Latest news with #Quests
Malaysian Reserve
a day ago
- Business
- Malaysian Reserve
Discord Launches Orbs Globally: New Virtual Rewards Transform Brand Interactions into More Player Benefits
Players worldwide can now earn Orbs to redeem for exclusive perks like Nitro credits, avatar decorations, profile effects and badges, and more SAN FRANCISCO, July 14, 2025 /PRNewswire/ — Discord announces the global launch of Orbs, a new virtual reward players can earn by completing Quests – the platform's opt-in reward-based advertising experience. This milestone launch marks the next evolution of Discord's advertising offering, which invites players to engage with brands through actions that fit authentically within their gaming experience. Orbs opens opportunities for more premium experiences on Discord for all users by offering access to the Shop and Discord Nitro without a monetary commitment. Users can redeem Orbs in the Shop for new, Orbs-exclusive items like Nitro credits – a limited time access version of Discord's premium subscription that offers enhanced streaming and customization features – as well as a unique profile badge, and a matching profile effect and avatar decoration. Beyond these exclusives, Orbs also provides an alternative path to obtain many popular Shop collections without spending money. Developed based on feedback from Discord's most dedicated users, Orbs is a feature that reflects Discord's user-first approach to building products and advertising solutions. A recent survey of Discord users revealed that 82% of respondents said they would want to earn a virtual currency on Discord with 46% saying that a virtual currency would improve their experience on the platform [Source: Discord user survey, September 2024]. During its recent beta, millions of Orbs were earned and redeemed over the seven-week pilot, driving a 16x increase in first-time Shop purchasers with 79% first-time Shop buyers. For advertisers, Orbs make campaign launches even easier – advertisers no longer need to create their own reward or wonder if their reward will resonate with their target audience. 'By rewarding players with something they value, Discord is giving brands the ability to create an advertising experience that feels like gameplay,' said Peter Sellis, Senior Vice President of Product at Discord. 'Our focus is solely on creating the most authentic, player-centric advertising platform in the galaxy. With the launch of Orbs, we're helping brands drive discovery and engagement in a way that feels natural to how people already use Discord.' Since launching its advertising program one year ago, Discord is scaling its advertising business with a deliberate, user-first approach to offer more authentic experiences for players with its reward-based ad solution, Quests, while also unlocking opportunities for advertisers to tap into the massive and uniquely engaged audience on the platform. Quests make brands feel like they're 'part of the mission' rather than an interruption. In fact, more than 50% of users who have seen or interacted with a Quest in the past month say that Quests improve their experience on Discord with players even proactively seeking out new Quests to complete. [Source: 2025 Discord internal survey of ~1,000 Quests users]. Orbs are now available to Discord's more than 200 million monthly active users. Discord will continue to look for ways to expand how users can redeem Orbs and offer Nitro subscribers more compelling rewards and deals across the ecosystem. About DiscordDiscord is the communications platform that enables you to build meaningful connections around the joy of playing games through voice, video and text features. As the only communications platform purposely built for people who play multiplayer games, Discord has a highly engaged community of +200 million monthly active users who spend a combined 1.5 billion hours playing games each month across thousands of game titles on PC alone. Headquartered in San Francisco, Discord is free to download at with an optional subscription offering called Nitro that offers enhanced streaming and customization features. For more information, please contact: press@
Yahoo
2 days ago
- Business
- Yahoo
Discord Launches Orbs Globally: New Virtual Rewards Transform Brand Interactions into More Player Benefits
Players worldwide can now earn Orbs to redeem for exclusive perks like Nitro credits, avatar decorations, profile effects and badges, and more SAN FRANCISCO, July 14, 2025 /PRNewswire/ -- Discord announces the global launch of Orbs, a new virtual reward players can earn by completing Quests – the platform's opt-in reward-based advertising experience. This milestone launch marks the next evolution of Discord's advertising offering, which invites players to engage with brands through actions that fit authentically within their gaming experience. Orbs opens opportunities for more premium experiences on Discord for all users by offering access to the Shop and Discord Nitro without a monetary commitment. Users can redeem Orbs in the Shop for new, Orbs-exclusive items like Nitro credits – a limited time access version of Discord's premium subscription that offers enhanced streaming and customization features – as well as a unique profile badge, and a matching profile effect and avatar decoration. Beyond these exclusives, Orbs also provides an alternative path to obtain many popular Shop collections without spending money. Developed based on feedback from Discord's most dedicated users, Orbs is a feature that reflects Discord's user-first approach to building products and advertising solutions. A recent survey of Discord users revealed that 82% of respondents said they would want to earn a virtual currency on Discord with 46% saying that a virtual currency would improve their experience on the platform [Source: Discord user survey, September 2024]. During its recent beta, millions of Orbs were earned and redeemed over the seven-week pilot, driving a 16x increase in first-time Shop purchasers with 79% first-time Shop buyers. For advertisers, Orbs make campaign launches even easier – advertisers no longer need to create their own reward or wonder if their reward will resonate with their target audience. "By rewarding players with something they value, Discord is giving brands the ability to create an advertising experience that feels like gameplay," said Peter Sellis, Senior Vice President of Product at Discord. "Our focus is solely on creating the most authentic, player-centric advertising platform in the galaxy. With the launch of Orbs, we're helping brands drive discovery and engagement in a way that feels natural to how people already use Discord." Since launching its advertising program one