Latest news with #PriorityNotifications
The South African
03-06-2025
- Business
- The South African
Sam Altman and Jony Ive's $6.5B collab tanks Apple stock
OpenAI CEO Sam Altman and former Apple chief designer Jony Ive announced their partnership on May 21, a deal both believe will bear revolutionary, AI-powered devices. 'We have the opportunity to completely reimagine what it means to use a computer,' Altman declared in a joint interview with Ive, who later said, 'I am absolutely certain that we are literally on the brink of a new generation of technology that can make us our better selves.' Apple's shares fell 2.3% on the day of the announcement, extending their 17% decline year-to-date ahead of Wednesday's open in New York. Altman and Ive plan to release a range of form factors (computer and phone) by the end of 2026, as well as a mystery, undisclosed design. Altman hinted that the two tech revolutionists 'Formed with the mission of figuring out how to create a family of devices that would let people use AI to create all sorts of wonderful things.' The collaboration stems from OpenAI's $6.5 billion acquisition – the largest purchase in the company's history – of Ive's io, co-founded with former Apple executives Tang Tan, Scott Cannon, and Evans Hankey. Together, they assembled a 55-person team of world-leading hardware and software engineers, physicists, researchers, developers, and product manufacturing experts. This acquire-hire gives Altman the expertise to challenge Apple's hardware market monopoly. Ive's LoveFrom,, laden with ex-Apple employees like Bas Ording, Mike Matas, and Chris Wilson, is another addition to the deal. The collaborative design firm, which remains independent, boasting high-profile clients, such as Ferrari N.V. and Airbnb Inc, will assume design and creative responsibilities across OpenAI and io. As Tim Cook navigates U.S. President Donald Trump's 25% tariff threat, Altman and Ive's partnership raises further concerns over Apple's future market dominance. Amid a wave of high-level employee resignations, the second-largest company in the world has lagged behind in AI innovation, amplified by several development delays, including its most recent beta-embedded iOS 18.4 (which will include an AI-powered feature, Priority Notifications), initially scheduled to release in April 2025 before being postponed indefinably. If there's anyone who can challenge Apple, it's Ive, a legendary tech designer Steve Jobs once referred to as his 'spiritual partner.' The British-born designer, responsible for the iPhone, iPad, iPod, iMac, and Apple Watch, led Apple's design team for twenty-seven iconic years (1992-2019). 'I have a growing sense that everything I have learned over the last 30 years has led me to this place and to this moment,' Ive spoke on his new venture with Altman. With a lineup of industry experts and former Apple veterans at Altman and Ive's disposal, the merger appears equipped to challenge Cook's market share. As Apple stalls in its AI push, OpenAI-io could well leapfrog ahead. Apple has, at best, a year to respond. Let us know by leaving a comment below, or send a WhatsApp to 060 011 021 1 Subscribe to The South African website's newsletters and follow us on WhatsApp, Facebook, X and Bluesky for the latest news.
CNET
03-06-2025
- Business
- CNET
Unimpressed by AI So Far? Your Step by Step Guide to Turning Off Apple Intelligence
Apple is taking heat over its AI features -- especially in comparison to Google's Gemini -- making next week's Worldwide Developer Conference all the more interesting to watch. But if you'd rather wait and see if Apple Intelligence advances before jumping into its features, there are easy steps to turn it off entirely or selectively switch off individual features. A new ZDNET/Aberdeen survey reveals that the majority of US adults say they will not use most AI features, and just 8% would consider paying extra for them. Some AI features are more welcome than others, with 58% of respondents saying using AI for photo editing would be valuable. I'll even admit that Priority Notifications have been helpful -- but I won't hold it against you if you want to press pause or simply pass on Apple Intelligence for now. See also: Did a well-meaning friend send you a message about Apple Intelligence possibly reading your private information? I explain what's actually going on. Why turn off Apple Intelligence in the first place? Since the first Apple Intelligence features rolled out in iOS 18.1, some people have opted out of the new technology. Tools such as Image Playground, Genmoji and message summaries can use up to 7GB of your device's internal storage -- a sizable chunk, especially if you tend to run against the upper limit of its free space. Even if storage is not an issue, you just may not be interested in Apple's set of AI features. According to a new survey by SellCell, 73% of Apple users think AI adds little to no value to the experience. In a separate survey, CNET found that 25% of smartphone owners aren't interested at all. Or, honestly, you may not want to deal with features that are creating inaccurate summaries or that can be replicated without Apple Intelligence. The trainer killed someone? Screenshot by Nelson Aguilar/CNET (Earlier iOS 18 updates re-enabled Apple Intelligence automatically even if you had turned it off, but as of iOS 18.4, the setting is honored.) The good news is that it's easy to turn off Apple Intelligence entirely. Or if you'd prefer to pick and choose, you can selectively disable some of the features. Doing so also lets you reclaim the storage it's using. Is Apple Intelligence really ready to be on by default? I'm not an AI crank -- I appreciate features such as notification summaries and the Clean Up tool in the Photos app. And yet, Apple Intelligence is also a work in progress, an evolving set of features that Apple is heavily hyping while gradually developing. I wouldn't hold it against you if you wanted to not be distracted or feel like you're doing Apple's testing for them (that's what the developer and public betas are for). Remember that Apple Intelligence works only on the iPhone 15 Pro, iPhone 16, iPhone 16E, iPhone 16 Pro or M-series Macs and iPads, plus the newest iPad mini. Here's what