Latest news with #Reflo
Scottish Sun
2 days ago
- Business
- Scottish Sun
Former Premier League side release first-of-its-kind kit from sportswear brand part-owned by Harry Kane
SHAKE KIT UP Former Premier League side release first-of-its-kind kit from sportswear brand part-owned by Harry Kane Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) LUTON TOWN have unveiled a first-of-its-kind kit for the upcoming season. The shirt is the first of any club's to be fully recyclable. Sign up for Scottish Sun newsletter Sign up 1 Luton Town's first new home shirt since 2023/24 is made by official partner Reflo. The strip, designed by sustainable sportswear brand Reflo, is made from 100 per cent recycled polyester and engineered with the ability to be mechanically recycled. Luton Town described the move as a meaningful solution to the 92 million tonnes of textiles that end up in landfill each year. But while the material used to make the kit if new, the style is far from it. The design, which features Luton's traditional orange on the body and black sleeves, is similar to the club's shirt from the 1980s. Read more in football SIGH OF THE TIGER Former Prem club hit with transfer embargo in new manager's first week Gary Sweet, Luton Town's executive officer, said: "We are delighted to launch our partnership with Reflo with this new, unique kit, while reminiscent of the one we watched our heroes of 80s wear, like Basher and Raddy. "The Supporters' Trust have been involved in the design process from the very start, and the fans who have seen it already have been impressed." Kit maker Reflo, who plant a tree for every product sold, is part-owned by Harry Kane. Having joined the company in 2024, the brand pledged to plant 500 trees for every goal that Kane scored during the 2023/24 season. JOIN SUN VEGAS: GET £50 BONUS The England captain said after joining the company: "Their dedication to sustainability and performance in golf is inspiring, and perfectly aligns with everything that I believe in - both on and off the pitch." Luton Town are preparing for life in League One, with their first game against newly promoted AFC Wimbledon. Sportswear brand part-owned by England legend Harry Kane lands marquee deal to sponsor ex-Premier League club's kit They were relegated from the Championship after a final-day defeat to West Brom, just a year after The Hatters were relegated from the Premier League. The last time the Hatters changed their shirt they were entering the Premier League in the 2023/24 season. That came after announcing last season they will change their home shirt every other year - instead of the usual annual churn most clubs opt for.
The Sun
2 days ago
- Business
- The Sun
Former Premier League side release first-of-its-kind kit from sportswear brand part-owned by Harry Kane
LUTON TOWN have unveiled a first-of-its-kind kit for the upcoming season. The shirt is the first of any club's to be fully recyclable. 1 The strip, designed by sustainable sportswear brand Reflo, is made from 100 per cent recycled polyester and engineered with the ability to be mechanically recycled. Luton Town described the move as a meaningful solution to the 92 million tonnes of textiles that end up in landfill each year. But while the material used to make the kit if new, the style is far from it. The design, which features Luton's traditional orange on the body and black sleeves, is similar to the club's shirt from the 1980s. Gary Sweet, Luton Town's executive officer, said: "We are delighted to launch our partnership with Reflo with this new, unique kit, while reminiscent of the one we watched our heroes of 80s wear, like Basher and Raddy. "The Supporters' Trust have been involved in the design process from the very start, and the fans who have seen it already have been impressed." Kit maker Reflo, who plant a tree for every product sold, is part-owned by Harry Kane. Having joined the company in 2024, the brand pledged to plant 500 trees for every goal that Kane scored during the 2023/24 season. JOIN SUN VEGAS: GET £50 BONUS The England captain said after joining the company: "Their dedication to sustainability and performance in golf is inspiring, and perfectly aligns with everything that I believe in - both on and off the pitch." Luton Town are preparing for life in League One, with their first game against newly promoted AFC Wimbledon. They were relegated from the Championship after a final-day defeat to West Brom, just a year after The Hatters were relegated from the Premier League. The last time the Hatters changed their shirt they were entering the Premier League in the 2023/24 season. That came after announcing last season they will change their home shirt every other year - instead of the usual annual churn most clubs opt for.
