additionally, she conducted competitive market analyses in partnership with product management and partner marketing teams, refining the value proposition to ensure alignment with customer needs and market trends. Even before the interpretation presented by the specialist and development leader in the field, it is important to add that research points to global marketing investments reaching approximately US$900 billion by 2027. In the influencer marketing sector alone, growth is projected at over 50% from 2023 until then, expected to approach the US$50 billion mark worldwide. Deeper studies in this market indicate that well-established companies in their sectors typically allocate an average of 5% to 10% of their revenue to marketing. One globally recognized online sales company invested over US$20 billion in promotions and advertisements worldwide in 2022. According to these surveys, revenue growth from such investments can reach an average of 20%. "I was drawn to product marketing because it perfectly combines creativity, strategy, and technology. This field allows me not only to understand the needs of companies but also to build engaging narratives around innovative products capable of transforming entire industries. I have a special passion for the dynamic nature of product marketing, where understanding customers' pain points and anticipating market moves can lead to the development of solutions that exceed expectations. Translating complex technologies into clear and impactful strategies is what motivates me every day," she states. Pratiksha Agarwal's view on Adaptation and Strategy The conceptual reinforcement presented by Pratiksha Agarwal is backed by the increasingly demanded profile of leaders in today's market. Leadership posture needs to be increasingly contingent—a concept defined by some scholars as Situational Leadership Theory. This approach is advocated by Pratiksha, recognized as a Global Technology Leader in 2024. There is less and less room for leaders whose profile is summarized by a rigid stance, common in more conservative, less dynamic environments. Equally, giving the team unchecked autonomy is far from ideal, as the pursued goals need to be led by the group's conductor. 'Clearly, each situation calls for the most suitable strategic approach. Competitive leadership should consistently drive positive outcomes that align with the organization's mission, vision, and core values.' In a dynamic context, caring for the environment brings attention to another essential factor that unites leadership and marketing efforts—communication. As Pratiksha Agarwal also explains, the cycle needs to be well interwoven within all departments of the institution. Strategies targeting only the consumer market—the product's target audience—are no longer sufficient. The production process model has shifted from focusing solely on direct financial profit to adopting a model that engages all company stakeholders, both internal and external. This is known as the Stakeholder model. 'Reaching all audiences can relate to goals, different campaigns within the strategic marketing plan, even in the long term. But it is necessary to align all perspectives well, first with a thorough evaluation of the employees themselves, so the organization can then confidently advance its next steps, focused on greater and bolder market achievements.' A well-executed sequence is responsible for ensuring good performance and increasing profitability, as demonstrated in projects led by Pratiksha Agarwal, for example. In other words, it would be difficult to pursue a path where stakeholder engagement is not at least at a satisfactory, if not full, level. Each project, a new opportunity Pratiksha Agarwal has over 15 years of experience, following her Master's degree in Information Technology from SUNY Buffalo. She also has expertise in leading transformations of complex business requirements into actionable strategies, alongside her work with cross-functional project teams. Beyond her technical excellence, Agarwal demonstrates great skill in leading large-scale digital transformations with significant impact and reach. Her work has been widely recognized, earning awards such as the Bronze Globee® Award, the Global Achievers' Award 2024, and the title of Next Generation Digital Transformation Leader – Information Technology (USA) at the Global Technology Awards 2024. Pratiksha also regularly conducts webinars available on Spotify, where she shares her knowledge with the new generation of industry leaders. For her, diversity of perspectives is one of the main drivers of innovation. 'Each project is an opportunity to dive deeply into ever-evolving technologies and create solutions that truly resonate with customers. I want to continue developing as a thought leader in technical product marketing and digital transformation, as well as deepen my knowledge of emerging technologies such as artificial intelligence, machine learning, and low-code/no-code platforms, applying these innovations to generate high-impact business solutions.'