you need to know about disabling it. Now Playing: Does Apple Think We're Stupid? Apple Intelligence Ads Say Yes 06:15 How to see the amount of storage Apple Intelligence is using If you're concerned about the storage requirements of Apple Intelligence, you can find out how much the system is using by going to Settings > General > iPhone (or iPad) Storage > iOS (or iPadOS). See how much space Apple Intelligence is using in Settings. Screenshots by Jeff Carlson/CNET Note that even after turning off Apple Intelligence, that storage still shows up in the iOS Storage list. However, I was able to confirm that if the phone's storage fills up and the system needs that now-inactive space, iOS reclaims what it needs. Once I filled my iPhone's storage, the inactive Apple Intelligence data was purged to accommodate the added files, dropping from 5.89GB to 2.87GB. Screenshots by Jeff Carlson/CNET How to turn off Apple Intelligence entirely (iPhone, iPad and Mac) Open Settings (iPhone or iPad) or System Settings (Mac) and choose Apple Intelligence & Siri. Then turn off the Apple Intelligence option. Confirm your choice in the dialog that appears by tapping Turn Off Apple Intelligence. Turn off Apple Intelligence entirely with one switch. Screenshots by Jeff Carlson/CNET Here's what you lose: (Curiously, the Clean Up tool in Photos sticks around even when Apple Intelligence is turned off, perhaps because the first time you use it the app downloads resources for it and holds onto them.) How to turn off individual Apple Intelligence features Maybe you're finding some Apple Intelligence features helpful while others are annoying (or just highly amusing). You can turn off specific features in the settings for apps to which they apply. For example, to disable text summaries in Messages notifications, go to Settings > Apps > Messages and switch off the Summarize Messages option. Turn off Messages summaries while still using other Apple Intelligence features. Screenshot by Jeff Carlson/CNET Some features are not as app-specific. Writing Tools, which use Apple Intelligence to proof or rewrite text, appear as an option when you select text, regardless of the app. To turn that off, you need to disable Apple Intelligence system-wide. Also note that nearly every app includes an Apple Intelligence & Siri option in Settings, with a Learn from this App option (turned on by default). That applies just to whether Apple Intelligence and Siri can monitor how you use it to make suggestions; it doesn't affect any particular Apple Intelligence features. How to turn off Apple Intelligence features in Screen Time settings Another option for restricting what Apple Intelligence can do is buried in the Screen Time settings. Screen Time is designed to control which apps and features can run on another device, such as the iPhone used by a child in your household. But it's also helpful for tracking how much time you're spending on the device and, in this case, turning off some components of Apple Intelligence. Open the Settings app and go to Screen Time > Content & Privacy Restrictions. Turn on the Content & Privacy Restrictions option if it's not already enabled. If this is the first time you're flipping this switch, don't worry -- everything is allowed by default. Tap Intelligence & Siri. Tap on the following three features and decide whether to allow or don't allow their use: Image Creation (such as Image Playground and Genmoji), Writing Tools and the ChatGPT Extension (which uses ChatGPT to process requests that are beyond the built-in Apple Intelligence capabilities). Turn off selected Apple Intelligence features in the Screen Time settings. Screenshots by Jeff Carlson/CNET For more on iOS 18.4, see how the Mail app sorts messages into categories and if you haven't upgraded already, make a good backup first.
Time of India
23-04-2025
- Business
- Time of India
Apple removes "Available Now" for Apple Intelligence from its website
Apple has removed claims that its Apple Intelligence features are "available now" from its website following a recommendation from the National Advertising Division (NAD). The advertising watchdog determined that Apple's marketing materials inaccurately suggested all AI features were immediately accessible when the iPhone 16 launched last year. The NAD, part of the nonprofit BBB National Programs, recommended Apple "discontinue or modify" its claims, stating they "reasonably conveyed the message" that features like Priority Notifications , Genmoji, Image Playground, and ChatGPT integration were fully available at launch. According to an archived webpage, Apple removed the claim from its Apple Intelligence page in late March. Apple has also permanently discontinued its "More Personal Siri" television ad, which featured actor Bella Ramsey demonstrating AI-enhanced Siri capabilities that haven't yet been released. The company announced in March that these specific Siri improvements would be delayed to "the coming year." "While these features are now available, NAD recommended Apple avoid conveying the message that features are available when they are not," the watchdog stated in a press release. The organization also found that Apple's footnotes about feature availability were "neither sufficiently clear and conspicuous nor close to the triggering claims." by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Upto 15% Discount for Salaried Individuals ICICI Pru Life Insurance Plan Get Quote Undo This recommendation represents another setback for Apple's AI initiatives. The company faces class-action lawsuits over its Apple Intelligence advertisements, and in January disabled an AI summary feature for news apps after users discovered it occasionally displayed false information. Apple has made additional marketing adjustments, changing its Apple Intelligence tagline to "AI for the rest of us" and launching new advertisements focused on currently available features like "Clean Up," which can remove unwanted objects from photos. While Apple disagreed with NAD's findings regarding features that are currently available, the company stated it would follow the watchdog's recommendations. Most Apple Intelligence features announced last June have now launched and are enabled by default on new iPhones.
