Latest news with #ProtonX90
The Sun
07-07-2025
- Automotive
- The Sun
Proton ends first six months of 2025 with increased market share
PETALING JAYA: Proton has closed its books for the first six months of the year with an increased share of the Malaysian automotive market. Group sales in June amounted to 11,069 units, a slight increase over the same month in 2024, while total year-to-date (YTD) sales totalled 72,156 units, the second highest in the industry. Market share for the month is estimated to be at 20.7%, an increase of 1.1% over the previous month and 1.2% ahead of the YTD figure of 19.5%. Conversely, total industry volume (TIV) is estimated to have closed at 53,500 units in June, a reduction of 21% compared to the TIV figure of 68.007 in May. One of the constants for Proton's sales performance has been the strong performance of its B-segment SUV model, the Proton X50. Launched in October 2020, over 140,000 units have been sold in Malaysia and overseas markets, firmly cementing its position as the sales in its class for five years in a row. For June 2025, 1,657 units of the Proton X50 were sold, keeping it ahead of all competitors in the class. The total includes 353 units for the export market where the model accounts for 47% of the company's total export volume. For the first half of the year 11,361 units have been sold, marking an increase of 11.3% over the first six months of 2024. While sales of the current model remain strong, Proton is launching an all-new Proton X50 this month. Depressed market conditions in June resulted in lower sales compared to May but there were three Proton models that ended the month as segment leaders. One of these was the Proton X50 while the other two were the Proton X90 and Proton S70, which continued to lead the D-segment SUV and C-segment sedan markets, respectively. The model with the highest sales growth figure for the first half of 2025 is the Proton X70. 'After performing strongly in May, automotive sales dropped by 15,000 units in June due to external factors such as rising tensions in the Middle East and the expansion of the scope of SST affecting buyer sentiment. Despite this, Proton managed to outperform the market to increase our market share percentage ahead of a busy second half of the year where we have a full slate of events and model introductions. With new models arriving in our showrooms, the outlook is for the company to have a stronger second half to 2025 as we seek to increase sales for our ICE and EV offerings,' said Proton Edar deputy CEO Zhang Qiang.
New Straits Times
07-07-2025
- Automotive
- New Straits Times
Proton gains market share despite June TIV slump
KUALA LUMPUR: Proton Holdings Bhd increased its market share in June despite a significant 21 per cent drop in Malaysia's total industry volume (TIV), which was driven by external economic pressures and evolving consumer sentiment. The national carmaker sold 11,069 units in June, a marginal year-on-year increase, bringing its year-to-date (YTD) sales to 72,156 units, the company said in a statement today. Proton's market share rose to 20.7 per cent in June, up from 19.6 per cent in May and 1.2 percentage points higher than its YTD average of 19.5 per cent. The company estimates the TIV dropped 21 per cent to 53,500 units in June, down from 68,007 units in May, amid mounting external economic pressures including geopolitical tensions in the Middle East and the recent expansion of the Sales and Service Tax. Export performance remained strong with 414 units shipped overseas in June, pushing total exports to 2,250 units in the first half, a 39.9 per cent increase from the same period last year. Leading this growth, the group's sole electric vehicle (EV), the Proton 7, recorded sales of 4,253 units across domestic and export markets in the first six months. The model currently holds a 24 per cent share of Malaysia's EV market. Proton Edar Sdn Bhd deputy chief executive officer Zhang Qiang said that despite the challenging landscape, the group managed to outperform the market to increase its share. "With new models arriving in our showrooms, the outlook is for the company to have a stronger second half of 2025 as we seek to increase sales for our internal combustion engine (ICE) and EV offerings," he said in a statement. Zhang added that despite lower overall sales in June, the Proton X50 remained the top seller in the B-segment sport utility vehicle (SUV) category, with 1,657 units sold in June, including 353 units for export markets. Total sales for the model reached 11,361 units for the first half of 2025, marking an 11.3 per cent increase compared to the same period last year. An all-new X50 will be launched later this month, featuring updated styling, a new 1.5-litre gasoline direct injection engine, and advanced driver assistance features, with pre-launch bookings beginning in June. Other segment leaders, including the Proton X90 and Proton S70, topped the D-segment SUV and C-segment sedan classes, respectively. Additionally, the Proton X70 saw the highest YoY growth, with 533 units sold in June and a total of 4,354 units in the first half, up 46.3 per cent compared to 2024. Looking ahead, Proton plans to expand the lineup to more countries and introduce new models. "The bulk of Proton's sales are from ICE models, but our EV and export segments are showing strong growth potential. "As EV infrastructure grows and buyer confidence improves, we are hopeful of a quantum leap in EV sales with the introduction of more models," Zhang added.