The Wire
6 days ago
- Entertainment
- The Wire
Mrs. India ‘One in a Million' 2025 – Season 5 Pratiksha Dixit – Winner, Gold Category
New Delhi [India], July 8: Forever India Events presented the prestigious Mrs. India 'One in a Million' 2025 – Season 5, powered by Tiska Grooming Academy, and supported by Jai Dental Care, Pitch-X Wellness by Dr. Tannu Gupta, and ICONIC Management. This grand four-day extravaganza was held at Hotel Leela Ambience, New Delhi, featuring 57 exceptional finalists from India and abroad. These finalists were selected from over 3,700 women who auditioned for this life-changing platform. Organised by Mr. Prashant Chaudhary and Ms. Swati Dixit, the event celebrates womanhood, resilience, and individuality, providing women with a national and international platform to express their talents, intelligence, and identities. Among the many shining stars, one name etched itself in golden letters — Pratiksha Dixit, who was crowned Winner in the Gold Category. A Journey of Power, Pride, and Purpose Pratiksha Dixit, originally from Pune, Maharashtra, and currently residing in Sweden, said that this wasn't just a pageant; it was a platform where she celebrated the modern woman—strong, expressive, and unapologetically herself. 'I joined not for the crown, but to challenge outdated ideas of womanhood and celebrate the freedom to grow,' she shares. In the National Costume Round, Pratiksha stunned the audience with her concept: 'Veerangana — The Warrior Queen of Maharashtra' — a fierce tribute to courage, valor, and cultural heritage, drawing inspiration from the valiant women of Maharashtra like Rani Lakshmibai, Jijabai (mother of Chattrapati Shivaji Maharaj), and countless unsung women, breaking the stereotype of women as delicate and highlighting their role as defenders, leaders, and change makers. In the Ethnic Round, she glowed in a traditional ensemble by Deeva Sarees Couture, radiating grace and cultural richness. During the Evening Gown Round, she wore a custom red sequinned cocktail gown, exuding timeless elegance, strength, and poise. Her excellence extended far beyond the ramp. She aced the general knowledge, talent, culture, and body positivity segments, proving herself to be a well-rounded and deserving titleholder. Special Title Awards In addition to her crown, Pratiksha was also honored with the following titles: • Mrs. Talented • Mrs. Photogenic • Mrs. Best Hair From Childhood Dream to Crowned Queen 'This wasn't just a title—it was the fulfilment of a dream I've carried since childhood,' says Pratiksha. Her journey to the crown is one of passion, hard work, and purpose. Every step she took reflected deep commitment and quiet strength. Academic & Professional Excellence: A Scholar of Purpose and Design Her academic journey is just as impressive as her personal one. • Bachelor of Engineering (Computer Science) – PICT, Pune • Master of Design in Human-Centred Design – Srishti Institute of Art, Science and Technology, Bangalore • Advanced Master's in Interaction Science and Technology – University of Fribourg, Switzerland • Currently pursuing the Advanced Product Management program – IIM Kozhikode Professionally, Pratiksha works as a Senior Experience Designer at H&M in Stockholm, Sweden, a global leader in fashion and design innovation. Redefining Stereotypes with Every Step Pratiksha isn't someone who fits into predefined boxes—she breaks them. From riding solo across countries on her Royal Enfield to representing a women's cricket team in Sweden, she redefines what it means to be a modern woman. Her life is a striking blend of technology, design, sport, and soul, driven by a mission to live authentically and empower others to do the same. Beyond the Crown — A Multifaceted Queen • Passionate Artist • Motorbike Enthusiast — Clocked over 40,000 km on her Royal Enfield • World Traveller — Explored 60 countries • Adventurer — From bungee jumping to skydiving, she's done it all • Wicket Keeper for Västerås Women's Cricket Team, Sweden – Selected for Sweden's Women's Premier League (WPL) in 2024 Gratitude and Acknowledgements Pratiksha expressed her heartfelt gratitude to her parents, parents-in-laws and husband for embracing her, believing in her, and standing by her every step of her journey. She also extended heartfelt thanks to Forever India Events and the entire organising team for creating a transformative platform that uplifts and empowers women. She expressed her deep gratitude to Mr. Prashant Chaudhary and Ms. Swati Dixit for their inspiring leadership and mentorship throughout the pageant journey. She also thanked Tiska Grooming Academy for world-class training and grooming, and acknowledged the incredible guidance of the show's expert mentors. The Road Ahead: Art, Courage & Infinite Possibilities Her ultimate dream? To ride solo across continents, capturing stories through sketches and soul, creating an art book inspired by the people, colors, and cultures of the world. With every journey she undertakes—be it on the road or in her career—Pratiksha Dixit reminds us that the most beautiful path is the one you create yourself. 'Live boldly. Express freely. And never stop evolving.' For more information, visit: (Disclaimer: The above press release comes to you under an arrangement with PNN and PTI takes no editorial responsibility for the same.).
India.com
10-06-2025
- Entertainment
- India.com
Shah Rukh Khan's Mannat vs Ranbir Kapoor's bungalow: Which is costlier? Their prices are....
Actors in the film industry live more than just a lavish lives. Apart from films, actors enjoy an immense living. Many actors live in bungalows worth crores. To mention, Shah Rukh Khan lives in Mannat which is said to be worth Rs 200 crore, Amitabh Bachchan owns multiple real estate like Jalsa, Pratiksha worth over Rs 150 crore. But what if we tell you, there is another bungalow much more more costlier than you think. This bungalow has been grabbing headlines all over social media for it's unique architecture. The Kapoor family has been dominating the headlines ever since their newly-built bungalow is at the verge of completion. The Kapoor's newly built bungalow isn't just an ordinary home. Located in Bandra, the Kapoor's bungalow, is more than just what you see. The Kapoor bungalow shows a generational memory right from Raj Kapoor's iconic house to Raha's new bungalow in Bandra. The newly-built house of Ranbir Kapoor and Alia Bhatt is a stunning architecture. From breath-taking rooftop gardens to vine-drape inspired balconies, the Kapoor bungalow no doubt isn't just a house it's a masterpiece. Every floor has been closely looked over and handcrafted designs with cutting-edge designs which makes it standout from other celebrity mansions. According to media reports, the Kapoor mansion is priced at Rs 250 crore, making it one of the most expensive house owned in Bollywood. Even beating Shah Rukh Khan's iconic Mannat (Rs 200 crore), Amitabh Bachchan's Jalsa (Rs 120 crore). The Kapoor's mansion is more than just a bungalow, it sets a new luxury benchmark in the city, Located in Pali Hill's platinum belt, the Kapoor's new bungalow is costs more than gold and diamonds. The mansion itself grabs headlines on social media, which directly inflates property rates across the residence. According to media reports, Ranbir Kapoor and Alia Bhatt have registered the mansion under their daughter's name Raha. The Rs 250 crore property add new legacy to the Kapoor family in terms of owning properties. For the unversed, Ranbir Kapoor, Alia Bhatt and Neetu Nanda are said to be the decorators of the Kapoor mansion. The trio look at every inch of the bungalow into designing it, therefore giving it a personal touch in every floor. Ranbir Kapoor and Alia Bhatt, along with Neetu Nanda, were spotted several times on the site while building their new home. Years of hard work and meticulous designing make it a sweet place for the Kapoor family. Beating Shah Rukh Khan's opulent Mannat and Amitabh Bachchan's Jalsa, the Kapoor family takes over the throne of owning the most expensive property in Bollywood.
