Proton gains market share despite June TIV slump
The national carmaker sold 11,069 units in June, a marginal year-on-year increase, bringing its year-to-date (YTD) sales to 72,156 units, the company said in a statement today.
Proton's market share rose to 20.7 per cent in June, up from 19.6 per cent in May and 1.2 percentage points higher than its YTD average of 19.5 per cent.
The company estimates the TIV dropped 21 per cent to 53,500 units in June, down from 68,007 units in May, amid mounting external economic pressures including geopolitical tensions in the Middle East and the recent expansion of the Sales and Service Tax.
Export performance remained strong with 414 units shipped overseas in June, pushing total exports to 2,250 units in the first half, a 39.9 per cent increase from the same period last year.
Leading this growth, the group's sole electric vehicle (EV), the Proton e.MAS 7, recorded sales of 4,253 units across domestic and export markets in the first six months. The model currently holds a 24 per cent share of Malaysia's EV market.
Proton Edar Sdn Bhd deputy chief executive officer Zhang Qiang said that despite the challenging landscape, the group managed to outperform the market to increase its share.
"With new models arriving in our showrooms, the outlook is for the company to have a stronger second half of 2025 as we seek to increase sales for our internal combustion engine (ICE) and EV offerings," he said in a statement.
Zhang added that despite lower overall sales in June, the Proton X50 remained the top seller in the B-segment sport utility vehicle (SUV) category, with 1,657 units sold in June, including 353 units for export markets.
Total sales for the model reached 11,361 units for the first half of 2025, marking an 11.3 per cent increase compared to the same period last year.
An all-new X50 will be launched later this month, featuring updated styling, a new 1.5-litre gasoline direct injection engine, and advanced driver assistance features, with pre-launch bookings beginning in June.
Other segment leaders, including the Proton X90 and Proton S70, topped the D-segment SUV and C-segment sedan classes, respectively.
Additionally, the Proton X70 saw the highest YoY growth, with 533 units sold in June and a total of 4,354 units in the first half, up 46.3 per cent compared to 2024.
Looking ahead, Proton plans to expand the e.MAS lineup to more countries and introduce new models.
"The bulk of Proton's sales are from ICE models, but our EV and export segments are showing strong growth potential.
"As EV infrastructure grows and buyer confidence improves, we are hopeful of a quantum leap in EV sales with the introduction of more e.MAS models," Zhang added.
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