The Sun
09-06-2025
- Automotive
- The Sun
Proton e.MAS 7 is now available in Trinidad and Tobago
PETALING JAYA: Proton Holdings Bhd's international sales division (ISD) has launched its first electric vehicle, the Proton 7, in Trinidad and Tobago. The country is the second international market for the model and comes three months after its international debut in Nepal. Launched in Malaysia in December last year, the 7 is already the company's third most popular export model, behind the Proton Saga and Proton X50. Held at the capital city of Port of Spain, the launch event was officiated and witnessed by Ansa Motors Ltd sector head Jean-Marc Mouttet, and Ansa MCAL Ltd new business development general manager Alexander Sabga. Motors is Proton's official distributor in the dual island Caribbean nation. In conjunction with the launch and to better serve its growing EV customer base, Ansa Motors unveiled a new, state-of-the-art EV showroom at The City of Grand Bazaar. The new facility will offer customers to explore its EV lineup, learn about EV technology and receive specialised support. Building on the entry of the Proton X50 and Proton X90 into the Trinidad and Tobago market last year, this launch further reinforces Proton's continuous efforts in global expansion and bringing advanced automotive technology to its export markets. To date, 481 units of Proton vehicles have been exported to the country, which has a population of approximately 1.4 million. These include 271 units of the Proton X50, 141 units of the Proton X90 and 44 units of the Proton Saga. 'Proton's journey with the 7 into the Trinidadian market is a significant moment for for the company. It strongly reflects our commitment to leading the adoption of EVs in the nation and marks another pivotal step in our international expansion. This also clearly demonstrates Proton's dedication to leading the charge for EV adoption in our export portfolio and we can't wait to roll it out to additional export markets such as Mauritius and Singapore later this year,' said Proton International sales division director Edmund Lim Meng Thong.
New Straits Times
09-06-2025
- Automotive
- New Straits Times
Proton launches e.MAS 7 EV in Trinidad and Tobago
KUALA LUMPUR: Proton International Sales Division (ISD) has officially introduced its first electric vehicle (EV), the Proton 7, in Trinidad and Tobago, marking the Caribbean nation as its second international market for this popular EV model. The 7 was first launched in Malaysia in December last year and is now the third best-selling export model after the Proton Saga and Proton X50. This launch comes just three months after the vehicle's global debut in Nepal. Supporting this expansion, Proton's official distributor, Ansa Motors Ltd, unveiled a state-of-the-art EV showroom at The City of Grand Bazaar, featuring dedicated spaces for product exploration, EV education, and specialised services to serve the growing EV customer base. Proton ISD director Edmund Lim Meng Thong said this launch further reinforces the national carmaker's access to additional export markets such as Mauritius and Singapore later this year. "This launch strongly reflects our commitment to leading the adoption of EVs in the nation and marks another pivotal step in our international expansion," he said in a statement. The 7 arrives in Trinidad and Tobago following the earlier exports of the Proton X50 and Proton X90. A total of 481 units of Proton vehicles have already been shipped to the country, which has a population of around 1.4 million. These include 271 units of the X50, 141 of the X90, and 44 units of the Proton Saga. The new EV quickly earned praise among Trinidadian consumers, paving the way for its introduction. Meanwhile, Ansa Motors has also invested in local infrastructure and customer support to ensure a smooth ownership experience. The Proton 7 is available in premium specification and comes with a 5-star new car assessment programme for Southeast Asian countries' safety rating. It accelerates from 0 to 0–100 kilometres per hour in just 7.1 seconds and features a 12-in-1 electric drive unit producing 160 kilowatts and 320 Newton-metres of torque. Powered by a 60.22 kilowatt-hour Aegis Short Blade battery, it boasts a worldwide harmonised light vehicles test procedure rated range of 410 kilometres, making it suitable for long-distance use.