Time of India
27-05-2025
- Entertainment
- Time of India
Exclusive - Yeh Rishta fame Pratiksha Honmukhe joins Paras Kalnawat and the cast of Parineeti post 20 years leap
Popular TV show Parineeti has been entertaining the audiences successfully for the last three years. After introducing various twists and turns, the show is now headed for a 20 years generation leap. Following the 20-year leap, the show is set to take a fresh turn with an all-new cast. According to media reports, Anchal Sahu will continue to be a part of the series, portraying the younger version of the main lead. The daily soap is all set to introduce two new characters who will join the cast after the generation leap. Times Of India TV has learnt that after finalising Paras Kalnawat, the makers have now roped in Pratiksha Honemukhe to play an important role. P ratiksha, who was last seen in Kaise Mujhe Tum Mil Gayi, has been locked to play one of the leads after the generation leap. Meanwhile, Paras Kalnawat, who first won over television audiences as Samar Shah in Yeh Rishta Kya Kehlata Hai, later took on the role of the next-generation lead in Kundali Bhagya. If things work out, this upcoming project will mark his second consecutive collaboration with Balaji Telefilms. Pratiksha, who worked as an air hostess for seven years before entering the world of acting. She became known for playing the role of Ruhi Birla in the popular TV show Yeh Rishta Kya Kehlata Hai. Even though she had to leave the show suddenly, Pratiksha didn't give up on her dreams. She later appeared as Priyanka, the ex-wife of Virat (played by Arjit Taneja), in the TV show Kaise Mujhe Tum Mil Gaye. Yeh Rishta Kya Kehlata Hai: Garvita Sadhwani Reveals How She Managed To Get Into Pratiksha Honmukhe's Shoes For 'Roohi'
India.com
21-05-2025
- Business
- India.com
Meet Pratiksha, Sweeper Who Became SBI Official; Lost Her Husband But Never Bowed Down- Read Her Inspiring Story
photoDetails english 2904375 Updated:May 21, 2025, 09:18 PM IST Who Is Pratiksha Tondwalkar? 1 / 7 Pratiksha Tondwalkar is an epitome of courage, hard work, resilience, empowerment and determination. She was born in 1964 and became Assistant General Manager (AGM) of State Bank Of India (SBI) in 2022. Her Starting Journey 2 / 7 Pratiksha was married off at the age of 17 only, right after completing her Class 10 education because of her parent's financial problems. Her life initially revolved around family responsibilities. Her husband, Sadashiv Kadu worked as a bookbinder in SBI Mumbai. Death Of Her Husband 3 / 7 When she was 20, her husband, Kadu was killed in an accident while they both were travelling to the village, leaving her and their young son alone. She had no option left to put herself back together and find a path for herself and her son. Pratiksha As Sweeper 4 / 7 As she was not educated, it became really difficult for her to find a nice job but she managed to get a job in SBI as a sweeper where she used to earn Rs. 60-65 per month and her job there was to clean washrooms and furniture. Her Promotion from Sweeper to Bank Clerk 5 / 7 Pratiksha didn't give up and resumed her education when she got herself enrolled in the Night college, Vikhroli in Mumbai and successfully completed her 12th class and a degree in Psychology. All her hard work paid off when she was promoted as a Bank clerk in SBI. Pratiksha Becoming AGM 6 / 7 Pratiksha got married to Pramod Tondwalkar in 1993, her husband supported her dreams and goals and motivated her to take the banking examination. She worked endlessly and got a position of trainee officer. And eventually she became CGM and then AGM of SBI. Inspiring a New Generation of Women 7 / 7 She started with a broom in her hand and concluded in one of the most respected positions in the country's largest public sector bank. Pratiksha will be retired in a year or two but her story will keep resonating with countless women across India. Her unwavering spirit, even in the face of personal tragedy and limited resources, serves as a beacon of hope and inspiration for every woman with dreams.