The Irish Sun
2 days ago
- Business
- The Irish Sun
Former Premier League side release first-of-its-kind kit from sportswear brand part-owned by Harry Kane
LUTON TOWN have unveiled a first-of-its-kind kit for the upcoming season. The shirt is the first of any club's to be fully recyclable. Advertisement 1 Luton Town's first new home shirt since 2023/24 is made by official partner Reflo. The strip, designed by sustainable sportswear brand Reflo, is made from 100 per cent recycled polyester and engineered with the ability to be mechanically recycled. Luton Town described the move as a meaningful solution to the 92 million tonnes of textiles that end up in landfill each year. But while the material used to make the kit if new, the style is far from it. The design, which features Luton's traditional orange on the body and black sleeves, is similar to the club's shirt from the 1980s. Advertisement Read more in football Gary Sweet, Luton Town's executive officer, said: "We are delighted to launch our partnership with Reflo with this new, unique kit, while reminiscent of the one we watched our heroes of 80s wear, like Basher and Raddy. "The Supporters' Trust have been involved in the design process from the very start, and the fans who have seen it already have been impressed." Kit maker Reflo, who plant a tree for every product sold, is part-owned by Harry Kane. Having joined the company in 2024, the brand pledged to plant 500 trees for every goal that Kane scored during the 2023/24 season. Advertisement Most read in Football JOIN SUN VEGAS: GET £50 BONUS The England captain said after joining the company: "Their dedication to sustainability and performance in golf is inspiring, and perfectly aligns with everything that I believe in - both on and off the pitch." Sportswear brand part-owned by England legend Harry Kane lands marquee deal to sponsor ex-Premier League club's kit They were relegated from the Championship after a final-day defeat to West Brom, just a year after The Hatters were relegated from the Premier League. Advertisement The last time That came after announcing last season they will change their home shirt every other year - instead of the usual annual churn most clubs opt for.
Fashion Network
14-05-2025
- Business
- Fashion Network
Reflo signs four-year kit partnership with Forest Green Rovers
Reflo is stepping up its association with English football. Having just become official teamwear partner for Luton Town football club, the sustainable sportswear brand has now linked with the 'world's greenest football club', Forest Green Rovers. A four-year deal for the fifth-level National League side, beginning with the 2025/26 season, will 'redefine sustainability' with the launch of the world's first fibre-to-fibre mechanically recyclable football shirt', it noted. Reflo, which has England captain Harry Kane as its lead investor and ambassador, will manufacture Forest Green Rovers' playing kits and technical wear for the upcoming season, 'further reinforcing the club's commitment to sustainability and innovation'. The new agreement will also see Reflo supply the club with training and travel wear. Adding 'another level of ambition' to the team's sustainability mission, all the apparel is created in recycled materials and specifically designed for full recyclability through the brand's Reloop technology. 'These kits will set a new benchmark for responsible performance wear, ensuring that players and fans alike can wear their team's colours with pride and purpose. Notably, this will be the world's first fibre-to-fibre mechanically recyclable football shirt, marking a revolutionary step in sustainable sportswear', Reflo said. The collaboration builds on Forest Green Rovers' own long-standing mission to integrate environmental responsibility into every aspect of the club, doing things 'Another Way'. This includes printing vegan match day menus to maintaining renewable energy and transport initiatives. Rory MacFadyen, co-founder of Reflo, said: "Since day one [our] mission has been to change the sportswear industry, for good. With 92 million tonnes of fabric waste ending up in landfill each year, we knew we had to find a better way. That's why we developed Reloop. 'Partnering with Forest Green Rovers… we are making history with the world's first fibre-to-fibre mechanically recyclable football shirt… designed to be recycled again, setting a new standard for responsible performancewear.'
Fashion Network
14-05-2025
- Business
- Fashion Network
Reflo signs four-year kit partnership with Forest Green Rovers
Reflo is stepping up its association with English football. Having just become official teamwear partner for Luton Town football club, the sustainable sportswear brand has now linked with the 'world's greenest football club', Forest Green Rovers. A four-year deal for the fifth-level National League side, beginning with the 2025/26 season, will 'redefine sustainability' with the launch of the world's first fibre-to-fibre mechanically recyclable football shirt', it noted. Reflo, which has England captain Harry Kane as its lead investor and ambassador, will manufacture Forest Green Rovers' playing kits and technical wear for the upcoming season, 'further reinforcing the club's commitment to sustainability and innovation'. The new agreement will also see Reflo supply the club with training and travel wear. Adding 'another level of ambition' to the team's sustainability mission, all the apparel is created in recycled materials and specifically designed for full recyclability through the brand's Reloop technology. 'These kits will set a new benchmark for responsible performance wear, ensuring that players and fans alike can wear their team's colours with pride and purpose. Notably, this will be the world's first fibre-to-fibre mechanically recyclable football shirt, marking a revolutionary step in sustainable sportswear', Reflo said. The collaboration builds on Forest Green Rovers' own long-standing mission to integrate environmental responsibility into every aspect of the club, doing things 'Another Way'. This includes printing vegan match day menus to maintaining renewable energy and transport initiatives. Rory MacFadyen, co-founder of Reflo, said: "Since day one [our] mission has been to change the sportswear industry, for good. With 92 million tonnes of fabric waste ending up in landfill each year, we knew we had to find a better way. That's why we developed Reloop. 'Partnering with Forest Green Rovers… we are making history with the world's first fibre-to-fibre mechanically recyclable football shirt… designed to be recycled again, setting a new standard for responsible performancewear.'