The Sun
07-06-2025
- Automotive
- The Sun
Proton posts strong sales growth in May
PROTON Holdings Bhd recorded a robust performance in May 2025, with total sales, including domestic, export, smart, and Proton vehicles, reaching 13,328 units. This figure represents a 6.1% increase compared to May 2024, and marks the third consecutive month of sales growth for the national carmaker. Between March and May, Proton experienced a year-on-year growth of 10%, pushing year-to-date (YTD) sales to 61,087 units. Market share for the month is projected at 19.2%, with the same percentage forecasted for the YTD share, based on an estimated Total Industry Volume (TIV) of 69,495 units. Key contributors to this upward trajectory included the Proton X50 and X70, both of which have sustained strong demand following the launch of their updated variants last year. Export sales surged by 36.6% over 2024 figures, while Proton's flagship electric vehicle, the 7, continued to lead EV sales in Malaysia for a fifth straight month, achieving a new milestone by surpassing 900 units sold in May. Across Proton's model range, May emerged as the second-best sales month in 2025, bolstered by nationwide promotional campaigns that stimulated consumer interest. The Proton X70 recorded the highest growth rate among individual models, with sales increasing by 44% to 982 units. This placed the C-segment SUV 53.1% ahead of its YTD sales from the previous year, a trend Proton expects to sustain throughout the remainder of 2025. The Proton X50 also maintained its dominant position in the B-segment SUV category, contributing 2,198 units to the monthly total and pushing its YTD tally to 9,704 units—a 14.3% rise over 2024. Meanwhile, the premium D-segment Proton X90 expanded its market footprint with a 15.5% increase in sales to 224 units. Sedan models also enjoyed a steady rise in demand. The Proton Saga, the company's A-segment offering, registered 5,513 units, reflecting a 5.8% improvement over April. The B-segment Persona followed suit with 1,385 units sold, a 4.3% month-on-month increase. The C-segment Proton S70, a recent addition to the lineup, posted a modest gain of 2.7% to close at 1,763 units. Meanwhile, the Proton Iriz recorded a 14.1% increase in May, reaching 331 units and retaining its status as Malaysia's fourth most popular B-segment hatchback. Proton's EV sales continued to gain momentum, with the 7 hitting a record high of 916 units across domestic and international markets in May. This achievement pushed its YTD total to 3,632 units, reinforcing its position as the country's top-selling electric SUV in the premium C-segment category. Proton CEO Dr Li Chunrong attributed the positive sales momentum to targeted promotional activities and the appeal of the company's technologically advanced product range. He emphasised the strength of Proton's retail network, comprising 3S and 4S centres, as instrumental in enhancing customer experience and driving conversions. Looking ahead, Dr Li expressed confidence that Proton would maintain its momentum into the second half of 2025, with several new model launches and events lined up under the next phase of the company's business strategy. With the Malaysian car market approaching saturation, Proton has increasingly focused on expanding its international footprint. In 2025, the company launched several overseas initiatives, including the introduction of the CKD Proton Saga in left-hand-drive configuration for Egypt and EV-centred events featuring the 7 in Nepal and Singapore. June will see the company's electric SUV enter the Trinidad and Tobago market, marking its second export destination for the EV after Nepal. To date, 233 units of the 7 have been exported, a number that is expected to climb with the latest market entry. Leading Proton's export sales is the Saga, with 710 units, followed closely by the X50, which posted a staggering 360% increase in YTD exports, reaching 694 units. Proton's renewed export strategy is showing early success, with sales volumes already on the rise. Dr Li stated that while short-term gains are promising, the company remains committed to a long-term plan for overseas market development. He noted that achieving sustainable success in international markets demands consistent effort and structured planning, both of which Proton is prepared to deliver.
