Latest news with #RIMOWA
Zawya
3 days ago
- Entertainment
- Zawya
RIMOWA debuts premium CTV campaign in UAE with ThePubverse and Spark Foundry
Dubai, UAE – RIMOWA has been engineering iconic travel companions to last a lifetime since 1898 and has launched its first premium Connected TV (CTV) campaign in the UAE, in partnership with Spark Foundry and ThePubverse by ArabyAds. The campaign debuts across LG's Home Screen environment, designed to reach high-net-worth individuals with high-impact Roadblocks and native display formats. This strategic media launch marks RIMOWA's entry into full-screen CTV storytelling in the region, a continuation of the brand's exploration into purposeful travel, personal evolution, and the pursuit of progress. The creative features global icons such as Lewis Hamilton, Jay Chou, and Rose, underscoring the brand's modern relevance and luxury edge. 'With RIMOWA, the goal wasn't just visibility, it was intention,' said Fred Rizkallah, Senior Director of Business Development at ThePubverse 'We worked closely with Spark Foundry to create a Connected TV experience that feels considered, not intrusive, one that reflects the quiet confidence of a brand built on quality and purpose. This campaign meets audiences where they are, but more importantly, in a way that respects how they think and live. Targeting parameters include viewers of luxury sports and travel content, heavy streamers, and owners of 60-inch+ LG TVs. The ad placements were curated to align with affluent audience segments using LG's ACR data, reaching users who opt into premium content experiences and ad-free services. This latest instalment reflects RIMOWA's ongoing commitment to craftsmanship, individuality, and the stories that emerge from movement. The campaign features a mix of LG CTV Roadblocks, owning the entire screen during peak exposure times, and native run-of-site placements that maintain sustained visibility in high-end digital environments. 'Connected TV gives us a rare opportunity to tell meaningful stories in the spaces where people are most relaxed and receptive,' said Rand El Ghoussaini, Media Manager at Spark Foundry. 'With RIMOWA and ThePubverse, we created an experience that mirrors the brand's essence: thoughtful, refined, and built to resonate with today's luxury-minded audience. It's about reaching people not just where they are, but how they live. About RIMOWA RIMOWA is a global leader in premium luggage. Since 1898, it has placed quality and innovation at its core to create functional tools for a lifetime of movement. In the 1920s, RIMOWA introduced aviation-inspired aluminium into the manufacture of its suitcases, an idea that revolutionised the industry and resulted in their iconic grooved aluminium design. In 2000, it pioneered again with the debut of the first polycarbonate suitcase. In 2017, RIMOWA joined LVMH; three years later, it launched Never Still, a collection of bags for daily use that heralded its evolution into a cult mobility brand. In 2023, RIMOWA introduced an unconditional lifetime guarantee covering all suitcases purchased from July 25, 2022. Designed and engineered in Germany, RIMOWA combines a legacy of craftsmanship with the rigours of modern technology. About Spark Foundry Spark Foundry is a global media agency brand within Publicis Media, known for bringing heat to brands by blending the nimble spirit of a startup with the powerhouse capabilities of a global network. With a focus on delivering data-driven strategies, innovative media solutions, and measurable results, Spark Foundry partners with leading brands to drive business growth across digital, traditional, and emerging platforms. About ArabyAds ArabyAds is a global AdTech company that empowers e-commerce marketing. It offers multiple digital advertising platforms across different touchpoints of a brand's journey—from customer acquisition to retention and monetization. Headquartered in Dubai, ArabyAds was founded in 2013 to leverage innovation and deliver measurable results to its advertisers with data-led, transparency-first, omnichannel marketing. Entrepreneur Middle East recognized ArabyAds as 'The Best E-Commerce Marketing Platform 2021,' and MMA MENA named it 'Marketing Platform of the Year' in 2022, 2023, and 2024. More at Press Contact Media inquiries: pr@