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Business Standard
23-04-2025
- Business Standard
Apple pulls 'Available Now' tag from Apple Intelligence page after inquiry
Apple has reportedly dropped the 'available now' label from its Apple Intelligence webpage following a review by the National Advertising Division (NAD) in the US. As per The Verge, the tech giant has updated its site, no longer claiming that all Apple Intelligence features are currently available. The change comes after the NAD—part of the non-profit BBB National Programs, which monitors national advertising for accuracy—recommended that Apple either modify or stop making claims about the immediate availability of certain Apple Intelligence features. According to a press release by the NAD, its investigation concluded that Apple's 'unqualified' availability claim suggested that features such as Priority Notifications, Image Playground, Genmoji, Image Wand, and ChatGPT integration were fully accessible at the launch of the iPhone 16 and iPhone 16 Pro. In reality, Apple rolled out these abilities gradually between October 2024 and March 2025. ALSO READ | The NAD also examined Apple's marketing language that suggested Apple Intelligence enabled new Siri functionalities—including on-screen awareness, personal context, and cross-app actions. These features also appeared under the 'Available Now' header, despite not being released yet. In response, Apple said that it has updated its promotional materials and disclosures to 'adequately communicate their status.' The company also discontinued its 'More Personal Siri' video. 'While we disagree with the NAD's findings related to features that are available to users now, we appreciate the opportunity to work with them and will follow their recommendations,' Apple said in a press release. This is not the only scrutiny Apple has faced regarding Apple Intelligence. In March, a lawsuit was filed in a US District Court in San Jose, alleging false advertising. The complaint claimed that Apple's promotional material misled users into believing all AI features would be available at launch of the iPhone 16 series. However, several tools were either missing or only partially functional.
Business Insider
22-04-2025
- Business
- Business Insider
This is Siri-ous: Apple is told it should tone down its bold AI claims
Apple is going overboard with some of its AI claims, an advertising watchdog says. The Better Business Bureau's advertising division says Apple should tone it down a bit. Apple Intelligence has been plagued by delays. Apple's marketing is legendary. Remember the " 1984" and " Think Different" campaigns, and the dancing iPod silhouettes? This only works, though, if the product and technology are on time and actually good. This is the situation Apple finds itself in with its fumbled generative AI launch. The company went on a marketing blitz last year to promote upcoming "Apple Intelligence" features. Apple's big AI splash may have come a little too soon, the Better Business Bureau's advertising watchdog contends. The organization's National Advertising Division said on Tuesday that it recommended that Apple tone down or tweak some of its marketing claims, especially around the timing of certain hyped-up features. The main issue? A bold "Available Now" label splashed across Apple's Apple Intelligence webpage and iPhone 16 marketing materials. NAD said it gave the impression that all the listed features, like Priority Notifications, Image Playground, Genmoji, Image Wand, and ChatGPT integration with Siri, were ready to go at the launch of the new iPhone 16 in September. In reality, Apple rolled out those tools gradually between October 2024 and March 2025. And the big one — that Siri upgrade — has been delayed. NAD didn't love the fine print, either. The group contended that Apple's footnotes and small-print disclosures weren't clear or close enough to the main claims to set the record straight. While the features are now live, NAD's message was clear: Don't say something's "available now" unless it really is. The review also took a look at Apple's promises around next-gen Siri upgrades, including smarter on-screen awareness, personal context understanding, and cross-app actions, all of which were also listed under that same "Available Now" header. Apple told NAD those Siri features were delayed and updated its promotional materials to reflect the change. It pulled the "More Personal Siri" video, so NAD didn't review the specific claims in that clip. The BBB is an independent, nonprofit organization; participation in its NAD is voluntary. "While we disagree with the NAD's findings related to features that are available to users now, we appreciate the opportunity to work with them and will follow their recommendations," Apple said in a statement to the organization. Apple didn't immediately respond to a request for comment from BI. Bottom line: Apple's getting a gentle nudge to be more careful with how it markets cutting-edge features that aren't quite ready for prime time. It's a reminder that in the race to wow consumers, the underlying technology must live up to the hype.
