a day ago
- Entertainment
- Miami Herald
Check out new Carl's Jr. ad with Alix Earle. It has a surprise cameo
Cheesy, melty and utterly irresistible.
That's how Carl's Jr. describes its latest offering, the Queso Crunch Burger. It's an all-beef, charbroiled patty smothered in queso (Mexican-style cheese dip), and topped with pepper jack, pico de gallo and tortilla strips.
Also what the Tennessee based company is hoping consumers will find irresistible? Their new ad featuring TikTok star Alix Earle.
The Miami influencer – who lured revelers in a spot for Carl's Hangover Burger during Super Bowl breaks in February – is front and center again.
This go-around, though, Earle has some company. The fast food chain brought back Paris Hilton for an assist.
WARNING: THIS VIDEO CONTAINS SEXUAL CONTENT
The reunion comes nearly 20 years after Hilton did her almost too sexy for TV commercial. Back in her day, the hotel heiress was seen in a bathing suit and high heels slathering up a Bentley while basically making out with her lunch. Let's just say it wasn't a sight you'd see at El Car Wash.
Hilton (just her head and shoulders) appears briefly at the end of Earle's commercial, pulling up to the drive-through where Earle is trying to order from a googly-eyed server.
'K, so that's hot,' the 44-year-old mom of two says, reiterating the ad's play on words with 'queso.'
'Our guests seek out indulgent menu items and Carl's Jr. is known for our creative burgers and innovative flavors,' said Paz Romero, vice president of brand marketing at Carl's Jr. 'We're thrilled to once again partner with Alix Earle – who fans and followers know loves an indulgent treat. Her craving for burgers AND queso comes to life in this exciting culinary collab.'
When Earle, 24, posted the collab on her Instagram, the majority of her legions of followers heartily approved:
'Carl's Jr marketing team on POINT.'
'Epic!'
'I'm obsessed w this partnership …whoever is behind the creative…BRAVO.'
The burger is available through Sept. 2, at Carls Jr., located in Doral.
