Latest news with #SNKRS
India Gazette
04-07-2025
- Business
- India Gazette
The Silent Engine: Why content-led growth outlasts everything
By Puneet Dua, Cmo And Co-Founder Sportsbaazi New Delhi [India], July 4 (ANI): In a world obsessed with hacks, virality, and algorithmic tricks, content often feels like the quietest thing in the room. But that's exactly where its power lies. Great content doesn't just get attention, it builds belief. It creates systems of meaning that compound over time, turning casual users into loyal participants, and loyal participants into evangelists. And in a space like fantasy sports trading, where the product is new, the category is misunderstood, and equity is on the line, content isn't a nice-to-have. It's the strategy. Content That Explains, Not Just Entertains Most brands think of content as a campaign. We don't. We see it as infrastructure. Because here, content isn't about showing off. It's about showing up, again and again, with clarity, relevance, and intent. The trader who's just downloaded the app isn't looking for a reel. They're looking for orientation. 'What am I trading? How do I know when to exit? Why do prices move?' Every blog post, push notification, explainer video, or insight dashboard becomes a layer of scaffolding, one that translates complexity into confidence. Glossier understood this before most. They didn't start with products; they started with Into The Gloss, a content engine disguised as a beauty blog. It didn't sell. It shared. It taught. And by the time Glossier launched, they already had a tribe that trusted them, not because of what they said, but because of what they explained. The Content Loop is greater than The Content Spike Campaigns give you traffic. Ecosystems give you traction. SSENSE, the luxury fashion platform, doesn't just push products. It publishes editorials, cultural deep-dives, and brand breakdowns. Their product is commerce. But their advantage is context. It's how they reduced bounce rates by 34% and saw repeat engagement jump 2.5x in one year. Content didn't just explain the inventory, it activated it. In sports trading, the stakes are even higher. A new user doesn't need another ad. They need orientation. Decision confidence. Context that sharpens instinct. And content is what delivers that, before, during, and after the trade. This is where content-led growth becomes a financial strategy. Teach. Don't Tease. That's How You Scale. The best content doesn't entertain. It equips. Nike understood this with SNKRS. What looks like product drops is actually a tightly built loop of hype, education, community storytelling, and product purpose. Every drop has a narrative. Every feature release has a why. Nike doesn't just ship shoes, it ships culture. That same principle applied early in my career years ago on a very different shop floor. When I used to do sales for Salvatore Ferragamo, I often knew the person browsing wasn't going to buy anything. But I made sure they left with something else, a story. About how Ferragamo handcrafted the first ballerinas for his sister. About how he was once looked down upon for being a shoemaker. About how Maharani Gayatri Devi later sent him jewels to custom-design a personal collection. That story didn't push a product; it created permanence. And eventually, many of those same visitors came back. Because they remembered the brand that made them feel something. The same is true here. Fantasy Sports trading needs meaning, not just mechanics. Think Like a Creator, Operate Like a System Content-led brands don't just create content. They build content environments, and those environments influence everything from DAUs to D1 retention to net revenue per user. FARFETCH didn't just create styling guides; they turned their content into a shopper's GPS. Editorials, brand origin stories, and resale tips, all positioned to drive smarter, more confident decisions. Result? AOV in those sections is consistently 20-25% higher. Duolingo did the same with learning. From memes to streaks to real-time grammar hacks, content is their entire ecosystem. And it's paid off, churn dropped 26% in key user segments after they gamified explanations that made friction feel fun. Sports trading doesn't need gimmicks. It needs this: Content is the Growth Loop That Doesn't Expire The best content doesn't ask for your attention; it earns your belief. In a landscape where features evolve, ads fatigue, and attention is a currency, content is the one engine that compounds. It's not just scalable. It's sustainable. It's the system behind the spike. The explanation behind the action. The difference between 'I tried it once' and 'I'm coming back again.' Because businesses aren't built on acquisition. They're built on retention. Performance ads expire. Inventories fatigue. But content that teaches? That compounds, and in this world, content isn't the cherry on top. It's the engine underneath. (ANI) Disclaimer: Puneet Dua is the Chief Marketing Officer and Co-Founder at SportsBaazi. The views expressed in this article are his own.
