Latest news with #RoryMacFadyen
Fashion Network
5 days ago
- Business
- Fashion Network
Luton Town FC reveals 'first-of-its-kind' kit with Reflo
Sustainable performance sportswear brand Reflo has revealed its first English football home kit for Luton Town, to be worn for the English League One team's 2025/26 season. The shirt claims to be a first of its kind, designed with Reflo's Reloop technology that allows 'for a fully recyclable shirt to set a new standard for sustainable teamwear in professional football'. It comes in the team's 'Luton Orange' with tonal graphics that symbolise 'continuous forward motion with a nod to the Club's proud heritage'. A fresh bomber-style crew neck 'updates the look while staying true to the Hatters' unmistakable identity', Reflo said. Released as part of the club's first full season with Reflo as 'Official Teamwear Partner', the home kit is created from 100% recycled polyester and engineered 'to be mechanically recycled at the end of its life'. Rory MacFadyen, co-founder and CMO of Reflo, said: 'Luton Town are setting a new standard. This isn't just a kit. It's proof that innovation and legacy can work hand in hand. We've built them to perform, but more importantly, we've built them to last, avoid landfill and be reborn. This is the future of teamwear.'
Fashion Network
5 days ago
- Business
- Fashion Network
Luton Town FC reveals 'first-of-its-kind' kit with Reflo
Sustainable performance sportswear brand Reflo has revealed its first English football home kit for Luton Town, to be worn for the English League One team's 2025/26 season. The shirt claims to be a first of its kind, designed with Reflo's Reloop technology that allows 'for a fully recyclable shirt to set a new standard for sustainable teamwear in professional football'. It comes in the team's 'Luton Orange' with tonal graphics that symbolise 'continuous forward motion with a nod to the Club's proud heritage'. A fresh bomber-style crew neck 'updates the look while staying true to the Hatters' unmistakable identity', Reflo said. Released as part of the club's first full season with Reflo as 'Official Teamwear Partner', the home kit is created from 100% recycled polyester and engineered 'to be mechanically recycled at the end of its life'. Rory MacFadyen, co-founder and CMO of Reflo, said: 'Luton Town are setting a new standard. This isn't just a kit. It's proof that innovation and legacy can work hand in hand. We've built them to perform, but more importantly, we've built them to last, avoid landfill and be reborn. This is the future of teamwear.'
Fashion Network
14-05-2025
- Business
- Fashion Network
Reflo signs four-year kit partnership with Forest Green Rovers
Reflo is stepping up its association with English football. Having just become official teamwear partner for Luton Town football club, the sustainable sportswear brand has now linked with the 'world's greenest football club', Forest Green Rovers. A four-year deal for the fifth-level National League side, beginning with the 2025/26 season, will 'redefine sustainability' with the launch of the world's first fibre-to-fibre mechanically recyclable football shirt', it noted. Reflo, which has England captain Harry Kane as its lead investor and ambassador, will manufacture Forest Green Rovers' playing kits and technical wear for the upcoming season, 'further reinforcing the club's commitment to sustainability and innovation'. The new agreement will also see Reflo supply the club with training and travel wear. Adding 'another level of ambition' to the team's sustainability mission, all the apparel is created in recycled materials and specifically designed for full recyclability through the brand's Reloop technology. 'These kits will set a new benchmark for responsible performance wear, ensuring that players and fans alike can wear their team's colours with pride and purpose. Notably, this will be the world's first fibre-to-fibre mechanically recyclable football shirt, marking a revolutionary step in sustainable sportswear', Reflo said. The collaboration builds on Forest Green Rovers' own long-standing mission to integrate environmental responsibility into every aspect of the club, doing things 'Another Way'. This includes printing vegan match day menus to maintaining renewable energy and transport initiatives. Rory MacFadyen, co-founder of Reflo, said: "Since day one [our] mission has been to change the sportswear industry, for good. With 92 million tonnes of fabric waste ending up in landfill each year, we knew we had to find a better way. That's why we developed Reloop. 'Partnering with Forest Green Rovers… we are making history with the world's first fibre-to-fibre mechanically recyclable football shirt… designed to be recycled again, setting a new standard for responsible performancewear.'
Fashion Network
14-05-2025
- Business
- Fashion Network
Reflo signs four-year kit partnership with Forest Green Rovers
Reflo is stepping up its association with English football. Having just become official teamwear partner for Luton Town football club, the sustainable sportswear brand has now linked with the 'world's greenest football club', Forest Green Rovers. A four-year deal for the fifth-level National League side, beginning with the 2025/26 season, will 'redefine sustainability' with the launch of the world's first fibre-to-fibre mechanically recyclable football shirt', it noted. Reflo, which has England captain Harry Kane as its lead investor and ambassador, will manufacture Forest Green Rovers' playing kits and technical wear for the upcoming season, 'further reinforcing the club's commitment to sustainability and innovation'. The new agreement will also see Reflo supply the club with training and travel wear. Adding 'another level of ambition' to the team's sustainability mission, all the apparel is created in recycled materials and specifically designed for full recyclability through the brand's Reloop technology. 'These kits will set a new benchmark for responsible performance wear, ensuring that players and fans alike can wear their team's colours with pride and purpose. Notably, this will be the world's first fibre-to-fibre mechanically recyclable football shirt, marking a revolutionary step in sustainable sportswear', Reflo said. The collaboration builds on Forest Green Rovers' own long-standing mission to integrate environmental responsibility into every aspect of the club, doing things 'Another Way'. This includes printing vegan match day menus to maintaining renewable energy and transport initiatives. Rory MacFadyen, co-founder of Reflo, said: "Since day one [our] mission has been to change the sportswear industry, for good. With 92 million tonnes of fabric waste ending up in landfill each year, we knew we had to find a better way. That's why we developed Reloop. 'Partnering with Forest Green Rovers… we are making history with the world's first fibre-to-fibre mechanically recyclable football shirt… designed to be recycled again, setting a new standard for responsible performancewear.'
Fashion Network
22-04-2025
- Business
- Fashion Network
Luton Town signs Reflo for first sustainable football kit deal
Sustainable sportswear brand Reflo has become 'Official Team Wear Partner' for Luton Town football club 'in a landmark deal' for the upcoming 25-26 season and beyond. The partnership 'marks a significant step forward in sustainable sportswear', with Reflo providing 'the first of [its] high-performance team kits crafted from recycled materials and shirts engineered to be mechanically recycled at the end of the season'. Although now relegated for a second successive season and set to start next season in the English third tier, the collaboration aligns with Luton's ambitions to 'embrace sustainability without compromising on performance, reflecting the club's evolution as it moves toward a new stadium, new aspirations, and a future-focused vision'. Reflo said the partnership 'ensures that players, coaches, and staff will wear cutting-edge apparel that not only performs at the highest level but also contributes to a circular solution for sportswear waste'. At the heart of this partnership is Reflo's pioneering fully-circular Reloop technology, ensuring every piece of the kit is crafted from recycled materials and therefore avoids landfill status. Rory MacFadyen, co-founder of Reflo, said: 'We're on a journey to becoming the most responsible sportswear brand in the world. That's why we've partnered with Luton Town FC, a team that shares our commitment to sustainability, innovation, and performance. Together, we aren't just playing the game, we're changing it.' He added: 'Sustainability without sacrifice is possible, and the elite athletes that will wear our kit are proving that high performance and environmental responsibility go hand in hand.' Gary Sweet, CEO of Luton Town FC, added: 'For generations, this club has been a symbol of pride and progress. Partnering with Reflo is a huge step forward as we look to honour our past while leading the charge toward a more sustainable future.'