Nylon
13-06-2025
- Business
- Nylon
RIMOWA teams up with Swiss furniture designers Vitra for a limited edition collaboration featuring a stool and a toolbox
With mobility and multi-functionality as a daily source of inspiration for RIMOWA and Swiss furniture designers Vitra, the two have come together in a collaboration that provides pieces that can seamlessly integrate into a diverse array of environments. Image courtesy of RIMOWA. The collaboration features two limited edition products — the Aluminium Stool and the Aluminium Toolbox. Image courtesy of RIMOWA. Image courtesy of RIMOWA. Image courtesy of RIMOWA. Image courtesy of RIMOWA. Jointly developed, the Aluminium Stool is a mobile cube made from RIMOWA's iconic grooved aluminium and equipped with the Maison's Multiwheel system. This seat opens to reveal an interior that has been upholstered with Vitra fabric, offering storage space for all your essentials. A removable leather divider has also been included to ensure optimal organisation, while the lid's detachable seat cushion provides comfort. Image courtesy of RIMOWA. Image courtesy of RIMOWA. Inspired by the recycled plastic Vitra Toolbox designed by Arik Levy in 2010, the new Aluminium Toolbox is now reimagined with RIMOWA's signature anodised aluminium casing with recycled fabric lining the interior compartments. Both products are jointly manufactured at RIMOWA and Vitra's respective factories with RIMOWA's aluminium components produced at their headquarters in Cologne and Vitra's upholstered textile elements made at the Vitra Campus in Weil am Rhein. The Aluminium stool is limited to 1,000 pieces and will be available online at and starting at 12.15am on 19 June. It will also be available at select RIMOWA flagship stores worldwide. The Aluminium Toolbox is limited to 100 pieces and will be available exclusively in Europe via and worldwide from
Emirates Woman
05-06-2025
- Emirates Woman
25 smooth travel bags to invest in for your upcoming holiday
Fashion by Sarah Joseph 7 seconds ago VIEW GALLERY/ 25 IMAGES One of the keys for a smooth getaway are travel bags to ensure a hassle-free journey. It should be spacious enough to hold everything you need, lightweight and compact enough to ensure it's easy to carry and durable for long-haul flights. As the world gets ready to take a break this summer, it's always essential to find the perfect checked suitcases, carry-on bags, duffles, weekenders, underseat bags, and backpacks on the market. To plan out your vacations for the year ahead, it's important to keep in mind that the right luggage can have a huge impact on your trip. A good suitcase should be easy to maneuver, spacious to pack, compact and lightweight enough for carrying and durable to hold up to wear and tear. We've selected the very best suitcases for every traveller, from something large to take on ski, family or shopping trips, to the top lightweight design for packing more into your luggage. With the right travel backpack for women and the perfect suitcase, you'll have the luggage you need to breeze through the airport. View this post on Instagram A post shared by RIMOWA (@rimowa) To delve into the history, suitcases have come a long way since they first entered the market in the 19th century when mass tourism took off and holidays were no longer just for privileged travellers, whose porters would carry heavy trunks made from wood, leather and iron. It was during this time when Louis Vuitton's iconic trunks were created. So, to make sure your souvenirs come back in perfect shape, finding a sturdy bag, that can withstand the pressures throughout its travel journey and look aesthetic at the same time can go a long way. With holidays on the way, finding the best suitcase is a serious business and hence, we're here to help with our top picks this season. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Supplied & Feature Image: Instagram @alexiiak
Nylon
05-06-2025
- Nylon
RIMOWA introduces Essential Lite Cabin for kids