year ago, Discord is scaling its advertising business with a deliberate, user-first approach to offer more authentic experiences for players with its reward-based ad solution, Quests, while also unlocking opportunities for advertisers to tap into the massive and uniquely engaged audience on the platform. Quests make brands feel like they're "part of the mission" rather than an interruption. In fact, more than 50% of users who have seen or interacted with a Quest in the past month say that Quests improve their experience on Discord with players even proactively seeking out new Quests to complete. [Source: 2025 Discord internal survey of ~1,000 Quests users]. Orbs are now available to Discord's more than 200 million monthly active users. Discord will continue to look for ways to expand how users can redeem Orbs and offer Nitro subscribers more compelling rewards and deals across the ecosystem. About DiscordDiscord is the communications platform that enables you to build meaningful connections around the joy of playing games through voice, video and text features. As the only communications platform purposely built for people who play multiplayer games, Discord has a highly engaged community of +200 million monthly active users who spend a combined 1.5 billion hours playing games each month across thousands of game titles on PC alone. Headquartered in San Francisco, Discord is free to download at with an optional subscription offering called Nitro that offers enhanced streaming and customization features. For more information, please contact: press@ View original content to download multimedia: SOURCE Discord Inc. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Engadget
28-05-2025
- Entertainment
- Engadget
Discord launches a virtual currency
Going on a quest to gather orbs sounds like a magical journey. Images of old-school Sierra adventure games come to mind. Well, bad news. In this case, it's a virtual currency earned by being a captive audience for advertisers on Discord. Welcome to 2025, baby! Currently in beta, Orbs are Discord's latest addition to its Quests. That's the company's system that lets advertisers launch interactive challenges. These can be things like watching promotional videos or playing games. You aren't watching an ad, silly. You're venturing out on a Video Quest!! Godspeed. If you choose to be a Quest test subject, you can spend your Orbs in several ways. Discord Nitro credits could be a popular redemption option. You can also trade Orbs for profile cosmetics and first-party shop items. Unfortunately, you can't exchange them for real money. Nor can you spend them anywhere outside of Discord. Before today, Quest advertisers were limited to offering their own rewards. However, they can still do that. The new virtual currency is merely another option. Orbs are launching in a limited beta, so you may not have access yet. They're also desktop-only (app and browser), at least for now. You can find Quests by heading to Discover > Quests on Discord. Once you have access to Orbs, you can claim them in the Direct Messages > Shop section.
Yahoo
28-05-2025
- Business
- Yahoo
Discord explores virtual rewards for its ad product as it prepares for a potential IPO
Discord announced on Wednesday that it's experimenting with a new virtual reward system aimed at encouraging more users to engage with its interactive ads. This new feature, called 'Orbs,' comes on the heels of the company preparing for a potential IPO. Users can earn Orbs by completing 'Quests,' Discord's ad format where advertisers incentivize users to watch product videos or play games by rewarding them with virtual items. The addition of Orbs gives users the chance to redeem exclusive digital items from Discord's Shop, including Nitro credits, profile badges, avatar decorations, profile effects, and items from main collections. It's clear that the goal of Orbs is to encourage more interaction with Quests as Discord seeks to demonstrate to partners that it can offer a scalable ad business. The company has reportedly discussed a possible IPO with investment bankers, per The New York Times. Last month, Peter Sellis, Discord's senior vice president of product, highlighted the success of Quests. He reported that, over the past year, more than 70 Quests achieved a 10% acceptance rate with millions of rewards earned, according to the company's internal data. Quests are located in the bottom left corner of the app on PC and gaming consoles. Plans are in place to expand Quests to mobile devices in June. The Orbs experiment may also entice users who don't have a subscription to try Nitro, as they can spend Orbs on credits instead of using a payment method. For instance, users need 1,400 Orbs to get three free days of Nitro, which typically costs $10 per month. Orbs is being rolled out to a small group of users and will soon expand globally. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
TechCrunch
28-05-2025
- Business
- TechCrunch
Discord explores virtual rewards for its ad product as it prepares for a potential IPO
Discord announced on Wednesday that it's experimenting with a new virtual reward system aimed at encouraging more users to engage with its interactive ads. This new feature, called 'Orbs,' comes on the heels of the company preparing for a potential IPO. Users can earn Orbs by completing 'Quests,' Discord's ad format where advertisers incentivize users to watch product videos or play games by rewarding them with virtual items. The addition of Orbs gives users the chance to redeem exclusive digital items from Discord's Shop, including Nitro credits, profile badges, avatar decorations, profile effects, and items from main collections. It's clear that the goal of Orbs is to encourage more interaction with Quests as Discord seeks to demonstrate to partners that it can offer a scalable ad business. The company has reportedly discussed a possible IPO with investment bankers, per The New York Times. Image Credits:Discord Last month, Peter Sellis, Discord's senior vice president of product, highlighted the success of Quests. He reported that, over the past year, more than 70 Quests achieved a 10% acceptance rate with millions of rewards earned, according to the company's internal data. Quests are located in the bottom left corner of the app on PC and gaming consoles. Plans are in place to expand Quests to mobile devices in June. The Orbs experiment may also entice users who don't have a subscription to try Nitro, as they can spend Orbs on credits instead of using a payment method. For instance, users need 1,400 Orbs to get three free days of Nitro, which typically costs $10 per month. Orbs is being rolled out to a small group of users and will soon expand globally.