Tom's Guide
03-07-2025
- Business
- Tom's Guide
Nike Promo Codes in July 2025
Nike offers its members free delivery for orders over $50, or $5 shipping fees for any order below this total. If you are not a member, you can get free shipping when you spend $75 or more, otherwise you'll be charged an $8 shipping fee. Yes, if you're in full-time education, whether that's college, school or university, you can save 10% on your orders with the Nike student discount. You can see how to find the best Nike student deals here on Tom's Guide. The Nike Refurbished website features a range of like-new shoes that you can buy at discounted prices. You'll find pairs with slight wear or cosmetic damage at reduced prices. If you can look past minor marks or scratches, you'll save up to 20% off your next purchase. Nike customers have 60 days to return items if they're not 100% happy (except for items purchased from the Clearance section, which are not eligible for return). If you are a member, returns are free of charge. Non-members will need to cover the cost of their return shipping. Watch out for Nike Sales: Nike runs sales throughout the year where they offer up to 50% off items across their range. Keep an eye out for new additions in the sale section, which is updated regularly, especially around holidays like Christmas & Black Friday. Save with Nike professional discounts: It's not just students who can save on their footwear. Nike also offers a 10% discount to first responders & military personnel. You'll need to verify your professional status with a valid military or healthcare email address to be sent your Nike promo codes, which you can do from their website. Sign up for a Nike Membership: Nike offers a free membership program with a host of benefits. You can sign up via the Nike membership page. Perks include free standard shipping on all orders, rewards on your birthday, access to member-exclusive styles, customizable shoes, invites to events, workshops & workouts, and special members-only promos. You'll automatically be signed up if you sign up for any of Nike's free apps, including SNKRS & Run Club. Join the Nike Newsletter: Sign up for the Nike newsletter to get news and exclusive offers sent directly to your email inbox so you never miss a chance for a saving. 1. Find a code you'd like to use from the list above, then click 'Get Code' to reveal your unique discount code. 2. When you've added all the items you're after to your basket, look for the box marked 'Enter Promo Code'. 3. Once you've entered your code, click 'Apply' and your order total will change to reflect your savings. The coupons you'll find on Tom's Guide have been sourced by our dedicated coupons team, who use the web, our relationships with retailers, & our affiliate networks to find the latest codes. The offers on each coupon page are updated every few days to ensure we feature the freshest ways to save, and our commercial team (based in London) also sources exclusive codes and sales info directly from some of the biggest retailers around. All the coupon codes we list on our pages have been tested by our deals & offers teams to check they work as intended before they've been uploaded. You'll find a wide range of coupons on Tom's Guide, including free shipping offers, student discounts, and savings on various kinds of products. To ensure that all listed codes are available to use, we don't include any one-time use or user-specific coupons. We also provide as much information as we can to keep things as clear as possible - any expiry dates or terms & conditions will be listed alongside the code. Look for the 'Terms & Conditions' text - you'll be able to click this to expand this section for more details. We take care to only list tried & tested coupons on our pages, so all codes should be active and confer the listed discount or deal. However, although we keep up to date with expiry dates and any terms & conditions, sometimes retailers change these before we can update our pages. Should a coupon fail to work as expected, check you meet any listed requirements. These can include minimum spends, multibuy offers, or product-specific promotions (i.e. 10% off selected tablets). You can view all associated requirements by clicking 'View terms and conditions' below your code. If this does not solve your issue, you can contact our customer service team by emailing Make sure to let us know which coupon you were trying to use and which page this was listed on, and we'll be in touch to help as soon as possible. Tom's Guide makes money from coupons through a commission-based model. We have agreements in place with each retailer on our site - for every purchase made using one of our coupons or deals, we earn a small percentage of the order total back in commission. Thanks to this model, we can save our customers money without charging them a thing. You won't pay a penny to get the discounts listed on our pages, so whichever code or deal you choose, you'll get exactly what it says on the tin. If you're looking for more information on Tom's Guide coupons, you can also read more about How We Source Coupon Codes and How to Use Them on our dedicated page.