A suitcase collection specifically created for young explorers — RIMOWA's Essential Lite Cabin U Kids Edition have been designed to reflect the colourful world of childhood where every journey feels like a new discovery. Image courtesy of RIMOWA. The suitcases feature a playful design with contrasting white components in two bold shades namely Starfish, a warm, saturated orange inspired by the beauty of seashells, and Scuba, a lively turquoise blue that evokes the sense of wonder that comes with underwater exploration. Perfectly sized for young travellers and designed for easy handling, the RIMOWA Essential Lite Cabin U Kids Edition is the Maison's lightest suitcase crafted from durable polycarbonate to withstand the rough and tumble of every journey. RIMOWA Essential Lite Cabin U Kids Edition – Gloss Scuba Blue, $980. Image courtesy of RIMOWA. RIMOWA Essential Lite Cabin U Kids Edition – Gloss Starfish Orange, $980. Image courtesy of RIMOWA. It also has a telescopic T-handle, easy-to-clean mesh dividers to keep packed items, a small, zipped pocket for additional storage, are compatible with the majority of airlines' cabin regulations, and have passed U.S. and E.U. toy regulation standards. Each case comes with a complimentary set of stickers too, featuring three sticker themes to choose from — Transportation, Nature, and Marine World — to allow kids the opportunity to personalise and decorate their first RIMOWA case. The RIMOWA Essential Lite Cabin U Kids Edition is priced at $980 and is available at select RIMOWA stores worldwide as well as online at
Daily Mirror
05-06-2025
- Business
- Daily Mirror
Tesco's £50 suitcase 'just like' £785 version 'too good to say no'
Shoppers say they are 'running' to Tesco to find the popular Clubcard deal they 'can't resist' Tesco shoppers are racing to stores for a £50 Clubcard deal, which they say is "too good" to turn down. The supermarket giant has wowed luxury luggage fans with The Manhattan Metallic Collection, as customers think the suitcases look just like RIMOWA's premium luggage. As seen on TikTok, Tesco's collection offers various sizes and colour options, and shoppers can save up to a third on the recommended retail price with a Clubcard. For instance, there's a small case on offer for £40, down from £55, with a Clubcard. There's also a large case on offer for £50, down from £75, with a Clubcard. The colour options include silver, gold and blue suitcases. RIMOWA's suitcases are much more expensive. Known for its high-quality luggage, the luxury label's Essential Check-In M suitcase costs £785, while the Original Cabin costs £1,070. The high-end suitcases are available in various colours, including silver, titanium, and blue options. Despite the price difference, the Tesco suitcases arguably resemble the pricier alternative. Both hard-shell suitcases offer a metallic look that has impressed shoppers. However, the product design will differ between each brand. Tesco's offering has gone viral on TikTok, prompting shoppers to race to stores for the suitcases. In one viral video, @Bychxrise wrote: "Girlies run to Tesco for the ultimate rimowa [alternatives]." She added: "Tesco providing the goods - the purple had to come straight home with me tbh." Elsewhere, @Jade_halley filmed herself buying one of the suitcases. Her caption said: "You fell for the Tesco rimowa [alternative]." Yet another shopper who compared Tesco's suitcase to the luxury brand posted a video as @Hannahelizabethholliday. "I have fallen victim to the Tesco rimowa suitcase," she claimed, adding: "Too good to say no." The videos were flooded with comments from excited shoppers. Someone replied: "My holidays are about to get even more exciting I'm on my way." A second viewer wrote: "NO I'm hoping they still have one by my pay day." A third said: "Gorg I don't even need a suitcase but I wanna get one." A fourth added: "Getting in my car to go tesco right now." Equally excited, a keen shopper said: "Running as we speak." Another response read: "These are stun!!!!" Someone else praised: "These are a slay," and a fan echoed: "Omg obsessed." Elsewhere, shoppers who got the suitcase praised their purchase. A buyer said: "I got the silver!!! Literally got stopped about 10 times around the shop with people asking." A customer commented: "I bought the silver yesterday & it actually fits so much!!" Another said: "I have the silver one and it's actually so good," and a commenter agreed: "I got the silver one last year and it's brilliant!" Someone else replied: "They also have these in b&m guys for like £20."