USA Today
30-06-2025
- Entertainment
- USA Today
How to buy 'Caitlin Clark' Nike Kobe 5 Potro shoes on June 30
Nike is finally releasing shoes for Indiana Fever guard Caitlin Clark ― a Kobe Bryant colorway dedicated to the star. Apologies in advance if you were hoping for Clark's signature shoes. Those aren't expected until at least next year. But in the meantime, the former Iowa product has been rocking some awesome kicks en route to what will surely be a huge day for shoe lovers everywhere. She recently wore custom Rookie of the Year shoes and even shoes honoring her dog. So, naturally, the next step in the evolution is more shoes for Clark, including an Indiana Fever player edition (PE) of Nike Kobe 5 Potros. That's right. Nike created a "Caitlin Clark" version of the Kobe 5 Potro with Indiana Fever colors. The shoes are available to buy starting June 30 at 10:00 a.m. ET on the SNKRS app. When @caitlinclark22 laces her new Kobe 5 Protro PE she steps into a new fades, focus hits, and all that's left is her drive to 6.30 on SNKRS in select regions. May the odds be ever in your favor to land a pair.
Hypebeast
02-06-2025
- Entertainment
- Hypebeast
"Sail" and "Black" Collide on the Nike Air Flightposite
Name:Nike Air Flightposite 'Sail/Black'Colorway:Sail/Metallic Silver/BlackSKU:HJ4481-100MSRP:$250 USDRelease Date:June 12Where to Buy:Nike WhileNikeis always focused on pushing its product offerings forward via innovation and new designs, it has never strayed away from revisiting the past. Various footwear models from its archive end up returning to shelves each year, with theAir Flightpositefinding itself back on the market in late 2024. Since its'Metallic Gold'colorway returned, it's been relatively quiet for the design, with early in-hand shots of a'Baroque Brown'iteration surfacing back in March. Now, it's time for the Air Flightposite 'Sail/Black' to make its debut this month. This iteration of the unique silhouette sees its upper don 'Sail' throughout the entirety of its wavy molded structure, offering a tonal Swoosh at the lateral. It combines with black that hits not only the sole, but the inner sleeve and zip-up shroud that features white branding. Rounding out the look, 'Metallic Silver' strikes the lateral midfoot panel. For those looking to pick up this 'Sail/Black' version of the Nike Air Flightposite, it has been loaded on to Nike's SNKRS platform, where it will drop on June 12 at a price of $250 USD while also arriving at select retailers on the same day.
Yahoo
14-03-2025
- Entertainment
- Yahoo
Nigel Sylvester's 'Brick by Brick' Jordan 4 has sneakerheads in their feelings
BMX star Nigel Sylvester has had some pretty sick Jordan models before, but the two sides have never come together on anything as good as the "Brick by Brick" Air Jordan 4. The shoe is really simple. It's just a Jordan 4 draped in a red cinnabar color palette. But the subtle hits that make it Nigel's are what make it special. The "Bike Air" on the heel tab. The small swoosh on the toe box. The different textures and materials on it. It's an incredible model. The story is pretty solid, too. View this post on Instagram A post shared by nigelsylvester (@nigelsylvester) Safe to say this is undoubtedly in the running for one of the best sneaker releases for this year. The shoe released on Friday, but not everyone had the best luck. The SNKRS app betrayed so many sneakerheads out there. 'The draw is closed' But you didn't get a success message #SNKRS — (@smeblacknerd) March 14, 2025 Never winning a SNKRS draw. I might as well delete the app. — Marcus Dennis (@DamnNearWhite) March 14, 2025 Nothing but Ls for me this morning. L on all the raffles, L on Snkrs App. 😣😣😣😣💔 — ACESholding22 (@its_colecam) March 14, 2025 SNKRS 😠 — Jimmy 🔔 (@JamesMB_0731) March 14, 2025 SNKRS anytime it's a draw and I haven't used the app since the last draw… — ck 👳🏾 (@carringtoney) March 14, 2025 Better luck next time, folks. This article originally appeared on For The Win: Nigel Sylvester's 'Brick by Brick' Jordan 4 has sneakerheads in their feelings
